Email sent from Quartz to a Newsletter subscriber

Quartz Newsletter subscriber

@uifeed.com
Subscribed 12 months ago
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "//www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html lang="en" style="width: 100%;" xmlns="//www.w3.org/1999/xhtml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word">
 <head>
  <meta content="text/html; charset=utf-8" http-equiv="Content-Type"/>
  <meta content="IE=edge" http-equiv="X-UA-Compatible"/>
  <meta content="width=device-width, initial-scale=1" name="viewport"/>
  <meta name="x-apple-disable-message-reformatting"/>
  <title>
   The obvious explanation is usually wrong
  </title>
  <style type="text/css">
   table.table100 { background-color: rgba(249, 248, 246, 1); max-width: 600px }
table.table100>tr>td, table.table100>tbody>tr>td { font-family: Arial, Helvetica, sans-serif; font-size: 16px; color: rgba(18, 23, 33, 1) }
table.table100 h1 { font-family: Arial; font-size: 32px; font-weight: bold; color: rgba(18, 23, 33, 1) }
table.table100 h2 { font-family: Arial; font-size: 20px; font-weight: bold; color: rgba(18, 23, 33, 1) }
table.table100 h3 { font-family: Arial; font-size: 18px; font-weight: bold; color: rgba(18, 23, 33, 1) }
.editor-email-button { font-family: Arial; font-size: 24px; background-color: rgba(0, 0, 0, 1); border-radius: 25px; color: rgba(0, 213, 255, 1); width: 100%; height: 40px; padding: 10px }
table.table100 a { color: rgba(18, 23, 33, 1) }
@media only screen and (max-width: 640px) { #pad-mobile { display: block !important } #pad-desktop { display: none !important } }
.dlv-content-wrapper { background-color: rgba(249, 248, 246, 1) }
table.email-cell-group {
	border-collapse: collapse;
	width: 100%;
	table-layout: fixed;
}

table.socialButton td {
	vertical-align: middle !important;
}

table.table100 {
	margin: 0px auto;
}

img.img100 {
	vertical-align: middle;
}

table.dragndrop {
	table-layout: fixed;
}

table.dragndrop td {
	vertical-align: top;
}

a img {
	border: 0;
}

@media screen {
	img.img100 {
		max-width: 100% !important;
		height: auto !important;
		width: auto;
	}
}

@media screen and (max-width: 600px) {
	table.table100 {
		width: 100% !important;
	}
	
	body {
		margin: 0 !important;
		min-width: 100% !important;
	}
	
	body#MessageViewBody {
		margin: 0px auto !important;
	}
	body > div {
		margin: 0 !important;
	}
	
	u + * table.table100 {
		min-width: 100vw !important;
	}
	
	div > u ~ div table.table100 {
        min-width: 0px !important;
    }
}
.desktophide {
	display: none;
	mso-hide: all;
}

@media screen and (max-width: 450px) {
	ol, ul {
		margin-top: 0px !important;
		margin-bottom: 0px !important;
		padding-top: 16px !important;
		padding-bottom: 16px !important;
	}

	td.td100, table.email-cell-group.responsive > tbody > tr > td {
		display: block !important;
		width: 100% !important;
		box-sizing: border-box !important;
	}
	table.email-cell-group.desktophide {
		display: table !important;
	}
	td.td100.mobilehide, table.email-cell-group.responsive > tbody > tr > td.mobilehide, table.email-cell-group > tbody > tr > td.mobilehide {
		display: none !important;
	}
	table.dragndrop.responsive > colgroup, table.email-cell-group.responsive > colgroup, table.email-cell-group.responsive > colgroup > col {
		display: none !important;
	}

	img.img100 {		
		object-fit: contain !important;
	}
	table.dragndrop > tbody > tr > td.td100[colspan="1"] img.img100,
	table.dragndrop > tbody > tr > td.td100[colspan="2"] img.img100,
	table.dragndrop > tbody > tr > td.td100[colspan="3"] img.img100,
	table.dragndrop > tbody > tr > td.td100[colspan="4"] img.img100,
	table.dragndrop > tbody > tr > td.td100[colspan="5"] img.img100,
	table.email-cell-group.responsive > tbody > tr > td img.img100 {
		
		width: auto !important;
	}

	table.calendar-links a {
		display: block !important;
		padding: 4px 0 !important;
	}
	table.calendar-links span {
		display: none !important;
	}
}

@media screen yahoo {
	table.table100 img,
	table.dlv-content-wrapper img {
		max-width: 100% !important;
		height: auto !important;
		box-sizing: border-box !important;
	}
	table.table100 img.img100,
	table.dlv-content-wrapper img.img100 {
		width: auto !important;
	}
	table.table100 img[width="100%"],
	table.dlv-content-wrapper img[width="100%"],
	table.table100 img[style*="width:100%"],
	table.table100 img[style*="width: 100%"],
	table.dlv-content-wrapper img[style*="width:100%"],
	table.dlv-content-wrapper img[style*="width: 100%"],
	table.table100 td.editor-cell-image[colspan="6"] > img,
	table.table100 td.editor-cell-image[colspan="6"] > a > img {
		width: 100% !important;
	}
}

/* baseline */
@media screen {
	img.imgMap100 {
		display: none !important;
	}
	img.baselineMap {
		display: block !important;
	}
}

