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Plus: Events go phone free, spot the AI art, and more. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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You're just 3 referrals away from earning a Hustle Essentials kit. Check out all of our
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prizes here
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.
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Share your link:
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Share The Hustle:
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Check your referral progress & prizes
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👋
<span style="font-weight: bold;">
Good morning.
</span>
<span style="font-weight: normal;">
And “aww!” is what you’ll say after you read this. Wildlife rescuers in Washington are using nursing pillows to comfort abandoned harbor seal pups whose mothers fled after humans got too close. The pillows, designed for human mothers, mimic the shape of a mother seal and help stressed-out pups get some R&R. As we said, aww.
</span>
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<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
THE BIG IDEA
</span>
</h2>
</div>
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</td>
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<ul style="line-height:150%">
</ul>
<h2 style="margin:0; font-size:22px; line-height:115%">
<strong>
Talk about pooling resources: The Airbnb of swimming pools
</strong>
</h2>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
Sneaking into the neighbors' pool when they're away is a rite of passage for suburban kids. But they shouldn't have all the fun.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
Swimply, described as the "Airbnb of pools," lets people rent out their swimming pools by the hour, per
<a data-hs-link-id="0" data-hs-link-id-v2="mdtWVCNu" style="color:#192733" target="_blank">
<em>
Business Insider
</em>
</a>
.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
The app offers neighbors the opportunity to cool off on a hot day — something we could all use these days — while helping owners offset the cost of maintaining a pool.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
The company is also part of a growing trend of the
<span style="color: #222222; background-color: #ffffff;">
Airbnb-ification
</span>
of your entire life, where nearly everything is rentable.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
<strong>
Dive into the sharing economy
</strong>
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
Founded in 2018, Swimply
<a data-hs-link-id="0" data-hs-link-id-v2="vAcj/VlD" style="color:#192733" target="_blank">
made a splash
</a>
in recent years with several rounds of funding — notably after sinking on Shark Tank in 2020 without a deal. (Who wants a shark in the pool anyway?)
</p>
<ul style="line-height:150%">
<li>
The startup has since grown and recently received $10m in funding.
<br/>
<br/>
</li>
<li>
Listings now include 15k pools in 125 cities across the US, Canada, and Australia.
<br/>
<br/>
</li>
<li>
Rates range from humble $30-$80/hour offerings to more luxe listings in the $200-$400/hour range.
<br/>
<br/>
</li>
<li>
Some owners charge for added perks like barbecue packages.
</li>
</ul>
<p style="line-height:150%">
Considering
<a data-hs-link-id="0" data-hs-link-id-v2="sZ6uQyff" style="color:#192733" target="_blank">
in-ground pools
</a>
average $65k to build and $3k-$6k annually to maintain, it's a good way to recoup on that investment.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
Swimply has also since expanded to other rentable amenities, including
<a data-hs-link-id="0" data-hs-link-id-v2="I5V6n0jw" style="color:#192733" target="_blank">
hot tubs and saunas
</a>
; tennis, basketball, and pickleball courts; mansions for parties; and pet-friendly yards. It's also exploring offerings like music studios.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
<strong>
The Airbnb-ification of life
</strong>
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
We're now accustomed to riding in a
<a data-hs-link-id="0" data-hs-link-id-v2="PCpT70SV" style="color:#192733" target="_blank">
stranger's car
</a>
and
<a data-hs-link-id="0" data-hs-link-id-v2="3NoixDlA" style="color:#192733" target="_blank">
staying at someone's home
</a>
for vacation, so swimming in another person's pool feels like a natural progression of the sharing economy — though admittedly an intimate one.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
We can also expect to see more sharing in the future: the sharing economy is expected to grow from $244.8B in 2025 to
<a data-hs-link-id="0" data-hs-link-id-v2="B7vwsiI3" rel="noopener" style="color:#192733" target="_blank">
$752.8B in 2030
</a>
.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
These days, peer-to-peer renting includes
<a data-hs-link-id="0" data-hs-link-id-v2="tGKOLDju" style="color:#192733" target="_blank">
parking and storage
</a>
, unused
<a data-hs-link-id="0" data-hs-link-id-v2="u5ebk7BG" rel="noopener" style="color:#192733" target="_blank">
classrooms
</a>
,
<a data-hs-link-id="0" data-hs-link-id-v2="dIi1dPOb" style="color:#192733" target="_blank">
RVs
</a>
,
<a data-hs-link-id="0" data-hs-link-id-v2="uPdF50c7" style="color:#192733" target="_blank">
clothing
</a>
, and backyards
<a data-hs-link-id="0" data-hs-link-id-v2="DX6PrqOx" style="color:#192733" target="_blank">
for your dog
</a>
. Heck, you can even
<a data-hs-link-id="0" data-hs-link-id-v2="DYtjGq5U" style="color:#192733" target="_blank">
rent a friend
</a>
or attend a
<a data-hs-link-id="0" data-hs-link-id-v2="s3aRkmOz" style="color:#192733" target="_blank">
stranger's wedding
</a>
.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
<span style="color: #222222; background-color: #ffffff;">
Airbnb-ification
</span>
does have its drawbacks, including
<a data-hs-link-id="0" data-hs-link-id-v2="47BZSbNd" style="color:#192733" target="_blank">
climbing prices
</a>
, disruption of
<a data-hs-link-id="0" data-hs-link-id-v2="t293MyVM" style="color:#192733" target="_blank">
housing markets
</a>
, and the distortion of
<a data-hs-link-id="0" data-hs-link-id-v2="KUfFljqj" style="color:#192733" target="_blank">
community-centered origins
</a>
.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
But as temps soar this summer, you might just find me in the neighbor's pool.
