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   The Biggest Watch Trends of 2026, According to the Numbers
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   Are watches getting bigger or smaller? What’s the most popular dial color right now? Here’s what the stats say.
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                   <p style="margin:0;font-size:58px;mso-line-height-alt:52.2px;letter-spacing:-3px">
                    The Biggest Watch Trends of 2026, According to the Numbers
                   </p>
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                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     Come with me into the lab this week, where I’ve cataloged 123 releases (
                     <em>
                      novelties
                     </em>
                     , if you hate yourself) from every major brand at
                     <a rel="noopener" style="text-decoration: underline; color: #000000;" target="_blank">
                      Watches and Wonders
                     </a>
                     to get the analytical skinny on what’s rising and falling in the watch world. I’ve done just about everything imaginable with the numbers: plotting them, running them, crunching them, massaging them to dupe my investors (oh no, I’m in too deep!). Here’s what I found.
                    </span>
                   </p>
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                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     <strong>
                      Dials are like your favorite Miles Davis record
                     </strong>
                    </span>
                   </p>
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                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     No, not
                     <em>
                      Bitches Brew
                     </em>
                     . Although this is my first time embarking on this project, I imagine that blue is the dominant dial color almost
                     <em>
                      every
                     </em>
                     year at Watches and Wonders. This year, the hue was everywhere again—it appeared on the faces of 32 new pieces (that’s over a quarter of them!). Its dominance was epitomized by Chopard’s collector-darling L.U.C, which swapped out its salmon dial for a deep shade of blue this year.
                     <a style="text-decoration: underline; color: #000000;">
                      As Tony Traina wrote in his story about the watch for
                      <em>
                       GQ
                      </em>
                     </a>
                     , it might not be the most exciting change, but it’s one that makes the watch even more wearable on a day-to-day basis. That’s why brands keep coming back to the color so frequently.
                    </span>
                   </p>
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                      Why this ad?
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                     <strong>
                      The secret winner of the dial wars…
                     </strong>
                    </span>
                   </p>
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                    <span style="word-break: break-word; font-size: 18px;">
                     What really stood out when I put all the new releases together is just how many skeletonized and openworked dials were part of the slate. If you considered them a dial shade, they would rank second behind blue, with over 20 new releases showing off their guts. This will be a trend we see repeatedly as we rummage through the data, but watch brands seem to be relentlessly pushing toward gaudier materials, grander complications, and more premium pricing.
                    </span>
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                   <img alt="Courtesy of the Field Museum" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Ffss%252Ffbht11%252Ffcca434a-895c-4956-a578-16711b581a8e%252FCEW5181.FT8123_FOCUS.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCIsInRpbWUiOjE3Nzc2MzcyMTQuMDk3MjYyOX0:1wImdy:_vPgYrOoWLE4BPlmnDRMBPBVDgcd064WZJcQ9nDJ1S8" style="display:block;height:auto;border:0;width:100%" title="Courtesy of the Field Museum" width="510"/>
                  </a>
                 </div>
                </td>
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              </table>
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                <td class="pad" style="padding-top:5px;padding-bottom:30px;padding-left:25px;padding-right:25px">
                 <div style="color:#000;direction:ltr;font-family:'Courier New',Courier,'Lucida Sans Typewriter','Lucida Typewriter',monospace;font-size:12px;font-weight:700;letter-spacing:-1px;line-height:.9;text-align:right;mso-line-height-alt:11px">
                  <p style="margin:0">
                   The openworked dial of TAG Heuer's new Monaco Evergraph
                  </p>
                 </div>
                </td>
               </tr>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-12" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                <td class="pad" style="padding-bottom:15px;padding-left:25px;padding-right:25px">
                 <div style="font-family:Arial,sans-serif">
                  <div class="" style="font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:12px;mso-line-height-alt:18px;color:#000;line-height:1.5">
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     Going skeleto-mode is one way for watchmakers to make their pieces feel more luxurious. It’s a move I saw employed up and down the spectrum, from Patek Philippe’s new $190,000 Cubitus to TAG Heuer’s premo “Evergraph” Monaco, which clocks in at $25,000. Panerai, Jaeger-LeCoultre, Zenith, Hermès, Chopard, Chanel, and Cartier all got in on the action as well. Opening a dial now seems to be the go-to button watchmakers push when they want to take one of their icons and make it appeal to clients with deeper wallets.
