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   🍽️  Work from cafe
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   Plus: Less talking the talk, why you should eat up, and more.  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                  👋
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                   Good morning.
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                  The biggest divide in baseball might not be on the field during a Red Sox vs. Yankees game — it’s on the payroll. MLB is the only major US league without a salary cap, and a record 11 teams opened this season with $200m+ payrolls, while the 10 lowest-spending teams have increased payrolls by an average of just 1.7% annually since 2019. The league’s labor deal expires at the end of this season, so a debate on whether to level the playing field is coming. Before you start feeling bad for the little guys — know that the average MLB salary hit $5.34m this year.
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                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-0-0-4" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-0-0-4_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   NEWS FLASH
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-0-0-5" style="color: inherit; font-size: inherit; line-height: inherit;">
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             <tbody>
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               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="A data center filling with water" class="stretch-on-mobile" src="https://inboxflows.com/_/image/https%253A%252F%252Fthehustle.co%252Fhs-fs%252Fhubfs%252FDataCenter-1.gif%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DDataCenter-1.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGVodXN0bGUuYyIsInRpbWUiOjE3NzgxNDY0NjcuNTY3NDAzM30:1wKv7j:jrWT_OairBLC7Cfr5kGQs3CDvAnFy6hGI5Wp6BYw9bo" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17574389236785" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17574389236785_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  💧
                  <span style="font-weight: bold;">
                   Cooling things down:
                  </span>
                  Climate tech startup Enaxiom is
                  <a data-hs-link-id="0" data-hs-link-id-v2="WKaN4Efm" style="color:#192733" target="_blank">
                   tackling
                  </a>
                  one of the biggest environmental concerns about AI data centers: water use. The Sydney-based startup’s patented system uses non-drinkable water — including wastewater — to cool data center servers and recovers and reuses the water. The company is betting that water will be the ultimate constraint for AI’s expansion, and has raised $2.7m so far to deploy its Hydrocool system commercially.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  📏
                  <span style="font-weight: bold;">
                   End of an era:
                  </span>
                  In 1950, New Britain, Connecticut, was home to Stanley Black &amp; Decker’s sprawling manufacturing complex, employing ~5k people. Now, the company will
                  <a data-hs-link-id="0" data-hs-link-id-v2="c93EYV+t" style="color:#192733" target="_blank">
                   close
                  </a>
                  its last remaining plant in the area on May 18. It made single-sided tape measures, which B&amp;D claims have fallen out of favor, despite some contractors' statements to the contrary, per
                  <span style="font-style: italic;">
                   The Wall Street Journal
                  </span>
                  <span style="font-style: normal;">
                   ,
                  </span>
                  and employee suspicions that it just wants to cut costs by offshoring manufacturing to another country. It makes its double-sided measures in Thailand.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  🍻
                  <span style="font-weight: bold;">
                   No hangovers:
                  </span>
                  George Clooney, Rande Gerber, and Mike Meldman sold their tequila brand, Casamigos, in a $1B deal to Diageo. Now, the nonalcoholic beer brand they launched in March, Crazy Mountain, has raised
                  <a data-hs-link-id="0" data-hs-link-id-v2="BzcRah/7" rel="noopener" style="color:#192733" target="_blank">
                   $15m
                  </a>
                  . As consumers drink less alcohol, NA brews have seemingly become popular among celeb founders: Tom Holland founded Bero, Charlie Sheen founded Wild AF Brewing, and John Mulaney partnered with Years.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   MORE NEWS TO KNOW
                  </span>
                 </h2>
                 <ul style="line-height:150%">
                  <li>
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     Oof:
                    </span>
                    Pennsylvania is
                    <a data-hs-link-id="0" data-hs-link-id-v2="fpZB50dj" style="color:#192733" target="_blank">
                     suing
                    </a>
                    Character.AI, claiming a bot named Emilie told a state investigator it was a licensed psychiatrist, even fabricating a medical license number. Character.AI declined to comment.
                    <br/>
                    <br/>
                   </p>
                  </li>
                  <li>
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     Call me, maybe:
                    </span>
                    Tin Can Untechnologies Inc., maker of the $100 landline phone for kids,
                    <a data-hs-link-id="0" data-hs-link-id-v2="uS6Amxwg" style="color:#192733" target="_blank">
                     announced
                    </a>
                    Communities, a bulk order program for schools, sports teams, and neighborhoods, as parents and organizations increasingly look for low-tech options.
