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Ever feel like coffee just isn’t hitting the way it used to? You might be a candidate for the energy drink life. In
<a rel="noopener" style="text-decoration: underline; color: #000000;" target="_blank">
this hilariously Proustian essay
</a>
, Matthew Roberson writes about a life hooked on “a 12-to-16-ounce can of supercharged bubbles that often taste like they’ve been carbonated by jumper cables.” That life isn’t without its perils of course. But as Roberson writes, “I have come to accept that if I really want to be woken up with a liquid jolt, I must reach for a drink so caffeinated that people around me say it’s terrifying, insane, or, my favorite, ‘There’s no way that’s good for you.’” —
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Raymond Ang, director of editorial operations
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<strong>
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My Life as an Energy Drink Guy
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By Matthew Roberson
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<span style="word-break: break-word; font-size: 15px;">
<span style="word-break: break-word; font-size: 16px;">
At a certain point, coffee ceased to be sufficient. I wish I could remember when the most socially acceptable form of caffeine stopped doing it for me, because it has shaped the course of my life. Now, at the onset of my life’s third decade, I have come to accept that if I really want to be woken up with a liquid jolt, I must reach for a drink so caffeinated that people around me say it’s terrifying, insane, or, my favorite, “There’s no way that’s good for you.”
<br/>
<br/>
To be clear, I still like coffee. I start every day at home with a
<a rel="noopener" style="text-decoration: underline; color: #000000;" target="_blank">
humble cup of black coffee
</a>
to turn my brain on. And because I enjoy the taste and the ritual of morning joe, sometimes I’ll pour myself a second cup when I get to the office. I am not immune to the allure of an iced coffee on a nice day either. But I know that the truest form of energy, for me, lives in a 12-to-16-ounce can of supercharged bubbles that often taste like they’ve been carbonated by jumper cables.
<br/>
<br/>
Red Bull was my first love. As an extremely media-aware 14-year-old, the company’s ubiquitous advertising campaign—“Red Bull gives you wings”—spoke to me. Its association with slightly edgy, cool guy pop cultural figures—fellow mid-90s children, let us all take a beat to collectively remember the
<a rel="noopener" style="text-decoration: underline; color: #000000;" target="_blank">
Travis Pastrana
</a>
extended universe—told me that there was something tastefully reckless about the drink. Red Bull sponsored airplane races and contests where thrill seekers competed to see whose homemade flying machine was the dankest. Forget about the taste (fine) or the energy rush (voltaic), drinking Red Bull seemed to signify to the world that you were not only sick as hell, but also that you didn’t play by the rules. To quote Ryan Coogler, I got involved with that.
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1 month ago - email@newsletter.gq.com
The Life of An Energy Drink Guy
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