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     <strong>
                      All that glitters is gold
                     </strong>
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     Speaking of brands finding ways to swim further upmarket: Gold was a massive winner at Watches and Wonders this year. In fact, would you believe there were
                     <em>
                      more
                     </em>
                     new gold watches on display than steel ones? That’s maybe the most shocking number to come out of all this—out of the 120+ pieces I compiled, 47 came in gold, while 46 of them were made out of steel.
                    </span>
                   </p>
                  </div>
                 </div>
                </td>
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                  <a target="_blank">
                   <img alt="Courtesy of the Field Museum" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Ffss%252Ffbht11%252F10ea24d2-c906-4bcd-aed8-43b1ea250b12%252FScreenshot%252B2026-04-30%252Bat%252B8.23.53%25E2%2580%25AFPM.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCIsInRpbWUiOjE3Nzc2MzcyMTQuMDk3MzgyNX0:1wImdy:oEGgCl3_OtYBppEVS1pcbtjUXGCATgHcO-el0dzqWEI" style="display:block;height:auto;border:0;width:100%" title="Courtesy of the Field Museum" width="510"/>
                  </a>
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                </td>
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               <tr>
                <td class="pad" style="padding-bottom:15px;padding-left:25px;padding-right:25px">
                 <div style="font-family:Arial,sans-serif">
                  <div class="" style="font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:12px;mso-line-height-alt:18px;color:#000;line-height:1.5">
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     The data puts a fine point on the state of the industry. It’s a growing trend that shows up in several ways. Look at the
                     <a style="text-decoration: underline; color: #000000;">
                      annual Morgan Stanley report on the industry,
                     </a>
                     which has shown for the past several years that while the overall volume of watches Switzerland is exporting has decreased, the value of those exports has actually gone up. It’s proof that the industry is focusing more on selling high-value watches than selling them in huge numbers. One prominent example is IWC’s sporty Ingenieur, which now comes in a solid gold model with a tourbillon ($159K). Even beloved affordable watchmaker Nomos made a version of its Tangente in gold this year, bumping the watch’s price tag up from $4,690 to $16,100.
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     The most popular versions of the precious metal were white and yellow gold. They were tied at the top with 16 watches.
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     Titanium also seems to be on the rise. There were 24 watches made out of the light, easy-wearing material this year. While the material is typically considered cheaper even than steel, it’s now being used in premium watches like Ulysse Nardin’s Super Freak ($393,600) and Vacheron Constantin’s Overseas Dual Time Cardinal Points ($41,000).
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     <strong>
                      Write these numbers down and slide them across the table
                     </strong>
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     The bad news: the middle ground of pricing is practically barren. Only 19 watches are priced between $10K and $25K, and only nine appear in the $7K to $12K range (what I consider as just above entry-level in the luxury watch market). Even
                     <a style="text-decoration: underline; color: #000000;">
                      pulling together the best “relatively” affordable watches
                     </a>
                     —our made-up cut-off was $6,000—was a challenge this year. That makes sense when you see what the typical piece was priced at.
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     The true average (the mean) was a gobsmacking
                     <strong>
                      $66,232
                     </strong>
                     , a number punched up with helium from the super-higher-priced models. But the median isn’t much less scary:
                     <strong>
                      $31,000.
                     </strong>
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     <strong>
                      Finding the perfect size
                     </strong>
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                   </p>
                  </div>
                 </div>
                </td>
               </tr>
              </table>
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               <tr>
                <td align="center" class="pad" style="width:100%;padding-top:20px;padding-left:25px;padding-right:25px">
                 <div style="max-width:510px">
                  <a target="_blank">
                   <img alt="The Arnold &amp; Son Luna Magna Platinum. " height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Ffss%252Ffbht11%252Ff73357ca-8e9a-4f68-b312-0cf4f00e21f1%252Fsizechart.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCIsInRpbWUiOjE3Nzc2MzcyMTQuMDk3NDg1NX0:1wImdy:IKnpfHoCj-kWT1lit4aGHG3krluEZklSC0UQTL9MkDQ" style="display:block;height:auto;border:0;width:100%" title="The Arnold &amp; Son Luna Magna Platinum. " width="510"/>
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               <tr>
                <td class="pad" style="padding-bottom:15px;padding-left:25px;padding-right:25px">
                 <div style="font-family:Arial,sans-serif">
                  <div class="" style="font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:12px;mso-line-height-alt:18px;color:#000;line-height:1.5">
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     Averaging together the case sizes of all 123 watches spit out a shockingly round number: 40 mm. That really is the magic number in terms of watch sizing for the typical modern customer, so it’s funny to see it reflected so cleanly in the stats.
