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Here are the best SaaS reads and resources this week
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Edition #410, 5-April-2024
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<strong>
Wishing growth was back at 2021 levels?
</strong>
Rekindling it means trying new tactics.
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We've got
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Kathleen Booth
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, the SVP Marketing & Growth at Pavilion,
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Andrew Gazdecki
</strong>
, CEO at Aquire.com, and
<strong>
Jean-Christophe Taunay-Bucalo
</strong>
, COO at TravelPerk, lined up for our next live panel discussion. They'll be diving into how they think about reigniting growth, and sharing advice on where to start
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👉
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register to join us.
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As usual, the best SaaS reads from the week can be found below,
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Founder & CEO
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<strong>
<strong>
<span style="color: #0775ff;">
<strong>
<strong>
Q1 is over, is the worst finally behind us?
</strong>
</strong>
</span>
</strong>
</strong>
</span>
</a>
</strong>
</strong>
</span>
</strong>
</strong>
</span>
<br/>
</h1>
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Sofia Faustino
<br/>
</span>
</h3>
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</tr>
</tbody>
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<span style="font-size:14px;">
March SaaS benchmark data is here, meaning we have a full view of Q1 2024. While growth remained flat across the SaaS industry in Q1, it’s steady, and gently building from where the industry was at the end last year.
<a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
Read the full post
</a>
for more analysis.
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<img alt="April Benchmarks from ChartMogul" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fuserimg-assets-eu.customeriomail.com%252Fimages%252Fclient-env-125412%252F1712305932355_1711964810835_01HTPP64J6TG8TS0MBT0D41DS8.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1c2VyaW1nLWFzcyIsInRpbWUiOjE3MTIzMjMyMzguMDI0NDE4fQ:1rsjUk:eZGTEgN9Zz3YJr5b2Ah3RVwbXChgxgkCiewcBQe_z8k" style="display:block;height:auto;border:0;width:100%" title="April Benchmarks from ChartMogul" width="600"/>
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Explore Benchmarks
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This week's best SaaS reads
</span>
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</tr>
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<td class="pad" style="padding-left:5px;text-align:left">
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<div style="text-decoration:none;display:inline-block;color:#9caab3;background-color:transparent;border-radius:0;width:auto;border-top:0 solid transparent;font-weight:400;border-right:0 solid transparent;border-bottom:0 solid transparent;border-left:0 solid transparent;padding-top:3px;padding-bottom:3px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:12px;text-align:center;mso-border-alt:none;word-break:keep-all">
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PRODUCT-LED GROWTH
</strong>
</span>
</span>
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</td>
</tr>
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Think your PLG strategy doesn't need sales people? Think again
</a>
<br/>
</span>
</h1>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="heading_block block-11" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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<tr>
<td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
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<strong>
Michael Yaroshefsky and Zachary Dewitt,
</strong>
Notorious PLG
</h3>
</td>
</tr>
</tbody>
</table>
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<div style="font-family:sans-serif">
<div class="" style="font-size:12px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
<p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
<span style="font-size:14px;">
Based on his experience as CEO and co-founder of Visor, Michael shares how product-led companies can benefit from a high-touch salesperson on team. He digs into what the "sales-assist" role looks like in practice and why it can lead to PLG gold.
</span>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="html_block block-13" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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border-left: 6px solid #D4E3EC;
">
<span style="font-weight:700;">
Michael on the PLG salesperson:
</span>
"...this role isn’t about making sales. It is about earning customer trust, gaining deep insights, and improving the PLG engine. Every interaction with customers should yield some improvement: a new knowledge base article, an improvement to product UX, or even an email that triggers like magic to help other users at the same moment of possible friction."
