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Plus: One college gets cheaper, Pushball's past, and more. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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<span>
You're just 3 referrals away from earning a Hustle Essentials kit. Check out all of our
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prizes here
</a>
.
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Share your link:
</span>
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https://thehustle.co/?ref=950fce10a7
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Share The Hustle:
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Check your referral progress & prizes
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<div class="hse-column hse-size-12" id="column_1759424660484_0">
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<tr>
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👋
<span style="font-weight: bold;">
Good morning.
</span>
<span style="color: #192733; font-weight: normal;">
If you’ve been hearing the term “basket case” a lot lately, maybe take the day off. But also — we've got a piece of real estate for you: the Basket Building. Built in 1997 to house basket-maker Longaberger Co.’s corporate headquarters, the seven-story, 180k-square-foot structure sits 40 miles outside Columbus, Ohio, and looks like a giant woven basket. It can now be yours for $8.5m.
</span>
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NEWS FLASH
</span>
</h2>
</div>
</div>
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<tr>
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<p style="line-height:150%">
🌱
<span style="font-weight: bold;">
Putting the plants in power plant:
</span>
<span style="color: #192733;">
<span style="background-color: #ffffff;">
UK startup Bactery is
</span>
<a bgcolor="#ffffff" data-hs-link-id="0" data-hs-link-id-v2="tlmbx1zT" style="background-color:#ffffff; color:#192733" target="_blank">
developing
</a>
<span style="background-color: #ffffff;">
batteries that generate usable electricity from bacteria in soil
</span>
.
</span>
The tech is designed to be buried and forgotten, passively generating power for 25+ years with no maintenance needed. The startup’s immediate goal is to power agricultural sensors with its batteries, and perhaps one day scale up to offset household electricity use by turning your veggie garden into a mini power plant.
<span style="white-space-collapse: preserve;">
<br/>
<br/>
</span>
</p>
<p style="line-height:150%">
<strong>
📈 Proof that life is one big high school:
</strong>
Talent and brand conglomerate United Talent Agency
<a data-hs-link-id="0" data-hs-link-id-v2="Y73q1Srt" style="color:#192733" target="_blank">
unveiled
</a>
the Culture Index, its “first-of-its-kind measurement system that quantifies cultural significance.” It’ll track 10k brands across 44 industries for the influence they drive, ranking them through a complex data set measuring reach, resonance, and relevance. Its initial data set shows two industries sitting at the cool kids table (outpacing others in cultural impact): software and gaming.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
<strong>
⚽ AI is coming for your kids’ soccer game:
</strong>
Sports tech company Sportway Media Group will
<a data-hs-link-id="0" data-hs-link-id-v2="vUHZ6f0a" style="color:#192733" target="_blank">
expand
</a>
its live sports streaming operation, which sets up cameras at smaller venues hosting youth, semi-pro, and lower-level pro games and then lets AI direct the broadcast. The machines pan, tilt, and zoom the camera, pull data from official scoresheets to create broadcast graphics, and spit out automated replays and highlights. Congrats, sports parents, on adding
<em>
yet another
</em>
streaming subscription to your credit cards.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
<span style="font-size: 12px; color: #000000;">
</span>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
<h2 style="margin:0; font-size:13px; line-height:150%">
<span style="color: #bf2434;">
MORE NEWS TO KNOW
</span>
</h2>
<p style="line-height:115%">
</p>
<ul style="line-height:150%">
<li>
<p style="line-height:150%">
<strong>
Rose-colored glasses:
</strong>
Meta broke away from its Ray-Ban partnership and
<a data-hs-link-id="0" data-hs-link-id-v2="NMUxBOLg" style="color:#192733" target="_blank">
unveiled
</a>
a new line of AI smart glasses made in-house and with a lower $300 price tag.
<br/>
<br/>
</p>
<ul style="line-height:115%">
</ul>
</li>
<li>
<strong>
Use more AI! Now less!
