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   The tokenmaxxing hangover
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   Who won, who lost — and what the bill looked like
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              Tuesday, June 9, 2026
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               Who won, who lost — and what the bill looked like
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              Photo by Samuel Boivin/NurPhoto via Getty Images
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               Every few months, artificial intelligence invents a new way to make people feel behind.
              </span>
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              <br/>
             </div>
             <div>
              <span style="color:#000000;background-color:#FFFFFF">
               First came prompt engineering, the
              </span>
              <a data-linktext="art of talking to chatbots just right" data-linktype="Normal" style="color:#168DD9;background-color:#FFFFFF" target="_blank">
               art of talking to chatbots just right
              </a>
              <span style="color:#000000;background-color:#FFFFFF">
               , which briefly looked like it might become an actual profession. Then came AI slop, the tsunami of generated images and text that 
flooded the internet until an em-dash use got you called AI. Then came vibe coding, when developers and non-developers alike started describing what they wanted in plain English and letting AI handle the rest, whether or not the result was secure or would hold up under pressure.
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               The latest was tokenmaxxing. And like the trends that it follows, it may already be 
over.
              </span>
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                  SPONSORED
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                   Turn stiff AI writing into natural, engaging content with QuillBot’s AI Humanizer. Paste your text and make it sound authentically human—perfect for emails, blogs, and social posts. Try it free now.
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               Token legends
              </span>
             </h2>
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              <span style="color:#000000;background-color:#FFFFFF">
               For a few months earlier this year, the prevailing philosophy at some of the biggest companies in the world was simple: use as many AI tokens as possible, as fast as possible, and figure out the returns later. Tokens are the basic unit of AI computing, each one representing a fragment of a word, and the more you burned, the more AI-forward you looked (at least to some).
              </span>
             </div>
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              <span style="color:#000000;background-color:#FFFFFF">
              </span>
             </div>
             <div>
              <span style="color:#000000;background-color:#FFFFFF">
               At Meta, an employee
              </span>
              <a data-linktext="built an internal leaderboard" data-linktype="Normal" style="color:#168DD9;background-color:#FFFFFF" target="_blank">
               built an internal leaderboard
              </a>
              <span style="color:#000000;background-color:#FFFFFF">
               ranking colleagues by token consumption, doling out titles like "Token Legend" before it was taken down. Amazon had its
              </span>
              <a data-linktext="own informal version" data-linktype="Normal" style="color:#168DD9;background-color:#FFFFFF" target="_blank">
               own informal version
              </a>
              <span style="color:#000000;background-color:#FFFFFF">
               . A Sequoia partner
              </span>
              <a data-linktext="told the Wall 
Street Journal" data-linktype="Normal" style="color:#168DD9;background-color:#FFFFFF" target="_blank">
               told the Wall Street Journal
              </a>
              <span style="color:#000000;background-color:#FFFFFF">
               that her firm had one too, and that every founder she advises should adopt the tokenmaxxing mindset.
              </span>
             </div>
             <div>
              <br/>
             </div>
             <div>
              <span style="color:#000000;background-color:#FFFFFF">
               Not everyone was convinced. One unnamed financial institution reportedly had employees burning
              </span>
              <a data-linktext="hundreds of thousands of dollars a month" data-linktype="Normal" style="color:#168DD9;background-color:#FFFFFF" target="_blank">
               hundreds of thousands of dollars a month
              </a>
              <span style="color:#000000;background-color:#FFFFFF">
               , some of them using expensive premium models to answer simple questions or just make small talk.
              </span>
             </div>
             <div>
              <br/>
             </div>
             <div>
              <span style="color:#000000;background-color:#FFFFFF">
               The CEO of coding automator Factory
              </span>
              <a data-linktext="compared it to hiring Albert Einstein" data-linktype="Normal" style="color:#168DD9;background-color:#FFFFFF" target="_blank">
               compared it to hiring Albert Einstein
              </a>
              <span style="color:#000000;background-color:#FFFFFF">
               to tutor your kid in algebra. He didn’t seem to mean it as a good thing.