                    <br/>
                    <br/>
                   </p>
                  </li>
                  <li>
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     Open sesame:
                    </span>
                    <a data-hs-link-id="0" data-hs-link-id-v2="GXyFeGIe" style="color:#192733" target="_blank">
                     Aliro
                    </a>
                    , a smart lock standard that lets any smartphone (iPhone, Android, etc.) work with any lock, has launched three years after it was announced. Over 220 companies, including Apple and Google, worked on the project.
                    <br/>
                    <br/>
                   </p>
                  </li>
                  <li style="line-height: 150%;">
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     Kids these days:
                    </span>
                    Children are
                    <a data-hs-link-id="0" data-hs-link-id-v2="NWvIaCFo" style="color:#192733" target="_blank">
                     finding
                    </a>
                    interesting workarounds for online age verification checks, used in half of all US states and the UK, including drawing mustaches onto their faces, according to a survey from Internet Matters.
                    <br/>
                    <span style="color: #192733;">
                     <br/>
                    </span>
                   </p>
                  </li>
                 </ul>
                 <h2 style="margin:0; line-height:115%; font-size:18px">
                  <span style="color: #000000;">
                  </span>
                 </h2>
                 <p style="line-height:115%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
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         <div bgcolor="#eaf0f6" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#eaf0f6">
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    <![endif]-->
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<![endif]-->
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<![endif]-->
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            <tbody>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17780867205542" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17780867205542_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   FROM OUR FRIENDS AT MINDSTREAM
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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                <a data-hs-link-id="0" data-hs-link-id-v2="KhgBRiVd" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="An illustration of several people in an office working on their computers while robots offer dropdown menus of helpful tasks." src="https://inboxflows.com/_/image/https%253A%252F%252Fthehustle.co%252Fhs-fs%252Fhubfs%252FMindstream57.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DMindstream57.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGVodXN0bGUuYyIsInRpbWUiOjE3NzgxNDY0NjcuNTY3NTE5NH0:1wKv7j:IVVbxIpFpDWuafx5vnH7rxTNPRfrPkzm789irMpVM60" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17780867205544" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17780867205544_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 22px;">
                   More room to think
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Microsoft analyzed anonymized Microsoft 365 data, looked at 100k+ Copilot chats, and surveyed 20k workers across 10 countries to better understand how AI impacts employees.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  The main takeaway: AI is helping people spend more time on high-value work.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  👉
                  <span style="font-weight: bold;">
                  </span>
                  <a data-hs-link-id="1" data-hs-link-id-v2="L2VLCpf4" rel="noopener" style="color:#192733; font-weight:bold" target="_blank">
                   Read more on Mindstream.
                  </a>
                 </p>
                 <ul style="line-height:150%">
                 </ul>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section hse-section-last" id="section-2" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffffff" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffffff">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffffff">
      <tr style="background-color:#ffffff;">
    <![endif]-->
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  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-2-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-0" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-0_" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 </h2>
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
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                <a data-hs-link-id="0" data-hs-link-id-v2="twKjFB/5" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="A soccer player in a green uniform intercepts a flaming soccer ball." src="https://inboxflows.com/_/image/https%253A%252F%252Fthehustle.co%252Fhs-fs%252Fhubfs%252FWorldCup.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DWorldCup.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGVodXN0bGUuYyIsInRpbWUiOjE3NzgxNDY0NjcuNTY3NjE4OH0:1wKv7j:cQnqNN4p1tcKlGPZbP8wyyWytNeBBopf6lozV20sSac" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507867493761" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507867493761_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <ul style="line-height:150%">
                 </ul>
                 <h2 style="margin:0; font-size:18px; line-height:150%">
                  <span style="font-size: 22px;">
                   Will the World Cup be an economic bust?
