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⛳ The Labubus of golf
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Plus: Dating PowerPoint presentations, your best sleeping position, and more. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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<em>
<span>
You're just 3 referrals away from earning a Hustle Essentials kit. Check out all of our
<a data-hs-link-id="0" data-hs-link-id-v2="tFSrbVUN" style="color:#192733; text-decoration:underline !important" target="_blank">
prizes here
</a>
.
</span>
<br/>
<span style="font-weight: bold; color: #bf2434;">
Share your link:
</span>
<a data-contains-exactly-one-token="true" data-hs-link-id="1" data-hs-link-id-v2="Zygo4LuM" style="color:#192733; text-decoration:underline !important" target="_blank">
https://thehustle.co/?ref=950fce10a7
</a>
</em>
</div>
</div>
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Share The Hustle:
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https://thehustle.co/?ref=950fce10a7
</a>
</em>
<br/>
<span>
Check your referral progress & prizes
<a data-hs-link-id="3" data-hs-link-id-v2="T/hBDVGM" style="color:#192733; text-decoration:underline !important" target="_blank">
here
</a>
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<a data-hs-link-id="0" data-hs-link-id-v2="BtznYW/L" style="color:#00a4bd" target="_blank">
<img align="middle" alt="The Hustle by HubSpot Media " src="https://inboxflows.com/_/image/https%253A%252F%252F20627419.fs1.hubspotusercontent-na1.net%252Fhub%252F20627419%252Fhubfs%252FThe_Hustle_HubSpot_Media_Email_Logo_2026.png%253Fwidth%253D500%2526upscale%253Dtrue%2526name%253DThe_Hustle_HubSpot_Media_Email_Logo_2026.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkYyMDYyNzQxOS5mcyIsInRpbWUiOjE3NzYzMzE5NzEuNDM0Mzk4Mn0:1wDJ5f:Jz1eD6evhYeC8H51DC3oeBZx716ANKM1cebDJc0zkFM" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="250"/>
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<p style="line-height:150%">
👋
<span style="font-weight: bold;">
Good morning.
</span>
Close your eyes. Now stand on one leg. It’s not a prank — it’s longevity entrepreneur Bryan Johnson’s test for finding your biological age. Johnson says that if you can only stand for zero to seven seconds, your body is 60-80 years old, while seven to 15 seconds is 40-60 years old. If you can avoid toppling for 15-30 seconds, you’re a youthful 20-40. Falling on your head, though, can really change those outcomes — so proceed with caution.
<span style="font-size: 12px; color: #192733;">
</span>
</p>
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<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="color: #bf2434;">
NEWS FLASH
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
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<img align="middle" alt="A tan Allbirds sneaker flips upside down, causing computer chips to fall out." class="stretch-on-mobile" src="https://inboxflows.com/_/image/https%253A%252F%252F20627419.fs1.hubspotusercontent-na1.net%252Fhub%252F20627419%252Fhubfs%252FAllbirds-1.gif%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DAllbirds-1.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkYyMDYyNzQxOS5mcyIsInRpbWUiOjE3NzYzMzE5NzEuNDM1MDE1Mn0:1wDJ5f:yDzXE8Miukuvioh4i2SDW5xkeAX9Qd8ixXiDBn0cZMM" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
</td>
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</div>
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<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17574389236785" style="color: inherit; font-size: inherit; line-height: inherit;">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17574389236785_" style="color: inherit; font-size: inherit; line-height: inherit;">
<p style="line-height:150%">
👟
<span style="font-weight: bold;">
Getting a foot in the AI door:
</span>
Allbirds
<a data-hs-link-id="0" data-hs-link-id-v2="2JuCkYJ3" style="color:#192733" target="_blank">
announced
</a>
Wednesday that it will pivot from sneakers to… AI. Sure, why not. The company — which will rebrand to NewBird AI — sold its intellectual property to American Exchange Group for $39m and will invest in “high-performance, low-latency AI compute hardware.” Investors and tech bros alike (the very people who once donned the brand’s wool sneakers) were apparently happy with the switch-up — the company’s stock closed up ~580% following the announcement.
<br/>
<br/>
</p>
<p style="line-height:150%">
🛑
<span style="font-weight: bold;">
I just wanted to leave:
</span>
<a data-hs-link-id="0" data-hs-link-id-v2="dGMAT1Ms" style="color:#192733" target="_blank">
Google
</a>
will start treating “back button hijacking” — when a website pushes a pop-up or does anything other than let you go back when you hit the back button — as a violation of its spam policies starting June 15. Websites that engage in it could be punished by appearing lower in search rankings. Google said the irksome practice had increased, potentially making users reluctant to visit unfamiliar sites.
