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                “Coronavirus is just the spark,” says one doomsday prep supplier. “What’s really driving sales is the fear of what’s to come.”
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                ... the startup changing the pharmacy game forever.
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                    Issue #99
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                    Sunday, March 29, 2020
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                The Hustle is proud to deliver original longform journalism to your inbox every Sunday. This work would not be possible without the support of our sponsor,
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                <h2 style="font-size: 30px; font-weight: bold; line-height: 120%; margin-bottom: 6px; margin-top: 36px;">
                 <strong>
                  The end-of-the-world business is booming
                 </strong>
                </h2>
                <p style="color: #737373; font-family: Helvetica, sans-serif; font-size: 18px; font-style: italic; line-height: 120%; margin: 0; padding-bottom: 10px;">
                 “Coronavirus is just the spark,” says one doomsday prep supplier. “What’s really driving sales is the fear of what’s to come.”
                </p>
                <p style="font-family: Helvetica, sans-serif; font-size: 13px; line-height: 120%; margin: 0; padding-bottom: 24px;">
                 <strong>
                  BY
                  <a style="color: #D62829; text-decoration: none; text-transform: uppercase;">
                   Zachary Crockett
                  </a>
                 </strong>
                </p>
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               <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 There’s an old fable that doomsday preppers are particularly fond of:
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 An industrious ant spends an entire summer gathering grain, while his neighbor, a grasshopper, sings, dances, and mocks him for stockpiling. When the grasshopper comes begging for food in the winter, the ant is burrowed underground with his mountain of rations, safe from the storm.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Coronavirus is now the ‘winter’ that is upon us all — and the grasshoppers are all on the hunt for grain.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 We’ve all seen the empty supermarket shelves, the sanitizer jousting, and the
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  toilet paper hoarding
                 </a>
                 . But now, even shops that cater to hardcore doomsday preppers have found themselves… unprepared for the pandemic.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 In recent weeks, doomsday businesses have been flooded with phone calls, emails, and bulk orders — not from survivalists, but soccer moms, professors, and orthodontists. There is suddenly a backorder on everything from 20-pound rations of dehydrated peaches to multimillion-dollar private bunkers.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 For the moment, doomsday prepping has gone mainstream.
                </p>
                <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                 <strong>
                  The prepper economy
                 </strong>
                </h4>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 At first glance, Jason Charles’ apartment doesn’t raise any eyebrows.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Photos of the 43-year old firefighter and his 5 children line the white walls of his 5th-floor Harlem abode. He has a bookcase lined with DVDs, a well-worn couch, and a flatscreen TV — all the trappings of a typical American household.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 The hallway closet tells a different story.
                </p>
               </td>
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                 <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fjason_20200329000936.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMvS:VYh4uEmBahK0gb18bwNjVc8tpd9nXYIkeAzxWe6t9Nw" style="height: auto; padding-top: 10px; width: 100%;"/>
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                <p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 20px;">
                 Jason Charles at his NYC apartment (Photo: Adam Gray / Barcroft Media via Getty Images / Barcroft Media via Getty Images)
                </p>
               </td>
              </tr>
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               <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Inside, you’ll find everything necessary to survive Armageddon: Rucksacks, ropes, hatchets, first-aid kits, 2-way radios, 5-gallon jugs of water, a crossbow, a bullet-proof vest, homemade detergent, flashlights, candles, powdered milk, fire starters, mylar blankets, and tarps.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Off-site, in a Bronx storage unit, he keeps an inflatable raft, a filtration system, and a two-year supply of Chef Boyardee ravioli.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 “Some people say they’re peppers — but you go to see their shit and they’ve got, like, two cans of beans and a pack of batteries,” he says. “I’m not playing around.”
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Charles is one of America’s estimated
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  3.7m
                 </a>
                 “committed” preppers, folks who preemptively stock up for the “Big One,” be it a nuclear disaster, a hurricane, or an economic meltdown.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 “Prepper” might conjure up an image of a militant, off-the-grid conspiracy theorist. But the bulk of today’s crop are normies — dentists in Nebraska, oil rig workers in Texas, techies in California — who share a distrust in the system and an individualistic outlook.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 They congregate in
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  forums
                 </a>
                 and private Facebook groups to discuss things like homemade lamp oil, the shelf life of canned sardines, and the optimal moment to “bug out” (evacuate). They use acronyms like TEOTWAWKI (The End Of The World As We Know It) and read blogs like
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  Doom And Bloom
                 </a>
                 and
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  Mom With a Prep
                 </a>
                 .