              </span>
             </div>
             <div>
              <span style="color:#000000;background-color:#FFFFFF">
               On the developer side,
the shift was less about ideology and more about habit. Agentic coding tools had quietly become infrastructure. Developers built entire workflows around them, making it feel like having a whole engineering team on call. They could leave the coding tools running all night, trying things they didn’t have the time for before.
              </span>
             </div>
             <div>
              <span style="color:#000000;background-color:#FFFFFF">
               <span class="ql-cursor">
                
               </span>
              </span>
             </div>
             <div>
              <span style="color:#000000;background-color:#FFFFFF">
               Then GitHub Copilot switched to usage-based billing 
on June 1, and the math became visible. Users flooded
              </span>
              <a data-linktext="Reddit within hours" data-linktype="Normal" style="color:#168DD9;background-color:#FFFFFF" target="_blank">
               Reddit within hours
              </a>
              <span style="color:#000000;background-color:#FFFFFF">
               . One person burned through 50%of their monthly credits on a single prompt. Another
              </span>
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               The hangover, with one exception
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               More cracks had been forming for weeks. Uber burned through its entire
              </span>
              <a data-linktext="annual budget for agentic AI" data-linktype="Normal" style="color:#168DD9;background-color:#FFFFFF" target="_blank">
               annual budget for agentic AI
              </a>
              <span style="color:#000000;background-color:#FFFFFF">
               in three months and capped its use to $1,500 a month per developer. 
Microsoft
              </span>
              <a data-linktext="pulled back employee access" data-linktype="Normal" style="color:#168DD9;background-color:#FFFFFF" target="_blank">
               pulled back employee access
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               to Claude Code, Anthropic's popular coding tool. Meta's CTO
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               sent a memo
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               telling staff that token usage alone is not a measure of impact.
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               Palantir's CEO compared the
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              <a data-linktext="whole culture to pornography 
addiction" data-linktype="Normal" style="color:#168DD9;background-color:#FFFFFF" target="_blank">
               whole culture to pornography addiction
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              <span style="color:#000000;background-color:#FFFFFF">
               , arguing that employees burning tokens all day weren't producing anything of value, just consuming. Some data suggests he might be on to something: A study tracking
              </span>
              <a data-linktext="more than 100,000 GitHub developers" data-linktype="Normal" style="color:#168DD9;background-color:#FFFFFF" target="_blank">
               more than 100,000 GitHub developers
              </a>
              <span style="color:#000000;background-color:#FFFFFF">
               found that agentic coding tools increased the volume of code written by 741%, but actual software releases rose by only 20%.
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               The problem with leaderboards and unlimited budgets, it turns out, is that they measure activity rather than 
output. An engineer can climb to the top of a token leaderboard by running agents in circles, generating documentation no one reads, or asking a frontier model what to have for lunch. The metric was always gameable. It just took a few months and some very large bills for that to become obvious.
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               Those months, though, were very good for Anthropic, with Claude Code being widely considered the best coding tool. The company reported
              </span>
              <a data-linktext="$4.8 billion in first-quarter revenue" data-linktype="Normal" style="color:#168DD9;background-color:#FFFFFF" target="_blank">
               $4.8 billion in first-quarter revenue
              </a>
              <span style="color:#000000;background-color:#FFFFFF">
               and projected $10.9 billion for the second quarter, a 130%increase that is expected to produce its first operating profit. Shortly after the positive financial news came out, 
Anthropic
              </span>
              <a data-linktext="confidentially filed for an IPO on June 1" data-linktype="Normal" style="color:#168DD9;background-color:#FFFFFF" target="_blank">
               confidentially filed for an IPO on June 1
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               , beating OpenAI to the paperwork and joining what could be a once-in-a-generation moment on Wall Street alongside SpaceX and OpenAI, each potentially valued above a trillion 
dollars.
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               It is worth noting that Anthropic itself has shared
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               financial information with investors that suggests
              </a>
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               the profitability may not last the full year, as planned spending on computing infrastructure is expected to eat into margins. And if tokenmaxxing is truly over, Anthropic may feel that more than anyone.
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               Meta's internal leaderboard was called
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               "Claudeonomics" for a reason
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               . The tokenmaxxing era, brief and bizarre as it was, may have handed the company a quarter of champagne just as the party was ending everywhere else.
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