                  </span>
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  When cities host major sporting events, the economic projections are typically as rosy as they are dubious. North America’s World Cup, which runs from June 11 to July 19, is no exception.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Altogether, FIFA
                  <a data-hs-link-id="0" data-hs-link-id-v2="GPLJkff/" style="color:#192733" target="_blank">
                   has estimated
                  </a>
                  $30.5B in US economic output. Host cities like Los Angeles
                  <a data-hs-link-id="0" data-hs-link-id-v2="O9ugRtDq" style="color:#192733" target="_blank">
                   are counting on
                  </a>
                  World Cup visitors to spend $594m, more than it claimed as a recent Super Bowl host. Kansas City, Missouri,
                  <a data-hs-link-id="0" data-hs-link-id-v2="71JihdZ3" style="color:#192733" target="_blank">
                   has predicted
                  </a>
                  650k tourists — or ~135k more than the city’s population.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  This week, the rose-colored glasses came off, courtesy of
                  <a data-hs-link-id="0" data-hs-link-id-v2="7YPzSZGZ" style="color:#192733" target="_blank">
                   a depressing hotel survey
                  </a>
                  from the American Hotel &amp; Lodging Association.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:bold; font-size:18px">
                  The big takeaway?
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Around 80% of hotelier respondents across the US’s 11 host cities said their occupancy rates for June and July are lower than anticipated.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  It gets even worse in Boston, Seattle, Kansas City, San Francisco, and Philly: Their hotel rates are tracking lower than a normal June or July without a supposed World Cup tourist boom.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  The report follows other concerning signs about sluggish demand:
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   Most host cities
                   <a data-hs-link-id="0" data-hs-link-id-v2="MYf2/fuI" style="color:#192733" target="_blank">
                    were showing
                   </a>
                   Airbnb occupancy rates below 50% as of May 1.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Flight data
                   <a data-hs-link-id="0" data-hs-link-id-v2="9Mq/nAf0" style="color:#192733" target="_blank">
                    indicates
                   </a>
                   average, or worse, summer bookings compared to years past in several host cities.
                  </li>
                 </ul>
                 <p style="line-height:150%; font-weight:bold; font-size:18px">
                  The hotel owners are blaming a few main culprits
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  The first is FIFA. The organization
                  <a data-hs-link-id="0" data-hs-link-id-v2="XNbqLeaj" style="color:#192733" target="_blank">
                   pre-booked and then canceled
                  </a>
                  thousands of hotel rooms in the US, screwing up supply. Another is the White House, which is
                  <a data-hs-link-id="0" data-hs-link-id-v2="LqkPwKf5" style="color:#192733" target="_blank">
                   requiring
                  </a>
                  some foreign visitors to put up a $15k bond to be a World Cup tourist.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  And then there’s the cost of literally everything. Face-value nosebleeds for opening round games start at ~$140 and rise to above $1k depending on the match. In 1994, opening round nosebleeds
                  <a data-hs-link-id="0" data-hs-link-id-v2="W9c6dH6G" style="color:#192733" target="_blank">
                   were $25
                  </a>
                  (~$56 today), and the average ticket cost was $58 (~$131 today).
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  New Jersey Transit
                  <a data-hs-link-id="0" data-hs-link-id-v2="SZl9f62E" style="color:#192733" target="_blank">
                   is charging
                  </a>
                  $150 just to take the train from Penn Station to MetLife Stadium in the Meadowlands.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-size:18px; font-weight:bold">
                  An overhyped World Cup might not be a huge deal…
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  … if North American host cities weren’t estimated
                  <a data-hs-link-id="1" data-hs-link-id-v2="kYQ/FP17" style="color:#192733" target="_blank">
                   to have spent
                  </a>
                  ~$1.8B on preparations.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Small businesses have invested, too, expecting more shoppers, more people buying coffees and sandwiches and pizzas. Instead they might find out what economists have warned about big events for years: that you shouldn’t count on a massive tourist windfall just because a giant sports organization says so.
                  <br/>
                  <br/>
                 </p>
                 <p align="right" style="line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="Z5MgLENr" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   🔗
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735453792" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357735453792_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   HIGHLY RECOMMENDED
                  </span>
                 </h2>
                 <p style="line-height:150%">
                  <br/>
                  <span style="font-weight: bold;">
                   Making lemonade:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="QAbr+P94" style="color:#192733" target="_blank">
                   Here’s how
                  </a>
                  a HubSpot YouTube team turned a traffic crash into 22% more views.
