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   The tax loophole that made airline bag fees permanent
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   How a 2008 oil spike and a tax quirk turned checked bags into a $7 billion machine that only ratchets 
up‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
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            Obsession
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           Fees never fly backward
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            On March 30, 2026, JetBlue raised the price of a first checked bag from $35 to $39, and as much as $49 during peak travel periods. Within about two weeks, United, Delta, American, Southwest, and Alaska all raised theirs too, every one citing jet-fuel costs tied to the war in Iran.
           </p>
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           <p>
            Fuel is the reason airlines always give. Bag fees climb when oil spikes yet they hold when oil crashes, a pattern that only makes sense once you know what a checked-bag fee actually is: a tax dodge.
           </p>
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           A fee born from an oil spike
          </h3>
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          <div>
           <p>
            Crude oil closed at a record
            <a>
             $133.17 a barrel
            </a>
            on May 21, 2008. Three weeks later American Airlines
            <a>
             began charging $15
            </a>
            to check a first bag, the first major U.S. carrier to do so. Chairman and CEO Gerard Arpey blamed "the current reality of slow economic growth and high oil prices."
           </p>
          </div>
          <div>
           <p>
            United and US Airways
            <a>
             matched within weeks
            </a>
            . American pushed its fee to
            <a>
             $20
            </a>
            a year later, when oil was already falling.
           </p>
          </div>
          <div>
           <p>
            I've no doubt the first bag fee could actually have been a response to fuel shock. At this point, however, bag fees have, in the words of Batman, lived long enough to become a villain.
           </p>
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           <span style="font-family:Arial,Helvetica,sans-serif;font-size:32px">
            By the Digits
           </span>
          </h2>
         </td>
        </tr>
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           <a style="color:#121721;text-decoration:none" target="_blank">
            $7.4 billion
           </a>
          </h3>
         </td>
        </tr>
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          <div style="line-height:1.6">
           <span style="color:#121721">
            <p>
             checked-bag fees collected by U.S. airlines in 2025, exceeding the industry's entire net profit that year.
            </p>
           </span>
          </div>
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         <td class="editor-cell-text td100" colspan="6" style="background-color:#E8E5DF;width:100%;line-height:1.4;font-size:26px;padding:15px 30px 5px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;mso-line-height-rule:exactly">
          <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:Arial,Helvetica,sans-serif;font-size:26px;color:#121721;font-weight:bold">
           <a style="color:#121721;text-decoration:none" target="_blank">
            $133.17
           </a>
          </h3>
         </td>
        </tr>
        <tr class="trpad30" data-row-uuid="045df97d-a9a2-43f2-b355-c87800bbe481" style="background-color:#E8E5DF">
         <td class="editor-cell-text td100" colspan="6" style="background-color:#E8E5DF;width:100%;line-height:1.6;font-size:16px;padding:5px 30px 15px;font-family:Arial,Helvetica,sans-serif;vertical-align:top;mso-line-height-rule:exactly">
          <div style="line-height:1.6">
           <span style="color:#121721">
            <p>
             the record crude-oil price per barrel on May 21, 2008, the day American Airlines announced the first checked-bag fee.
            </p>
           </span>
          </div>
         </td>
        </tr>
        <tr data-row-uuid="4ed3fe2e-2659-46ad-96bf-7a596f1f7249">
         <td class="td100" colspan="6" height="15" style="width:100%;height:15px;font-size:1px;vertical-align:top;font-family:Arial,Helvetica,sans-serif">
          <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
         </td>
        </tr>
        <tr class="trpad30" data-row-uuid="890696cc-41b1-4f47-a0fd-fe98099d2255" style="background-color:#E8E5DF">
         <td class="editor-cell-text td100" colspan="6" style="background-color:#E8E5DF;width:100%;line-height:1.4;font-size:26px;padding:15px 30px 5px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;mso-line-height-rule:exactly">
          <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:Arial,Helvetica,sans-serif;font-size:26px;color:#121721;font-weight:bold">
           <a style="color:#121721;text-decoration:none" target="_blank">
            75%
           </a>
          </h3>
         </td>
        </tr>
        <tr class="trpad30" data-row-uuid="26e5daea-1760-4384-98aa-3b7d56ddd52f" style="background-color:#E8E5DF">
         <td class="editor-cell-text td100" colspan="6" style="background-color:#E8E5DF;width:100%;line-height:1.6;font-size:16px;padding:5px 30px 15px;font-family:Arial,Helvetica,sans-serif;vertical-align:top;mso-line-height-rule:exactly">
          <div style="line-height:1.6">
           <span style="color:#121721">
            <p>
             the share of the U.S. domestic market controlled by the four largest airlines as of July 2026.