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     That average also speaks to a very equal distribution up and down the spectrum. I counted 11 34 to 36 mm watches and 28 that measured 37 to 39 mm. That’s almost a perfect mirror to the 28 models at 41 to 42 mm and 15 weighing in at the heftier 43 to 44 mm. The real sweet spot is the 37 to 42 mm band, where nearly 62.5% of the watches in my database landed.
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     <strong>
                      Other stray thoughts:
                     </strong>
                    </span>
                   </p>
                   <ul style="line-height:1.5;mso-line-height-alt:27px;font-size:18px">
                    <li aria-level="1">
                     <span style="word-break: break-word; font-size: 18px;">
                      <strong>
                       Thinness is the new luxury
                      </strong>
                      . The number of brands developing and marketing “ultra-thin” movements really stood out. Vacheron, Patek Philippe, Chopard, Cartier, Bulgari, and Piaget all called out their GLP-1’d movements. This is a true difference maker for customers, even if it doesn’t pop on JPEGs.
                     </span>
                    </li>
                    <li aria-level="1">
                     <span style="word-break: break-word; font-size: 18px;">
                      <strong>
                       Complications are part of the premium push, too
                      </strong>
                      . What does it say about the state of the industry that Watches and Wonders featured just as many perpetual calendars and tourbillons as chronographs? While the chrono was the king of complications (outside of a simple date function), there were only two and three fewer perpetuals and tourbillons, respectively. In other words: Watch brands are just as committed to super premium watches as ready-to-rock sport ones. That becomes even more evident when you consider that many of the chronographs, including models from Patek and Parmigiani Fleurier, cost tens of thousands of dollars.
                     </span>
                    </li>
                    <li aria-level="1">
                     <span style="word-break: break-word; font-size: 18px;">
                      <strong>
                       We might be turning the corner on stone dials
                      </strong>
                      . Although stone dials appeared on some headline-grabbing
                      <a style="text-decoration: underline; color: #000000;">
                       releases like Zenith’s G.F.J
                      </a>
                      and
                      <a style="text-decoration: underline; color: #000000;">
                       Rolex’s new Day-Date
                      </a>
                      , they only accounted for six total watches that I counted. Given the considerable hype around this trend in past years, that number feels notably low.
                     </span>
                    </li>
                   </ul>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <a rel="noopener" style="text-decoration: underline; color: #000000;" target="_blank">
                     <em>
                      <strong>
                       Read and share this post on the web.
                      </strong>
                     </em>
                    </a>
                   </p>
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              </table>
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                    <span style="word-break: break-word;">
                    </span>
                   </td>
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               </tr>
              </table>
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                <td class="pad" style="padding-bottom:15px;padding-left:25px;padding-right:25px">
                 <div style="font-family:Arial,sans-serif">
                  <div class="" style="font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:12px;mso-line-height-alt:18px;color:#000;line-height:1.5">
                   <p style="margin:0;font-size:18px;text-align:center;mso-line-height-alt:27px">
                    <strong>
                     <span style="word-break: break-word; font-size: 20px;">
                      Watch of the Week
                      <br/>
                      <br/>
                     </span>
                    </strong>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     Typically, I like to avoid featuring watches that are up for sale here, so it’s great news that the gem-set Rolex GMT-Master II that Drake wore on the cover of
                     <em>
                      Take Care
                     </em>
                     found a loving home this week.
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;text-align:left;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     On Wednesday,
                     <a style="text-decoration: underline; color: #000000;">
                      Justin Zhou
                     </a>
                     , a watch collector and content creator, shared that he got to take part in the sale. While he didn’t purchase the watch himself, the lucky collector who did—probably blasting “HYFR” in his penthouse right now—brought Zhou on as an advisor for the deal after seeing his
                     <a style="text-decoration: underline; color: #000000;">
                      Instagram Reel on the topic
                     </a>
                     . I spoke with Zhou about connecting with this mysterious buyer, getting to try on this iconic piece of hip-hop memorabilia, and what happened at the dinner that finalized the purchase.
