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   Shopify's President Has a Bold Take on Entrepreneurship
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   Plus: Underdog hits millions, Disney free, 70/20/10 marketing rule. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                     <td align="left" style="font-family:Helvetica, Arial, sans-serif; word-break:break-word; font-weight:bold; font-size:17px; color:#111111; text-align:left; vertical-align:middle">
                      AUGUST 7, 2026
                     </td>
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                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   What's on deck today:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    A $15K underdog business is about to hit 8 figures
                   </li>
                   <li>
                    Shopify's president says this is entrepreneurship's golden age
                   </li>
                   <li>
                    Why Disney movies might become free one day
                   </li>
                   <li>
                    Use the 70/20/10 rule to break through stale marketing moments
                   </li>
                  </ul>
                  <hr style="border: 0; border-top: 1px solid #e0e0e0; margin: 18px 0;"/>
                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   Market snapshot:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    S&amp;P 500
                    <span style="color: #cc0000;">
                     ▼ 0.16%
                    </span>
                   </li>
                   <li>
                    Dow Jones
                    <span style="color: #cc0000;">
                     ▼ 0.85%
                    </span>
                   </li>
                   <li>
                    NASDAQ
                    <span style="color: #cc0000;">
                     ▼ 0.04%
                    </span>
                   </li>
                  </ul>
                  <hr style="border: 0; border-top: 1px solid #e0e0e0; margin: 18px 0;"/>
                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   These Side Hustles Make $2,000 to $10,000 Every Month:
                  </p>
                  <p style="margin-top: 0; margin-bottom: 10px; color: #333333;">
                   Subscribe to Money Makers: a free newsletter that delivers the best side hustle ideas straight to your inbox, so you can start earning more.
                  </p>
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                    Take 4 seconds and sign up free here
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                     <span style="color: #000000;">
                      <a data-hs-link-id="0" data-hs-link-id-v2="GY7obrLm" rel="noopener" style="text-decoration:none; font-weight:bold; color:#000000" target="_blank">
                       The 'Underdog' Business He Started With $15,000 is About to Hit 8 Figures: 'We're Built for Virality'
                      </a>
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                 <img align="middle" alt="Mad-Hatter-Zach" src="https://inboxflows.com/_/image/https%253A%252F%252Fhs-21266006.f.hubspotemail.net%252Fhub%252F21266006%252Fhubfs%252FImported%2520sitepage%2520images%252FMad-Hatter-Zach.jpg%253Fwidth%253D1160%2526upscale%253Dtrue%2526name%253DMad-Hatter-Zach.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZocy0yMTI2NjAwNiIsInRpbWUiOjE3ODYxMDA2NDAuNTQzMzIzM30:1wsIMq:Yf0P7AKm4F3o7P3Vtlzl3c3nYn7_ILeQ1PkoYoX7QFY" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px; border-radius:2%" width="580"/>
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                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Zach Dunn never set out to sell hats.
                  </span>
                  He grew up in a one-stoplight town in rural Georgia, in a family of farmers and entrepreneurs who were never afraid to take a leap of faith and try different ventures.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  In his early 20s, about a decade ago, he and his father walked into a bank with a business plan and walked out with a $250,000
                  <a data-hs-link-id="0" data-hs-link-id-v2="cFZBqKom" style="color:#2563eb" target="_blank">
                   loan
                  </a>
                  to start a farm.
                 </p>
                 <p style="line-height:150%">
                  “That was my experience with starting from the concept of an idea and then bringing it to reality,” Dunn tells
                  <em>
                   Entrepreneur
                  </em>
                  in a new interview.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  They farmed cotton and tobacco and did well for a year or two, until one bad year wiped them out and left Dunn in “a heap of debt” that he still had to repay. “I learned not to grow too fast, to take my time and really think through my decisions,” Dunn says.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  He had dropped out of college to start the farm. After the farm collapsed, Dunn went back to school as a business major and sold cars on the side. He worked his way up in car sales, eventually becoming a general manager and then a finance manager at a dealership. He and his future cofounder and college roommate, Chason Rabitaille, were both selling cars and studying when they started seeing Facebook ads for hat companies. “We realized that we could also do that,” Dunn recalls.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  The two started
                  <a data-hs-link-id="0" data-hs-link-id-v2="SdwymCRJ" style="color:#2563eb" target="_blank">
                   Mad Hatter
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                  in April 2020 in a spare bedroom...
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                         This Live-Shopping App Made $1 Billion Last Year. Some Users Say It Works Like an Illegal Lottery
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                        Sales Strategies
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                         How To Build Sales Decks That Move Minds, Hearts and Money
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                        Is your sales pitch struggling to drive action? Watch our free workshop to learn a simple, repeatable framework for building presentations that create tension, deliver clarity, spark emotion and drive results.
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                   Disney is looking into
                  </span>
                  a free, ad-supported streaming service, CEO Josh D’Amaro confirmed during an
                  <a data-hs-link-id="0" data-hs-link-id-v2="HZwhgfL/" style="color:#2563eb" target="_blank">
                   earnings call
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                  this week.
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                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  “We’re exploring a free product for consumers, one that will allow us to accomplish several goals and hopefully do that efficiently,” D’Amaro said on the call.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Also on the call, D’Amaro outlined the strategic benefits of offering a free streaming option. He said that first, free streaming would expand the company’s reach by better serving customers who are sensitive to price changes and concerned about affordability.
                 </p>
                 <p style="line-height:150%">
                 </p>
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                  “Expanding our reach is, as we’ve talked about before, one of our strategic priorities,” D’Amaro told investors.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  In addition, Disney would grow its advertising revenue by adding more viewers. A free streaming option could also eventually drive more paying subscribers to Disney+.
                 </p>
                 <p style="line-height:150%">
                  “So nothing specific to announce today, but definitely something that we’re considering,” D’Amaro said.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  D’Amaro also tackled the core question many analysts were asking: Can Disney+ and Hulu sustain the kind of subscriber growth needed to validate Disney’s
                  <a data-hs-link-id="0" data-hs-link-id-v2="0C8TgVr9" style="color:#2563eb" target="_blank">
                   $24 billion bet on content
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                  ?
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                    to Start This Year
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                          Use the 70/20/10 marketing rule.
                          <span style="font-weight: normal;">
                           Your marketing budget shouldn't be just a number you set and forget. It also shouldn't be 100% about copying last year's winning formula. Give this a try. After you know your budget, break it down into three buckets:
                          </span>
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                         <li style="font-weight: bold;">
                          <p style="line-height:175%">
                           <span style="font-weight: normal; color: #000000;">
                            The 70% protects what already works
                            <br/>
                           </span>
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                         </li>
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                          <span style="font-weight: normal; color: #000000;">
                           The 20% feeds your promising bets
                           <br/>
                          </span>
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                          <span style="font-weight: normal; color: #000000;">
                           The 10% funds the experiments
                           <br/>
                          </span>
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                        <p bgcolor="#ffffff" style="color:#364153; background-color:#ffffff; line-height:150%">
                         <span style="color: #000000;">
                          That’s the whole system. Start with 10% of projected gross sales, split it 70/20/10 and rebalance every quarter so your best experiments keep climbing toward your biggest bucket.
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                          Read the full breakdown
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                          →
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