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<div align="left" class="alignment">
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<span style="word-break: break-word; line-height: 24px;">
<strong>
TEAM
</strong>
</span>
</span>
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</tr>
</tbody>
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<h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:21.599999999999998px">
<a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
5 non-obvious skills for product and growth managers in 2024
</a>
<br/>
</h1>
</td>
</tr>
</tbody>
</table>
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<tr>
<td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
<h3 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:16.8px">
<strong>
Leah Tharin,
</strong>
Leah's ProducTea
</h3>
</td>
</tr>
</tbody>
</table>
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<tr>
<td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
<div style="font-family:sans-serif">
<div class="" style="font-size:12px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
<p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
<span style="font-size:14px;">
Whether you're hiring product managers or developing your existing team, Leah argues that PMs focus too much on becoming hyper-technical. Instead, hire for and develop timeless skills like summarization, crafting business cases and understanding sales & marketing.
</span>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="html_block block-18" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
<tbody>
<tr>
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<div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
<div class="our-class" style="font-family:Helvetica Neue;
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line-height:1.8em;
padding:5px;
padding-left:20px;
text-align:left;
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margin-bottom:40px;
margin-left:10px;
margin-right:10px;
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">
<span style="font-weight:700;">
Leah why PMs should focus on outcomes:
</span>
“Knowing how to set intelligent goals and outcomes means letting go of control and processes. It sounds counterintuitive, but agile processes are not the saving grace to make a team productive in today's remote world and fast-changing markets... I have gotten tangled up way too many times in pointless discussions on point estimations and how we should structure standups and other ceremonies with teams.”
</div>
</div>
</td>
</tr>
</tbody>
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<strong>
GO-TO-MARKET
</strong>
</span>
</span>
</div>
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</td>
</tr>
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<span class="tinyMce-placeholder">
<a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
New GTM benchmark: 56% of companies missed revenue goals
</a>
<br/>
</span>
</h1>
</td>
</tr>
</tbody>
</table>
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<tbody>
<tr>
<td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
<h3 style="margin:0;color:#999;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:16.8px">
<span style="color: #000000;">
<strong>
<span class="tinyMce-placeholder">
GTM Partners
</span>
</strong>
<span class="tinyMce-placeholder">
</span>
</span>
</h3>
</td>
</tr>
</tbody>
</table>
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<div style="font-family:Arial,sans-serif">
<div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
<p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
<span style="font-size:14px;">
It's clear that H2 2023 was rough across the industry, but just how rough? The latest from GTM Partners says that compared to 2022, last year companies really struggled to predict their revenue and most missed their annual target. Particularly affected were those with long sales cycles primarily in the mid-market and enterprise segment.
</span>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="html_block block-23" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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<span style="font-weight:700;">
Now's not the time to take your foot off the gas:
</span>
"...You need to invest in marketing and sales now to achieve your revenue goals... Our research indicates that companies that cut GTM funding in 2022 suffered from poor pipelines and reduced revenue in 2023, a trend that will continue into 2024 if not addressed."
</div>
</div>
</td>
</tr>
</tbody>
</table>
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margin-top:20px;
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Post of the week
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No login... no problem?
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</strong>
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<span style="font-size:14px;">
Kyle Poyar spotlights the current movement to "ungate" free products as a way of driving conversions and using aha moments to hook
users.
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<img alt="The ungated free product funnel by Kyle Poyar" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fuserimg-assets-eu.customeriomail.com%252Fimages%252Fclient-env-125412%252Feditor_images%252F155e7d4b-bc33-4dba-adb0-421106fbfec2-01HTPQBD3305B0D61W0QFCGG83.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1c2VyaW1nLWFzcyIsInRpbWUiOjE3MTIzMjMyMzguMDI0Njg2M30:1rsjUk:PGTQ6d7PmxfQ6U6sv-AbIPjMHyaQPYU9IJ8JDUeLosI" style="display:block;height:auto;border:0;width:100%" title="The ungated free product funnel by Kyle Poyar" width="600"/>
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<p style="margin:0;font-size:14px;mso-line-height-alt:16.8px">
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Source:
</span>
</span>
<span style="font-size:12px;">
<a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
Kyle Poyar, Growth Unhinged
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<p style="margin:0;font-size:14px;mso-line-height-alt:16.8px">
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1 month, 1 week ago - nick@chartmogul.com
🚀 SaaS Roundup: Q1 growth benchmarks, ungated free products, whats a PLG salesperson and more
Here are the best SaaS reads and resources this week Edition #410, 5-April-2024 Subscribe W...