@media screen and (max-width: 450px) {
	img.baselineMap {
		display: none !important;
		width: 0 !important;
		max-height: 0 !important;
	}
}
@media screen and (max-width: 450px) {
	tr.trpad10 > td {
		padding-left: 10px !important;
		padding-right: 10px !important;
	}
	tr.trpad20 > td {
		padding-left: 20px !important;
		padding-right: 20px !important;
	}
}
  </style>
  <!--[if gte mso 9]><xml><o:OfficeDocumentSettings><o:AllowPNG/><o:PixelsPerInch>96</o:PixelsPerInch></o:OfficeDocumentSettings></xml><![endif]-->
 </head>
 <body>
  <div id="PreHeader" style="display: none !important; mso-hide:all;">
   Plus 4 more lessons for your Friday.
  </div>
  <img alt="" height="1" src="https://inboxflows.com/_/image/https%253A%252F%252Fwww.ne16.com%252Fdo%252F11032959%252F226372826%252F1009501%252F1.gif%253Fx%253D2b6bf58d/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3d3cubmUxNi5jbyIsInRpbWUiOjE3ODU1MDM0OTQuMTI5OTQ4fQ:1wpn1S:xkRP38HYIu266Eue62Lbjrpp6gTn9ctU1NBvrNN509M" width="1"/>
  <table align="center" bgcolor="#FFFFFF" border="0" cellpadding="0" cellspacing="0" style="font-family: Verdana; color: #444444; text-align:center;" width="100%">
   <tr>
    <td align="center" style="text-align:center;font-size:xx-small">
     <a aria-label="Email tracking pixel">
      ‌
     </a>
     <br/>
     <a style="font-size: xx-small; color:#336699" target="_blank">
      View as a Web page
     </a>
     <br/>
     <br/>
    </td>
   </tr>
  </table>
  <table cellpadding="0" cellspacing="0" class="dlv-content-wrapper" style="background-color:#F9F8F6" width="100%">
   <tbody>
    <tr>
     <td align="center">
      <table align="center" bgcolor="#f9f8f6" border="0" bordercolor="#FFFFFF" cellpadding="0" cellspacing="0" class="table100" style="background-color:#F9F8F6;max-width:600px;margin:0px auto" width="600">
       <tr>
        <td style="font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721">
         <table align="center" border="0" cellpadding="0" cellspacing="0" class="dragndrop edited" data-rss-posts="undefined" height="100%" style="table-layout:fixed;margin-left:auto;margin-right:auto" width="100%">
          <tbody>
           <tr class="trpad10">
            <td class="mobilehide editor-cell-text td100" colspan="2" style="vertical-align:middle;width:180px;padding:10px;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721" width="180">
             <div style="text-align: center">
              <a data-linktext="Business News" data-linktype="Normal" style="color:#121721" target="_blank">
               Business News
              </a>
             </div>
            </td>
            <td class="mobilehide editor-cell-text td100" colspan="2" style="width:180px;vertical-align:middle;text-align:center;padding:10px;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721" width="180">
             <div>
              <a data-linktext="Money &amp; Markets" data-linktype="Normal" style="color:#121721" target="_blank">
               Money &amp; Markets
              </a>
             </div>
            </td>
            <td class="mobilehide editor-cell-text td100" colspan="2" style="width:180px;vertical-align:middle;text-align:center;padding:10px;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721" width="180">
             <div>
              <a data-linktext="Tech &amp; Innovation" data-linktype="Normal" style="color:#121721" target="_blank">
               Tech &amp; Innovation
              </a>
             </div>
            </td>
           </tr>
           <tr>
            <td class="td100" colspan="6" height="24" style="width:600px;height:24px;font-size:1px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;color:#121721" width="600">
             <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
            </td>
           </tr>
           <tr>
            <td align="left" class="editor-cell-image td100" colspan="6" style="width:600px;font-size:1px;text-align:left;vertical-align:top;font-family:Arial,Helvetica,sans-serif;color:#121721" width="600">
             <a aria-label="Linked image" style="color:#121721" target="_blank">
              <img class="img100" data-linktype="Normal" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Feditor.ne16.com%252Fquartz-prod%252F071026-qz-logo-600.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlZGl0b3IubmUxNiIsInRpbWUiOjE3ODU1MDM0OTQuMTMwNTA0OH0:1wpn1S:tav5NRK2DPQce_Lf7AM2EJ7tzWcDPV5JI0nRTF3SxgE" style="width:600px;vertical-align:middle;border:0" width="600"/>
             </a>
            </td>
           </tr>
           <tr class="trpad10" style="background-color:#17253D">
            <td class="editor-cell-text td100" colspan="6" style="background-color:#17253D;padding:10px;color:#F9F8F6;vertical-align:middle;text-align:center;width:580px;font-family:Arial,Helvetica,sans-serif;font-size:16px" width="580">
             <h1 style="mso-line-height-rule:exactly;Margin:0;font-family:Arial;font-size:32px;font-weight:bold;color:#121721">
              <a data-linktext="Five Lessons" data-linktype="Normal" style="color:#F9F8F6;text-decoration:none;font-size:32px" target="_blank">
               Five Lessons
              </a>
             </h1>
            </td>
           </tr>
           <tr class="trpad20">
            <td class="editor-cell-text td100" colspan="6" style="padding:10px 20px;font-family:Arial,Helvetica,sans-serif;font-size:15px;vertical-align:middle;text-align:center;width:560px;color:#121721" width="560">
             <div>
              Friday, July 31, 2026
             </div>
            </td>
           </tr>
           <tr>
            <td class="td100" colspan="6" height="24" style="width:600px;height:24px;font-size:1px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;color:#121721" width="600">
             <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
            </td>
           </tr>
           <tr class="trpad10">
            <td class="editor-cell-text td100" colspan="6" style="padding:10px;width:580px;font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.6;color:#121721;vertical-align:top;mso-line-height-rule:exactly" width="580">
             <div>
              Ask why a company keeps winning and you'll hear about its size. Size is very, very rarely the reason.
             </div>
             <div>
              <br/>
             </div>
             <div>
              This week is about the distance between the explanation that feels obvious and the one that holds up. Most expensive mistakes live in that gap.
             </div>
            </td>
           </tr>
           <tr>
            <td class="td100" colspan="6" style="width:600px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721" width="600">
             <table align="center" border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;margin-left:auto;margin-right:auto">
              <colgroup>
               <col width="100%"/>
              </colgroup>
              <tbody>
               <tr>
                <td colspan="1" height="24" style="width:100%;height:24px;font-size:1px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;color:#121721">
                 <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
                </td>
               </tr>
               <tr>
                <td class="snippet" colspan="1" style="position:static;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721">
                 <table align="center" border="0" cellpadding="0" cellspacing="0" class="dragndrop" data-rss-posts="undefined" height="100%" style="table-layout:fixed;margin-left:auto;margin-right:auto" width="100%">
                  <tbody>
                   <tr style="background-color:#F9F8F6">
                    <td class="td100" colspan="6" height="24" style="width:600px;background-color:#F9F8F6;height:24px;font-size:1px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;color:#121721" width="600">
                     <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
                    </td>
                   </tr>
                   <tr class="trpad20" style="background-color:#F9F8F6">
                    <td class="editor-cell-text td100" colspan="6" style="padding:5px 20px;width:560px;vertical-align:middle;text-align:left;background-color:#F9F8F6;font-family:Arial,Helvetica,sans-serif;color:#121721;font-size:12px" width="560">
                     <div>
                      Sponsored
                     </div>
                    </td>
                   </tr>
                   <tr style="background-color:#F9F8F6">
                    <td align="left" class="editor-cell-image td100" colspan="6" style="width:600px;background-color:#F9F8F6;font-size:1px;text-align:left;vertical-align:top;font-family:Arial,Helvetica,sans-serif;color:#121721" width="600">
                     <a aria-label="Linked image" style="color:#121721" target="_blank">
                      <img class="img100" data-linktype="Normal" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Feditor.ne16.com%252Fdigital-entrepreneur%252Ffutureblueprint-4.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlZGl0b3IubmUxNiIsInRpbWUiOjE3ODU1MDM0OTQuMTMwNjM5OH0:1wpn1S:1C9AHzLupZ1FKcBUvQYQGMOnZCVJhUIDCEPuEbe-iNo" style="width:600px;vertical-align:middle;border:0" width="600"/>
                     </a>
                    </td>
                   </tr>
                   <tr class="trpad20" style="background-color:#F9F8F6">
                    <td class="editor-cell-text td100" colspan="6" style="padding:10px 20px;font-family:Arial,Helvetica,sans-serif;color:#121721;line-height:1.6;width:560px;background-color:#F9F8F6;font-size:24px;vertical-align:top;mso-line-height-rule:exactly" width="560">
                     <h2 style="mso-line-height-rule:exactly;Margin:0;font-family:Arial;font-size:20px;font-weight:bold;color:#121721">
                      <span style="color:#121721">
                       Your next hire might not need to be a hire.
                       <span class="ql-cursor">
                        