</p>
<p style="line-height:150%">
</p>
<p align="right" style="line-height:150%; text-align:right">
<a data-hs-link-id="1" data-hs-link-id-v2="/0vZ6IeY" rel="noopener" style="color:#192733; font-style:italic; text-decoration:underline" target="_blank">
Share this story
</a>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
</div>
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</div>
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<div bgcolor="#ffeeeb" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffeeeb">
<!--[if (mso)|(IE)]>
<table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffeeeb">
<tr style="background-color:#ffeeeb;">
<![endif]-->
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<td valign="top" style="width:600px;">
<![endif]-->
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<table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
<div class="hse-column hse-size-12" id="column_1781640447715_0">
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 10px">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17816405648489" style="color: inherit; font-size: inherit; line-height: inherit;">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17816405648489_" style="color: inherit; font-size: inherit; line-height: inherit;">
<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="color: #bf2434;">
BE A BEAST
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17816404477156" style="color: inherit; font-size: inherit; line-height: inherit;">
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<tbody>
<tr>
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<a data-hs-link-id="0" data-hs-link-id-v2="xI3FjYzw" style="color:#00a4bd" target="_blank">
<img align="middle" alt="MrBeast's playbook" src="https://inboxflows.com/_/image/https%253A%252F%252Fthehustle.co%252Fhs-fs%252Fhubfs%252FMFM-x-MrBeast-Offer-Bundle_1920x1080_Opt2B.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DMFM-x-MrBeast-Offer-Bundle_1920x1080_Opt2B.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGVodXN0bGUuYyIsInRpbWUiOjE3ODM5MzU1MDIuNDA5OTYxfQ:1wjD7G:9CrmFm6ncbdfNzDXIAPeg2OeNpUvP830wMjwilFKDNY" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
</a>
</td>
</tr>
</tbody>
</table>
</div>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17816404477157" style="color: inherit; font-size: inherit; line-height: inherit;">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17816404477157_" style="color: inherit; font-size: inherit; line-height: inherit;">
<h2 style="margin:0; font-size:18px; line-height:150%">
<span style="font-size: 22px;">
<strong>
<span style="white-space-collapse: preserve;">
Inside the wild mind of MrBeast
</span>
</strong>
</span>
</h2>
<p style="line-height:115%">
</p>
<p style="line-height:150%">
You know him for his stunts (reading every word of the dictionary…), giveaways (cars, houses, fat stacks of cash), ghost kitchens, and most recently, "Beast Games."
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
He’s the most-followed man on the planet – but you probably haven’t analyzed his brain like Shaan Puri. Here are MrBeast’s
<a data-hs-link-id="1" data-hs-link-id-v2="hzvjYAE6" style="color:#192733" target="_blank">
10 rules to success
</a>
, spliced from the
<span style="font-style: italic;">
My First Million
</span>
exclusive.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
Also included are Shaan’s raw interview prep notes, which are pretty cool to see and super helpful.