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17598022886831" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-6_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-7" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="left" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:left; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="338" src="https://inboxflows.com/_/image/https%253A%252F%252Fthehustle.co%252Fhs-fs%252Fhubfs%252F338.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D338.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGVodXN0bGUuYyIsInRpbWUiOjE3NzgxNDY0NjcuNTY3NzE3Nn0:1wKv7j:qc3W-lkUUts3hpISrnh-RTR99mp3U12fj50I8zwA6AI" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17773956447423" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17773956447423_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  How many fewer words, on average, people are speaking aloud per day each year, according to a recent
                  <a data-hs-link-id="0" data-hs-link-id-v2="ZquiO7kR" style="color:#192733" target="_blank">
                   study
                  </a>
                  that analyzed 2k recordings of people talking between 2005 and 2019. While the study doesn’t identify a cause for the decline, researchers noted the timeframe coincides with the rise of digital communications, like email, social media, and texting, and suggest it could signal the loss of IRL connection and community.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  And although your motor mouth might drive others crazy, scientists have found that talking someone’s ear off can actually be
                  <a data-hs-link-id="0" data-hs-link-id-v2="XDtrMKq8" style="color:#192733" target="_blank">
                   good
                  </a>
                  for your mental health (if no one else’s).
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17780007223841" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17780007250492" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17780007250492_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17749767633613" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17749767633613_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  📅
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 1824, Ludwig van Beethoven
                  <a data-hs-link-id="0" data-hs-link-id-v2="Sf7fOQDJ" style="color:#192733" target="_blank">
                   debuted
                  </a>
                  his ninth and final symphony in Vienna.
                  <br/>
                  <br/>
                  🍴
                  <span style="font-weight: bold;">
                   That’s interesting:
                  </span>
                  How
                  <a data-hs-link-id="0" data-hs-link-id-v2="pgkfEkOa" style="color:#192733" target="_blank">
                   eating
                  </a>
                  may boost your immune system.
                  <br/>
                  <br/>
                  🗞️
                  <span style="font-weight: bold;">
                   Newsletter:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="Ra31AF4m" style="color:#192733; font-style:italic" target="_blank">
                   The Psychology of Marketing
                  </a>
                  <span style="font-style: italic;">
                  </span>
                  bridges the gap between Nobel Prize-winning psychology and effective marketing.
                  <br/>
                  <br/>
                  🦘
                  <span style="font-weight: bold;">
                   Game:
                  </span>
                  A spiraling
                  <a data-hs-link-id="0" data-hs-link-id-v2="jVFxVndp" style="color:#192733" target="_blank">
                   platformer
                  </a>
                  . Start by using the space bar and arrow keys.
                  <br/>
                  <br/>
                  🐈
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  Get
                  <a data-hs-link-id="0" data-hs-link-id-v2="UMcL8cxm" style="color:#192733" target="_blank">
                   a cat
                  </a>
                  for your cat.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948264292" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-21" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-21_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   SHOWER THOUGHT
                   <br/>
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-style: italic;">
                   <span style="font-size: 12px; color: #000000;">
                    <br/>
                   </span>
                  </span>
                  <em>
                   I wish I could just eat all of the food in my fridge at once, then not eat for two months like a snake.
                  </em>
                  <span style="font-style: italic;">
                  </span>
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   <span style="color: #192733;">
                    <span style="font-size: 9px;">
                     <a data-hs-link-id="0" data-hs-link-id-v2="K6zbmgwm" rel="noopener" style="color:#192733" target="_blank">
                      SOURCE
                     </a>
                     <br/>
                     <br/>
                    </span>
                   </span>
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:0px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-22" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 10px 5px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17443876257693" style="color: inherit; font-size: inherit; line-height: inherit;">
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                   Today's email was brought to you
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                    Juliet Bennett Rylah,
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                   Mark Dent, and Singdhi Sokpo.
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                 <p align="center" style="text-align:center; line-height:150%">
                  <span style="font-size: 14px; color: #192733;">
                   Editing by: Sara "
                   <span style="color: #000000;">
                    Cup runneth over
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                   " Friedman
                  </span>
                  <span style="font-size: 14px; color: #192733;">
                   .
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