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   Meet the StudBudz.
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                    <span style="word-break: break-word; font-size: 15px;">
                     A year after a fateful Twitch livestream on WNBA All-Star Weekend turned the StudBudz—the ad hoc streaming partnership of erstwhile Minnesota Lynx players Courtney Williams and Natisha Hiedeman—into an overnight phenomenon, they’re looking back on the year they blew up in
                     <a rel="noopener" style="text-decoration: underline; color: #000000;" target="_blank">
                      this great interview with Emma Carmichael
                     </a>
                     , ahead of the 2026 All-Star Weekend. “What had started out as something of a lark—a low-lift sidequest for longtime teammates and fun-loving partners-in-studdom—suddenly looked like it had the potential to be something more,” Carmichael writes. “The Studbudz showed a side of the league that was Blacker, gayer, and looser than anything we’d seen before. And they did it all without asking first.” —
                     <i>
                      Raymond Ang, director of editorial operations
                     </i>
                    </span>
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                     <strong>
                      <span style="word-break: break-word;">
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                        The WNBA’s Studbudz Are Ready to Run It Back
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                    <strong>
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                      By Emma Carmichael
                     </span>
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                      <b>
                       Courtney Williams and Natisha Hiedeman
                      </b>
                      did not necessarily know the extent to which their lives would change last summer when, at the start of the
                      <a rel="noopener" style="text-decoration: underline; color: #000000;" target="_blank">
                       2025 WNBA All-Star Weekend
                      </a>
                      in Indianapolis, they hit record on yet another Twitch livestream. They were teammates on the Minnesota Lynx at the time, and just a few months into a nascent, ad hoc streaming partnership, for which they’d dubbed themselves the Studbudz. (The “stud” in question is a title for a Black, masc-leaning lesbian; the Z, Hiedeman says, was as obvious as dropping the “The” from Facebook: “We just needed a little spizazz.”) The plan—hatched during a stream earlier in the season—was to live-record their All-Star Weekend shenanigans for 72 straight hours. No filter, no edit.
                      <br/>
                      <br/>
                      “We were running our mouths on chat, and they don't miss a beat,” Hiedeman, who goes by “T,” remembers. “So if you say something, it's like—” and here Williams interjects, mimicking their beloved and committed Twitch fans, who apparently have steel-trap memories for anything Budz-related: “
                      <i>
                       Oh, remember y'all said that? Remember y'all said that?
                      </i>
                      "
                      <br/>
                      <br/>
                      They kept their word. That weekend, they got WNBA commissioner Cathy Engelbert on stream, dancing to “Knuck If You Buck.” Caitlin Clark’s aunts approached them in the club and asked for a photo. They tossed back so much Crown Royal that Hiedeman had to order an IV bag to their hotel one morning. And when the dust had settled on their now-infamous, chaotic, and outrageously fun inaugural 72-hour All-Star Weekend stream, they sensed the ground beneath them had unalterably shifted. Their arrival had aligned with a second consecutive breakthrough season for
                      <a rel="noopener" style="text-decoration: underline; color: #000000;" target="_blank">
                       the WNBA
                      </a>
                      , in which TV viewership and attendance records were set and then re-set, and it was clear to anyone watching that the Studbudz had tapped into an audience that was hungry for more. More content, sure—but also more access and less polish, an unfiltered window into WNBA stars’ multifaceted lives that wasn’t being offered anywhere else. That weekend alone, the Studbudz peaked at about 25,000 concurrent viewers, and one of their streams eventually racked up 500,000 views. Hiedeman estimates she added more than 100,000 followers on Instagram, and the two were inundated with brand inquiries and requests for collaboration.
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