</strong>
Startup Engram raised $98m to
<a data-hs-link-id="0" data-hs-link-id-v2="5zdFEzD8" style="color:#192733" target="_blank">
build
</a>
a “memory layer” that helps AI models remember company-specific information to use up to 100x fewer tokens and curb rising AI costs.
<br/>
<br/>
</li>
<li>
<strong>
No space cooties:
</strong>
As missions to space ramp up, a biologist and former Pentagon strategist are
<a data-hs-link-id="0" data-hs-link-id-v2="CKvyu6xk" style="color:#192733" target="_blank">
urging
</a>
NASA to construct a “lunar biocontainment facility” to quarantine extraterrestrial samples before they ever reach Earth.
<br/>
<br/>
</li>
<li>
<strong>
For the hoarders:
</strong>
Bed Bath & Beyond will once again
<a data-hs-link-id="0" data-hs-link-id-v2="oFj0tx+w" style="color:#192733" target="_blank">
accept
</a>
its 20% coupons — even if they expired a decade ago — as it returns to brick-and-mortar stores.
<br/>
<br/>
</li>
</ul>
<p style="line-height:115%">
<span style="font-size: 12px; color: #000000;">
</span>
</p>
<h2 style="margin:0; line-height:115%; font-size:18px">
<span style="color: #000000;">
</span>
</h2>
<p style="line-height:115%">
<span style="font-size: 12px; color: #000000;">
</span>
</p>
<p style="line-height:150%">
<span style="font-size: 12px; color: #000000;">
</span>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
</div>
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<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
</div>
<div class="hse-section" id="section_17805915203016" style="padding-left:10px; padding-right:10px">
<div bgcolor="#ffeeeb" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffeeeb">
<!--[if (mso)|(IE)]>
<table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffeeeb">
<tr style="background-color:#ffeeeb;">
<![endif]-->
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<td valign="top" style="width:600px;">
<![endif]-->
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<![endif]-->
<div class="hse-column hse-size-12" id="column-1780591520301-0">
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 10px">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17805915203012" style="color: inherit; font-size: inherit; line-height: inherit;">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17805915203012_" style="color: inherit; font-size: inherit; line-height: inherit;">
<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="color: #bf2434;">
WIN AT WORK
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17805915203013" style="color: inherit; font-size: inherit; line-height: inherit;">
<table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
<tbody>
<tr>
<td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px; font-size:0px" valign="top">
<a data-hs-link-id="0" data-hs-link-id-v2="ONwSJILr" style="color:#00a4bd" target="_blank">
<img align="middle" alt="The AI adoption playbook " src="https://inboxflows.com/_/image/https%253A%252F%252Fthehustle.co%252Fhs-fs%252Fhubfs%252FTop-10-AI-Strategies-MATG_1200x68_Opt1.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DTop-10-AI-Strategies-MATG_1200x68_Opt1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGVodXN0bGUuYyIsInRpbWUiOjE3ODIyOTM5MTUuNzEzMjMyOH0:1wcK43:ZmK8zuLqIitnDHBNM7dtoCPp3AUNRuCYhruxWe1FDAE" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
</a>
</td>
</tr>
</tbody>
</table>
</div>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17805915203014" style="color: inherit; font-size: inherit; line-height: inherit;">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17805915203014_" style="color: inherit; font-size: inherit; line-height: inherit;">
<p style="line-height:115%">
<span style="font-size: 22px;">
<strong>
The best new colleagues are bots
<br/>
<br/>
</strong>
</span>
</p>
<p style="line-height:150%">
What’s better than a fresh set of shortcuts to help you win at work?