<span style="color: #33475b; white-space-collapse: preserve;">
</span>
</p>
<p style="line-height:150%">
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px 23px">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17817426820021" style="color: inherit; font-size: inherit; line-height: inherit;">
<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
<tbody>
<tr>
<td align="center" bgcolor="#bF2434" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; border-radius:8px; cursor:auto; background-color:#bF2434; mso-padding-alt:12px 18px" valign="middle">
<a data-hs-link-id="2" data-hs-link-id-v2="aD4e8qzI" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
<strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
The MrBeast Files
</strong>
</a>
</td>
</tr>
</tbody>
</table>
</div>
</td>
</tr>
</tbody>
</table>
</div>
<!--[if gte mso 9]></table><![endif]-->
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</div>
</div>
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<div bgcolor="#ffffff" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffffff">
<!--[if (mso)|(IE)]>
<table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffffff">
<tr style="background-color:#ffffff;">
<![endif]-->
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<td valign="top" style="width:600px;">
<![endif]-->
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<table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
<div class="hse-column hse-size-12" id="column-2-0">
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:25px 20px 10px">
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<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
NEWSWORTHY NUMBER
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<img align="middle" alt="Noteworthy Number template (32) (1)" src="https://inboxflows.com/_/image/https%253A%252F%252Fthehustle.co%252Fhs-fs%252Fhubfs%252FNoteworthy%2520Number%2520template%2520%252832%2529%2520%25281%2529.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DNoteworthy%2520Number%2520template%2520%252832%2529%2520%25281%2529.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGVodXN0bGUuYyIsInRpbWUiOjE3ODM5MzU1MDIuNDEwNDAzM30:1wjD7G:jKukP-XTKK0Ldzl5KvWf9pMSZxPOeQRuiYUfu55VyKE" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
</td>
</tr>
</tbody>
</table>
</div>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
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<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17792074973213_" style="color: inherit; font-size: inherit; line-height: inherit;">
<p style="line-height:150%">
Global increase in the number of phone-free events between 2024 and 2025, per
<a data-hs-link-id="0" data-hs-link-id-v2="qPt3RB/3" style="color:#192733" target="_blank">
Eventbrite
</a>
. Whether that means covering your camera with a sticker, “
<a data-hs-link-id="0" data-hs-link-id-v2="YU47Yve1" style="color:#192733" target="_blank">
keeping it in your pants
</a>
,” or handing it over at the door, unplugged socializing has gone mainstream, with demand ticking up everywhere from Texas to Singapore to the UK, where such events grew by a whole 1.2k%.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
Great news for all those people nostalgic for a pre-phone era of partying, who can finally dance like a fool without the fear of being turned into a meme.
</p>
<p style="line-height:150%">
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<tbody>
<tr>
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<tbody>
<tr>
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<p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
</p>
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</div>
</td>
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</tbody>
</table>
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<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
AROUND THE WEB
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17804155198043" style="color: inherit; font-size: inherit; line-height: inherit;">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17804155198043_" style="color: inherit; font-size: inherit; line-height: inherit;">
<p style="line-height:150%">
📅
<span style="font-weight: bold;">
On this day:
</span>
In 1985,
<a data-hs-link-id="0" data-hs-link-id-v2="ByuYXy9/" style="color:#192733" target="_blank">
Live Aid
</a>
raised millions for famine relief in Ethiopia. Two concerts were held at the same time in London and Philadelphia featuring some of music’s biggest stars.
</p>
<p style="line-height:150%">
<span style="white-space-collapse: preserve;">
<br/>
</span>
⛴️
<span style="font-weight: bold;">
That’s cool:
</span>
Track
<a data-hs-link-id="0" data-hs-link-id-v2="4AwMbswu" style="color:#192733" target="_blank">
ferries
</a>
around the world.
</p>
<p style="line-height:150%">
<span style="white-space-collapse: preserve;">
<br/>
</span>
🔍
<span style="font-weight: bold;">
Game:
</span>
<a data-hs-link-id="0" data-hs-link-id-v2="xJG+4bzf" style="color:#192733" target="_blank">
Identify
</a>
the AI-generated artwork.
</p>
<p style="line-height:150%">
<span style="white-space-collapse: preserve;">
<br/>
</span>
🧠
<span style="font-weight: bold;">
That’s interesting:
</span>
An
<a data-hs-link-id="0" data-hs-link-id-v2="LGYyVZBz" style="color:#192733" target="_blank">
exploration
</a>
of how deepfaking yourself could impact your memory.
</p>
<p style="line-height:150%">
<span style="white-space-collapse: preserve;">
<br/>
</span>
🦎
<span style="font-weight: bold;">
Aww:
</span>
A bunch of
<a data-hs-link-id="0" data-hs-link-id-v2="CLljKX/v" style="color:#192733" target="_blank">
iguanas
</a>
.
</p>
<p style="line-height:150%">
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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<tbody>
<tr>
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<p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
</p>
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<table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
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</div>
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</tr>
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</table>
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<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-21" style="color: inherit; font-size: inherit; line-height: inherit;">
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<p style="line-height:150%">
<span style="font-size: 13px; font-weight: bold; color: #bf2434;">
SHOWER THOUGHT
<br/>
</span>
</p>
<p style="line-height:150%">
<br/>
<em>
Every technological breakthrough arrives with a group of people thinking: "If only this existed when I was in my prime."
</em>
<span style="font-size: 13px; font-weight: bold; color: #bf2434;">
<span style="color: #192733;">
<span style="font-size: 9px;">
<a data-hs-link-id="0" data-hs-link-id-v2="DEBnzT3B" rel="noopener" style="color:#192733" target="_blank">
SOURCE
</a>
<br/>
<br/>
</span>
</span>
</span>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<tbody>
<tr>
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<p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
</p>
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<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 10px 5px">
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2 weeks, 4 days ago - news@thehustle.co
🏊 Swim in your neighbor’s pool
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