            </p>
           </span>
          </div>
         </td>
        </tr>
        <tr data-row-uuid="c9dd29ba-4c85-47f8-9c02-a31a00353188">
         <td class="td100" colspan="6" height="15" style="width:100%;height:15px;font-size:1px;vertical-align:top;font-family:Arial,Helvetica,sans-serif">
          <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
         </td>
        </tr>
        <tr data-row-uuid="bbb2d080-7baf-400e-8608-859b77a58098">
         <td class="td100" colspan="6" height="24" style="width:100%;height:24px;font-size:1px;vertical-align:top;font-family:Arial,Helvetica,sans-serif">
          <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
         </td>
        </tr>
        <tr class="trpad0" data-row-uuid="6c9effe7-3fc3-4898-97a8-d433d71c7c07">
         <td class="editor-cell-text td100" colspan="6" style="width:100%;padding:5px 0 10px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:32px">
          <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:Arial,Helvetica,sans-serif;font-size:32px;color:#121721;font-weight:bold">
           Why fees rise, while fares drop
          </h3>
         </td>
        </tr>
        <tr class="trpad0" data-row-uuid="ece49b1b-bee0-488d-b5bc-a4b76f14c486">
         <td class="editor-cell-text td100" colspan="6" style="width:100%;padding:10px 0;line-height:1.6;font-family:Arial,Helvetica,sans-serif;color:#121721;vertical-align:top;font-size:16px;mso-line-height-rule:exactly">
          <div>
           <p>
            Domestic airfare carries a 7.5% federal excise tax that funds the FAA through the Airport and Airway Trust Fund. The IRS has ruled that checked-bag fees aren't payment for the
            <a>
             "transportation of a person"
            </a>
            , so they escape that tax entirely.
           </p>
          </div>
          <div>
           <p>
            That single distinction is the whole game. Move a dollar from the fare column to the fee column and the airline keeps an extra 7.5 cents. Gary Leff, who writes the 
aviation blog View From the Wing, calculated that American Airlines alone was
            <a>
             saving over $75 million
            </a>
            a year in taxes by charging for bags instead of folding the cost into fares.
           </p>
          </div>
          <div>
           <p>
            Southwest, by including two free checked bags for decades,
            <a>
             paid more tax
            </a>
            on the same trip than 
rivals who unbundled. Washington was penalizing the one airline that didn't nickel-and-dime.
           </p>
          </div>
         </td>
        </tr>
        <tr data-row-uuid="e3ac6ca4-5801-466b-a959-be793e83ba69">
         <td class="td100" colspan="6" height="24" style="width:100%;height:24px;font-size:1px;vertical-align:top;font-family:Arial,Helvetica,sans-serif">
          <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
         </td>
        </tr>
        <tr data-row-uuid="4348e8a3-5abe-410a-9ea8-8adfe738811b">
         <td class="td100" colspan="6" style="width:100%;text-align:center;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:1px;padding:0">
          <a id="pad-desktop" style="display:block" target="_blank">
           <img alt="" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fpa-cdn1.pvd.to%252Fs%252Fflmvuz%253Femail%253D947418d3%2540uifeed.com%2526campaign_id%253D11072458%2526device%253Ddesktop%2526v%253D0.14%2526color_scheme%253Dlight/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZwYS1jZG4xLnB2ZCIsInRpbWUiOjE3ODY1NDA1MTUuNTM3NzMxNn0:1wu8nb:s9w50J4qmbRLttmxtkQJcOVhDE8qBXji9sFgDn4yXrU" style="width:100%;max-width:600px;vertical-align:middle;border:0;display:block" width="600"/>
          </a>
          <a id="pad-mobile" style="display:none" target="_blank">
           <img alt="" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fpa-cdn2.pvd.to%252Fs%252Fflmvuz%253Femail%253D947418d3%2540uifeed.com%2526campaign_id%253D11072458%2526device%253Dmobile%2526v%253D0.14%2526color_scheme%253Dlight/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZwYS1jZG4yLnB2ZCIsInRpbWUiOjE3ODY1NDA1MTUuNTM3ODQ3fQ:1wu8nb:ZRf5mkyHiezBsLTHYCeYUSbPTE8ywteTX_FQzCQ_5jg" style="width:100%;max-width:400px;vertical-align:middle;border:0;display:block" width="400"/>
          </a>
         </td>
        </tr>
        <tr data-row-uuid="ace0f627-7c76-4797-8dbc-c3cebcc54632">
         <td class="td100" colspan="6" height="24" style="width:100%;height:24px;font-size:1px;vertical-align:top;font-family:Arial,Helvetica,sans-serif">
          <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
         </td>
        </tr>