                       </span>
                      </span>
                     </h2>
                    </td>
                   </tr>
                   <tr class="trpad20" style="background-color:#F9F8F6">
                    <td class="editor-cell-text td100" colspan="6" style="line-height:1.6;width:560px;background-color:#F9F8F6;padding:20px;color:#121721;font-size:16px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;mso-line-height-rule:exactly" width="560">
                     <div>
                      <span style="font-size:16px;color:#000000;background-color:rgba(0,0,0,0)">
                       Every growing company wants faster customer support, better sales coverage, and more responsive service—but adding headcount isn't always the answer.
                      </span>
                     </div>
                     <div>
                      <br/>
                     </div>
                     <div>
                      <span style="font-size:16px;color:#000000;background-color:rgba(0,0,0,0)">
                       ElevenAgents helps businesses create natural AI voice agents that can answer questions, qualify leads, schedule appointments, and support customers around the clock. Your technical team gets enterprise-grade voice technology 
without months of development, while your business gets to market faster.
                      </span>
                     </div>
                     <div>
                      <br/>
                     </div>
                     <div>
                      <span style="font-size:16px;color:#000000;background-color:rgba(0,0,0,0)">
                       <span class="ql-cursor">
                        
                       </span>
                       Spend less time building infrastructure—and more time building your business.
                      </span>
                     </div>
                    </td>
                   </tr>
                   <tr class="trpad10" style="background-color:#F9F8F6">
                    <td class="td100" colspan="6" style="width:580px;background-color:#F9F8F6;vertical-align:middle;text-align:center;color:#00D5FF;padding:10px;font-family:Arial,Helvetica,sans-serif;font-size:16px" width="580">
                     <table align="center" border="0" cellpadding="0" cellspacing="0" style="margin:0 auto" width="80%">
                      <tbody>
                       <tr>
                        <td align="center" bgcolor="#000000" style="text-align:center;-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;color:#00D5FF;font-family:Arial,Helvetica,sans-serif;font-size:16px">
                         <table align="center" border="0" cellpadding="0" cellspacing="0" style="border:none;border-spacing:0;border-collapse:collapse;mso-table-lspace:0;mso-table-rspace:0;mso-margin-top-alt:0px;mso-margin-bottom-alt:0px;mso-padding-alt:0px 0px 0px 0px;margin-left:auto;margin-right:auto" width="100%">
                          <tbody>
                           <tr>
                            <td height="50" style="vertical-align:middle;text-align:center;color:#00D5FF;font-family:Arial,Helvetica,sans-serif;font-size:16px" valign="middle">
                             <!--[if !mso]><!-->
                             <a style="-webkit-border-radius: 25px; -moz-border-radius: 25px; border-radius: 25px; color: #00D5FF; text-decoration: none; font-family: Arial; font-size: 18px; font-weight: bold; border: 1px solid #000000; display: block; " target="_blank">
                              <!--<![endif]-->
                             </a>
                             <table align="center" bgcolor="#000000" cellpadding="0" cellspacing="0" class="newButton" height="50" style="-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;padding:10px;mso-padding-alt:10px;margin-left:auto;margin-right:auto" width="100%">
                              <tbody>
                               <tr>
                                <td align="center" bgcolor="#000000" style="text-align:center;vertical-align:middle;-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;color:#00D5FF;font-family:Arial,Helvetica,sans-serif;font-size:16px" valign="middle">
                                 <table align="center" bgcolor="#000000" cellpadding="0" cellspacing="0" style="-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;margin-left:auto;margin-right:auto" width="100%">
                                  <tbody>
                                   <tr>
                                    <td align="center" bgcolor="#000000" style="text-align:center;-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;color:#00D5FF;font-family:Arial,Helvetica,sans-serif;font-size:16px">
                                     <!--[if !mso]><!-->
                                     <span style="-webkit-border-radius: 25px; -moz-border-radius: 25px; border-radius: 25px; color: #00D5FF; text-decoration: none; font-family: Arial; font-size: 18px; font-weight: bold; border: none; display: block; ">
                                      Explore ElevenAgents →
                                     </span>
                                     <!--<![endif]-->
                                     <!--[if mso]><a 
href="https://www.ne16.com/t/11032959/226372826/10275217/2/1009501/?b44ed14b=ZmQ5NDhlNjEtOWVmYi00ZTRjLWIxZWItMzI4MWIxZmYzYzEx&x=68554375" target="_blank" style="-webkit-border-radius: 25px; -moz-border-radius: 25px; border-radius: 25px; color: #00D5FF; text-decoration: none; font-family: Arial; font-size: 18px; font-weight: bold; border: none; display: block; ">Explore ElevenAgents →</a><![endif]-->
                                    </td>
                                   </tr>
                                  </tbody>
                                 </table>
                                </td>
                               </tr>
                              </tbody>
                             </table>
                             <!--[if !mso]><!-->
                             <!--<![endif]-->
                            </td>
                           </tr>
                          </tbody>
                         </table>
                        </td>
                       </tr>
                      </tbody>
                     </table>
                    </td>
                   </tr>
                   <tr style="background-color:#F9F8F6">
                    <td class="td100" colspan="6" height="24" style="background-color:#F9F8F6;width:600px;height:24px;font-size:1px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;color:#121721" width="600">
                     <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
                    </td>
                   </tr>
                  </tbody>
                 </table>
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
           <tr>
            <td class="td100" colspan="6" style="width:600px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721" width="600">
             <table align="center" border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;margin-left:auto;margin-right:auto">
              <colgroup>
               <col width="100%"/>
              </colgroup>
              <tbody>
               <tr>
                <td class="editor-cell-text" colspan="1" style="padding:10px;width:580px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721" width="580">
                 <h1 style="mso-line-height-rule:exactly;Margin:0;font-family:Arial;font-size:32px;font-weight:bold;color:#121721">
                  <span style="font-family:Arial">
                   1. Early beats hard
                   <span class="ql-cursor">
                    
