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   This Service Is Booming as Americans Struggle With Rent
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   Plus: Twins turn one beach trailer into a $250M brand, how to beat AI traffic losses, and when to use a pilot contract. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                  <p style="font-weight: bold; font-size: 17px; margin-bottom: 6px; color: #111111;">
                   FEBRUARY 9, 2026
                  </p>
                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   What's on deck today:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    Twin brothers turn one beach trailer into a $250M brand
                   </li>
                   <li>
                    A new payment trend is booming as housing costs soar
                   </li>
                   <li>
                    How one company beat AI traffic losses and grew leads
                   </li>
                   <li>
                    How to use a pilot contract before scaling a deal
                   </li>
                  </ul>
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                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   Market snapshot:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    S&amp;P 500
                    <span style="color: green;">
                     ▲ 1.92%
                    </span>
                   </li>
                   <li>
                    Dow Jones
                    <span style="color: green;">
                     ▲ 2.48%
                    </span>
                   </li>
                   <li>
                    NASDAQ
                    <span style="color: green;">
                     ▲ 2.11%
                    </span>
                   </li>
                  </ul>
                 </div>
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                      <a data-hs-link-id="0" data-hs-link-id-v2="pUQIhkBX" rel="noopener" style="text-decoration:none; font-weight:bold; color:#000000" target="_blank">
                       How Twin Brothers Started a Business Worth $250 Million
                      </a>
                     </span>
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                  </span>
                 </h2>
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                 <p style="line-height:175%">
                  From a young age, Mike Faherty was “obsessed” with clothing. He loved back-to-school shopping and often commented on his father’s shirt-tie combinations. His family lived on the central coast of New Jersey in the 1990s, in a beach town, which meant lots of surfing, and frequenting surf-apparel shops packed with big-name brands like Quicksilver.
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  But that changed when Faherty was 12 years old and the family moved to Manhattan. “ I remember going shopping with my dad,” Mike tells
                  <em>
                   Entrepreneur
                  </em>
                  . “He took me to Bergdorf, and I felt a cashmere sweater for the first time. I was like,
                  <em>
                   Oh my God, I want my clothes to feel like this.
                  </em>
                  ”
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  Mike started to learn more about clothing quality and materials. In high school, he mixed and matched the Jersey Shore-inspired surfwear of his childhood with more elevated pieces to form his hybrid personal style. It would even inspire him to write his college essay about a business idea for a clothing line with that aesthetic: Coast to Curb.  “It was clothing designed with the spirit of the coast, but that could work in the city,” he explains.
                 </p>
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                      Read the full story
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                   <!-- wp:paragraph -->
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                    Renting is currently the cheaper option in all 100 of the largest U.S. cities examined in a new
                    <a data-hs-link-id="0" data-hs-link-id-v2="/yi9WVxc" style="color:#2563eb" target="_blank">
                     LendingTree analysis
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                   <p style="line-height:175%">
                   </p>
                   <p style="line-height:175%">
                    LendingTree’s study discovered that, on average, renters in major U.S. cities pay about 37% less than homeowners in the same markets. The median monthly gross rent in the U.S. was $1,487 in 2024, compared to $2,035 for median mortgage costs.
                   </p>
                   <p style="line-height:175%">
                    That makes the median monthly difference between renting and owning a home $548 per month or $6,576 annually.
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                   <p style="line-height:175%">
                   </p>
                   <p style="line-height:175%">
                    “At this time, renting is definitely a route that is becoming more and more palatable for many Americans,” Merrick Lackner, co-founder and CEO of smart home technology company Rently, told
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                     ABC News
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                    . “The savings over the course of the year are significant.”
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                   <p style="line-height:175%">
                   </p>
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                    <span style="font-size: 15px;">
                     Renters save more than $16,900 per year in some cities.
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