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                    Edition #514, 24-Apr-2026
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                   <p style="margin:0;margin-bottom:16px">
                    Winback isn’t a lifecycle campaign, it’s a product signal.
                    <br/>
                    <br/>
                    Customers who return after churning already evaluated you once, chose to leave, and then chose to pay again. That's a stronger vote of confidence than a first-time conversion.
                    <br/>
                    <br/>
                    The window is also shorter than most teams assume: 45% happen within 30 days of churn.
                    <br/>
                    <br/>
                    And the customers who do return? 75% come back on the same plan or higher. Lead with a discount and you may be leaving revenue on the table.
                    <br/>
                    <br/>
                    <a class="" rel="noopener" style="text-decoration: underline; color: #666e89;" target="_blank">
                     Read our latest report
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                    to understand what drives recovery, what kills it, and what the patterns reveal about business health.
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                     <strong>
                      Nick Franklin
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                    <br/>
                    Founder &amp; CEO
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                   How Trainerize earned a premium valuation with defensible SaaS metrics
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                   <p style="margin:0;margin-bottom:16px">
                    When planning for an exit, Trainerize built a framework around four pillars: net revenue retention, efficient acquisition, cohort-level LTV:CAC, and engagement-linked retention. ChartMogul gave them the insights they needed to externally defend value, answer due diligence questions quickly, and achieve a premium valuation when they sold the business.
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                     "With ChartMogul, I wasn’t saying ‘let me get back to you.’ I could say, 'here’s what I see.'"
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                   Central intelligence
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                   <p style="margin:0;margin-bottom:16px">
                    The org chart as we know it was designed to manage people. The next system will be designed to concentrate judgment. How can companies shift from being organized around functions performed by humans to tasks coordinated by systems? Sam Jacobs discusses how AI is eliminating the middle layer of business—opening up the ability for employees to ask big questions, do creative work, and focus on strategic judgment.
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                   <p style="margin:0">
                    <em>
                     "AI expands what is possible, but it does not tell you what matters. In fact, it makes that question harder."
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