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   Starve the small pumpkins
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   Plus 4 more lessons for your Friday.
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          Plus 4 more lessons for your Friday. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
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                  Friday, June 26, 2026
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                  Some of the most valuable things a leader does are refusals: turning down a paying client who drains the team, or passing on a feature everyone agrees sounds reasonable.
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                  This week is about that kind of discipline, the unglamorous rules that quietly beat your most comfortable defaults.
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                      SPONSORED
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                       Build an AI agent without writing code
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                      <span style="font-size: 14px">
                       AI agents are quickly becoming essential for startups, but building one does not have to mean hiring a full engineering team. Bubble lets founders, operators, and teams create custom AI agents, launch MVPs, connect with leading AI models, and automate workflows — all with a no-code platform built to help 
ideas move faster.
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                       Whether you are testing a new product, improving customer support, or looking for a leaner way to build, Bubble can help you bring your AI idea to life.
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                                      Start building with Bubble
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                     <p style="font-size: 18px">
                      <strong>
                       1. Obsession beats credentials
                      </strong>
                     </p>
                     <p style="font-size: 16px">
                      You can't earn a degree in the thing that makes you irreplaceable. Naval Ravikant calls it specific knowledge: the expertise you build through obsession and lived experience over years, which is exactly why no competitor can copy or automate it.
                     </p>
                     <p style="font-size: 16px">
                      <strong>
                       What this means for leaders:
                      </strong>
                      In your next hire, dig for the self-directed obsession a candidate pursued with no one asking. That depth is the part no competitor can poach off a résumé.
                     </p>
                     <p>
                      <strong>
                       <a data-linktype="Normal" style="color:var(=-blue-cta-default)" target="_blank">
                        Read the full lesson →
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                      </strong>
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                     <p style="font-size: 18px">
                      <strong>
                       2. Starve the small pumpkins
                      </strong>
                     </p>
                     <p style="font-size: 16px">
                      Giant-pumpkin growers kill most of the patch on purpose, so every nutrient feeds one enormous fruit. Mike Michalowicz applies the same logic to business: cut the average clients and pour everything into the few you can serve extraordinarily well.
                     </p>
                     <p style="font-size: 16px">
                      <strong>
                       What this means for leaders:
                      </strong>
                      Score your clients this week on more than revenue alone, including ease, fit, and long-term upside, then flag the one or two draining your best people for the least return.
                     </p>
                     <p>
                      <strong>
                       <a data-linktype="Normal" style="color:var(=-blue-cta-default)" target="_blank">
                        Read the full lesson →
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                     <p style="font-size: 18px">
                      <strong>
                       3. Stop feeding the unfixable
                      </strong>
                     </p>
                     <p style="font-size: 16px">
                      Right now part of your team's energy is going to things they cannot change: a competitor's pricing, a rule already passed. Stephen Covey called that the Circle of Concern. The fix is to pull that energy back to the ring you can actually act on.
                     </p>
                     <p style="font-size: 16px">
                      <strong>
                       What this means for leaders:
                      </strong>
                      The next time a meeting tips into venting, ask out loud whether the obstacle sits inside or outside the team's control, and spend zero more minutes on anything outside it.
                     </p>
                     <p>
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                     <p style="font-size: 18px">
                      <strong>
                       4. Your estimate is too low
                      </strong>
                     </p>
                     <p style="font-size: 16px">
                      It won't take that long. The team has learned from last time. This round you've got the right people. History disagrees, every time. Kahneman and Tversky named this the planning fallacy in 1979: we underestimate time and cost no matter how much experience we bring.
                     </p>
                     <blockquote style="border-left:3px solid #168DD9;margin:10px 0 10px 10px;padding:4px 12px;color:#3C3C3C;font-style:italic;font-size:15px">
                      Bent Flyvbjerg's study of large infrastructure projects found that nine out of ten ran over budget, with transportation projects averaging 45% cost overruns.
                     </blockquote>
                     <p style="font-size: 16px">
                      <strong>
                       What this means for leaders:
                      </strong>
                      Before you lock your next big estimate, pull the real timelines and budgets of three similar past projects and anchor your number to what they actually cost rather than your team's best case.
                     </p>
                     <p>
                      <strong>
                       <a data-linktype="Normal" style="color:var(=-blue-cta-default)" target="_blank">
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                     <p style="font-size: 18px">
                      <strong>
                       5. Default to no
                      </strong>
                     </p>
                     <p style="font-size: 16px">
                      At 37signals, a new feature earns a yes only when someone makes an overwhelming case for it. Silence counts as no. Jason Fried and David Heinemeier Hansson credit that single rule for letting a small team serve millions without drowning in complexity.
                     </p>
                     <p style="font-size: 16px">
                      <strong>
                       What this means for leaders:
                      </strong>
                      In your next planning meeting, put the burden of proof on whoever is championing the new feature or hire. Anything without an overwhelming case waits.
                     </p>
                     <p>
                      <strong>
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