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   The Surprising Role at the Center of Amazon's Operations
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   Plus: 7 AI tools for a 1-person business, how to monetize your expertise and powering through leadership fatigue. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                  <p style="font-weight: bold; font-size: 17px; margin-bottom: 6px; color: #111111;">
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                      <a data-hs-link-id="0" data-hs-link-id-v2="hOTZQRbR" rel="noopener" style="text-decoration:none; font-weight:bold; color:#000000" target="_blank">
                       He Took a 'Mythical Unicorn Job' And is Now at the Center of Amazon's Operations
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                    Josh Kastman has always been fascinated by weather — from a young age, he knew what he wanted to do.
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                    As an 8-year-old growing up all over the Midwest, he was always watching The Weather Channel, looking for the next big snowstorm. When it arrived, he would be outside measuring the snow every hour, treating each storm like a personal science experiment. That early fascination quickly turned into a role that puts him at the center of Amazon's operations.
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                    The pivot to Big Tech started at home. Kastman’s wife, who works at Amazon, spotted a posting for a meteorologist role and showed it to him. His first reaction was disbelief. “A scientist working for a Big Tech company is kind of like a mythical unicorn job,” he says. “You know, you hear about them, but is it actually a real thing that they would hire a meteorologist?”
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                    The more he learned, the more it clicked. His primary motivation had never changed: “As a meteorologist, I really care about life and safety,” he says. “That’s my primary concern.”
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                    On calm days, the team leans into preparedness rather than adrenaline. They host summits with colleagues from across the company to refine risk mitigation strategies, rehearse playbooks and ensure that every site knows what to expect.
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                  <a data-hs-link-id="0" data-hs-link-id-v2="R/2EYR6W" rel="noopener" style="color:#2563eb" target="_blank">
                   Tyler Loftis
                  </a>
                  always had an intuitive understanding of what he needed to learn as an artist.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  After seven years of studying observational painting at the New York Studio School and the New York Academy of Art, Loftis traveled across Europe, visiting every major museum and honing his craft.
                 </p>
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                  But Loftis intentionally waited to sell his first painting until he was ready; in his mid-30s, he felt it was time. “
                  <a data-hs-link-id="0" data-hs-link-id-v2="hF+QGoby" rel="noopener" style="color:#2563eb" target="_blank">
                   Any sale
                  </a>
                  as an artist is major,” Loftis says. “It is a big deal because all of a sudden this thing lives outside of your world, and somebody else has deemed it important enough to be in their world.”
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                  These days, most of Loftis’s paintings start at $25,000 — and go up to seven figures. He’s sold $2.5 million worth of his work to date.
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                  “ As an artist, you’re born knowing the value of what you do,” Loftis says. “We have this kind of [misconception] that artists make terrible business people. When you’re doing business, you have to think like a business person and not like an artist.”
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  The artists who
                  <a data-hs-link-id="0" data-hs-link-id-v2="xuni/bgj" rel="noopener" style="color:#2563eb" target="_blank">
                   sell their paintings
                  </a>
                  successfully have to wear two different hats, much like some of the most famous artists throughout history have, according to Loftis.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  “ If we think about Da Vinci, Michelangelo, Titian, Frida Kahlo, all these people had a sense of their work and its value,” Loftis explains. “They had an understanding of the organic path to get it out into the world. Because, ultimately, they were also civil servants. We are here to serve all our culture. So that relationship and our sales very much go hand-in-hand.”
                 </p>
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                   Quick Hits
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                      Like a Startup
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                      Stay Effective at Work
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                    When Leadership Fatigue Sets In
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                    → Jeff Bezos Isn’t Worried About
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                      AI Taking Jobs
                     </span>
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                    . Now He’s Launching a New Venture
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                      Exposes Them to Risk
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                        Analyze your competitors.
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                       <p style="line-height:150%">
                       </p>
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                        Side hustles can range from freelance writing and graphic design to creating a new product, running an online store, or providing consulting services. For some, alternate sources of income are a necessity to meet financial goals, while for others, they’re an opportunity to turn a hobby into a profitable endeavor.
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                        There are some basics of
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                         setting up a successful side hustle
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                        that can jumpstart your business.
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                       </p>
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                        Start by compiling a list of direct and indirect competitors. Perform a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) on each competitor to see where you may capitalize on gaps in their offerings or approach.
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