                    </span>
                   </p>
                  </div>
                 </div>
                </td>
               </tr>
              </table>
             </td>
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           </tbody>
          </table>
         </td>
        </tr>
       </tbody>
      </table>
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       <tbody>
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         <td>
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           <tbody>
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                <td class="col-pad" style="padding-bottom:10px">
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                  <tr>
                   <td align="center" class="pad" style="width:100%;padding-top:20px;padding-left:25px;padding-right:25px">
                    <div style="max-width:510px">
                     <a target="_blank">
                      <img alt="The Arnold &amp; Son Luna Magna Platinum. " height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Ffss%252Ffbht11%252Fffa3dae9-529f-488d-a033-0f4163e8e6e3%252Fdrakeonwrist.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCIsInRpbWUiOjE3Nzc2MzcyMTQuMDk3NTg2OX0:1wImdy:_DEwXsvosDaj1C8VnyOwp52-fQQ2IvX9TC8kK6uL8aM" style="display:block;height:auto;border:0;width:100%" title="The Arnold &amp; Son Luna Magna Platinum. " width="510"/>
                     </a>
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                 </table>
                 <table border="0" cellpadding="0" cellspacing="0" class="paragraph_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
                  <tr>
                   <td class="pad" style="padding-top:5px;padding-bottom:30px;padding-left:30px;padding-right:30px">
                    <div style="color:#000;direction:ltr;font-family:'Courier New',Courier,'Lucida Sans Typewriter','Lucida Typewriter',monospace;font-size:13px;font-weight:700;letter-spacing:-1px;line-height:.9;text-align:right;mso-line-height-alt:12px">
                     <p style="margin:0">
                      Courtesy Justin Zhou / the
                      <em>
                       Take Care
                      </em>
                      GMT-Master II ref. 116758SANR on wrist
                     </p>
                    </div>
                   </td>
                  </tr>
                 </table>
                 <table border="0" cellpadding="0" cellspacing="0" class="text_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
                  <tr>
                   <td class="pad" style="padding-bottom:15px;padding-left:25px;padding-right:25px">
                    <div style="font-family:Arial,sans-serif">
                     <div class="" style="font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:12px;mso-line-height-alt:18px;color:#000;line-height:1.5">
                      <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                       <span style="word-break: break-word; font-size: 18px;">
                        <strong>
                         <em>
                          B+P:
                         </em>
                        </strong>
                        <strong>
                         Did you know the buyer prior to this deal?
                        </strong>
                       </span>
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                       <span style="word-break: break-word; font-size: 18px;">
                        <em>
                         Zhou:
                        </em>
                        I didn't know him at all. We were total strangers until a few days ago. He watched my content and he liked and knew how much I liked Drake. So, when this watch first came up for purchase, I made this video where I specifically said, “I’d love to manifest being a part of this transaction.” I was able to manifest a meeting with the CEO of Audemars Piguet, Ilaria Resta. I was able to manifest getting a [Rolex Daytona] “Panda” at retail. So, yeah, I’m a big believer in manifestation. It’s not my hottest video, but I want to get it out there. The buyer sees it and slides in my DMs.
                       </span>
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                       <span style="word-break: break-word; font-size: 18px;">
                        <strong>
                         <em>
                          B+P:
                         </em>
                        </strong>
                        <strong>
                         The power of asking.
                        </strong>
                       </span>
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                       <span style="word-break: break-word; font-size: 18px;">
                        <em>
                         Zhou:
                        </em>
                        So he messages me: “I’m likely going to buy the Drake Watch. If you want to be involved, please let me know.” And he puts his phone number and adds, “You’re the man, would love your help.” So for me, when I saw this, I was suspicious at first. Because usually when big watch collectors reach out to me, we have mutuals and I can ask around. But we only had one mutual and that person wasn’t even a watch collector.
                       </span>
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                       <span style="word-break: break-word; font-size: 18px;">
                        But then, the day after, he sends me another follow-up:  “Bumping this if you’re interested. And he emails me too. So that’s when I knew, like, shit, this guy might be serious.
