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   This Startup Was Called 'Most Intense Workplace in America'
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   Plus: Nvidia's pay philosophy, McDonald's rolls out new growth plan, and AI has a water problem — Google thinks it has the fix. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                  <p style="font-weight: bold; font-size: 17px; margin-bottom: 6px; color: #111111;">
                   JUNE 4, 2026
                  </p>
                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   What's on deck today:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    Here’s why this startup CEO works 7 days a week
                   </li>
                   <li>
                    The philosophy Nvidia uses to determine staff pay
                   </li>
                   <li>
                    They started a business in an old garage, hit $500k a year
                   </li>
                   <li>
                    AI has a water problem — Google thinks it has the fix
                   </li>
                  </ul>
                  <hr style="border: 0; border-top: 1px solid #e0e0e0; margin: 18px 0;"/>
                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   Market snapshot:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    S&amp;P 500
                    <span style="color: #cc0000;">
                     ▼ 0.7%
                    </span>
                   </li>
                   <li>
                    Dow Jones
                    <span style="color: #cc0000;">
                     ▼ 1.13%
                    </span>
                   </li>
                   <li>
                    NASDAQ
                    <span style="color: #cc0000;">
                     ▼ 0.85%
                    </span>
                   </li>
                  </ul>
                  <hr style="border: 0; border-top: 1px solid #e0e0e0; margin: 18px 0;"/>
                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   How to Build Your Own AI Assistant:
                  </p>
                  <p style="margin-top: 0; margin-bottom: 10px; color: #333333;">
                   What if your AI tool already knew how you work before you typed a single word? Watch this hands-on session to learn how to build that system yourself.
                  </p>
                  <p style="margin-top: 0; margin-bottom: 0;">
                   <a data-hs-link-id="0" data-hs-link-id-v2="BijvkJZA" style="color:#0073e6; text-decoration:none; font-weight:bold" target="_blank">
                    Access now →
                   </a>
                  </p>
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                       This Startup CEO Works 7 Days a Week and Sleeps on a Mattress in the Office: 'Most Intense Workplace Culture in America'
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                  </span>
                  <p style="line-height:150%">
                   <span style="font-weight: bold;">
                    Nico Laqua runs Corgi, an AI insurance company, like a permanent sprint.
                   </span>
                   Podcast host Harry Stebbings calls it “the most intense workplace culture in America” in a new episode of
                   <a data-hs-link-id="0" data-hs-link-id-v2="DurfgPCn" style="color:#2563eb" target="_blank">
                    the 20VC podcast
                   </a>
                   .
                  </p>
                  <p style="line-height:150%">
                  </p>
                  <p style="line-height:150%">
                   The team works seven days a week, with Laqua sleeping three hours a night on a mattress on the floor of the office. He even built a
                   <a data-hs-link-id="0" data-hs-link-id-v2="rZavcCIH" style="color:#2563eb" target="_blank">
                    24/7 cafe
                   </a>
                   inside the office so people never need to leave to get coffee.
                  </p>
                  <p style="line-height:150%">
                  </p>
                  <p style="line-height:150%">
                   Stebbings asked Laqua: “Would you rather Corgi was a trillion-dollar company, but you died at 50, or it was a fail, and you live till you were 80?”
                  </p>
                  <p style="line-height:150%">
                  </p>
                  <p style="line-height:150%">
                   “The answer to that is pretty easy,” Laqua said, choosing the option to die at 50. “I’m dying either way.”
                  </p>
                  <p style="line-height:150%">
                  </p>
                  <p style="line-height:150%">
                   Laqua said he would rather account for his lifespan “in victories than years,” adding that he isn’t sleeping much. He said that Corgi employees can take a rest day if they need it “every now and then,” but they don’t have weekends off.
                  </p>
                  <p style="line-height:150%">
                  </p>
                  <p style="line-height:150%">
                   “If your days off happen to be Saturday and Sunday every week, then you will not have a place at Corgi,” he said.