        <tr class="trpad0" data-row-uuid="2b156e92-f19e-4f4a-9fda-7bdd0b02034c">
         <td class="editor-cell-text td100" colspan="6" style="width:100%;padding:5px 0 10px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:32px">
          <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:Arial,Helvetica,sans-serif;font-size:32px;color:#121721;font-weight:bold">
           No reversal in sight
          </h3>
         </td>
        </tr>
        <tr class="trpad0" data-row-uuid="7940b1fb-2281-4991-989c-36daa3ca4dd8">
         <td class="editor-cell-text td100" colspan="6" style="width:100%;padding:10px 0;line-height:1.6;font-family:Arial,Helvetica,sans-serif;color:#121721;vertical-align:top;font-size:16px;mso-line-height-rule:exactly">
          <div>
           <p>
            Oil fell by half between 2008 and 2018. Bag fees
            <a>
             doubled
            </a>
            . The fuel excuse evaporated and the fees stayed, because, well... money. The tax incentive behind them never depended on fuel in the first place.
           </p>
          </div>
          <div>
           <p>
            U.S. airlines collected $5.3 billion in bag fees in 2021 and
            <a>
             $7.4 billion in 2025
            </a>
            , per the Bureau of Transportation Statistics. The industry's total net profit that year came to
            <a>
             $6.0 billion
            </a>
            , so bag fees alone brought in more than the airlines earned.
           </p>
          </div>
          <div>
           <p>
            Consolidation removed the last brake on prices. The four largest carriers now control
            <a>
             roughly 75%
            </a>
            of the U.S. market. As aviation consultant Mike Boyd
            <a>
             told NBC News
            </a>
            in 2015, when the merger wave was younger, "Airlines aren't going at each other like they used to. They have their turf."
           </p>
          </div>
         </td>
        </tr>
        <tr data-row-uuid="168c7037-b8c2-4327-9419-50d8c1d9b549">
         <td class="td100" colspan="6" height="24" style="width:100%;height:24px;font-size:1px;vertical-align:top;font-family:Arial,Helvetica,sans-serif">
          <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
         </td>
        </tr>
        <tr class="trpad10" data-row-uuid="306d77d1-0cb5-46ef-bb90-1e5806f48fe2">
         <td class="editor-cell-text td100" colspan="6" style="text-align:center;vertical-align:middle;width:100%;padding:15px 10px;font-family:Arial,Helvetica,sans-serif;font-size:32px">
          <h2 style="mso-line-height-rule:exactly;Margin:0;font-family:Arial;font-size:32px;font-weight:bold;color:#121721">
           <span style="font-size:32px;font-family:Arial,Helvetica,sans-serif">
            Quotable
           </span>
          </h2>
         </td>
        </tr>
        <tr data-row-uuid="f92e04c9-d292-4df7-96d9-9fbc67d40bf8">
         <td class="td100" colspan="6" style="vertical-align: top; font-family: Arial, Helvetica, sans-serif; font-size: 16px; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed">
           <tbody>
            <tr class="non-responsive trpad15" style="background-color:#EDEBE6">
             <td class="editor-six-col editor-cell-text" colspan="1" style="text-align:right;background-color:#EDEBE6;width:16.6667%;vertical-align:top;padding-top:20px;padding-right:15px;padding-bottom:0;font-family:Arial,Helvetica,sans-serif;font-size:16px">
              <div>
               <img alt="" class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Feditor.ne16.com%252Fquartz-prod%252Fquote-marks.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlZGl0b3IubmUxNiIsInRpbWUiOjE3ODY1NDA1MTUuNTM3OTU0M30:1wu8nb:AS0Bl36pYyG1s86KaT0sjoPrr_sH9nhK4gDwohgdZyE" style="width: 19px; vertical-align: middle;" width="19"/>
              </div>
             </td>
             <td colspan="4" style="width:66.6667%;background-color:#EDEBE6;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:16px">
              <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed">
               <tbody>
                <tr>
                 <td class="editor-cell-text" colspan="1" style="line-height:1.6;background-color:#EDEBE6;width:100%;padding:15px 10px 5px;font-family:Arial,Helvetica,sans-serif;vertical-align:top;font-size:16px;mso-line-height-rule:exactly">
                  <div>
                   <span style="color:#121721">
                    American Airlines is saving over $75 million per year in taxes by charging checked bag fees rather than including them in the fare. This unbundling is
as much tax arbitrage as revenue raiser.