                       </span>
                      </p>
                     </div>
                    </div>
                   </td>
                  </tr>
                 </table>
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                  <tr>
                   <td align="center" class="pad" style="width:100%;padding-top:20px;padding-left:25px;padding-right:25px">
                    <div style="max-width:510px">
                     <a target="_blank">
                      <img alt="The Arnold &amp; Son Luna Magna Platinum. " height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Ffss%252Ffbht11%252Fdf6fbdb6-9277-4b01-9af8-7370901d2c37%252Fdrakecaseback.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCIsInRpbWUiOjE3Nzc2MzcyMTQuMDk3Njg1Nn0:1wImdy:FTIvgcj-2OYEiUna05Ot78dUc72iczSt3evaT0hPHz4" style="display:block;height:auto;border:0;width:100%" title="The Arnold &amp; Son Luna Magna Platinum. " width="510"/>
                     </a>
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                 <table border="0" cellpadding="0" cellspacing="0" class="paragraph_block block-5" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
                  <tr>
                   <td class="pad" style="padding-top:5px;padding-bottom:30px;padding-left:30px;padding-right:30px">
                    <div style="color:#000;direction:ltr;font-family:'Courier New',Courier,'Lucida Sans Typewriter','Lucida Typewriter',monospace;font-size:13px;font-weight:700;letter-spacing:-1px;line-height:.9;text-align:right;mso-line-height-alt:12px">
                     <p style="margin:0">
                      Courtesy Justin Zhou
                     </p>
                    </div>
                   </td>
                  </tr>
                 </table>
                 <table border="0" cellpadding="0" cellspacing="0" class="text_block block-6" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
                  <tr>
                   <td class="pad" style="padding-bottom:15px;padding-left:25px;padding-right:25px">
                    <div style="font-family:Arial,sans-serif">
                     <div class="" style="font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:12px;mso-line-height-alt:18px;color:#000;line-height:1.5">
                      <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                       <span style="word-break: break-word; font-size: 18px;">
                        <strong>
                         <em>
                          B+P:
                         </em>
                        </strong>
                        <strong>
                         If he’s trying to murder you, he’s really putting in the legwork.
                        </strong>
                       </span>
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                       <span style="word-break: break-word; font-size: 18px;">
                        <em>
                         Zhou:
                        </em>
                        Yeah, for sure. And so I respond and say I’d love to help and ask what his reasons are for buying it. He gave me an elaborate story of how he built his business, and Drake’s music was a huge part in growing it. He's a big Drake guy and
                        <em>
                         Take Care
                        </em>
                        is his favorite album, blah, blah, blah. It’s a great story. I quickly found out that he's a very legit, very successful guy, and we ended up going to dinner last night.
                       </span>
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                       <span style="word-break: break-word; font-size: 18px;">
                        <strong>
                         <em>
                          B+P:
                         </em>
                        </strong>
                        <strong>
                         Where was the dinner?
                        </strong>
                       </span>
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                       <span style="word-break: break-word; font-size: 18px;">
                        <em>
                         Zhou:
                        </em>
                        I’d rather not share, since he frequents it.
                       </span>
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                       <span style="word-break: break-word; font-size: 18px;">
                        <strong>
                         <em>
                          B+P:
                         </em>
                        </strong>
                        <strong>
                         But it’s in New York, I'm assuming?
                        </strong>
                       </span>
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                       <span style="word-break: break-word; font-size: 18px;">
                        <em>
                         Zhou:
                        </em>
                        Yes, in New York.
                       </span>
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                       <span style="word-break: break-word; font-size: 18px;">
                        <strong>
                         <em>
                          B+P:
                         </em>
                        </strong>
                        <strong>
                         What was on your wrists?
                        </strong>
                       </span>
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                       <span style="word-break: break-word; font-size: 18px;">
                        <em>
                         Zhou:
                        </em>
                        I was wearing the “Panda” Daytona 12650, and he was wearing the same reference Daytona with a black dial.
                       </span>
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                       <span style="word-break: break-word; font-size: 18px;">
                        <strong>
                         <em>
                          B+P:
                         </em>
                        </strong>
                        <strong>
                         How did he go from being on the fence to fully committing during this dinner?
                        </strong>
                       </span>
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                       <span style="word-break: break-word; font-size: 18px;">
                        <em>
                         Zhou:
                        </em>
                        I’d like to think that I actually kind of played a role. So his whole thing was the dollar amount wasn’t necessarily the issue. It was mainly the legitimacy, because this is his biggest watch purchase. I’d spoken to Eric [Wind, the dealer selling the watch] before, and a lot of my collector friends speak very highly of him, so I know his reputation’s there. I shared that with the guy. And I think obviously there are also questions about authentication, insurance, storage, et cetera. I answered those questions.