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
One with advice from a16z, Asana, Graphite, and
<span style="font-style: italic;">
Marketing Against The Grain
</span>
. Check out some
<a data-hs-link-id="1" data-hs-link-id-v2="HPLuPNTr" style="color:#192733" target="_blank">
major ways
</a>
to help you reshape your workflow.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
<strong>
Power productivity with AI:
</strong>
</p>
<ul style="line-height:150%">
<li style="color: #33475b;">
Systematize content creation
</li>
<li style="color: #33475b;">
Master impactful chatbot prompts
</li>
<li style="color: #33475b;">
Optimize go-to-market framework
</li>
<li style="color: #33475b;">
Scale-up your prospecting efforts
</li>
<li style="color: #33475b;">
Solidify SEO strategy
</li>
<li style="color: #33475b;">
Automate marketing busywork
</li>
<li style="color: #33475b;">
Build out “one-to-one” apps
</li>
</ul>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px 20px">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17817995514991" style="color: inherit; font-size: inherit; line-height: inherit;">
<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
<tbody>
<tr>
<td align="center" bgcolor="#bF2434" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; border-radius:8px; cursor:auto; background-color:#bF2434; mso-padding-alt:12px 18px" valign="middle">
<a data-hs-link-id="2" data-hs-link-id-v2="KGeSgSEk" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
<strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
Dive in for free
</strong>
</a>
</td>
</tr>
</tbody>
</table>
</div>
</td>
</tr>
</tbody>
</table>
</div>
<!--[if gte mso 9]></table><![endif]-->
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</div>
</div>
<div class="hse-section hse-section-last" id="section-2" style="padding-left:10px; padding-right:10px">
<div bgcolor="#ffffff" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffffff">
<!--[if (mso)|(IE)]>
<table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffffff">
<tr style="background-color:#ffffff;">
<![endif]-->
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<td valign="top" style="width:600px;">
<![endif]-->
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<table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
<div class="hse-column hse-size-12" id="column-2-0">
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-0" style="color: inherit; font-size: inherit; line-height: inherit;">
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<h2 style="margin:0; font-size:13px; line-height:115%">
</h2>
<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
THE BIG IDEA
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-1" style="color: inherit; font-size: inherit; line-height: inherit;">
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<tbody>
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<a data-hs-link-id="0" data-hs-link-id-v2="e+FyLzCB" style="color:#00a4bd" target="_blank">
<img align="middle" alt="A witch writing on paper " src="https://inboxflows.com/_/image/https%253A%252F%252Fthehustle.co%252Fhs-fs%252Fhubfs%252FCopy%2520of%2520Copy%2520of%2520Daily%2520visual%2520template%2520-%25202026-06-23T115018.596%2520%25281%2529.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DCopy%2520of%2520Copy%2520of%2520Daily%2520visual%2520template%2520-%25202026-06-23T115018.596%2520%25281%2529.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGVodXN0bGUuYyIsInRpbWUiOjE3ODIyOTM5MTUuNzEzNTY0NH0:1wcK43:ohf1KCX23zchnkmBDvZU1r-ZQXEA9DtDWu0W0wBNTXk" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
</a>
</td>
</tr>
</tbody>
</table>
</div>
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<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507867493761" style="color: inherit; font-size: inherit; line-height: inherit;">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507867493761_" style="color: inherit; font-size: inherit; line-height: inherit;">
<ul style="line-height:150%">
</ul>
<h2 style="margin:0; font-size:22px; line-height:115%">
<strong>
Here come the Etsy witches
</strong>
</h2>
<h2 style="margin:0; font-size:18px; line-height:150%">
</h2>
<p style="line-height:150%">
Etsy is great for things like personalized whisky glasses for dad, vintage jewelry,
<a data-hs-link-id="0" data-hs-link-id-v2="9Pt8Gk7M" style="color:#192733" target="_blank">
houseplants
</a>
— maybe even a
<a data-hs-link-id="0" data-hs-link-id-v2="HOx6PgnG" style="color:#192733" target="_blank">
Picolas Cage magnet
</a>
.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
But a spell that promises perfect weather on your wedding day? Well, there's an Etsy witch for that.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
For many couples — especially those dropping $30k-$100k on the Big Day — purchasing a spell on the ecommerce marketplace to ensure a flawless, Instagrammable celebration has become a no-brainer,
<a data-hs-link-id="0" data-hs-link-id-v2="N3huCvV4" style="color:#192733" target="_blank">
per
</a>
<span style="white-space-collapse: preserve;">
</span>
<em>
Bloomberg.
