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   The Hiring Test That Filters Out 96% of Applicants
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   Plus: Build a personal brand that beats your resume, a couple selling $1B in products, and 5 ChatGPT prompts for a travel side hustle ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                  <p style="font-weight: bold; font-size: 17px; margin-bottom: 6px; color: #111111;">
                   APRIL 15, 2026
                  </p>
                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   What's on deck today:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    Inside United Airlines CEO's unique hiring test
                   </li>
                   <li>
                    How to build a personal brand that speaks louder than your resume
                   </li>
                   <li>
                    A husband-wife team sold $1 billion worth of products in 2025
                   </li>
                   <li>
                    5 ChatGPT prompts to start a travel side hustle
                   </li>
                  </ul>
                  <hr style="border: 0; border-top: 1px solid #e0e0e0; margin: 18px 0;"/>
                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   Market snapshot:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    S&amp;P 500
                    <span style="color: #008000;">
                     ▲ 1.22%
                    </span>
                   </li>
                   <li>
                    Dow Jones
                    <span style="color: #008000;">
                     ▲ 0.7%
                    </span>
                   </li>
                   <li>
                    NASDAQ
                    <span style="color: #008000;">
                     ▲ 1.93%
                    </span>
                   </li>
                  </ul>
                 </div>
                </div>
               </div>
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                     <span style="color: #000000;">
                      <a data-hs-link-id="0" data-hs-link-id-v2="KPgHF53K" rel="noopener" style="text-decoration:none; font-weight:bold; color:#000000" target="_blank">
                       This CEO Hires Just 4% of Applicants. Here’s His Unique Hiring Test.
                      </a>
                     </span>
                    </span>
                   </span>
                  </span>
                 </h2>
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                 <img align="middle" alt="Scott-Kirby-0426-g-2267710180-edit" src="https://inboxflows.com/_/image/https%253A%252F%252Fhs-21266006.f.hubspotemail.net%252Fhub%252F21266006%252Fhubfs%252FImported%2520sitepage%2520images%252FScott-Kirby-0426-g-2267710180-edit.jpg%253Fwidth%253D1160%2526upscale%253Dtrue%2526name%253DScott-Kirby-0426-g-2267710180-edit.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZocy0yMTI2NjAwNiIsInRpbWUiOjE3NzYyNTA2OTEuMTQ3MTU2Mn0:1wCxwh:70wVOFy5I13__uROOu6t5DbnS_88_SrNOZXQeOTcguQ" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px; border-radius:2%" width="580"/>
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                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   At United Airlines, qualifications matter, but so does cultural fit.
                  </span>
                  CEO Scott Kirby uses an unconventional hiring process to gauge candidates’ interpersonal skills, not just their résumés.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  In a new podcast
                  <a data-hs-link-id="0" data-hs-link-id-v2="D0+BkbW1" style="color:#2563eb" target="_blank">
                   interview
                  </a>
                  with McKinsey chief Bob Sternfels, released earlier this month, Kirby elaborated on his new way to determine if job candidates are a good fit for the airline.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  First, he asked the head of flight operations to pick out a dozen “well-liked” pilots. Then, when candidates visit for interviews, the pilots accompany them throughout the day — giving a tour of the facility, joining them for lunch and guiding them to their scheduled meetings. The idea is to recreate what it actually feels like to spend multiple days on traveling together and see who naturally meshes with the team.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  “I told this group of pilots, ‘Your job is just to assess: Is this interviewee someone I would like to take a four-day trip with? And if you say no, then they’re out. You get a veto vote,'” Kirby said. “The idea is to pick people who care about others, who you want to hang out with, who you want to be with.”
                 </p>
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                      Read the full story →
                     </strong>
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                 <img align="middle" alt="Andy-and-Rachel-Berliner" src="https://inboxflows.com/_/image/https%253A%252F%252Fhs-21266006.f.hubspotemail.net%252Fhub%252F21266006%252Fhubfs%252FImported%2520sitepage%2520images%252FAndy-and-Rachel-Berliner.jpg%253Fwidth%253D1160%2526upscale%253Dtrue%2526name%253DAndy-and-Rachel-Berliner.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZocy0yMTI2NjAwNiIsInRpbWUiOjE3NzYyNTA2OTEuMTQ3NjM2NH0:1wCxwh:uk_oOK_x4m6suXvHh2d42O0pHY5mrvQk8uij9EIPnKw" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="580"/>
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                   Amy’s Kitchen frozen meals
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                  began 38 years ago, when Rachel Berliner was pregnant with her daughter Amy, who the brand is named after. In the last few months of her pregnancy, the doctor said Rachel should stay in bed and stop doing housework or cooking. So Rachel tasked her husband, Andy, with making dinner.
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                  “I went to a natural food store because we always ate organic, and I didn’t know how to cook,” Andy tells Entrepreneur in a new interview. “I bought a few things, and they were horrible. So that was a big part of our inspiration to start.”
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                  Walk into the frozen aisle of any Whole Foods, Target or Walmart, and you’re sure to spot Amy’s frozen meals on the shelf. However, most shoppers are unaware that Amy’s only serves vegetarian meals — there’s nothing on the packaging to give away the secret.
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                  “We’re a vegetarian company, so we have to make products that anybody would like, whether they are vegetarian or not,” Rachel says. “We never put vegetarian on the box because we don’t want to send people away who are not vegetarians.”
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                  The promise of serving organic, vegetarian meals is important to the Berliners. The husband-wife duo modeled Amy’s after their own lifestyle, the way they ate. Over the years, their company has grown, despite the fact that they haven’t advertised.
                 </p>
                 <p style="line-height:150%">
                  “We actually sell more entrees than the biggest brands,” Andy says. “Amy’s is the number one entree brand now in two of the largest retailers in the country. We’re in 57,000 grocery stores now.”
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