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 As one prepper
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  told
                 </a>
                 the AP, “The vast majority of this is ‘beans and Band-Aids,’ not ‘bullets and bunkers.’”
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 According to one
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  survey
                 </a>
                 , 43% of preppers earn $100k or more per year, and 67% are homeowners. Doomsday stockpiling, it turns out, often calls for disposable income.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 <em>
                  The Hustle
                 </em>
                 asked 15 avid preppers to share how much they spend on food and gear. Among our sample, the average prepper reported dropping just under
                 <strong>
                  $1.4k per year
                 </strong>
                 on supplies — around $350 (25%) on food, and $1k (75%) on gear. (This is a small sample size, so take it with a 150-pound bag of salt.)
                </p>
               </td>
              </tr>
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               <td>
                <a style="color: #d62829; text-decoration: none;">
                 <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fspending_20200329001011.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMvS:VYh4uEmBahK0gb18bwNjVc8tpd9nXYIkeAzxWe6t9Nw" style="height: auto; padding-top: 10px; width: 100%;"/>
                </a>
                <p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 20px;">
                 Zachary Crockett / The Hustle
                </p>
               </td>
              </tr>
              <tr>
               <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Charles first started prepping 10 years ago, after reading
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <em>
                   One Second After
                  </em>
                 </a>
                 , a novel in which an electromagnetic pulse leads to complete power grid failure.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Since then, he estimates he’s spent ~$10k on supplies, including:
                </p>
                <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  2 years’ worth of non-perishable food (tuna, corned beef, tomato sauce, cereal, vacuum-sealed frozen meats, beans, MREs)
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  <a style="color: #d62829; text-decoration: none;">
                   “Bug-out” bags
                  </a>
                  : Portable kits containing the essentials required to survive for 3 days (water, food, face masks, first-aid, shelter)
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  Specialized tools, like $300 knives, shovels, and radios
                 </li>
                </ul>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 The Department of Homeland Security recommends having enough supplies on hand to survive for 72 hours. But the prepper community likes to say that “there’s no such thing as going overboard.”
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 In the midst of a pandemic, society has taken that mantra to heart — and the doomsday market has seen record sales.
                </p>
                <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                 <strong>
                  Doomsday? There’s a store for that!
                 </strong>
                </h4>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 As counties across the country enter lockdown, people have turned to a smattering of niche online doomsday purveyors to snatch up bulk provisions of food, rucksacks, and gas masks.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 It’s hard to quantify the size of the doomsday prep market, but “emergency management” — the larger ecosystem these businesses fall under — is a
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  $107B
                 </a>
                 global industry that is projected to grow to $149B in the next 5 years.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 These businesses are no stranger to panic buying.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Historically, every time there is some inkling of civil unrest, or a possible infringement on personal freedoms, the doomsday market sees a public groundswell: Sales went up in the wake of the 2007 financial crisis, Obama’s re-election in 2012, and the rising
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  nuclear tensions
                 </a>
                 between the US and North Korea in 2017.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 But according to the doomsday stores, coronavirus has led to an “unprecedented” explosion in website traffic, bulk purchases, and inventory depletion.
                </p>
               </td>
              </tr>
              <tr>
               <td>
                <a style="color: #d62829; text-decoration: none;">
                 <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fdemocratize_20200329001110.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMvS:VYh4uEmBahK0gb18bwNjVc8tpd9nXYIkeAzxWe6t9Nw" style="height: auto; padding-top: 10px; width: 100%;"/>
                </a>
                <p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 20px;">
                 Zachary Crockett / The Hustle
                </p>
               </td>
              </tr>
              <tr>
               <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 The online retailer
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  Doomsday Prep
                 </a>
                 , which carries the slogan “Prepare for the worst, and expect it,” is sold out of nearly everything. Since January, the store has seen a 200% increase in order volume and a 4x increase in web traffic.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 “I jokingly say we’re the coronavirus hotline right now,” the site’s founder, David Sanders,
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  wrote
                 </a>
                 . “In the past, we [were] taking a handful of calls in a month. Now we’re taking a handful of calls in between lunch and dinner.”
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  Emergency Essentials
                 </a>
                 , which sells bulk food supplies, is also in flux.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Its signature “shelter-in-place” kit — a 1-year, 4-person food supply that contains 2,755,205 calories, boasts a 30-year shelf-life, and
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  retails for $6.9k
                 </a>
                 — is out of stock. The items on its
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  pandemic supplies
                 </a>
                 page are all on backorder, right down to the $24.95 portable toilet made out of a 6-gallon bucket.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 “We’re pretty much out of everything,” a salesperson told us. “This is a good case for preparing in advance.”