</em>
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
<strong>
Which witch is the weather witch?
</strong>
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
The average cost of a wedding skyrocketed in recent years, according to data from The Knot, leaving many nearlyweds desperate to protect their investment however they can.
</p>
<ul style="line-height:150%">
<li>
The average wedding cost reached
<a data-hs-link-id="0" data-hs-link-id-v2="SraHW0uK" rel="noopener" style="color:#192733" target="_blank">
$34.2k this year
</a>
, up ~$6k from 2019.
<br/>
<br/>
</li>
<li>
Big city weddings can cost even more: NYC ($75k), Chicago ($54k), San Francisco and Boston ($51k), LA ($45k).
<br/>
<br/>
</li>
<li>
While 41% of couples surveyed went over budget, only 4% reported staying under.
</li>
</ul>
<p style="line-height:150%">
And 58% of couples host an
<a data-hs-link-id="0" data-hs-link-id-v2="8JgGes6P" style="color:#192733" target="_blank">
outdoor ceremony
</a>
, which means rain and chilly weather risk putting a damper on the celebration.
<br/>
<br/>
</p>
<p style="line-height:150%">
<strong>
The Etsy witch appears
</strong>
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
Enlisting the help of witchcraft has a long history, but the latest digital incantation incarnation garnered attention when Etsy
<a data-hs-link-id="0" data-hs-link-id-v2="4f1BwZEQ" style="color:#192733" target="_blank">
banned the sale of magic spells
</a>
in 2015 (following a
<a data-hs-link-id="0" data-hs-link-id-v2="KVfF1aju" style="color:#192733" target="_blank">
ban on eBay
</a>
).
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
Many sellers skirted the rules by including tangible items or listing "for entertainment purposes only." But earlier this year, the site began enforcing the rules, removing shops in what some described as a modern-day
<a data-hs-link-id="0" data-hs-link-id-v2="kE6meyfT" style="color:#192733" target="_blank">
witch hunt
</a>
.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
Despite setbacks, the trend shows no signs of vanishing in a plume of smoke — thanks to support from
<a data-hs-link-id="0" data-hs-link-id-v2="LbOxMFTR" style="color:#192733" target="_blank">
WitchTok
</a>
.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
While
<a data-hs-link-id="0" data-hs-link-id-v2="fHFYgTc9" style="color:#192733" target="_blank">
last wedding season
</a>
saw a rise in Etsy witches, with nuptial costs soaring like a magic broom, brides are increasingly calling upon the digital coven for a perfect wedding day.
</p>
<ul style="line-height:150%">
<li>
Perfect weather spells
<a data-hs-link-id="0" data-hs-link-id-v2="mVl2hhkC" rel="noopener" style="color:#192733" target="_blank">
start at ~$3
</a>
and often include a PDF download.
<br/>
<br/>
</li>
<li>
<em>
Bloomberg
</em>
found some sellers make over $1.5k/week.
<br/>
<br/>
</li>
<li>
<a data-hs-link-id="0" data-hs-link-id-v2="oFF7Xo8M" style="color:#192733" target="_blank">
Other spells
</a>
include "marry me" and "demonic obsession" for extra help.
<br/>
<br/>
</li>
<li>
<a data-hs-link-id="0" data-hs-link-id-v2="FEWn8zGf" style="color:#192733" target="_blank">
Blessings From New Orleans
</a>
offers an elevated non-Etsy blessing box for $222.20 — and runs a meteorology service for luxury weddings.
</li>
</ul>
<p style="line-height:150%">
Considering many are spending tens, if not hundreds of thousands on the Big Day, sending an internet stranger a few bucks to feel a little less anxious about things beyond your control seems like a decent investment.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
And hey, it seemed to work well for
<a data-hs-link-id="0" data-hs-link-id-v2="8PMha73S" style="color:#192733" target="_blank">
Mariners fans
</a>
.