                  </p>
                 </div>
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                         Arianna Huffington Thinks Work-Life Balance Is the Wrong Goal — Here’s What She Says Matters Instead
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                        Huffington said that no one with a truly “interesting job” can reliably shut their laptop down at 5 p.m. and stop thinking about work.
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                         Want to Open a Dairy Queen? The Company Will Hand You $150,000 Cash.
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                        The Minneapolis-based brand is paying franchisees who open new Grill &amp; Chill locations — and the payout gets bigger for repeat openers.
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                        Opening a restaurant? Get insights and advice from chefs Rasheeda Purdie and Tom Colicchio on a bonus video episode of The Build, brought to you by TILIT and Square.
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                     BUSINESS BREAKDOWN
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                        They Started a Business in an Old Garage, Hit $500k a Year
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                   This Q&amp;A features Tait Simpson of Kingston, New York, and Matt Owens of Brooklyn, New York, co-founders of
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                   Kingston Standard
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                  <span style="font-style: italic;">
                   Brewing Co.
                  </span>
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                 <p style="line-height:150%">
                 </p>
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                  <span style="font-weight: bold;">
                   Could you tell us more about the gap you wanted to fill?
                  </span>
                  <br/>
                  <span style="font-weight: bold;">
                   Simpson:
                  </span>
                  By 2018, the craft beer industry was in full IPA mania. Breweries were competing on who could make the hoppiest, haziest, most aggressively flavored pint. It was a race to the extreme. And from where we were standing, as residents of this city with 350 years of history, it felt like the industry had lost a love of the timeless and classic.
                 </p>
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                 </p>
                 <p style="line-height:150%">
                  Nobody was making beer for the person who just got off a shift and wanted something cold, clean and easy. Nobody was thinking about the actual physical space where people would gather. The conversation around craft beer was all about the liquid in the glass — and almost nothing about what made you want to stay for another.
                 </p>
                 <p style="line-height:150%">
                  We kept arriving at the same conclusion: Kingston needed a local place rooted in where it was, serving honest beer and simple food, where a longtime Kingston family and a recent transplant could both feel at home. In a world where homogenization was ironing out the differences between places, we wanted to do the opposite — hold onto what made Kingston Kingston.
                 </p>
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                 </p>
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                  <span style="font-weight: bold;">
                   What were some of the first steps you took to get your side hustle off the ground?
                  </span>
                  <br/>
                  <span style="font-weight: bold;">
                   Owens:
                  </span>
                  The first step was to purchase the real estate. Collectively, between a few investors and us, we invested around $150,000 to get all the basics set up. We pitched in less than $20,000 each to secure the real estate and used the immediate rental income to offset initial costs.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  We found our space at 22 Jansen Avenue, a former transmission shop tucked off Broadway in Midtown Kingston. It was 1,500 square feet of industrial bones: concrete floors, exposed rafters, grease-stained history. Perfect...
                 </p>
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                  <span style="font-family: Tahoma, sans-serif;">
                   Quick Hits
                  </span>
                 </h2>
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                   <a data-hs-link-id="0" data-hs-link-id-v2="zZuPrOes" rel="noopener" style="text-decoration:none; font-weight:normal; color:#000000" target="_blank">
                    →
                    <span style="text-decoration: underline; color: #0600ff;">
                     Stop Hiring
                    </span>
                    for What People Know. Start Hiring for How They Think.
