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   This $2 Billion Company Cut 401(k) Benefits to Fund AI
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   Plus: Gen Z buyers tuning out traditional marketing, Kevin Hart's $650M media empire shrinking, and Starbucks cutting 300 US jobs. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                 <div style="padding: 16px 20px 20px 20px;">
                  <p style="font-weight: bold; font-size: 17px; margin-bottom: 6px; color: #111111;">
                   MAY 16, 2026
                  </p>
                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   What's on deck today:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    Gen Z buyers are tuning out traditional marketing
                   </li>
                   <li>
                    Kevin Hart's $650 million media empire is shrinking
                   </li>
                   <li>
                    Starbucks to cut 300 US jobs
                   </li>
                   <li>
                    Founder turns a devastating business blow into $30K in a day
                   </li>
                  </ul>
                  <hr style="border: 0; border-top: 1px solid #e0e0e0; margin: 18px 0;"/>
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                   Market snapshot:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    S&amp;P 500
                    <span style="color: #cc0000;">
                     ▼ 1.2%
                    </span>
                   </li>
                   <li>
                    Dow Jones
                    <span style="color: #cc0000;">
                     ▼ 1.08%
                    </span>
                   </li>
                   <li>
                    NASDAQ
                    <span style="color: #cc0000;">
                     ▼ 1.38%
                    </span>
                   </li>
                  </ul>
                 </div>
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                          <a data-hs-link-id="0" data-hs-link-id-v2="AzNnBcNC" rel="noopener" style="text-decoration:none; font-weight:bold; color:#000000" target="_blank">
                           This $2 Billion Company Cut Employee 401(k) Benefits to Pay for AI. It Won’t Be the Last.
                          </a>
                         </span>
                         <br/>
                        </span>
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                   <!-- wp:paragraph -->
                  </p>
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                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     401(k) match or AI?
                    </span>
                    That is the question facing many companies — and many are now choosing AI. Customer experience tech company
                    <a data-hs-link-id="0" data-hs-link-id-v2="OcvHyD2M" style="color:#2563eb" target="_blank">
                     TTEC
                    </a>
                    suspended its 401(k) employer match for approximately 16,000 U.S. employees through the end of 2026, saying it needs to redirect those resources toward AI investments. For a worker earning $60,000 who was contributing 6 percent of their salary, that’s $1,800 a year in employer contributions.
                   </p>
                   <p style="line-height:150%">
                   </p>
                   <p style="line-height:150%">
                    Most companies cutting retirement benefits blame “cost pressures” or “macroeconomic conditions,” but TTEC said the quiet part out loud, telling
                    <a data-hs-link-id="0" data-hs-link-id-v2="KGkDj8d7" style="color:#2563eb" target="_blank">
                     Business Insider
                    </a>
                    it’s investing in AI certifications, AI-enabled tools, training and automation.
                   </p>
                   <p style="line-height:150%">
                   </p>
                   <p style="line-height:150%">
                    TTEC isn’t the first to do this — Deloitte and Zoom have both cut popular benefits in 2026. The move comes as TTEC’s stock has collapsed from over $110 in late 2021 to just over $3, and Q1 revenue fell 7 percent year-over-year. Chief People Officer Laura Butler said the company will reassess in early 2027: “If our business performance supports it, we intend to resume contributions.”
                   </p>
                   <p style="line-height:150%; font-weight:bold">
                   </p>
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     Translation:
                    </span>
                    Your retirement match could depend on whether your company’s AI bets pay off.