</p>
<p style="line-height:150%">
</p>
<p align="right" style="line-height:150%; text-align:right">
<a data-hs-link-id="1" data-hs-link-id-v2="tgCNga3e" rel="noopener" style="color:#192733; font-style:italic; text-decoration:underline" target="_blank">
Share this story
</a>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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<tbody>
<tr>
<td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
<p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
</p>
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<table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
<tr>
<td style="height:0;line-height:0"> </td>
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</table>
<![endif]-->
</td>
</tr>
</tbody>
</table>
</div>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735453792" style="color: inherit; font-size: inherit; line-height: inherit;">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357735453792_" style="color: inherit; font-size: inherit; line-height: inherit;">
<h2 style="margin:0; font-size:13px; line-height:150%">
<span style="color: #bf2434;">
HIGHLY RECOMMENDED
</span>
</h2>
<p style="line-height:150%">
<br/>
<strong>
Meet you in Buckeye, Arizona:
</strong>
Little-known cities are adding more residents than Los Angeles and New York City —
<a data-hs-link-id="0" data-hs-link-id-v2="7jBdLCXb" style="color:#192733" target="_blank">
why
</a>
?
<br/>
<br/>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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<table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
<tbody>
<tr>
<td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
<p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
</p>
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<table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
<tr>
<td style="height:0;line-height:0"> </td>
</tr>
</table>
<![endif]-->
</td>
</tr>
</tbody>
</table>
</div>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
NEWSWORTHY NUMBER
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
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<img align="middle" alt="Noteworthy Number template (35) (1)" src="https://inboxflows.com/_/image/https%253A%252F%252Fthehustle.co%252Fhs-fs%252Fhubfs%252FNoteworthy%2520Number%2520template%2520%252835%2529%2520%25281%2529.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DNoteworthy%2520Number%2520template%2520%252835%2529%2520%25281%2529.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGVodXN0bGUuYyIsInRpbWUiOjE3ODIyOTM5MTUuNzEzNjkzMX0:1wcK43:zjTaRgQs-GXvvvPGkX-CE3PExg9oLMLIMLAgK27sIpE" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
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<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17792074973213_" style="color: inherit; font-size: inherit; line-height: inherit;">
<p style="line-height:150%">
The maximum share of a family's annual adjusted gross income that eligible students at Whitman College can pay for tuition each year, as of this week. The small liberal arts college in Washington state is the latest of a growing handful of schools to introduce income-based tuition pricing, which offers transparency for families and students, who won’t have to wait until after applying to find out if they can afford to attend.
</p>
<p style="line-height:150%">
<span style="white-space-collapse: preserve;">
<br/>
</span>
As for Whitman and its peers,
<em>
The New York Times
</em>
<span style="white-space-collapse: preserve;">
</span>
<a data-hs-link-id="0" data-hs-link-id-v2="fS+/0niF" style="color:#192733" target="_blank">
says
</a>
the initiatives could help attract more upper-middle-class applicants, whose families are too rich to qualify for financial aid but not rich enough to be paying $90k a year just for their kids to go through a bluegrass phase and major in anthropology.
</p>
<p style="line-height:150%">
</p>
</div>
</div>
</td>
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</tbody>
</table>
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<tbody>
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<p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
</p>
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<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="color: #bf2434;">
HOW YOU HUSTLE
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
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<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17822321656973_" style="color: inherit; font-size: inherit; line-height: inherit;">
<div style="line-height:115%">
<p bgcolor="#ffffff" style="line-height:1.8; background-color:#ffffff; margin-top:0px; margin-bottom:0px">
<em>
<span style="color: #192733;">
We don’t need to tell you — our readers are amazing. We wanted to dedicate some real estate to a Hustler building something big.