                   </span>
                  </div>
                 </td>
                </tr>
                <tr>
                 <td class="editor-cell-text" colspan="1" style="line-height:1.5;background-color:#EDEBE6;width:100%;padding:5px 
10px 15px;font-family:Arial,Helvetica,sans-serif;vertical-align:top;font-size:16px;mso-line-height-rule:exactly">
                  <div>
                   <em style="color:#808080">
                    <p>
                     <strong>
                      Gary Leff
                     </strong>
                     , aviation blogger, View From the Wing (
                     <a>
                      source
                     </a>
                     )
                    </p>
                   </em>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
             </td>
             <td class="editor-six-col editor-cell-text" colspan="1" height="1" style="width:16.6667%;background-color:#EDEBE6;height:1px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:16px">
             </td>
            </tr>
           </tbody>
          </table>
         </td>
        </tr>
        <tr data-row-uuid="e3b82605-d8df-4eb9-aee5-d620ed95bd68">
         <td class="td100" colspan="6" height="24" style="width:100%;height:24px;font-size:1px;vertical-align:top;font-family:Arial,Helvetica,sans-serif">
          <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
         </td>
        </tr>
        <tr class="trpad0" data-row-uuid="79b276a6-cabf-4ea5-838c-6c7a5bbda2c2">
         <td class="editor-cell-text td100" colspan="6" style="width:100%;padding:5px 0 10px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:32px">
          <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:Arial,Helvetica,sans-serif;font-size:32px;color:#121721;font-weight:bold">
           The last holdout falls
          </h3>
         </td>
        </tr>
        <tr class="trpad0" data-row-uuid="03e3c9eb-bdf2-402b-9587-cf60a63ad2bc">
         <td class="editor-cell-text td100" colspan="6" style="width:100%;padding:10px 0;line-height:1.6;font-family:Arial,Helvetica,sans-serif;color:#121721;vertical-align:top;font-size:16px;mso-line-height-rule:exactly">
          <div>
           <p>
            Southwest ended its 54-year "bags fly free" policy on
            <a>
             May 28, 2025
            </a>
            , charging $35 for a first bag and $45 for a second. The reversal came under pressure from activist investor
            <a>
             Elliott Investment Management
            </a>
            , which had pushed for cost cuts.
           </p>
          </div>
          <div>
           <p>
            Southwest projected the fees would bring in $1.5 billion a year while risking
            <a>
             $1.8 billion
            </a>
            in lost business from loyalists who flew it because bags were free. Yet the fee camp prevailed. Southwest went forward with the fees, and Wall Street approved instantly: Southwest shares
            <a>
             jumped
            </a>
            on the announcement while rivals' stocks slipped.
           </p>
          </div>
         </td>
        </tr>
        <tr data-row-uuid="8540e2a7-084b-4968-bfd4-56f7c8ae18a6">
         <td class="td100" colspan="6" height="24" style="width:100%;height:24px;font-size:1px;vertical-align:top;font-family:Arial,Helvetica,sans-serif">
          <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
         </td>
        </tr>
        <tr class="trpad10" data-row-uuid="82eda98d-e467-4e49-b57e-cafcf3f27b4f">
         <td class="editor-cell-text td100" colspan="6" style="text-align:center;vertical-align:middle;width:100%;padding:15px 10px;font-family:Arial,Helvetica,sans-serif;font-size:32px">
          <h2 style="mso-line-height-rule:exactly;Margin:0;font-family:Arial;font-size:32px;font-weight:bold;color:#121721">
           <span style="font-family:Arial,Helvetica,sans-serif;font-size:32px">
            Brief History
           </span>
          </h2>
         </td>
        </tr>
        <tr data-row-uuid="4ba3ab8b-c32c-4546-a760-c17169e59423">
         <td class="td100" colspan="6" style="width:100%;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:16px">
          <table border="0" cellpadding="0" cellspacing="0" style="width:100%;border-collapse:collapse;table-layout:fixed" width="100%">
           <tbody>
            <tr>
             <td style="width:110px;min-width:110px;vertical-align:middle;padding:0;font-family:Arial,Helvetica,sans-serif;border-left:3px solid #17253D;background-color:#E8E5DF" valign="middle" width="110">
              <div style="padding:14px 10px 14px 12px;font-family:Arial,Helvetica,sans-serif;font-size:20px;color:#121721;font-weight:bold;line-height:1.3;overflow-wrap:break-word;word-break:break-word">
               May 21, 2008
              </div>
             </td>
             <td style="vertical-align:top;padding:14px 16px 14px 14px;background-color:#E8E5DF;font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.6;mso-line-height-rule:exactly;color:#121721;word-break:break-word;overflow-wrap:break-word" valign="top">
              <p>
               Crude oil closes at a record $133.17 a barrel; American Airlines announces a $15 charge to check a first bag, a first for a major U.S. carrier.