<br/>
<br/>
💰
<span style="font-weight: bold;">
Good luck:
</span>
Powerball is
<a data-hs-link-id="0" data-hs-link-id-v2="33Cni2fH" style="color:#192733" target="_blank">
expanding
</a>
to the UK this summer, pending approval from a UK gambling commission. The same jackpot will be available to both US and UK players. The $2 ticket price and the very slim odds — 1 in 292.2m — will remain the same for US players, but UK players will help the player pool grow faster, thus boosting the jackpot and drawing even more players. UK players will also have a shot at a much higher jackpot than what’s currently available in Europe.
</p>
<p style="line-height:150%">
<span style="font-size: 12px; color: #1d1c1d;">
</span>
</p>
<p style="line-height:150%">
<span style="font-size: 12px; color: #000000;">
</span>
</p>
<p style="line-height:150%">
<span style="font-size: 12px; color: #000000;">
</span>
</p>
<p style="line-height:150%">
<span style="font-size: 12px; color: #000000;">
</span>
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
<span style="font-size: 12px; color: #000000;">
</span>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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<h2 style="margin:0; font-size:13px; line-height:150%">
<span style="color: #bf2434;">
MORE NEWS TO KNOW
</span>
</h2>
<p style="line-height:115%">
</p>
<ul style="line-height:150%">
<li>
<p style="line-height:150%">
<span style="font-weight: bold;">
Catch a charge:
</span>
Ionna is
<a data-hs-link-id="0" data-hs-link-id-v2="H7YgNxwH" style="color:#192733" target="_blank">
partnering
</a>
with Circle K to add its “Rechargeries” — high-speed EV charging stations with canopies, lighting, and other driver amenities — to 350+ US Circle K locations.
<br/>
<br/>
</p>
</li>
<li>
<p style="line-height:150%">
<span style="font-weight: bold;">
Nice ROI:
</span>
A Parisian man spent $117 on a raffle ticket and won a
<a data-hs-link-id="0" data-hs-link-id-v2="Gh4IkxVr" style="color:#192733" target="_blank">
$1m Picasso painting
</a>
(which he intends to keep). The lottery raised $14m for Alzheimer’s research from 120k tickets sold globally, $1m of which will go to the dealership that owned the painting.
<br/>
<br/>
</p>
</li>
<li>
<p style="line-height:150%">
<span style="font-weight: bold;">
In the mood for a drink:
</span>
Starbucks is
<a data-hs-link-id="0" data-hs-link-id-v2="BFW1cNBP" style="color:#192733" target="_blank">
testing
</a>
a ChatGPT app that gives customers personalized drink suggestions based on “vibes,” prompts, and photos.
<br/>
<br/>
</p>
</li>
<li>
<p style="line-height:150%">
<span style="font-weight: bold;">
Putting the book in audiobook:
</span>
Spotify will let users in the US and UK purchase
<a data-hs-link-id="0" data-hs-link-id-v2="Je3gMcVW" style="color:#192733" target="_blank">
physical books
</a>
through a new partnership with Bookshop.org, making it easier for readers to jump between mediums.
<br/>
<br/>
</p>
</li>
</ul>
<p style="line-height:115%">
<span style="font-size: 12px; color: #000000;">
</span>
</p>
<p style="line-height:150%">
<span style="font-size: 12px; color: #000000;">
</span>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
FROM OUR FRIENDS AT MINDSTREAM
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<img align="middle" alt="An illustrations of a fashionable blonde woman taking a selfie in the desert." src="https://inboxflows.com/_/image/https%253A%252F%252F20627419.fs1.hubspotusercontent-na1.net%252Fhub%252F20627419%252Fhubfs%252Fmindstream415.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dmindstream415.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkYyMDYyNzQxOS5mcyIsInRpbWUiOjE3NzYzMzE5NzEuNDM1MTYxfQ:1wDJ5f:Rg-VNVA8QBJAtiKsfw4Mh__NzTtTqxRvKeWqGMhQt0U" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
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<h2 style="margin:0; font-size:18px; line-height:150%">
<span style="font-size: 22px;">
Fake it 'til you make it?
</span>
<br/>
<br/>
</h2>
<p style="line-height:150%">
Social media influencers are already known to doctor their photos and post only the highlight reels, but AI has taken phony posting to a new level.
</p>
<h2 style="margin:0; font-size:18px; line-height:150%">
</h2>
<p style="line-height:150%">
For Coachella this year, AI-generated influencers are posting festival content despite not being in attendance because, well, they’re not humans.