                   </span>
                  </span>
                 </h1>
                </td>
               </tr>
               <tr>
                <td class="editor-cell-text" colspan="1" style="padding:10px;width:580px;font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.6;color:#121721;vertical-align:top;mso-line-height-rule:exactly" width="580">
                 <div>
                  <span style="font-size: 16px; line-height: 1.6">
                   An investor who saves for ten years starting at 25 often ends up ahead of one who saves for thirty starting at 35. The extra decade of compounding outweighs twenty extra years of saving.
                  </span>
                 </div>
                </td>
               </tr>
               <tr>
                <td class="editor-cell-text" colspan="1" style="padding:10px;width:580px;font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.6;color:#121721;vertical-align:top;mso-line-height-rule:exactly" width="580">
                 <div>
                  <strong style="line-height: 1.6; font-size: 16px">
                   What this means for leaders:
                  </strong>
                  <span style="line-height: 1.6; font-size: 16px">
                   An investor who saves for ten years starting at 25 often ends up ahead of one who saves for thirty starting at 35. The extra decade of compounding outweighs twenty extra years of saving.
                  </span>
                 </div>
                </td>
               </tr>
               <tr>
                <td colspan="1" style="padding:10px 5px;vertical-align:top;width:590px;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721" width="590">
                 <table align="center" border="0" cellpadding="0" cellspacing="0" style="margin:0 auto 0 0" width="100%">
                  <tbody>
                   <tr>
                    <td align="center" bgcolor="#000000" style="text-align:center;-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721">
                     <table align="center" border="0" cellpadding="0" cellspacing="0" style="border:none;border-spacing:0;border-collapse:collapse;mso-table-lspace:0;mso-table-rspace:0;mso-margin-top-alt:0px;mso-margin-bottom-alt:0px;mso-padding-alt:0px 
0px 0px 0px;margin-left:auto;margin-right:auto" width="100%">
                      <tbody>
                       <tr>
                        <td height="40" style="vertical-align:middle;text-align:center;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721" valign="middle">
                         <!--[if !mso]><!-->
                         <a style="-webkit-border-radius: 25px; -moz-border-radius: 25px; border-radius: 25px; color: #00D5FF; text-decoration: none; 
font-family: Arial; font-size: 24px;  border: 1px solid #000000; display: block; " target="_blank">
                          <!--<![endif]-->
                         </a>
                         <table align="center" bgcolor="#000000" cellpadding="0" cellspacing="0" class="newButton" height="40" style="-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;padding:10px;mso-padding-alt:10px;margin-left:auto;margin-right:auto" width="100%">
                          <tbody>
                           <tr>
                            <td align="center" bgcolor="#000000" style="text-align:center;vertical-align:middle;-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721" valign="middle">
                             <table align="center" bgcolor="#000000" cellpadding="0" cellspacing="0" style="-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;margin-left:auto;margin-right:auto" width="100%">
                              <tbody>
                               <tr>
                                <td align="center" bgcolor="#000000" style="text-align:center;-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721">
                                 <!--[if !mso]><!-->
                                 <span style="-webkit-border-radius: 25px; -moz-border-radius: 25px; border-radius: 25px; color: #00D5FF; text-decoration: none; font-family: Arial; font-size: 24px;  border: none; display: block; ">
                                  Read the full lesson
                                 </span>
                                 <!--<![endif]-->
                                 <!--[if mso]><a 
href="https://www.ne16.com/t/11032959/226372826/10275190/1/1009501/?b44ed14b=ZmQ5NDhlNjEtOWVmYi00ZTRjLWIxZWItMzI4MWIxZmYzYzEx&x=4bbe7cdd" target="_blank" style="-webkit-border-radius: 25px; -moz-border-radius: 25px; border-radius: 25px; color: #00D5FF; text-decoration: none; font-family: Arial; font-size: 24px;  border: none; display: block; ">Read the full lesson</a><![endif]-->
                                </td>
                               </tr>
                              </tbody>
                             </table>
                            </td>
                           </tr>
                          </tbody>
                         </table>
                         <!--[if 
!mso]><!-->
                         <!--<![endif]-->
                        </td>
                       </tr>
                      </tbody>
                     </table>
                    </td>
                   </tr>
                  </tbody>
                 </table>
                </td>
               </tr>
               <tr>
                <td colspan="1" height="24" style="width:100%;height:24px;font-size:1px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;color:#121721">
                 <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
           <tr>
            <td class="td100" colspan="6" style="width:600px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721" width="600">
             <table align="center" border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;margin-left:auto;margin-right:auto">
              <colgroup>
               <col width="100%"/>
              </colgroup>
              <tbody>
               <tr>
                <td class="editor-cell-text" colspan="1" style="padding:10px;width:580px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721" width="580">
                 <h1 style="mso-line-height-rule:exactly;Margin:0;font-family:Arial;font-size:32px;font-weight:bold;color:#121721">
                  <span style="font-family:Arial">
                   2. Luck looks like strategy
                   <span class="ql-cursor">
                    
                   </span>
                  </span>
                 </h1>
                </td>
               </tr>
               <tr>
                <td class="editor-cell-text" colspan="1" style="padding:10px;width:580px;font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.6;color:#121721;vertical-align:top;mso-line-height-rule:exactly" width="580">
                 <div>
                  <span style="line-height: 1.6; font-size: 16px">
                   You've looked back at a failed project and thought, I knew that wouldn't work. You didn't. Baruch Fischhoff named the effect in the 1970s, and it distorts nearly every review a company runs after the fact.
                   <span class="ql-cursor">
                    