                   </a>
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                   <a data-hs-link-id="0" data-hs-link-id-v2="D0zAkbJm" rel="noopener" style="text-decoration:none; font-weight:normal; color:#000000" target="_blank">
                    → AI Has a Water Problem —
                    <span style="text-decoration: underline; color: #0600ff;">
                     Google Thinks
                    </span>
                    It Has a Fix
                   </a>
                  </span>
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                   <a data-hs-link-id="0" data-hs-link-id-v2="GK0aJWS6" rel="noopener" style="text-decoration:none; font-weight:normal; color:#000000" target="_blank">
                    → McDonald’s Rolls Out
                    <span style="text-decoration: underline; color: #0600ff;">
                     New Growth Plan
                    </span>
                    As Rivals Close In
                   </a>
                  </span>
                 </p>
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                  <span style="color: #000000;">
                   <a data-hs-link-id="0" data-hs-link-id-v2="VBCGthx9" rel="noopener" style="text-decoration:none; font-weight:normal; color:#000000" target="_blank">
                    →
                    <span style="text-decoration: underline; color: #0600ff;">
                     4 Reasons to
                    </span>
                    Start a Business in Your 50s
                   </a>
                  </span>
                 </p>
                 <p style="line-height:175%">
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                  </span>
                 </p>
                </div>
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                   Do This Today ✅
                  </span>
                 </h2>
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                 <div data-message-author-role="assistant" data-message-id="59eac3df-d808-481b-9584-b81801e6e402" data-message-model-slug="gpt-5-2" style="line-height:175%">
                  <div data-test-render-count="1" style="line-height:175%">
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                    <div data-message-author-role="assistant" data-message-id="ce5219f9-ee67-461d-adf4-4f02c38ee98a" data-message-model-slug="gpt-5-2" dir="auto" style="line-height:175%">
                     <div data-message-author-role="assistant" data-message-id="de460052-dd01-4eae-a78c-ba37831068b6" data-message-model-slug="gpt-5-2" dir="auto" style="line-height:175%">
                      <div data-message-author-role="assistant" data-message-id="b9c0bb48-ff06-411a-991c-ee4937b1165a" data-message-model-slug="gpt-5-2" dir="auto" style="line-height:175%">
                       <p bgcolor="#ffffff" style="color:#364153; background-color:#ffffff; line-height:150%">
                        <span style="color: #000000;">
                         Everyone’s busy. So how do you get someone to help you? The answer: Make them feel heard and respected — with some very carefully selected words. Try this out 👇
                        </span>
                       </p>
                       <p style="line-height:150%">
                       </p>
                       <p style="line-height:150%; font-weight:bold">
                        <span style="background-color: #ffff04;">
                         Magic Phrase #2: “Is Now A Bad Time to Talk?”
                        </span>
                       </p>
                       <p style="line-height:150%">
                       </p>
                       <p style="line-height:150%">
                        <span style="font-weight: bold;">
                         When to use it:
                        </span>
                        When you want someone’s time.
                       </p>
                       <p style="line-height:150%">
                       </p>
                       <p style="line-height:150%">
                        <span style="font-weight: bold;">
                         How to use it:
                        </span>
                        Say it instead of asking, “Is now a good time to talk?”
                       </p>
                       <p style="line-height:150%">
                       </p>
                       <p style="line-height:150%">
                        <span style="font-weight: bold;">
                         Why it works:
                        </span>
                        Because when you ask someone if it’s a “good time” to talk, you’re putting them on the defensive. They must now either say yes (which they might not want to do), or say no (and feel bad). But when you ask if it’s a “bad time,” you signal a greater respect for their time — and it tees up a conversation about when a good time actually is. It shows respect for the other person’s time and autonomy. Instead of pressuring them into a conversation, you’re giving them permission to set boundaries — which paradoxically makes them more likely to engage.
                       </p>
                       <p style="line-height:175%">
                       </p>
                       <p style="line-height:150%">
                        <span style="color: #000000;">
                         - Jonathan B. Smith
                         <span style="background-color: #ffffff;">
                          and
                         </span>
                         Chris Voss,
                         <span style="color: #0600ff;">
                          <a data-hs-link-id="0" data-hs-link-id-v2="nfvOUDvh" rel="noopener" style="color:#0600ff" target="_blank">
                           master negotiators
                          </a>
                         </span>
                        </span>
                       </p>
                      </div>
                     </div>
                    </div>
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                  Forward this newsletter to a friend
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