              </p>
             </td>
            </tr>
            <tr>
             <td colspan="2" style="height:8px;line-height:8px;font-size:1px;background-color:#F9F8F6">
             </td>
            </tr>
            <tr>
             <td style="width:110px;min-width:110px;vertical-align:middle;padding:0;font-family:Arial,Helvetica,sans-serif;border-left:3px solid #17253D;background-color:#E8E5DF" valign="middle" width="110">
              <div style="padding:14px 10px 14px 12px;font-family:Arial,Helvetica,sans-serif;font-size:20px;color:#121721;font-weight:bold;line-height:1.3;overflow-wrap:break-word;word-break:break-word">
               June 2008
              </div>
             </td>
             <td style="vertical-align:top;padding:14px 16px 14px 14px;background-color:#E8E5DF;font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.6;mso-line-height-rule:exactly;color:#121721;word-break:break-word;overflow-wrap:break-word" valign="top">
              <p>
               United and US Airways match the fee. Checking a bag becomes a paid service industrywide.
              </p>
             </td>
            </tr>
            <tr>
             <td colspan="2" style="height:8px;line-height:8px;font-size:1px;background-color:#F9F8F6">
             </td>
            </tr>
            <tr>
             <td style="width:110px;min-width:110px;vertical-align:middle;padding:0;font-family:Arial,Helvetica,sans-serif;border-left:3px solid #17253D;background-color:#E8E5DF" valign="middle" width="110">
              <div style="padding:14px 10px 14px 12px;font-family:Arial,Helvetica,sans-serif;font-size:20px;color:#121721;font-weight:bold;line-height:1.3;overflow-wrap:break-word;word-break:break-word">
               2008–2018
              </div>
             </td>
             <td style="vertical-align:top;padding:14px 16px 14px 14px;background-color:#E8E5DF;font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.6;mso-line-height-rule:exactly;color:#121721;word-break:break-word;overflow-wrap:break-word" valign="top">
              <p>
               Oil falls by half over the decade. Bag fees double anyway.
              </p>
             </td>
            </tr>
            <tr>
             <td colspan="2" style="height:8px;line-height:8px;font-size:1px;background-color:#F9F8F6">
             </td>
            </tr>
            <tr>
             <td style="width:110px;min-width:110px;vertical-align:middle;padding:0;font-family:Arial,Helvetica,sans-serif;border-left:3px solid #17253D;background-color:#E8E5DF" valign="middle" width="110">
              <div style="padding:14px 10px 14px 12px;font-family:Arial,Helvetica,sans-serif;font-size:20px;color:#121721;font-weight:bold;line-height:1.3;overflow-wrap:break-word;word-break:break-word">
               2010
              </div>
             </td>
             <td style="vertical-align:top;padding:14px 16px 14px 14px;background-color:#E8E5DF;font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.6;mso-line-height-rule:exactly;color:#121721;word-break:break-word;overflow-wrap:break-word" valign="top">
              <p>
               The IRS rules bag fees aren't payment for transporting a person, thus avoiding the 7.5% excise tax that funds the FAA.
              </p>
             </td>
            </tr>
            <tr>
             <td colspan="2" style="height:8px;line-height:8px;font-size:1px;background-color:#F9F8F6">
             </td>
            </tr>
            <tr>
             <td style="width:110px;min-width:110px;vertical-align:middle;padding:0;font-family:Arial,Helvetica,sans-serif;border-left:3px solid #17253D;background-color:#E8E5DF" valign="middle" width="110">
              <div style="padding:14px 10px 14px 12px;font-family:Arial,Helvetica,sans-serif;font-size:20px;color:#121721;font-weight:bold;line-height:1.3;overflow-wrap:break-word;word-break:break-word">
               May 28, 2025
              </div>
             </td>
             <td style="vertical-align:top;padding:14px 16px 14px 14px;background-color:#E8E5DF;font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.6;mso-line-height-rule:exactly;color:#121721;word-break:break-word;overflow-wrap:break-word" valign="top">
              <p>
               Southwest ends its 54-year 'bags fly free' policy under activist-investor pressure.