                   </span>
                  </span>
                 </div>
                </td>
               </tr>
               <tr>
                <td class="editor-cell-text" colspan="1" style="padding:10px;width:580px;font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.6;color:#121721;vertical-align:top;mso-line-height-rule:exactly" width="580">
                 <div>
                  <strong style="font-size: 16px; line-height: 1.6">
                   What this means for leaders:
                  </strong>
                  <span style="font-size: 16px; line-height: 1.6">
                   Before your next big call, write down the prediction and the reasoning behind it in a shared doc. When the result lands, grade the reasoning separately from the outcome.
                  </span>
                 </div>
                </td>
               </tr>
               <tr>
                <td colspan="1" style="padding:10px 5px;vertical-align:top;width:590px;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721" width="590">
                 <table align="center" border="0" cellpadding="0" cellspacing="0" style="margin:0 auto 0 0" width="100%">
                  <tbody>
                   <tr>
                    <td align="center" bgcolor="#000000" style="text-align:center;-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721">
                     <table align="center" border="0" cellpadding="0" cellspacing="0" style="border:none;border-spacing:0;border-collapse:collapse;mso-table-lspace:0;mso-table-rspace:0;mso-margin-top-alt:0px;mso-margin-bottom-alt:0px;mso-padding-alt:0px 
0px 0px 0px;margin-left:auto;margin-right:auto" width="100%">
                      <tbody>
                       <tr>
                        <td height="40" style="vertical-align:middle;text-align:center;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721" valign="middle">
                         <!--[if !mso]><!-->
                         <a style="-webkit-border-radius: 25px; -moz-border-radius: 25px; border-radius: 25px; color: #00D5FF; text-decoration: 
none; font-family: Arial; font-size: 24px;  border: 1px solid #000000; display: block; " target="_blank">
                          <!--<![endif]-->
                         </a>
                         <table align="center" bgcolor="#000000" cellpadding="0" cellspacing="0" class="newButton" height="40" style="-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;padding:10px;mso-padding-alt:10px;margin-left:auto;margin-right:auto" width="100%">
                          <tbody>
                           <tr>
                            <td align="center" bgcolor="#000000" style="text-align:center;vertical-align:middle;-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721" valign="middle">
                             <table align="center" bgcolor="#000000" cellpadding="0" cellspacing="0" style="-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;margin-left:auto;margin-right:auto" width="100%">
                              <tbody>
                               <tr>
                                <td align="center" bgcolor="#000000" style="text-align:center;-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721">
                                 <!--[if !mso]><!-->
                                 <span style="-webkit-border-radius: 25px; -moz-border-radius: 25px; border-radius: 25px; color: #00D5FF; text-decoration: none; font-family: Arial; font-size: 24px;  border: none; display: block; ">
                                  Read the full lesson
                                 </span>
                                 <!--<![endif]-->
                                 <!--[if mso]><a 
href="https://www.ne16.com/t/11032959/226372826/10275218/1/1009501/?b44ed14b=ZmQ5NDhlNjEtOWVmYi00ZTRjLWIxZWItMzI4MWIxZmYzYzEx&x=bfd3d7c9" target="_blank" style="-webkit-border-radius: 25px; -moz-border-radius: 25px; border-radius: 25px; color: #00D5FF; text-decoration: none; font-family: Arial; font-size: 24px;  border: none; display: block; ">Read the full lesson</a><![endif]-->
                                </td>
                               </tr>
                              </tbody>
                             </table>
                            </td>
                           </tr>
                          </tbody>
                         </table>
                         <!--[if 
!mso]><!-->
                         <!--<![endif]-->
                        </td>
                       </tr>
                      </tbody>
                     </table>
                    </td>
                   </tr>
                  </tbody>
                 </table>
                </td>
               </tr>
               <tr>
                <td colspan="1" height="24" style="width:100%;height:24px;font-size:1px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;color:#121721">
                 <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
           <tr>
            <td class="td100" colspan="6" style="width:600px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721" width="600">
             <table align="center" border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;margin-left:auto;margin-right:auto">
              <colgroup>
               <col width="100%"/>
              </colgroup>
              <tbody>
               <tr>
                <td class="editor-cell-text" colspan="1" style="padding:10px;width:580px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721" width="580">
                 <h1 style="mso-line-height-rule:exactly;Margin:0;font-family:Arial;font-size:32px;font-weight:bold;color:#121721">
                  <span style="font-family:Arial;font-size:30px">
                   Recommended
                  </span>
                 </h1>
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
           <tr>
            <td class="td100" colspan="6" style="width:600px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721" width="600">
             <table align="center" border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;margin-left:auto;margin-right:auto">
              <colgroup>
               <col width="100%"/>
              </colgroup>
              <tbody>
               <tr>
                <td class="snippet" colspan="1" style="position:static;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721">
                 <table align="center" border="0" cellpadding="0" cellspacing="0" class="dragndrop" height="100%" style="table-layout:fixed;margin-left:auto;margin-right:auto" width="100%">
                  <tbody>
                   <tr class="trpad20" style="background-color:#F9F8F6">
                    <td class="editor-cell-text td100" colspan="6" style="padding:10px 20px;background-color:#F9F8F6;color:#121721;font-size:24px;width:560px;vertical-align:top;font-family:Arial,Helvetica,sans-serif" width="560">
                     <h2 style="mso-line-height-rule:exactly;Margin:0;font-family:Arial;font-size:20px;font-weight:bold;color:#121721">
                      <span>
                       The best deals, six days a week
                      </span>
                     </h2>
                    </td>
                   </tr>
                   <tr class="trpad20" style="background-color:#F9F8F6">
                    <td class="editor-cell-text td100" colspan="6" style="background-color:#F9F8F6;color:#121721;font-size:16px;padding:20px;line-height:1.4;width:560px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;mso-line-height-rule:exactly" width="560">
                     <div>
                      <a data-linktext="Kinja Deals by The Inventory" data-linktype="Normal" style="color:#17253D" target="_blank">
                       Kinja Deals by The Inventory
                      </a>
                      helps shoppers find worthwhile discounts without spending hours searching. Published Monday through Saturday, the newsletter features more than 30 handpicked deals in every issue from Amazon, Walmart, Target, and 300+ other retailers. From tech and home goods to everyday essentials,
gifts, and seasonal finds, it is an easy way to spot the sales worth your time.
                     </div>
                    </td>
                   </tr>
                   <tr class="trpad10" style="background-color:#F9F8F6">
                    <td class="td100" colspan="6" style="color:#3EE8A1;padding:10px;font-family:Arial,Helvetica,sans-serif;font-size:24px;background-color:#F9F8F6;width:580px;vertical-align:top" width="580">
                     <table align="center" border="0" cellpadding="0" cellspacing="0" style="margin:0 auto 0 0" width="100%">
                      <tbody>
                       <tr>
                        <td align="center" bgcolor="#000000" style="text-align:center;-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;color:#3EE8A1;font-family:Arial,Helvetica,sans-serif;font-size:24px">
                         <table align="center" border="0" cellpadding="0" cellspacing="0" style="border:none;border-spacing:0;border-collapse:collapse;mso-table-lspace:0;mso-table-rspace:0;mso-margin-top-alt:0px;mso-margin-bottom-alt:0px;mso-padding-alt:0px 0px 0px 0px;margin-left:auto;margin-right:auto" width="100%">
                          <tbody>
                           <tr>
                            <td height="50" style="vertical-align:middle;text-align:center;color:#3EE8A1;font-family:Arial,Helvetica,sans-serif;font-size:24px" valign="middle">
                             <!--[if !mso]><!-->
                             <a style="-webkit-border-radius: 25px; -moz-border-radius: 25px; border-radius: 25px; color: #3EE8A1; text-decoration: none; font-family: Arial,Helvetica,sans-serif; font-size: 24px; font-weight: bold; border: 1px solid #000000; display: block; " target="_blank">
                              <!--<![endif]-->
                             </a>
                             <table align="center" bgcolor="#000000" cellpadding="0" cellspacing="0" class="newButton" height="50" style="-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;padding:10px;mso-padding-alt:10px;margin-left:auto;margin-right:auto" width="100%">
                              <tbody>
                               <tr>
                                <td align="center" bgcolor="#000000" style="text-align:center;vertical-align:middle;-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;color:#3EE8A1;font-family:Arial,Helvetica,sans-serif;font-size:24px" valign="middle">
                                 <table align="center" bgcolor="#000000" cellpadding="0" cellspacing="0" style="-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;margin-left:auto;margin-right:auto" width="100%">
                                  <tbody>
                                   <tr>
                                    <td align="center" bgcolor="#000000" style="text-align:center;-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;color:#3EE8A1;font-family:Arial,Helvetica,sans-serif;font-size:24px">
                                     <!--[if !mso]><!-->
                                     <span style="-webkit-border-radius: 25px; -moz-border-radius: 25px; border-radius: 25px; color: #3EE8A1; text-decoration: none; font-family: 
Arial,Helvetica,sans-serif; font-size: 24px; font-weight: bold; border: none; display: block; ">
                                      Sign up for Kinja Deals
                                     </span>
                                     <!--<![endif]-->
                                     <!--[if mso]><a href="https://www.ne16.com/t/11032959/226372826/10246898/2/1009501/?b44ed14b=ZmQ5NDhlNjEtOWVmYi00ZTRjLWIxZWItMzI4MWIxZmYzYzEx&x=d87d1e91" target="_blank" style="-webkit-border-radius: 25px; -moz-border-radius: 25px; border-radius: 25px; color: #3EE8A1; text-decoration: none; font-family: Arial,Helvetica,sans-serif; font-size: 24px; font-weight: bold; border: none; display: block; ">Sign up for Kinja
Deals</a><![endif]-->
                                    </td>
                                   </tr>
                                  </tbody>
                                 </table>
                                </td>
                               </tr>
                              </tbody>
                             </table>
                             <!--[if !mso]><!-->
                             <!--<![endif]-->
                            </td>
                           </tr>
                          </tbody>
                         </table>
                        </td>
                       </tr>
                      </tbody>
                     </table>
                    </td>
                   </tr>
                  </tbody>
                 </table>
                </td>
               </tr>
               <tr>
                <td colspan="1" height="24" style="width:100%;height:24px;font-size:1px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;color:#121721">
                 <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
           <tr>
            <td class="td100" colspan="6" style="width:600px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721" width="600">
             <table align="center" border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;margin-left:auto;margin-right:auto">
              <colgroup>
               <col width="100%"/>
              </colgroup>
              <tbody>
               <tr>
                <td class="editor-cell-text" colspan="1" style="padding:10px;width:580px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721" width="580">
                 <h1 style="mso-line-height-rule:exactly;Margin:0;font-family:Arial;font-size:32px;font-weight:bold;color:#121721">
                  <span style="font-family:Arial">
                   3. Stop reading minds
                   <span class="ql-cursor">
                    