                       </span>
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                       <span style="word-break: break-word; font-size: 18px;">
                        And at the end of the day, we kind of broke it down, because essentially this watch without the Drake story would be a $100,000 watch. You’re essentially paying $400,000 for the story and the provenance. And that’s a lot of money. But for someone like him, who’s built a successful business and wanted to commemorate this experience, it’s worth it.
                       </span>
                      </p>
                     </div>
                    </div>
                   </td>
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                  <tr>
                   <td align="center" class="pad" style="width:100%;padding-top:20px;padding-left:25px;padding-right:25px">
                    <div style="max-width:510px">
                     <a target="_blank">
                      <img alt="The Arnold &amp; Son Luna Magna Platinum. " height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Ffss%252Ffbht11%252F463bb6a2-b4e7-41db-b904-622bcff28a19%252Finasecurelocation.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCIsInRpbWUiOjE3Nzc2MzcyMTQuMDk3Nzg2Mn0:1wImdy:3eGapY2_947GYARdCF4790vy_ujdgob2xJ2_b5SHcoE" style="display:block;height:auto;border:0;width:100%" title="The Arnold &amp; Son Luna Magna Platinum. " width="510"/>
                     </a>
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                     <p style="margin:0">
                      Courtesy Justin Zhou / Zhou with Eric Wind in a secure location
                     </p>
                    </div>
                   </td>
                  </tr>
                 </table>
                 <table border="0" cellpadding="0" cellspacing="0" class="text_block block-9" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
                  <tr>
                   <td class="pad" style="padding-bottom:15px;padding-left:25px;padding-right:25px">
                    <div style="font-family:Arial,sans-serif">
                     <div class="" style="font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:12px;mso-line-height-alt:18px;color:#000;line-height:1.5">
                      <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                       <span style="word-break: break-word; font-size: 18px;">
                        <strong>
                         <em>
                          B+P:
                         </em>
                        </strong>
                        <strong>
                         How was seeing this watch in person?
                        </strong>
                       </span>
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                       <span style="word-break: break-word; font-size: 18px;">
                        <em>
                         Zhou:
                        </em>
                        It was absolutely incredible. It has the OVO caseback and it was my first time seeing this very rare, discontinued variation of the GMT.
                       </span>
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                       <span style="word-break: break-word; font-size: 18px;">
                        <strong>
                         <em>
                          B+P:
                         </em>
                        </strong>
                        <strong>
                         Did anything stand out about wearing the watch? It's heft or anything about the dial?
                        </strong>
                       </span>
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                       <span style="word-break: break-word; font-size: 18px;">
                        <em>
                         Zhou:
                        </em>
                        Well, it was sized perfectly to my wrist. And putting the Drake thing aside, I think it's a very tastefully done factory diamond-set Rolex. Some of the gem-set watches are over the top or could be perceived as over the top—the rainbows, the fully baguette diamond iced-out ones. This GMT is obviously flashy, but it's tasteful.
                       </span>
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                       <span style="word-break: break-word; font-size: 18px;">
                        <strong>
                         <em>
                          B+P:
                         </em>
                        </strong>
                        <strong>
                         Where did you meet up with Eric and Charlie [Dunne, of Wind Vintage]?
                        </strong>
                       </span>
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                       <span style="word-break: break-word; font-size: 18px;">
                        <em>
                         Zhou
                        </em>
                        : So we actually met up near a corporate building. We were actually supposed to have a police officer present, but the police officer was either later or didn’t come. But we were in a safe location.
                       </span>
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                       <span style="word-break: break-word; font-size: 18px;">
                        <strong>
                         <em>
                          B+P:
                         </em>
                        </strong>
                        <strong>
                         Do you know what the guy plans on doing with it? Is he going to be wearing this thing around? Is it going in a glass case somewhere for display in his home?
                        </strong>
                       </span>
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                       <span style="word-break: break-word; font-size: 18px;">
                        <em>
                         Zhou
                        </em>
                        : He obviously does not plan to wear it daily. I think he’ll bring it out for very special events.  He also sees this as a great investment opportunity.
                       </span>
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                       <span style="word-break: break-word; font-size: 18px;">
                        <strong>
                         <em>
                          B+P:
                         </em>
                        </strong>
                        <strong>
                         So, Team Kendrick or Team Drake?
                        </strong>
                       </span>
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                      </p>
                      <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                       <span style="word-break: break-word; font-size: 18px;">
                        <em>
                         Zhou:
                        </em>
                        Oh, dude. Come on. Fuck Kendrick.
                       </span>
                      </p>
                     </div>
                    </div>
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