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   Top insights from SaaStanak. Plus, a roundup of this week’s best SaaS thinking.  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                        Edition #521, 12-Jun-2026
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                       <p style="margin:0;margin-bottom:16px">
                        We hosted the PLG stage at this year’s SaaStanak: two afternoons, nine sessions, and a room full of operators sharing what’s working now, what’s breaking, and where product-led growth goes next.
                       </p>
                       <p style="margin:0;margin-bottom:16px">
                        We’ve spent years optimizing PLG for humans. Better onboarding. Clearer pricing. Faster activation. Less friction at every step.
                       </p>
                       <p style="margin:0;margin-bottom:16px">
                        But, as Ana Zrno explained in Croatia, the first evaluator of your product may no longer be a person. It might be an agent.
                       </p>
                       <p style="margin:0;margin-bottom:16px">
                        AI is already shortlisting vendors, comparing pricing, reading docs, and testing APIs. That changes what “product-led” needs to mean. Most PLG products are still designed for human evaluation. The next generation of winners will be the products that can communicate value programmatically, not just persuasively.
                       </p>
                       <p style="margin:0;margin-bottom:16px">
                        We covered much more at SaaStanak, from practical growth plays to new frameworks for the AI era. For everyone who couldn’t be in the room,
                        <a class="" rel="noopener" style="text-decoration: underline; color: #666e89;" target="_blank">
                         we’ve pulled the best insights together here
                        </a>
                        .
                       </p>
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                        <a class="" rel="noopener" style="text-decoration: underline; color: #666e89;" target="_blank">
                         <strong>
                          Nick Franklin
                         </strong>
                        </a>
                        <br/>
                        Founder &amp; CEO
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                        This week in SaaS
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                        <img alt="PLG is getting more technical, more cross-functional, and more human" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fuserimg-assets-eu.customeriomail.com%252Fimages%252Fclient-env-125412%252F01KTRC03RBMJ92N77GJ9J92B5X.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1c2VyaW1nLWFzcyIsInRpbWUiOjE3ODEyNjU2NTUuNjQzMDg3Nn0:1wY0ZD:Gy_tJ7T6B3C2RmEPssqInLoVBGu2boaPfvzGa6O8tQc" style="display:block;height:auto;border:0;width:100%" title="PLG is getting more technical, more cross-functional, and more human" width="258"/>
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                       PLG is getting more technical, more cross-functional, and more human
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                       <p style="margin:0;margin-bottom:16px">
                        Learn from PLG operators who presented at SaaStanak this year. Topics ranged from architecting expansion engines and fixing broken activation paths, to building hybrid GTM motions and closing the gap between shipping and adoption. We've compiled all nine sessions, frameworks, and decks on our blog.
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                        <em>
                         "In a world where every team is launching constantly, the advantage goes to the companies that can score what deserves attention, target the right users at the right moment, and turn a release into actual behavior change."
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                        <img alt="The B2B founder's LinkedIn playbook" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fuserimg-assets-eu.customeriomail.com%252Fimages%252Fclient-env-125412%252F01KTSAJ8KX99VESF2TCFFAARW1.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1c2VyaW1nLWFzcyIsInRpbWUiOjE3ODEyNjU2NTUuNjQzNjI5Nn0:1wY0ZD:H_wftNgEXXowkiOLZjFdRynAhSKRLRlYLdEEoYyf4WI" style="display:block;height:auto;border:0;width:100%" title="The B2B founder's LinkedIn playbook" width="258"/>
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                        The B2B founder's LinkedIn playbook
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                        A company's best GTM asset is hiding in plain sight: the founder's genuine point of view. Having a consistent LinkedIn presence can get your brand on to a buyer’s shortlist, even before they’re considering making a purchase. Rocksalt AI's analysis of 6,753 LinkedIn posts from 39 B2B influencers breaks down the data on what actually works.
                       </p>
                       <p style="margin:0">
                        <em>
                         "What cuts through is exactly what AI cannot replicate: a founder who has lived inside a problem for five years. The specific frustration that made them start the company. The insight they formed from a hundred customer conversations. The conviction that comes from having skin in the game."
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                          Read on
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                        <img alt="Mindset is your competitive advantage" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fuserimg-assets-eu.customeriomail.com%252Fimages%252Fclient-env-125412%252F01KTSAZFTYT6AGYJ8JBVE3KWC0.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1c2VyaW1nLWFzcyIsInRpbWUiOjE3ODEyNjU2NTUuNjQzNzQ0Mn0:1wY0ZD:PYuc0EEbUhCgi-2K5VWon0J7pFZf7dsq0f8wWwtR1BE" style="display:block;height:auto;border:0;width:100%" title="Mindset is your competitive advantage" width="258"/>
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                        Mindset is your competitive advantage
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                       <p style="margin:0;margin-bottom:16px">
                        What separates the elite from everyone else? It isn't speed, strength, or skill—it's mental toughness. It's true at the highest level of sport, and in sales. The most mentally tough sellers don't fear losing; they play to win. Vince Beese breaks down how to shift your mindset and how to handle the setbacks when they come.
                       </p>
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                        <em>
                         "You can’t stop a competitor from undercutting your price. You can’t force a champion to advocate harder. What you can control: your preparation, your process, your next conversation. Stay there."
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                          Read on
                         </span>
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                        <img alt="In defence of AI slop for go-to-market" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fuserimg-assets-eu.customeriomail.com%252Fimages%252Fclient-env-125412%252F01KTSB17R8N1ZJ4TKGEYQC1BHH.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1c2VyaW1nLWFzcyIsInRpbWUiOjE3ODEyNjU2NTUuNjQzODY5Nn0:1wY0ZD:hhWP_4zV-uagpVH6_YaT6TJmOb_MGkk9Kwf6w1qxA74" style="display:block;height:auto;border:0;width:100%" title="In defence of AI slop for go-to-market" width="258"/>
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                       <span class="tinyMce-placeholder" style="word-break: break-word;">
                        In defence of AI slop for go-to-market
                       </span>
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                        For sales and marketing teams, the act of writing can be a bottleneck. You’ve defined strategy, segmentation, and message design, and then it’s time to put it into words. The prose of an essay or novel belongs to the writer. For a prospecting email, the writer is a node in the system. When sales and marketing teams own the ideas and use AI to convert them to prose, the output is elevated, not slop.
                       </p>
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                        <em>
                         "This is a defence of the writing they're calling slop. It isn't a claim that quality stopped mattering. Quality still sorts the good operators from the bad. The slop panic just misreads where that sorting happens."
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                          Read on
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                        Chart of the week
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                        The animal you're hunting at $10k MRR continues to shape your retention profile years later.
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                         Learn more
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                           use it in your next high-stakes presentation.
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