              </p>
             </td>
            </tr>
            <tr>
             <td colspan="2" style="height:8px;line-height:8px;font-size:1px;background-color:#F9F8F6">
             </td>
            </tr>
            <tr>
             <td style="width:110px;min-width:110px;vertical-align:middle;padding:0;font-family:Arial,Helvetica,sans-serif;border-left:3px solid #17253D;background-color:#E8E5DF" valign="middle" width="110">
              <div style="padding:14px 10px 14px 12px;font-family:Arial,Helvetica,sans-serif;font-size:20px;color:#121721;font-weight:bold;line-height:1.3;overflow-wrap:break-word;word-break:break-word">
               Feb. 3, 2026
              </div>
             </td>
             <td style="vertical-align:top;padding:14px 16px 14px 14px;background-color:#E8E5DF;font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.6;mso-line-height-rule:exactly;color:#121721;word-break:break-word;overflow-wrap:break-word" valign="top">
              <p>
               The Fifth Circuit strikes down the DOT rule that forced airlines to disclose bag fees upfront, weeks before the next wave of hikes.
              </p>
             </td>
            </tr>
            <tr>
             <td colspan="2" style="height:8px;line-height:8px;font-size:1px;background-color:#F9F8F6">
             </td>
            </tr>
            <tr>
             <td style="width:110px;min-width:110px;vertical-align:middle;padding:0;font-family:Arial,Helvetica,sans-serif;border-left:3px solid #17253D;background-color:#E8E5DF" valign="middle" width="110">
              <div style="padding:14px 10px 14px 12px;font-family:Arial,Helvetica,sans-serif;font-size:20px;color:#121721;font-weight:bold;line-height:1.3;overflow-wrap:break-word;word-break:break-word">
               March–April 2026
              </div>
             </td>
             <td style="vertical-align:top;padding:14px 16px 14px 14px;background-color:#E8E5DF;font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.6;mso-line-height-rule:exactly;color:#121721;word-break:break-word;overflow-wrap:break-word" valign="top">
              <p>
               JetBlue, United, Delta, American, Southwest, and Alaska raise fees. Bag fees now top the industry's net profit.
              </p>
             </td>
            </tr>
            <tr>
             <td colspan="2" style="height:8px;line-height:8px;font-size:1px;background-color:#F9F8F6">
             </td>
            </tr>
           </tbody>
          </table>
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          <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
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          <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:Arial,Helvetica,sans-serif;font-size:32px;color:#121721;font-weight:bold">
           2026's wave, and the vanished referee
          </h3>
         </td>
        </tr>
        <tr class="trpad0" data-row-uuid="14dea99f-f123-4223-a136-9fd699a3e2eb">
         <td class="editor-cell-text td100" colspan="6" style="width:100%;padding:10px 0;line-height:1.6;font-family:Arial,Helvetica,sans-serif;color:#121721;vertical-align:top;font-size:16px;mso-line-height-rule:exactly">
          <div>
           <p>
            In April 2026, JetBlue, United, Delta, American, Southwest, and Alaska all raised checked-bag fees within
            <a>
             about two weeks
            </a>
            , each pointing to fuel costs tied to the war in Iran. One airline moved and the rest followed inside days.
           </p>
          </div>
          <div>
           <p>
            The one federal check on the practice had vanished by then. The Department of Transportation's 2024 rule forcing airlines to disclose bag fees upfront, which the DOT estimated would
            <a>
             save travelers $500 million
            </a>
            a year, was struck down by the
            <a>
             Fifth Circuit
            </a>
            in February 2026. A panel had already sent it back for more comment in early 2025; the full court finished it off.
           </p>
          </div>
          <div>
           <p>
            Base fares swing up and down, but Newsweek notes that baggage 
fees tend to be
            <a>
             more permanent
            </a>
            once raised. The 2026 hikes cite the war in Iran the way the 2008 fees cited $133 oil. When this fuel spike passes, the tax math that made the fees worth keeping will vanish but, of course, the fees will not.