</span>
</em>
</p>
<p bgcolor="#ffffff" style="line-height:1.8; background-color:#ffffff; margin-top:0px; margin-bottom:0px">
<span style="color: #192733; white-space-collapse: preserve;">
</span>
</p>
<p bgcolor="#ffffff" style="line-height:1.8; background-color:#ffffff; margin-top:0px; margin-bottom:0px">
<strong>
<span style="color: #192733;">
Who:
</span>
</strong>
<span style="color: #192733;">
Colleen Winfough
</span>
</p>
<p bgcolor="#ffffff" style="line-height:1.8; background-color:#ffffff; margin-top:0px; margin-bottom:0px">
<span style="color: #192733; white-space-collapse: preserve;">
<br/>
</span>
<strong>
<span style="color: #192733;">
What:
</span>
</strong>
<a data-hs-link-id="0" data-hs-link-id-v2="RgLcIzju" style="color:#192733" target="_blank">
RUF
</a>
</p>
<p bgcolor="#ffffff" style="line-height:1.8; background-color:#ffffff; margin-top:0px; margin-bottom:0px">
<span style="color: #192733; white-space-collapse: preserve;">
<br/>
</span>
<strong>
<span style="color: #192733;">
The elevator pitch:
</span>
</strong>
<span style="color: #192733;">
“RUF is redefining luxury for dogs, starting with thoughtfully sourced freeze-dried treats.”
</span>
</p>
<p bgcolor="#ffffff" style="line-height:1.8; background-color:#ffffff; margin-top:0px; margin-bottom:0px">
<span style="color: #192733; white-space-collapse: preserve;">
<br/>
</span>
<strong>
<span style="color: #192733;">
The problem they’re solving:
</span>
</strong>
<span style="color: #192733;">
“RUF was born from a simple observation: while people increasingly invest in premium experiences for themselves, the pet category often forces them to choose between quality, aesthetics, and brand experience. We set out to create a brand that delivers all three — thoughtfully sourced ingredients, elevated design, and a luxury experience worthy of the dogs we consider family.”
</span>
</p>
<p bgcolor="#ffffff" style="line-height:1.8; background-color:#ffffff; margin-top:0px; margin-bottom:0px">
</p>
<p bgcolor="#ffffff" style="line-height:1.8; background-color:#ffffff; margin-top:0px; margin-bottom:0px">
<strong>
<span style="color: #192733;">
One truly innovative thing they’re doing:
</span>
</strong>
<span style="color: #192733;">
“We're approaching the pet category through the lens of luxury brand building rather than traditional pet marketing. Every touchpoint — from product formulation and packaging to photography, film, and storytelling — is designed to create an experience that feels more like a luxury fashion house than a treat company.”
</span>
<span style="color: #192733; white-space-collapse: preserve;">
<br/>
</span>
</p>
<p bgcolor="#ffffff" style="line-height:1.8; background-color:#ffffff; margin-top:0px; margin-bottom:0px">
</p>
<p bgcolor="#ffffff" style="line-height:1.8; background-color:#ffffff; margin-top:0px; margin-bottom:0px">
<em>
<span style="color: #192733;">
What are you working on?
</span>
</em>
<a data-hs-link-id="0" data-hs-link-id-v2="dgl8QrYV" style="color:#192733" target="_blank">
<em>
Tell us here
</em>
</a>
<em>
<span style="color: #192733;">
.
</span>
</em>
</p>
</div>
<p style="line-height:150%">
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<tbody>
<tr>
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<tbody>
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<p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
</p>
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<table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
<tr>
<td style="height:0;line-height:0"> </td>
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</td>
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</tbody>
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</div>
</td>
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<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
AROUND THE WEB
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17804155198043_" style="color: inherit; font-size: inherit; line-height: inherit;">
<p style="line-height:150%">
📅
<span style="font-weight: bold;">
On this day:
</span>
In 2010, the iPhone 4
<a data-hs-link-id="0" data-hs-link-id-v2="He0FsUzh" style="color:#192733" target="_blank">
went on sale
</a>
. Engineer Gray Powell infamously left a prototype at a California bar, which
<em>
Gizmodo
</em>
<a data-hs-link-id="0" data-hs-link-id-v2="JvlrrCnx" style="color:#192733" target="_blank">
purchased and leaked
</a>
before Steve Jobs could announce it.