                   </span>
                  </span>
                 </h1>
                </td>
               </tr>
               <tr>
                <td class="editor-cell-text" colspan="1" style="padding:10px;width:580px;font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.6;color:#121721;vertical-align:top;mso-line-height-rule:exactly" width="580">
                 <div>
                  <span style="line-height: 1.6; font-size: 16px">
                   Most workplace conflict starts with a story you invented about someone else's intentions. Hanlon's Razor gives you a better default: never attribute to malice what ignorance or a bad week explains just as well.
                   <span class="ql-cursor">
                    
                   </span>
                  </span>
                 </div>
                </td>
               </tr>
               <tr>
                <td class="editor-cell-text" colspan="1" style="padding:10px;width:580px;font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.6;color:#121721;vertical-align:top;mso-line-height-rule:exactly" width="580">
                 <div>
                  <strong style="font-size: 16px; line-height: 1.6">
                   What this means for leaders:
                  </strong>
                  <span style="font-size: 16px; line-height: 1.6">
                   The next time a colleague's behavior reads as hostile, write down the boring explanation before you respond. Then ask them one question that would tell you which version is true.
                   <span class="ql-cursor">
                    
                   </span>
                  </span>
                 </div>
                </td>
               </tr>
               <tr>
                <td colspan="1" style="padding:10px 5px;vertical-align:top;width:590px;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721" width="590">
                 <table align="center" border="0" cellpadding="0" cellspacing="0" style="margin:0 auto 0 0" width="100%">
                  <tbody>
                   <tr>
                    <td align="center" bgcolor="#000000" style="text-align:center;-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721">
                     <table align="center" border="0" cellpadding="0" cellspacing="0" style="border:none;border-spacing:0;border-collapse:collapse;mso-table-lspace:0;mso-table-rspace:0;mso-margin-top-alt:0px;mso-margin-bottom-alt:0px;mso-padding-alt:0px 
0px 0px 0px;margin-left:auto;margin-right:auto" width="100%">
                      <tbody>
                       <tr>
                        <td height="40" style="vertical-align:middle;text-align:center;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721" valign="middle">
                         <!--[if !mso]><!-->
                         <a style="-webkit-border-radius: 25px; -moz-border-radius: 25px; border-radius: 25px; color: #00D5FF; text-decoration: none; 
font-family: Arial; font-size: 24px;  border: 1px solid #000000; display: block; " target="_blank">
                          <!--<![endif]-->
                         </a>
                         <table align="center" bgcolor="#000000" cellpadding="0" cellspacing="0" class="newButton" height="40" style="-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;padding:10px;mso-padding-alt:10px;margin-left:auto;margin-right:auto" width="100%">
                          <tbody>
                           <tr>
                            <td align="center" bgcolor="#000000" style="text-align:center;vertical-align:middle;-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721" valign="middle">
                             <table align="center" bgcolor="#000000" cellpadding="0" cellspacing="0" style="-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;margin-left:auto;margin-right:auto" width="100%">
                              <tbody>
                               <tr>
                                <td align="center" bgcolor="#000000" style="text-align:center;-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721">
                                 <!--[if !mso]><!-->
                                 <span style="-webkit-border-radius: 25px; -moz-border-radius: 25px; border-radius: 25px; color: #00D5FF; text-decoration: none; font-family: Arial; font-size: 24px;  border: none; display: block; ">
                                  Read the full lesson
                                 </span>
                                 <!--<![endif]-->
                                 <!--[if mso]><a 
href="https://www.ne16.com/t/11032959/226372826/10275219/1/1009501/?b44ed14b=ZmQ5NDhlNjEtOWVmYi00ZTRjLWIxZWItMzI4MWIxZmYzYzEx&x=983ba959" target="_blank" style="-webkit-border-radius: 25px; -moz-border-radius: 25px; border-radius: 25px; color: #00D5FF; text-decoration: none; font-family: Arial; font-size: 24px;  border: none; display: block; ">Read the full lesson</a><![endif]-->
                                </td>
                               </tr>
                              </tbody>
                             </table>
                            </td>
                           </tr>
                          </tbody>
                         </table>
                         <!--[if 
!mso]><!-->
                         <!--<![endif]-->
                        </td>
                       </tr>
                      </tbody>
                     </table>
                    </td>
                   </tr>
                  </tbody>
                 </table>
                </td>
               </tr>
               <tr>
                <td colspan="1" height="24" style="width:100%;height:24px;font-size:1px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;color:#121721">
                 <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
           <tr>
            <td class="td100" colspan="6" style="width:600px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721" width="600">
             <table align="center" border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;margin-left:auto;margin-right:auto">
              <colgroup>
               <col width="100%"/>
              </colgroup>
              <tbody>
               <tr>
                <td colspan="1" style="width:100%;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721">
                 <table align="center" style="width:100%;border-collapse:collapse;margin-left:auto;margin-right:auto">
                  <tbody style="padding:0;margin:0;touch-action:auto">
                   <tr style="margin:0">
                    <td align="center" style="padding:0;margin:0;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721">
                     <a id="pad-desktop" style="display:block;color:#121721">
                      <img src="https://inboxflows.com/_/image/https%253A%252F%252Fpa-cdn1.pvd.to%252Fs%252Ftcwybw%253Femail%253D947418d3%2540uifeed.com%2526campaign_id%253D11032959%2526device%253Ddesktop%2526v%253D0.14%2526color_scheme%253Dlight/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZwYS1jZG4xLnB2ZCIsInRpbWUiOjE3ODU1MDM0OTQuMTMwNzk0fQ:1wpn1S:C1e9lVkAG4kIWnn_uA0xW_1AnfTPyQwD-qLoN2UAcmY" style="width:100%;max-width:650px;border:0" width="650"/>
                     </a>
                     <a id="pad-mobile" style="display:none;color:#121721">
                      <img src="https://inboxflows.com/_/image/https%253A%252F%252Fpa-cdn2.pvd.to%252Fs%252Ftcwybw%253Femail%253D947418d3%2540uifeed.com%2526campaign_id%253D11032959%2526device%253Dmobile%2526v%253D0.14%2526color_scheme%253Dlight/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZwYS1jZG4yLnB2ZCIsInRpbWUiOjE3ODU1MDM0OTQuMTMwOTI5fQ:1wpn1S:l1rpk6B--58J5NFQ5wfSz8jedKZ2adlkMWHKexqdvd0" style="width:100%;max-width:400px;border:0" width="400"/>
                     </a>
                    </td>
                   </tr>
                  </tbody>
                 </table>
                </td>
               </tr>
               <tr>
                <td colspan="1" height="24" style="width:100%;height:24px;font-size:1px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;color:#121721">
                 <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
           <tr>
            <td class="td100" colspan="6" style="width:600px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721" width="600">
             <table align="center" border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;margin-left:auto;margin-right:auto">
              <colgroup>
               <col width="100%"/>
              </colgroup>
              <tbody>
               <tr>
                <td class="editor-cell-text" colspan="1" style="padding:10px;width:580px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721" width="580">
                 <h1 style="mso-line-height-rule:exactly;Margin:0;font-family:Arial;font-size:32px;font-weight:bold;color:#121721">
                  <span style="font-family:Arial">
                   4. "Big" is not a moat
                  </span>
                 </h1>
                </td>
               </tr>
               <tr>
                <td class="editor-cell-text" colspan="1" style="padding:10px;width:580px;font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.6;color:#121721;vertical-align:top;mso-line-height-rule:exactly" width="580">
                 <div>
                  <span style="line-height: 1.6; font-size: 16px">
                   Size protects nothing on its own. In 7 Powers, Hamilton Helmer argues that lasting profits come from barriers a rival can see clearly and still not cross, like a business model they would have to cannibalize their own revenue to copy.
                   <span class="ql-cursor">
                    