</p>
<h2 style="margin:0; font-size:18px; line-height:150%">
</h2>
<p style="line-height:150%">
The bigger issue: AI disclosures are often missing or hard to find.
</p>
<h2 style="margin:0; font-size:20px; line-height:150%">
<br/>
<span style="font-size: 16px;">
👉
<span style="font-weight: bold;">
</span>
<a data-hs-link-id="1" data-hs-link-id-v2="eb3b5xd4" rel="noopener" style="color:#192733; font-weight:bold" target="_blank">
Read more on
<span style="font-style: italic;">
Mindstream
</span>
</a>
<span style="font-weight: bold;">
.
</span>
</span>
</h2>
<ul style="line-height:150%">
</ul>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<![endif]-->
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<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
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<h2 style="margin:0; font-size:13px; line-height:115%">
</h2>
<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
THE BIG IDEA
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<a data-hs-link-id="0" data-hs-link-id-v2="9z4EGLy3" style="color:#00a4bd" target="_blank">
<img align="middle" alt="A raspberry danish latte from Little Joy Coffee in a branded glass." src="https://inboxflows.com/_/image/https%253A%252F%252F20627419.fs1.hubspotusercontent-na1.net%252Fhub%252F20627419%252Fhubfs%252Flittlejoy.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dlittlejoy.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkYyMDYyNzQxOS5mcyIsInRpbWUiOjE3NzYzMzE5NzEuNDM1Mjg0OX0:1wDJ5f:km-ScOi0mUatDlW3QuvvIj-J0L5bGO2Fd8242M93k_o" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
</a>
</td>
</tr>
</tbody>
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<ul style="line-height:150%">
</ul>
<ul style="line-height:150%">
</ul>
<p style="line-height:150%">
<span style="font-size: 14px; font-weight: normal; font-style: italic;">
(Little Joy Coffee)
</span>
<span style="font-weight: bold;">
<br/>
<br/>
<span style="font-size: 22px;">
How a small coffee shop went viral around the world
</span>
</span>
<br/>
<br/>
While coffee is a universal beverage, it’s rare to see a beverage as viral as the raspberry Danish latte.
<br/>
<br/>
It’s not just that it’s delicious. Little Joy Coffee, the Northfield, Minnesota, originator of the drink, offered the recipe to any cafe that wanted it,
<a data-hs-link-id="0" data-hs-link-id-v2="wRpW+dxJ" style="color:#192733" target="_blank">
per
</a>
<span style="font-style: italic;">
The Guardian
</span>
.
<br/>
<br/>
<span style="font-weight: bold; font-size: 18px;">
Here’s what happened
</span>
<br/>
<br/>
People are reluctant to spend $7-$8 on a latte, but that’s what Little Joy’s specialty drinks — which are often dessert-themed and R&D’d like craft cocktails — cost.
<br/>
<br/>
To illustrate why, Little Joy frequently posts videos to its Instagram account as part of a “DIY or buy” series.
</p>
<ul style="line-height:150%">
<li aria-level="1">
In each, manager Serena Walker breaks down how to make a drink and what it would cost if a customer made it themselves.
<br/>
<br/>
</li>
<li aria-level="1">
While some are cheap and simple enough to make at home, others may be too labor-intensive.
</li>
</ul>
<p style="line-height:150%">
“When you really break it down, you see how little profit we’re actually making off of this, because the ingredients, the labor to make it, the labor to have people give it to you, to have the lights on and everything kind of just gets perspective,” Walker told
<em>
The Guardian
</em>
.
<br/>
<br/>
</p>
<p style="line-height:150%">
<span style="font-weight: bold; font-size: 18px;">
So what about this raspberry Danish latte?
</span>
<br/>
<br/>
</p>
<p style="line-height:150%">
It
<a data-hs-link-id="0" data-hs-link-id-v2="qel1heP2" style="color:#192733" target="_blank">
requires
</a>
a house-made raspberry syrup painstakingly strained, two shots of espresso, milk, and a cream cheese cold foam, so Little Joy recommended
<span style="font-style: italic;">
not
</span>
making it at home.
<br/>
<br/>
But because many of its 136k Insta followers live nowhere near, it decided to give the recipe to make it at scale for any cafe that wanted it.
<br/>
<br/>
Now, over
<a data-hs-link-id="0" data-hs-link-id-v2="WYSvMuP5" style="color:#192733" target="_blank">
400 coffee shops
</a>
have signed on around the world, some with their own variations (vegan, matcha, etc.). A
<a data-hs-link-id="0" data-hs-link-id-v2="mpn8SWGD" style="color:#192733" target="_blank">
map
</a>
of locations has received 2m+ views.
</p>
<p style="line-height:150%">
Multiple participating shop owners
<a data-hs-link-id="1" data-hs-link-id-v2="QasYVS4E" style="color:#192733" target="_blank">
told
</a>
<span style="font-style: italic;">
Today
</span>
that the drink has quickly become their most popular, with one Texas shop pleased with how being on the map has helped new customers find them.
<br/>
<br/>
Small businesses uniting over a viral recipe that calls for ingredients made in-house? We love to see it.
<br/>
<br/>
And if you’re chill with straining all those raspberry seeds, here’s the
<a data-hs-link-id="0" data-hs-link-id-v2="3H9X2y9z" style="color:#192733" target="_blank">
at-home version
</a>
.
<br/>
<br/>
</p>
<p align="right" style="line-height:150%; text-align:right">
<a data-hs-link-id="1" data-hs-link-id-v2="97ELwq9i" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
🔗
</a>
</p>
</div>
</div>
</td>
</tr>
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</p>
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<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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<h2 style="margin:0; font-size:13px; line-height:150%">
<span style="color: #bf2434;">
HIGHLY RECOMMENDED
</span>
</h2>
<p style="line-height:150%">
<br/>
<span style="font-weight: bold;">
Want to crack the social media code?
</span>
Following someone whose strategy generated 65m organic social impressions could be a
<a data-hs-link-id="0" data-hs-link-id-v2="tSNkyXFg" style="color:#192733" target="_blank">
good start
</a>
.
<br/>
<br/>
<span style="font-size: 12px; color: #192733;">
</span>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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</p>
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<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
NEWSWORTHY NUMBER
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<img align="middle" alt="Less than 5" src="https://inboxflows.com/_/image/https%253A%252F%252F20627419.fs1.hubspotusercontent-na1.net%252Fhub%252F20627419%252Fhubfs%252FLess%2520than%25205.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DLess%2520than%25205.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkYyMDYyNzQxOS5mcyIsInRpbWUiOjE3NzYzMzE5NzEuNDM1Njc3OH0:1wDJ5f:yZaRjjcz0lLXykPC0A0tHGGT7FzLDlgOv9LlvEGPeSg" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
</td>
</tr>
</tbody>
</table>
</div>
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<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-8" style="color: inherit; font-size: inherit; line-height: inherit;">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-8_" style="color: inherit; font-size: inherit; line-height: inherit;">
<p style="line-height:150%">
Minutes it took for a “Date my Mate” event in London to sell out. All 150 tickets were quickly scooped up by eager singles looking for a pint and… PowerPoint presentations? The concept sounds odd but is pretty straightforward: hopeful singles gather in a bar and watch people present a two-minute pitch on why someone should date their friend.
</p>
<p style="line-height:150%">
<br/>
Inspired by similar live dating events in the US and Australia, which have taken off as young people sour on dating apps, organizers
<a data-hs-link-id="0" data-hs-link-id-v2="rEfubdQz" style="color:#192733" target="_blank">
told
</a>
<span style="font-style: italic;">
Reuters
</span>
they’re aiming to expand it to one event a week across the UK.
</p>
<p style="line-height:150%">
</p>
</div>
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</p>
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<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
AROUND THE WEB
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
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<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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<p style="line-height:150%">
📅
<span style="font-weight: bold;">
On this day:
</span>
In 1912, Harriet Quimby — the first US woman to receive a pilot’s license — became the
<a data-hs-link-id="0" data-hs-link-id-v2="PbRF2T4N" style="color:#192733" target="_blank">
first woman
</a>
to fly alone across the English Channel.
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<p style="line-height:150%">
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<p style="line-height:150%">
😴
<span style="font-weight: bold;">
That’s interesting:
</span>
How to find your best
<a data-hs-link-id="0" data-hs-link-id-v2="yi4DE0D7" style="color:#192733" target="_blank">
sleeping position
</a>
.
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📰
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Newsletter:
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<p style="line-height:150%">
⚔️
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Game:
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Fight monsters in this quick
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deckbuilder
</a>
.
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🍂
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Aww:
</span>
This looks
<a data-hs-link-id="0" data-hs-link-id-v2="1G0xbpvn" style="color:#192733" target="_blank">
fun
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, actually.
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<br/>
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SHOWER THOUGHT
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<br/>
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Certain superheroes should be okay to drive without seatbelts.
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SOURCE
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