</p>
<p style="line-height:150%">
<span style="white-space-collapse: preserve;">
<br/>
</span>
🧶
<span style="font-weight: bold;">
That’s interesting:
</span>
People used to play a game called
<a data-hs-link-id="0" data-hs-link-id-v2="JPp9Fnc9" style="color:#192733" target="_blank">
Pushball
</a>
, in which they pushed around a giant ball.
</p>
<p style="line-height:150%">
<span style="white-space-collapse: preserve;">
<br/>
</span>
🗞️
<span style="font-weight: bold;">
Newsletter:
</span>
Learn what's actually moving markets and why with
<a data-hs-link-id="0" data-hs-link-id-v2="G1tzFtMq" rel="noopener" style="color:#192733" target="_blank">
<em>
The Daily Upside
</em>
</a>
.
</p>
<p style="line-height:150%">
<span style="white-space-collapse: preserve;">
<br/>
</span>
🧠
<span style="font-weight: bold;">
Game:
</span>
A
<a data-hs-link-id="0" data-hs-link-id-v2="5NNfj5ic" style="color:#192733" target="_blank">
word search
</a>
, but there is only one word at a time.
</p>
<p style="line-height:150%">
<span style="white-space-collapse: preserve;">
<br/>
</span>
🐱
<span style="font-weight: bold;">
Aww:
</span>
If a cat sees a
<a data-hs-link-id="0" data-hs-link-id-v2="ZDCUMBS8" style="color:#192733" target="_blank">
bag
</a>
, it goes in the bag.
</p>
<p style="line-height:150%">
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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<tbody>
<tr>
<td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
<p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
</p>
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<table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
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<td style="height:0;line-height:0"> </td>
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</td>
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</div>
</td>
</tr>
</tbody>
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<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-21_" style="color: inherit; font-size: inherit; line-height: inherit;">
<p style="line-height:150%">
<span style="font-size: 13px; font-weight: bold; color: #bf2434;">
SHOWER THOUGHT
<br/>
</span>
</p>
<p style="line-height:150%">
<br/>
<em>
The person you always see at the gym, no matter when you go, making you think that they must live at the gym, is probably thinking exactly the same thing about you.
</em>
<span style="font-size: 13px; font-weight: bold; color: #bf2434;">
<span style="color: #192733;">
<span style="font-size: 9px;">
<a data-hs-link-id="0" data-hs-link-id-v2="Vo8aFCVm" rel="noopener" style="color:#192733" target="_blank">
SOURCE
</a>
<br/>
<br/>
</span>
</span>
</span>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
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<td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
<p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
</p>
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<table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
<tr>
<td style="height:0;line-height:0"> </td>
</tr>
</table>
<![endif]-->
</td>
</tr>
</tbody>
</table>
</div>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 10px 5px">
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<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17443876257693_" style="color: inherit; font-size: inherit; line-height: inherit;">
<p align="center" style="text-align:center; line-height:150%">
<span style="font-size: 14px; color: #192733;">
Today's email was brought to you
</span>
<span style="font-size: 14px;">
by
<a data-hs-link-id="0" data-hs-link-id-v2="fDSI2AcA" style="color:#192733" target="_blank">
Juliet Bennett Rylah
</a>
,
<a data-hs-link-id="0" data-hs-link-id-v2="lA8WxR5B" style="color:#192733" target="_blank">
Danny Jensen
</a>
, and Singdhi Sokpo.
</span>
</p>
<p align="center" style="text-align:center; line-height:150%">
<span style="font-size: 14px; color: #192733;">
Editing by: Sara "Spell checker"
</span>
<span style="font-size: 14px; color: #192733;">
Friedman
</span>
<span style="font-size: 14px; color: #192733;">
.
</span>
</p>
<p align="center" style="text-align:center; line-height:115%">
<span style="color: #192733; font-size: 14px;">
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<p align="center" style="text-align:center; line-height:115%">
<span style="font-size: 14px; color: #192733;">
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.
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2 weeks ago - news@thehustle.co
Plus: One college gets cheaper, Pushball's past, and more. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ...