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   The 4 First-Year Decisions Behind a $120M Startup
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   Plus: Ford quality fix, Taco Bell booze, work love languages. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                  <p style="font-weight: bold; font-size: 17px; margin-bottom: 6px; color: #111111;">
                   JULY 4, 2026
                  </p>
                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   What's on deck today:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    Ford has a new strategy to fix its quality problem
                   </li>
                   <li>
                    The 4 first-year decisions behind a $120M startup
                   </li>
                   <li>
                    Taco Bell is bringing booze and burritos to airports
                   </li>
                   <li>
                    How leaders can use the 5 work love languages
                   </li>
                  </ul>
                  <hr style="border: 0; border-top: 1px solid #e0e0e0; margin: 18px 0;"/>
                  <p style="margin-top: 0; margin-bottom: 10px; color: #333333;">
                   <b>
                    Happy 4th of July!
                   </b>
                   Get 33% off Entrepreneur+ — unlimited access to Entrepreneur.com, the magazine and expert insights to help you start, build and grow.
                  </p>
                  <p style="margin-top: 0; margin-bottom: 0;">
                   <a data-hs-link-id="0" data-hs-link-id-v2="UCehsP86" style="color:#0073e6; text-decoration:none; font-weight:bold" target="_blank">
                    Claim 33% off →
                   </a>
                  </p>
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                       <a data-hs-link-id="0" data-hs-link-id-v2="gdjRnxLI" rel="noopener" style="text-decoration:none; font-weight:bold; color:#000000" target="_blank">
                        This Automaker Paid $4.8 Billion to Fix Its Cars in a Single Year. Here’s Its Unexpected Solution to Quality Control Issues.
                       </a>
                      </span>
                     </span>
                    </span>
                   </span>
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                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   In 2023, Ford spent
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="RxMLqxi0" style="color:#2563eb" target="_blank">
                   $4.8 billion
                  </a>
                  fixing customers’ cars, a 15% increase from 2022. Last July, it set a record with 90 recalls in a single year, including an estimated $570 million charge tied to nearly 700,000 crossover vehicles.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Those numbers have triggered a culture change around quality — and the company’s efforts are paying off. As of this week, Ford ranks No. 1 among mainstream brands in the latest JD Power Initial Quality Survey, up from 10th place last year. The survey asks new vehicle owners about problems experienced in the first 90 days of ownership.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Ford CEO Jim Farley recently told
                  <a data-hs-link-id="0" data-hs-link-id-v2="Azrgn4Rs" style="color:#2563eb" target="_blank">
                   Bloomberg TV
                  </a>
                  that the focus on making quality vehicles is showing up in the financials. “We’re seeing our warranty coverages come down. We’re seeing our recall costs come down,” he noted, adding that these improvements are “contributing to literally hundreds and hundreds of millions of dollars of a tailwind for Ford on cost.”
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <a data-hs-link-id="0" data-hs-link-id-v2="MGHvurPC" style="color:#2563eb" target="_blank">
                   Ford
                  </a>
                  made the decision to hire 350 “
                  <a data-hs-link-id="0" data-hs-link-id-v2="xdGBPoEE" style="color:#2563eb" target="_blank">
                   gray beards
                  </a>
                  ,” or experienced engineers, over the past three years to help with its quality control issues. The move is a bet that human experience is the key to making AI pay off, according to a
                  <a data-hs-link-id="0" data-hs-link-id-v2="7g6jMsJz" style="color:#2563eb" target="_blank">
                   recent Fortune report
                  </a>
                  . Ford is using veteran engineers to mentor younger staff and retrain AI systems that aren’t functioning properly.
                 </p>
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                 </ul>
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                        I managed teams for one of the world’s most elite investment firms. I saw how often leaders rewarded the wrong behavior, and limited the company’s potential.
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                        Starting a Business
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                        AI may be displacing workers, but these business models offer entrepreneurs strong opportunities to build thriving ventures.
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                   Big opportunities usually do not look big at the beginning.
                  </span>
                  They often appear in places most people ignore. Entrepreneurs who notice early patterns often build the strongest businesses long before the competition shows up.
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                  If you want to position yourself for growth, these five fast-moving markets offer real potential in 2026.
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                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:150%; font-weight:bold">
                  1. Plant-based and alternative proteins
                 </p>
                 <p style="line-height:150%">
                  The global food system is changing quickly. Consumers want healthier and more sustainable protein options, and governments are beginning to rethink traditional livestock production.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Saxo Bank
                  <a data-hs-link-id="0" data-hs-link-id-v2="NGeBKhHs" style="color:#2563eb" target="_blank">
                   predicts
                  </a>
                  that a major country could restrict or ban domestically produced meat by 2030 as part of new climate policies. At the same time, Bloomberg Intelligence estimates that the global plant-based foods market could reach
                  <a data-hs-link-id="0" data-hs-link-id-v2="+sk+6uD6" style="color:#2563eb" target="_blank">
                   $162 billion
                  </a>
                  by 2030.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  A major driver of this shift is Beyond Meat, one of the most widely recognized brands in the sector. The company helped redefine plant-based protein and is now moving toward cleaner recipes, including the use of avocado oil. This reflects a broader trend toward healthier ingredients and products that compete directly with traditional meat on taste and nutrition.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Opportunities:
                 </p>
                 <ul style="line-height:175%">
                  <li style="line-height: 150%;">
                   Better-tasting plant-based foods
                  </li>
                  <li style="line-height: 150%;">
                   Fermentation and algae-based proteins
                  </li>
                  <li style="line-height: 150%;">
                   Healthy, ready-to-cook meals
                  </li>
                  <li style="line-height: 150%;">
                   Sustainability and food traceability tools
                  </li>
                 </ul>
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                              A two-way door represents a decision that can be easily undone. If it doesn’t work out, you can walk it back with minimal cost or disruption. These are the decisions that shouldn’t slow you down, and more importantly, they’re the ones your team members should feel empowered to make on their own. Speed matters more than perfection. Encourage your team to make the call and move forward rather than seeking consensus upfront.
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                              A one-way door is a decision that is difficult, costly or nearly impossible to undo. These choices have long-term strategic implications and therefore warrant broader input and thoughtful consideration. Because these decisions carry lasting consequences, they deserve deliberate discussion and alignment with the right stakeholders. Slowing down in these moments isn’t a sign of hesitation; it’s a sign of responsible leadership.
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