                   </span>
                  </span>
                 </div>
                </td>
               </tr>
               <tr>
                <td class="editor-cell-text" colspan="1" style="padding:10px;width:580px;font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.6;color:#121721;vertical-align:top;mso-line-height-rule:exactly" width="580">
                 <div>
                  <strong style="font-size: 16px; line-height: 1.6">
                   What this means for leaders:
                  </strong>
                  <span style="font-size: 16px; line-height: 1.6">
                   Name in one sentence the barrier that stops your closest competitor from copying your best product. If you can't, what you have is a head start with an expiry date.
                   <span class="ql-cursor">
                    
                   </span>
                  </span>
                 </div>
                </td>
               </tr>
               <tr>
                <td colspan="1" style="padding:10px 5px;vertical-align:top;width:590px;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721" width="590">
                 <table align="center" border="0" cellpadding="0" cellspacing="0" style="margin:0 auto 0 0" width="100%">
                  <tbody>
                   <tr>
                    <td align="center" bgcolor="#000000" style="text-align:center;-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721">
                     <table align="center" border="0" cellpadding="0" cellspacing="0" style="border:none;border-spacing:0;border-collapse:collapse;mso-table-lspace:0;mso-table-rspace:0;mso-margin-top-alt:0px;mso-margin-bottom-alt:0px;mso-padding-alt:0px 
0px 0px 0px;margin-left:auto;margin-right:auto" width="100%">
                      <tbody>
                       <tr>
                        <td height="40" style="vertical-align:middle;text-align:center;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721" valign="middle">
                         <!--[if !mso]><!-->
                         <a style="-webkit-border-radius: 25px; -moz-border-radius: 25px; border-radius: 25px; color: #00D5FF; 
text-decoration: none; font-family: Arial; font-size: 24px;  border: 1px solid #000000; display: block; " target="_blank">
                          <!--<![endif]-->
                         </a>
                         <table align="center" bgcolor="#000000" cellpadding="0" cellspacing="0" class="newButton" height="40" style="-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;padding:10px;mso-padding-alt:10px;margin-left:auto;margin-right:auto" width="100%">
                          <tbody>
                           <tr>
                            <td align="center" bgcolor="#000000" style="text-align:center;vertical-align:middle;-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721" valign="middle">
                             <table align="center" bgcolor="#000000" cellpadding="0" cellspacing="0" style="-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;margin-left:auto;margin-right:auto" width="100%">
                              <tbody>
                               <tr>
                                <td align="center" bgcolor="#000000" style="text-align:center;-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721">
                                 <!--[if !mso]><!-->
                                 <span style="-webkit-border-radius: 25px; -moz-border-radius: 25px; border-radius: 25px; color: #00D5FF; text-decoration: none; font-family: Arial; font-size: 24px;  border: none; display: block; ">
                                  Read the full lesson
                                 </span>
                                 <!--<![endif]-->
                                 <!--[if mso]><a 
href="https://www.ne16.com/t/11032959/226372826/10275220/1/1009501/?b44ed14b=ZmQ5NDhlNjEtOWVmYi00ZTRjLWIxZWItMzI4MWIxZmYzYzEx&x=ef26cf9a" target="_blank" style="-webkit-border-radius: 25px; -moz-border-radius: 25px; border-radius: 25px; color: #00D5FF; text-decoration: none; font-family: Arial; font-size: 24px;  border: none; display: block; ">Read the full lesson</a><![endif]-->
                                </td>
                               </tr>
                              </tbody>
                             </table>
                            </td>
                           </tr>
                          </tbody>
                         </table>
                         <!--[if 
!mso]><!-->
                         <!--<![endif]-->
                        </td>
                       </tr>
                      </tbody>
                     </table>
                    </td>
                   </tr>
                  </tbody>
                 </table>
                </td>
               </tr>
               <tr>
                <td colspan="1" height="24" style="width:100%;height:24px;font-size:1px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;color:#121721">
                 <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
           <tr>
            <td class="editor-cell-text td100" colspan="6" height="1" style="width:600px;height:1px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721" width="600">
             <!--[if mso]><img src="//editor.ne16.com/spacer.gif" 
style="mso-hide:all;border:0;"><![endif]-->
            </td>
           </tr>
           <tr>
            <td class="td100" colspan="6" style="width:600px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721" width="600">
             <table align="center" border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;margin-left:auto;margin-right:auto">
              <colgroup>
               <col width="100%"/>
              </colgroup>
              <tbody>
               <tr>
                <td class="editor-cell-text" colspan="1" style="padding:10px;width:580px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721" width="580">
                 <h1 style="mso-line-height-rule:exactly;Margin:0;font-family:Arial;font-size:32px;font-weight:bold;color:#121721">
                  <span style="font-family:Arial">
                   5. Only three left, forever
                   <span class="ql-cursor">
                    
                   </span>
                  </span>
                 </h1>
                </td>
               </tr>
               <tr>
                <td class="editor-cell-text" colspan="1" style="padding:10px;width:580px;font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.6;color:#121721;vertical-align:top;mso-line-height-rule:exactly" width="580">
                 <div>
                  <span style="line-height: 1.6; font-size: 16px">
                   A countdown timer that resets every night still counts down. Your customers learn the trick faster than you think. Cialdini put scarcity among his six drivers of persuasion in 1984, and its power runs entirely on being believed.
                  </span>
                 </div>
                </td>
               </tr>
               <tr>
                <td class="editor-cell-text" colspan="1" style="width:480px;font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.6;color:#121721;padding:10px 60px;vertical-align:top;mso-line-height-rule:exactly" width="480">
                 <div>
                  <em style="font-size: 14px; line-height: 1.6">
                   Kahneman and Tversky measured the asymmetry at roughly two to one. A loss lands about twice as hard as a gain of the same size.
                  </em>
                 </div>
                </td>
               </tr>
               <tr>
                <td class="editor-cell-text" colspan="1" style="padding:10px;width:580px;font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.6;color:#121721;vertical-align:top;mso-line-height-rule:exactly" width="580">
                 <div>
                  <strong style="font-size: 16px; line-height: 1.6">
                   What this means for leaders:
                  </strong>
                  <span style="font-size: 16px; line-height: 1.6">
                   Audit every scarcity claim in your current marketing and delete any deadline or stock count you can't defend with a real constraint. One fake timer costs more than the sale it was built to close.
                   <span class="ql-cursor">
                    