           </p>
          </div>
         </td>
        </tr>
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          <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
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         <td class="editor-cell-text td100" colspan="6" style="text-align:center;vertical-align:middle;width:100%;padding:15px 10px;font-family:Arial,Helvetica,sans-serif;font-size:32px">
          <h2 style="mso-line-height-rule:exactly;Margin:0;font-family:Arial;font-size:32px;font-weight:bold;color:#121721">
           Key Fact
          </h2>
         </td>
        </tr>
        <tr class="trpad30" data-row-uuid="a2ff90bd-d732-40c6-8e00-8c5b9632dc5d" style="background-color:#EDEBE6">
         <td class="editor-cell-text td100" colspan="6" style="line-height:1.6;background-color:#EDEBE6;width:100%;padding:15px 30px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:16px;mso-line-height-rule:exactly">
          <div>
           <span style="color:#121721">
            <p>
             U.S. airlines collected $7.4 billion in checked-bag fees in 2025, more than their entire industry net profit of $6.0 billion that year. A single loophole exempting bag fees from 
the 7.5 percent federal excise tax that applies to 
fares makes that math possible. (
             <a>
              source
             </a>
             )
            </p>
           </span>
          </div>
         </td>
        </tr>
        <tr data-row-uuid="30bfebfa-ba07-4ffd-bc6f-007ae053df10">
         <td class="td100" colspan="6" height="24" style="width:100%;height:24px;font-size:1px;vertical-align:top;font-family:Arial,Helvetica,sans-serif">
          <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
         </td>
        </tr>
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         <td class="editor-cell-text td100" colspan="6" style="text-align:center;vertical-align:middle;width:100%;padding:15px 10px;font-family:Arial,Helvetica,sans-serif;font-size:32px">
          <h2 style="mso-line-height-rule:exactly;Margin:0;font-family:Arial;font-size:32px;font-weight:bold;color:#121721">
           Poll
          </h2>
         </td>
        </tr>
        <tr data-row-uuid="e6b557f3-3cbe-4325-b26d-295f99394af3">
         <td class="td100" colspan="6" style="width:100%;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:16px">
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           <h2 style="mso-line-height-rule:exactly;Margin:0;font-family:Arial;font-size:20px;font-weight:bold;color:#121721">
            How many checked bags do you typically pack when you fly?
           </h2>
           <div style="font-family:Arial,Helvetica,sans-serif">
            <br/>
           </div>
           <div class="editor-poll-answers classic">
            <table border="0" cellpadding="0" cellspacing="0" style="margin: 0 0 8px 0;" width="100%">
             <tbody>
              <tr>
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                <table border="0" cellpadding="0" cellspacing="0" style="border:none;border-spacing:0;border-collapse:collapse;mso-table-lspace:0;mso-table-rspace:0" width="100%">
                 <tbody>
                  <tr>
                   <td height="50" style="vertical-align:middle;text-align:center;font-family:Arial,Helvetica,sans-serif;font-size:16px" valign="middle">
                    <a style="-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;color:#00D5FF;text-decoration:none;font-family:Arial;font-size:16px;font-weight:bold;border:1px solid #000000;display:block;" target="_blank">
                    </a>
                    <table bgcolor="#000000" cellpadding="0" cellspacing="0" class="newButton" height="50" style="-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;padding-right:15px;mso-padding-right-alt:15px;padding-left:15px;mso-padding-left-alt:15px;padding-top:10px;mso-padding-top-alt:10px;padding-bottom:10px;mso-padding-bottom-alt:10px;" width="100%">
                     <tbody>
                      <tr>
                       <td align="center" bgcolor="#000000" style="text-align:center;vertical-align:middle;-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;font-family:Arial,Helvetica,sans-serif;font-size:16px" valign="middle">
                        <!--[if !mso]><!-->
                        <a style="-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;color:#00D5FF;text-decoration:none;font-family:Arial;font-size:16px;font-weight:bold;border:none;display:block;">
                         None; I've trained myself to fit everything in a carry-on.