                   </p>
                  </div>
                  <p align="left" style="line-height:150%; text-align:left">
                   <!-- /wp:paragraph -->
                  </p>
                 </div>
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            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17429209810194" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Helvetica, Arial, sans-serif; color:#000000; word-break:break-word; text-align:center; padding:5px 10px; font-size:0px" valign="top">
                <a data-hs-link-id="1" data-hs-link-id-v2="cFeySOIG" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="Kelly-Headshot_b11e68" src="https://inboxflows.com/_/image/https%253A%252F%252Fhs-21266006.f.hubspotemail.net%252Fhub%252F21266006%252Fhubfs%252FImported%2520sitepage%2520images%252FKelly-Headshot_b11e68.jpg%253Fwidth%253D1160%2526upscale%253Dtrue%2526name%253DKelly-Headshot_b11e68.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZocy0yMTI2NjAwNiIsInRpbWUiOjE3Nzg5MjkwNzcuMTUzNDMyMX0:1wOCiT:ajya8EtTCVLnUotW8nIGG1blNBNC3jAv-wLdVCLx2lI" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px; border-radius:2%" width="580"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word; padding:10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17429209619161" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17429209619161_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="font-weight:bold; line-height:150%">
                  Key takeaways:
                 </p>
                 <ul style="line-height:150%">
                  <li>
                   <em>
                    Bozigian’s business hit $100,000 in sales, driven by TikTok, during its launch month.
                   </em>
                  </li>
                  <li>
                   <em>
                    Weeks before its flagship store opening, the brand found itself facing a lawsuit.
                   </em>
                  </li>
                  <li>
                   <em>
                    Bozigian harnessed the power of social media — and sales have been better than ever.
                   </em>
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  Kelly Bozigian and her husband were living out an entrepreneur’s dream. The handmade jewelry company Kelly founded in 2024 — then called Coastal Caviar — had taken social media by storm with its charm necklaces and bracelets. After a spotlight from influencer Alix Earle, the business enjoyed “
                  <a data-hs-link-id="0" data-hs-link-id-v2="ODaU2lxq" style="color:#2563eb" target="_blank">
                   pretty instant success
                  </a>
                  ” during its first month live — $100,000 in sales from its reach on TikTok alone.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  The couple continued growing Coastal Caviar. But as the Bozigians prepared to open a flagship store in Charleston, South Carolina earlier this year, disaster struck.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  The day they picked up the keys for their new store, Kelly received an email: Lagos, a jewelry brand founded in 1977, had filed a lawsuit against her business, alleging trademark infringement over use of the word “caviar.” Lagos obtained a federal registration for its “caviar” line of jewelry in 1992. What she felt in that moment, Kelly says, “panic” and “complete devastation.”
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  “The following couple months were the hardest of my life,” Kelly recalls. “I thought this was going to be the end of the brand. Because of social media and the brand awareness we’d generated, I felt like a name change would completely derail the business, and there would be no way to recover.”
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17773352526021" style="color: inherit; font-size: inherit; line-height: inherit;">
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                    <a data-hs-link-id="2" data-hs-link-id-v2="FjuIR7qx" style="color:#00a4bd; font-size:15px; font-family:Helvetica,Arial,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 13px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Read the full story →
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
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                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Helvetica, Arial, sans-serif; color:#000000; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:1px solid #CBD5E1;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:1px solid #CBD5E1;width:600px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_1776810193621" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#FAFAFA" class="hse-column-container hse-border hse-border-m" style="min-width:280px; max-width:600px; margin:0 auto; border-left:0px solid #eaf0f6; border-right:0px solid #eaf0f6; box-sizing:border-box; background-color:#FAFAFA; padding-bottom:13px">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;border-left:0px solid #EAF0F6;border-right:0px solid #EAF0F6" cellpadding="0" cellspacing="0" role="presentation" class="hse-border hse-border-m" width="600" bgcolor="#FAFAFA">
      <tr style="background-color:#FAFAFA;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;padding-bottom:13px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column_1776810193622_0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word; padding:10px 10px 5px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17649583164633" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17649583164633_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 align="left" data-mce-fragment="1" style="margin:0; font-size:20px; line-height:175%; text-align:left; font-weight:bold">
                  <span style="font-family: Tahoma, sans-serif;">
                   Quick Hits