                   </span>
                  </span>
                 </div>
                </td>
               </tr>
               <tr>
                <td colspan="1" style="padding:10px 5px;vertical-align:top;width:590px;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721" width="590">
                 <table align="center" border="0" cellpadding="0" cellspacing="0" style="margin:0 auto 0 0" width="100%">
                  <tbody>
                   <tr>
                    <td align="center" bgcolor="#000000" style="text-align:center;-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721">
                     <table align="center" border="0" cellpadding="0" cellspacing="0" style="border:none;border-spacing:0;border-collapse:collapse;mso-table-lspace:0;mso-table-rspace:0;mso-margin-top-alt:0px;mso-margin-bottom-alt:0px;mso-padding-alt:0px 
0px 0px 0px;margin-left:auto;margin-right:auto" width="100%">
                      <tbody>
                       <tr>
                        <td height="40" style="vertical-align:middle;text-align:center;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721" valign="middle">
                         <!--[if !mso]><!-->
                         <a style="-webkit-border-radius: 25px; -moz-border-radius: 25px; border-radius: 25px; color: #00D5FF; text-decoration: none; 
font-family: Arial; font-size: 24px;  border: 1px solid #000000; display: block; " target="_blank">
                          <!--<![endif]-->
                         </a>
                         <table align="center" bgcolor="#000000" cellpadding="0" cellspacing="0" class="newButton" height="40" style="-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;padding:10px;mso-padding-alt:10px;margin-left:auto;margin-right:auto" width="100%">
                          <tbody>
                           <tr>
                            <td align="center" bgcolor="#000000" style="text-align:center;vertical-align:middle;-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721" valign="middle">
                             <table align="center" bgcolor="#000000" cellpadding="0" cellspacing="0" style="-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;margin-left:auto;margin-right:auto" width="100%">
                              <tbody>
                               <tr>
                                <td align="center" bgcolor="#000000" style="text-align:center;-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721">
                                 <!--[if !mso]><!-->
                                 <span style="-webkit-border-radius: 25px; -moz-border-radius: 25px; border-radius: 25px; color: #00D5FF; text-decoration: none; font-family: Arial; font-size: 24px;  border: none; display: block; ">
                                  Read the full lesson
                                 </span>
                                 <!--<![endif]-->
                                 <!--[if mso]><a 
href="https://www.ne16.com/t/11032959/226372826/10275221/1/1009501/?b44ed14b=ZmQ5NDhlNjEtOWVmYi00ZTRjLWIxZWItMzI4MWIxZmYzYzEx&x=d9365a5a" target="_blank" style="-webkit-border-radius: 25px; -moz-border-radius: 25px; border-radius: 25px; color: #00D5FF; text-decoration: none; font-family: Arial; font-size: 24px;  border: none; display: block; ">Read the full lesson</a><![endif]-->
                                </td>
                               </tr>
                              </tbody>
                             </table>
                            </td>
                           </tr>
                          </tbody>
                         </table>
                         <!--[if 
!mso]><!-->
                         <!--<![endif]-->
                        </td>
                       </tr>
                      </tbody>
                     </table>
                    </td>
                   </tr>
                  </tbody>
                 </table>
                </td>
               </tr>
               <tr>
                <td colspan="1" height="24" style="width:100%;height:24px;font-size:1px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;color:#121721">
                 <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
           <tr>
            <td class="td100" colspan="6" style="width:600px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721" width="600">
             <table align="center" style="width:100%;border-collapse:collapse;margin-left:auto;margin-right:auto">
              <tbody style="padding:0;margin:0;touch-action:auto">
               <tr style="margin:0">
                <td align="center" style="padding:0;margin:0;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:16px;color:#121721">
                 <a id="pad-desktop" style="display:block;color:#121721">
                  <img src="https://inboxflows.com/_/image/https%253A%252F%252Fpa-cdn1.pvd.to%252Fs%252Ftcwybw%253Femail%253D947418d3%2540uifeed.com%2526campaign_id%253D11032959%2526device%253Ddesktop%2526v%253D0.14%2526color_scheme%253Dlight/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZwYS1jZG4xLnB2ZCIsInRpbWUiOjE3ODU1MDM0OTQuMTMxMDU1Nn0:1wpn1S:BumpYs1te-WVpaUmG0WtwuxnusdyNBkigjwqCSox3S0" style="width:100%;max-width:650px;border:0" width="650"/>
                 </a>
                 <a id="pad-mobile" style="display:none;color:#121721">
                  <img src="https://inboxflows.com/_/image/https%253A%252F%252Fpa-cdn2.pvd.to%252Fs%252Ftcwybw%253Femail%253D947418d3%2540uifeed.com%2526campaign_id%253D11032959%2526device%253Dmobile%2526v%253D0.14%2526color_scheme%253Dlight/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZwYS1jZG4yLnB2ZCIsInRpbWUiOjE3ODU1MDM0OTQuMTMxMTk3NX0:1wpn1S:bRWpTRvk59-e2x2oFuwINFeL5aAZ6u60pBbE4VVhi1A" style="width:100%;max-width:400px;border:0" width="400"/>
                 </a>
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
          </tbody>
         </table>
        </td>
       </tr>
      </table>
     </td>
    </tr>
   </tbody>
  </table>
  <table cellpadding="0" cellspacing="0" width="100%">
   <tbody>
    <tr>
     <td align="center">
      <table align="center" bgcolor="#FFFFFF" border="0" cellpadding="0" cellspacing="0" style="font-family:Verdana,Geneva,sans-serif;color:#666666;margin-left:auto;margin-right:auto" width="100%">
       <tr>
        <td align="center" style="text-align:center;font-size:xx-small">
         <br/>
         <span style="display: inline-block; padding-bottom: 10px; font-size: xx-small; color: #336699;">
          <a>
           Forward to a Friend
          </a>
         </span>
         |
         <span style="display: inline-block; padding-bottom: 10px;">
          <a name="Unsubscribe" style="font-size: xx-small; color: #336699;">
           Unsubscribe
          </a>
         </span>
         |
         <span style="display: inline-block; padding-bottom: 10px; font-size: xx-small; color: #336699;">
          <a>
           Privacy Policy
          </a>
         </span>
         <br/>
         This email was sent to:
         <strong>
          <a style="font-size: xx-small; color:#336699" target="_blank">
           947418d3@uifeed.com
          </a>
         </strong>
         <br/>
         <br/>
         This email was sent by:
         <strong>
          Quartz Media Network (US), Inc.
         </strong>
         <br/>
         848 N. Rainbow Blvd. 3017
         <br/>
         Las Vegas, NV 89107
         <br/>
         <br/>
         <br/>
         <a>
          <img border="0" src="https://inboxflows.com/_/image/http%253A%252F%252Feditor.ne16.com%252FShared%252FPoweredByDelivra_3x.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cCUzQSUyRiUyRmVkaXRvci5uZTE2LiIsInRpbWUiOjE3ODU1MDM0OTQuMTMxMzAxNn0:1wpn1S:E2IaMEndUAOa7MKCy9n4EMiSiP5rBhefNeTgyzuRWdE" style="width:100px;border:0" width="100"/>
         </a>
         <br/>
         <br/>
        </td>
       </tr>
      </table>
     </td>
    </tr>
   </tbody>
  </table>
 </body>
</html>
1 month, 2 weeks ago - leadership@e.qz.com
The obvious explanation is usually wrong
Plus 4 more lessons for your Friday. ‌ View as a Web page Business News Money & Markets Tech & In...
Inboxes List

Quartz Newsletter subscriber