                        </a>
                        <!--<![endif]-->
                        <!--[if mso]><a href="https://www.ne16.com/t/11072458/226416231/10342559/0/1009502/?x=99074b9a" target="_blank" 
style="-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;color:#00D5FF;text-decoration:none;font-family:Arial;font-size:16px;font-weight:bold;border:none;display:block;">None; I've trained myself to fit everything in a carry-on.</a><![endif]-->
                       </td>
                      </tr>
                     </tbody>
                    </table>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </td>
              </tr>
             </tbody>
            </table>
            <table border="0" cellpadding="0" cellspacing="0" style="margin: 0 0 8px 0;" width="100%">
             <tbody>
              <tr>
               <td align="center" bgcolor="#000000" style="text-align:center;-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;font-family:Arial,Helvetica,sans-serif;font-size:16px">
                <table border="0" cellpadding="0" cellspacing="0" style="border:none;border-spacing:0;border-collapse:collapse;mso-table-lspace:0;mso-table-rspace:0" width="100%">
                 <tbody>
                  <tr>
                   <td height="50" style="vertical-align:middle;text-align:center;font-family:Arial,Helvetica,sans-serif;font-size:16px" valign="middle">
                    <a style="-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;color:#00D5FF;text-decoration:none;font-family:Arial;font-size:16px;font-weight:bold;border:1px solid #000000;display:block;" target="_blank">
                    </a>
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                     <tbody>
                      <tr>
                       <td align="center" bgcolor="#000000" style="text-align:center;vertical-align:middle;-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;font-family:Arial,Helvetica,sans-serif;font-size:16px" valign="middle">
                        <!--[if !mso]><!-->
                        <a style="-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;color:#00D5FF;text-decoration:none;font-family:Arial;font-size:16px;font-weight:bold;border:none;display:block;">
                         One bag, which I grudgingly pay for each time.
                        </a>
                        <!--<![endif]-->
                        <!--[if mso]><a href="https://www.ne16.com/t/11072458/226416231/10342560/0/1009502/?x=accb8636" target="_blank" style="-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;color:#00D5FF;text-decoration:none;font-family:Arial;font-size:16px;font-weight:bold;border:none;display:block;">One bag,
which I grudgingly pay for each time.</a><![endif]-->
                       </td>
                      </tr>
                     </tbody>
                    </table>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </td>
              </tr>
             </tbody>
            </table>
            <table border="0" cellpadding="0" cellspacing="0" style="margin: 0 0 8px 0;" width="100%">
             <tbody>
              <tr>
               <td align="center" bgcolor="#000000" style="text-align:center;-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;font-family:Arial,Helvetica,sans-serif;font-size:16px">
                <table border="0" cellpadding="0" cellspacing="0" style="border:none;border-spacing:0;border-collapse:collapse;mso-table-lspace:0;mso-table-rspace:0" width="100%">
                 <tbody>
                  <tr>
                   <td height="50" style="vertical-align:middle;text-align:center;font-family:Arial,Helvetica,sans-serif;font-size:16px" valign="middle">
                    <a style="-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;color:#00D5FF;text-decoration:none;font-family:Arial;font-size:16px;font-weight:bold;border:1px solid #000000;display:block;" target="_blank">
                    </a>
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                     <tbody>
                      <tr>
                       <td align="center" bgcolor="#000000" style="text-align:center;vertical-align:middle;-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;font-family:Arial,Helvetica,sans-serif;font-size:16px" valign="middle">
                        <!--[if !mso]><!-->
                        <a style="-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;color:#00D5FF;text-decoration:none;font-family:Arial;font-size:16px;font-weight:bold;border:none;display:block;">
                         Two bags, because I'm worth the $80-plus round-trip investment.
                        </a>
                        <!--<![endif]-->
                        <!--[if mso]><a href="https://www.ne16.com/t/11072458/226416231/10342561/0/1009502/?x=6b9d9b09" target="_blank" 
style="-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;color:#00D5FF;text-decoration:none;font-family:Arial;font-size:16px;font-weight:bold;border:none;display:block;">Two bags, because I'm worth the $80-plus round-trip investment.</a><![endif]-->
                       </td>
                      </tr>
                     </tbody>
                    </table>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </td>
              </tr>
             </tbody>
            </table>
            <table border="0" cellpadding="0" cellspacing="0" style="margin: 0 0 8px 0;" width="100%">
             <tbody>
              <tr>
               <td align="center" bgcolor="#000000" style="text-align:center;-webkit-border-radius:25px;-moz-border-radius:25px;border-radius:25px;font-family:Arial,Helvetica,sans-serif;font-size:16px">
                <table border="0" cellpadding="0" cellspacing="0" style="border:none;border-spacing:0;border-collapse:collapse;mso-table-lspace:0;mso-table-rspace:0" width="100%">
                 <tbody>
                  <tr>
                   <td height="50" style="vertical-align:middle;text-align:center;font-family:Arial,Helvetica,sans-serif;font-size:16px" valign="middle">
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