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word; padding:0px 10px 0px 15px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17787148810122" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17787148810122_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:175%">
                  <span style="color: #000000;">
                   <a data-hs-link-id="0" data-hs-link-id-v2="BL8apKBY" rel="noopener" style="text-decoration:none; font-weight:normal; color:#000000" target="_blank">
                    →
                    <span style="text-decoration: underline; color: #0600ff;">
                     Starbucks
                    </span>
                    to Cut 300 US Jobs
                   </a>
                  </span>
                 </p>
                 <p style="line-height:175%">
                  <span style="color: #000000;">
                   <a data-hs-link-id="0" data-hs-link-id-v2="+MTWBHVS" rel="noopener" style="text-decoration:none; font-weight:normal; color:#000000" target="_blank">
                    → Watch Out Tim Hortons —
                    <span style="text-decoration: underline; color: #0600ff;">
                     Dunkin’ Returns
                    </span>
                    to Canada
                   </a>
                  </span>
                 </p>
                 <p style="line-height:175%">
                  <span style="color: #000000;">
                   <a data-hs-link-id="0" data-hs-link-id-v2="R+xZg214" rel="noopener" style="text-decoration:none; font-weight:normal; color:#000000" target="_blank">
                    →
                    <span style="text-decoration: underline; color: #0600ff;">
                     91 Service Business
                    </span>
                    Ideas to Start Today
                   </a>
                  </span>
                 </p>
                 <p style="line-height:175%">
                  <span style="color: #000000;">
                   <span style="color: #0600ff;">
                    <span style="color: #000000;">
                     <a data-hs-link-id="0" data-hs-link-id-v2="beX7N9f+" rel="noopener" style="font-weight:normal; color:#000000; text-decoration:none" target="_blank">
                      → Wealthy People Are Investing Money Into
                      <span style="text-decoration: underline; color: #0600ff;">
                       This New Category
                      </span>
                     </a>
                    </span>
                   </span>
                  </span>
                 </p>
                 <p style="line-height:175%">
                  <span style="color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_1776808043960" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffffff" class="hse-column-container hse-border hse-border-m" style="min-width:280px; max-width:600px; margin:0 auto; border-left:0px solid #eaf0f6; border-right:0px solid #eaf0f6; box-sizing:border-box; background-color:#ffffff">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;border-left:0px solid #EAF0F6;border-right:0px solid #EAF0F6" cellpadding="0" cellspacing="0" role="presentation" class="hse-border hse-border-m" width="600" bgcolor="#ffffff">
      <tr style="background-color:#ffffff;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column_1776808043960_0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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              <td style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word; padding:15px 0px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17660947963674" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Helvetica, Arial, sans-serif; color:#000000; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:1px solid #CBD5E1;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:1px solid #CBD5E1;width:600px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_17768080392124" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffffff" class="hse-column-container hse-border hse-border-m" style="min-width:280px; max-width:600px; margin:0 auto; border-left:0px solid #eaf0f6; border-right:0px solid #eaf0f6; box-sizing:border-box; background-color:#ffffff">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;border-left:0px solid #EAF0F6;border-right:0px solid #EAF0F6" cellpadding="0" cellspacing="0" role="presentation" class="hse-border hse-border-m" width="600" bgcolor="#ffffff">
      <tr style="background-color:#ffffff;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-1776808039212-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word; padding:10px 10px 5px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17768080392122" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17768080392122_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 align="left" style="margin:0; font-size:20px; line-height:175%; text-align:left; font-weight:bold">
                  <span style="font-family: Tahoma, sans-serif;">
                   Do This Today ✅
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word; padding:10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17774194927201" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17774194927201_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <div data-message-author-role="assistant" data-message-id="59eac3df-d808-481b-9584-b81801e6e402" data-message-model-slug="gpt-5-2" style="line-height:150%">
                  <span style="font-weight: bold;">
                  </span>
                  <div data-test-render-count="1" style="line-height:150%">
                   <span style="font-weight: bold;">
                   </span>
                   <div data-is-streaming="false" style="line-height:150%">
                    <span style="font-weight: bold;">
                    </span>
                    <div data-message-author-role="assistant" data-message-id="ce5219f9-ee67-461d-adf4-4f02c38ee98a" data-message-model-slug="gpt-5-2" dir="auto" style="line-height:150%">
                     <span style="font-weight: bold;">
                     </span>
                     <div data-message-author-role="assistant" data-message-id="de460052-dd01-4eae-a78c-ba37831068b6" data-message-model-slug="gpt-5-2" dir="auto" style="line-height:150%">
                      <span style="font-weight: bold;">
                      </span>
                      <div data-message-author-role="assistant" data-message-id="b9c0bb48-ff06-411a-991c-ee4937b1165a" data-message-model-slug="gpt-5-2" dir="auto" style="line-height:150%">
                       <span style="font-weight: bold;">
                       </span>
                       <div data-hs-cos-general-type="widget" data-hs-cos-type="module" style="line-height:150%">
                        <span style="font-weight: bold;">
                        </span>
                        <div data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" style="line-height:150%">
                         <span style="font-weight: bold;">
                         </span>
                         <div data-hs-cos-general-type="widget" data-hs-cos-type="module" style="line-height:150%">
                          <span style="font-weight: bold;">
                          </span>
                          <div data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" style="line-height:150%">
                           <span style="font-weight: bold;">
                           </span>
                           <div data-message-author-role="assistant" data-message-id="59eac3df-d808-481b-9584-b81801e6e402" data-message-model-slug="gpt-5-2" style="line-height:150%">
                            <span style="font-weight: bold;">
                            </span>
                            <div data-test-render-count="1" style="line-height:150%">
                             <span style="font-weight: bold;">
                             </span>
                             <div data-is-streaming="false" style="line-height:150%">
                              <span style="font-weight: bold;">
                              </span>
                              <div data-is-intersecting="true" data-turn-id-container="cc889204-442a-4061-b024-05879bff9c0e" style="line-height:175%">
                               <div style="line-height:175%">
                                <div style="line-height:150%">
                                 <strong>
                                  Focus on one personalization fix
                                 </strong>
                                 instead of blasting the same email to everyone. Consumers expect it now, and generic emails get ignored. Try this:
                                </div>
                               </div>
                              </div>
                              <div data-is-intersecting="true" data-turn-id-container="request-WEB:e2ae0b73-76cb-42d3-a0b3-4f638f9e8c57-0" style="line-height:150%">
                               <div data-message-author-role="assistant" data-message-id="54b87d37-9c16-4ec8-ba5a-7bead194003f" data-message-model-slug="gpt-5-5" data-turn-start-message="true" dir="auto" style="line-height:175%">
                                <ul style="line-height:175%">
                                 <li>
                                  <p style="line-height:175%">
                                   Segment your list by behavior, purchase history or interests
                                  </p>
                                 </li>
                                 <li>
                                  <p style="line-height:175%">
                                   Rewrite one subject line to feel more specific and relevant
                                  </p>
                                 </li>
                                 <li>
                                  <p style="line-height:175%">
                                   Add personalized product recommendations or content
                                  </p>
                                 </li>
                                 <li>
                                  <p style="line-height:175%">
                                   Review your last campaign and remove anything that feels one-size-fits-all
                                  </p>
                                 </li>
                                </ul>
                                <p style="line-height:175%">
                                 <span style="font-weight: bold;">
                                  Read more:
                                 </span>
                                 <a data-hs-link-id="0" data-hs-link-id-v2="sCLX5+CM" rel="noopener" style="color:#2563eb" target="_blank">
                                  Generic Emails Don't Work — Here's How to Personalize Them
                                 </a>
                                </p>
                               </div>
                              </div>
                              <span style="font-weight: bold;">
                              </span>
                             </div>
                             <span style="font-weight: bold;">
                             </span>
                            </div>
                            <span style="font-weight: bold;">
                            </span>
                           </div>
                           <span style="font-weight: bold;">
                           </span>
                          </div>
                          <span style="font-weight: bold;">
                          </span>
                         </div>
                         <span style="font-weight: bold;">
                         </span>
                        </div>
                        <span style="font-weight: bold;">
                        </span>
                       </div>
                       <span style="font-weight: bold;">
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