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 The
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  Ready Store
                 </a>
                 , which sells water storage solutions and emergency gear, has had to add a special banner to its homepage, informing customers of a 3-month delay on new orders. And “survival system” retailer
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  Uncharted Supply
                 </a>
                 has
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  reported
                 </a>
                 “Black Friday levels of traffic.”
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Meanwhile, a different industry has cashed in on a much deeper — and vastly more expensive — fear: the pandemic’s potentially chaotic aftermath.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 <strong>
                  The bunker business
                 </strong>
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 In a massive warehouse in Sulphur Springs, Texas, Ron Hubbard is hard at work constructing multimillion-dollar bunkers for tech billionaires.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Hubbard, who calls himself “the Henry Ford of bunkers,” launched
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  Atlas Survival Shelters
                 </a>
                 in 2008 to answer a growing demand for underground doomsday abodes. His products range from $49k for a 10x13 culvert pipe shelter up to
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  $5m
                 </a>
                 for a “California platinum series,” which sleeps 28 and includes a greenhouse and a “motor cave.”
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 “I’m selling bunkers like crazy,” he says. “My phone is ringing all day.”
                </p>
               </td>
              </tr>
              <tr>
               <td>
                <a style="color: #d62829; text-decoration: none;">
                 <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fatlas_20200329001138.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMvS:VYh4uEmBahK0gb18bwNjVc8tpd9nXYIkeAzxWe6t9Nw" style="height: auto; padding-top: 10px; width: 100%;"/>
                </a>
                <p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 20px;">
                 Top left: Ron Hubbard inside a culvert pipe bunker; Top right: A project installation; Bottom: The floorplan for the $5m “California” bunker (Atlas Survival Shelters)
                </p>
               </td>
              </tr>
              <tr>
               <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Thanks to coronavirus, Hubbard currently has 20 bunkers under construction and is looking at a 3-6 month backlog.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 He’s quick to clarify that people aren’t buying bunkers for quarantining. Rather, the pandemic has served as a “wake-up call.”
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 “Coronavirus has made them realize they need a safe place for the future,” he says. “Most of my clients believe the big one is still to come; they’ve always wanted a bunker, but coronavirus was the deciding factor.”
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Some 70 miles South, in Murchison, TX, Hubbard’s heated rival,
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  Rising S Company
                 </a>
                 , is seeing a similar spike in demand.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Co-owner Gary Lynch says January-March sales volume is up 4x from last year, with most orders coming in the last 10 days. The company’s customers run the gamut from gun-toting oil workers to pacifist Democrats.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Lynch doesn’t personally see coronavirus as much of a threat, but Rising S is using the pandemic as a marketing tool: The company’s homepage features a banner with the coronavirus molecule, and a note that they sell “an economical filter system” designed to protect against the virus.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 He says coronavirus has “convinced people on the fence” to take the plunge and spend the $60k to $100k+ for an entry-level bunker.
                </p>
               </td>
              </tr>
              <tr>
               <td>
                <a style="color: #d62829; text-decoration: none;">
                 <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Frising-s_20200329001208.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMvS:VYh4uEmBahK0gb18bwNjVc8tpd9nXYIkeAzxWe6t9Nw" style="height: auto; padding-top: 10px; width: 100%;"/>
                </a>
                <p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 20px;">
                 Top: Construction underway at the Rising S warehouse in Texas; Bottom: A banner on the company’s homepage features the coronavirus molecule (Rising S Company)
                </p>
               </td>
              </tr>
              <tr>
               <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 “Our shelters will protect you against a nuclear fallout, civil unrest, home invasions, anthrax, mustard gas, and COVID-19,” says Lynch. “There’s not a known threat I know of that our shelter won’t protect you against.”
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Since 2002, Lynch says Rising S has built around 1.2k shelters all over the US. The company’s most popular model, the
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  Silver Leaf
                 </a>
                 — essentially a 500-square-foot underground mini-house — starts at $122.5k.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 But like Hubbard, Lynch also caters to the upper-crust: He sells an $8.35m shelter dubbed “The Aristocrat,” which comes equipped with a fitness center, a swimming pool, a bowling alley, and a movie theater. He purportedly built a custom variation of the model for
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   Kim Kardashian
                  </u>
                 </a>
                 and Kanye West.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Mike Peters, who runs the Utah-based
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  Ultimate Bunker
                 </a>
                 , has also been fielding an increasing number of inquiries since coronavirus began to spread.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 “People aren’t worried about the pandemic; they’re worried about what’s to come,” he says. “They’re worried about martial law, and cities closing down, and their neighbors stealing food from them.”
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 He recently took on a big project for a tech billionaire — “Not quite Bill Gates but definitely right up there with him — in the mountains of California. The state, he says, has been a “hot spot” for bunkers, especially during the pandemic.
                </p>
                <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                 <strong>
                  The ants and the grasshoppers
                 </strong>
                </h4>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Back in New York, Charles says he doesn’t plan to dip into his rations during the quarantine. Instead, he’s “fortifying his supplies” for what he sees as the real threat: the economic disaster that could sprout up in the aftermath of the pandemic.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Under the YouTube alias “
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  The Angry Prepper,
                 </a>
                 ” he’s been dispensing weekly coronavirus tips to his 5k followers.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Some fellow “prepper influencers” have taken advantage of the moment by “fear mongering people into buying products,” says Charles. But he is more interested in educating the public. In a recent dispatch, he honed in on how to effectively “prolong your meats.”
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 “If your first impulse during all of this is to capitalize on people’s needs and hopes, you are the real disease,” he says.
                </p>
               </td>
              </tr>
              <tr>
               <td>
                <a style="color: #d62829; text-decoration: none;">
                 <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fclose_20200329001312.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMvS:VYh4uEmBahK0gb18bwNjVc8tpd9nXYIkeAzxWe6t9Nw" style="height: auto; padding-top: 10px; width: 100%;"/>
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                <p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 20px;">
                 Jason Charles looks over the city from his rooftop in Harlem, NYC (Photo: Adam Gray / Barcroft Media via Getty Images / Barcroft Media via Getty Images)
                </p>
               </td>
              </tr>
              <tr>
               <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 In his opinion, the recent surge in demand for food and survival gear has been driven not by “
                 <em>
                  true
                 </em>
                 ” preppers, but by the grasshoppers — the ~
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  50%
                 </a>
                 of Americans who don’t actively prepare for any kind of disaster.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 The ants, he says, gathered their grains long ago.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Any prepper worth his weight in freeze-dried beef stroganoff has been stocking up for years, patiently waiting for a moment like this — a moment that validates the research, funds, and familial ridicule.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 “You’re constantly questioning yourself as a prepper,” he says. “You think, ‘Man, nothing’s happening. This is all a big waste of time and money.’ Then, something like coronavirus happens, and it justifies everything.”
                </p>
               </td>
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                   <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                    <strong>
                     How an on-demand pharmacy raised $6m and became the most funded campaign on SeedInvest
                    </strong>
                   </h2>
                   <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                    What’s a startup gotta do to score millions in funding, become the top performer
                    <em>
                     ever
                    </em>
                    on a fundraising platform, and experience 280% revenue growth in 2 years?
                   </p>
                   <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                    Simple.
                   </p>
                   <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                    <em>
                     Just disrupt a $330B industry.
                    </em>
                   </p>
                   <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                    <strong>
                     Applying ice directly to pharmaceutical pain points
                    </strong>
                   </h4>
                   <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                    <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                     NowRX
                    </a>
                    toppled the retail pharmacy industry by reverse-engineering everything wrong with traditional pharmacies:
                   </p>
                   <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                    <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                     Ditching long lines and waits by offering free same-day delivery
                    </li>
                    <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                     Creating low-cost, high-efficiency automated fulfillment centers to fill prescriptions faster than ever
                    </li>
                    <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                     Eliminating overhead to 1/100th of most pharmacies
                    </li>
                   </ul>
                   <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                    Clearly, their approach has been a smart one -- in a time of uncertainty, when market volatility is high and the economy is on pause, they’ve still seen unprecedented growth.
                   </p>
                   <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                    Business is booming, with
                    <strong>
                     33% growth this month alone
                    </strong>
                    , and investors have been rushing to invest in their
                    <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                     ongoing crowdfunding campaign
                    </a>
                    .
                   </p>
                   <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                    You know what that sounds like to us? One of our favorite words:
                    <em>
                     <strong>
                      opportunity
                     </strong>
                    </em>
                    . Check out their
                    <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                     investing page
                    </a>
                    and see how you can get involved with one of the biggest disruptors in the game today:
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                    Let's invest →
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