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   Tim Cook Has One Piece of Advice for His Successor
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   Plus: Workers overlook this $300K career path, a founder goes from zero sales to $300M, and 4 questions to make you a better leader. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                  <p style="font-weight: bold; font-size: 17px; margin-bottom: 6px; color: #111111;">
                   APRIL 24, 2026
                  </p>
                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   What's on deck today:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    The rule passed down from Steve Jobs to Tim Cook to John Ternus
                   </li>
                   <li>
                    Workers are overlooking this $300K career path with 81K job openings
                   </li>
                   <li>
                    How she went from zero sales to $300 million in revenue
                   </li>
                   <li>
                    4 questions to ask yourself to make you a better leader
                   </li>
                  </ul>
                  <hr style="border: 0; border-top: 1px solid #e0e0e0; margin: 18px 0;"/>
                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   Market snapshot:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    S&amp;P 500
                    <span style="color: #cc0000;">
                     ▼ 0.39%
                    </span>
                   </li>
                   <li>
                    Dow Jones
                    <span style="color: #cc0000;">
                     ▼ 0.36%
                    </span>
                   </li>
                   <li>
                    NASDAQ
                    <span style="color: #cc0000;">
                     ▼ 0.76%
                    </span>
                   </li>
                  </ul>
                 </div>
                </div>
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                       <a data-hs-link-id="0" data-hs-link-id-v2="5W3MUWuc" rel="noopener" style="text-decoration:none; font-weight:bold; color:#000000" target="_blank">
                        Here’s the Advice Tim Cook Is Offering Apple’s New CEO
                       </a>
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                     </span>
                    </span>
                   </span>
                  </span>
                 </h2>
                </div>
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                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   When Tim Cook took over as Apple CEO in 2011,
                  </span>
                  Steve Jobs offered him a simple but powerful piece of advice — one that would shape every decision he made as CEO.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  “Don’t ask what I would do,” Jobs told Cook. “Just do the right thing.”
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Jobs warned his successor against falling into the same trap that followed another legendary American brand. After Walt Disney’s death, he noted, the company’s leadership became fixated on guessing what Disney would have done, instead of focusing on the decisions in front of them. Jobs didn’t want Apple to make that mistake.
                 </p>
                 <p style="line-height:150%">
                  Now, another leadership transition is bringing the same principle to light.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Apple
                  <a data-hs-link-id="0" data-hs-link-id-v2="/KNp60Mx" style="color:#2563eb" target="_blank">
                   announced
                  </a>
                  earlier this week that Cook will step down, and longtime hardware engineering chief John Ternus will take over as CEO, effective September 1. Cook is moving into the role of executive chairman.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  In an interview earlier this year with
                  <a data-hs-link-id="0" data-hs-link-id-v2="iCLGysQo" style="color:#2563eb" target="_blank">
                   The Wall Street Journal
                  </a>
                  , Cook parroted Jobs’ wisdom. When asked for the one piece of advice he would give his own successor, Cook said that he “would probably say the same thing” as Jobs: “do the right thing” without worrying about what someone else would have done.
                 </p>
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                 <img align="middle" alt="Mariam-Naficy-Headshot_30efc0" src="https://inboxflows.com/_/image/https%253A%252F%252Fhs-21266006.f.hubspotemail.net%252Fhub%252F21266006%252Fhubfs%252FImported%2520sitepage%2520images%252FMariam-Naficy-Headshot_30efc0.jpg%253Fwidth%253D1160%2526upscale%253Dtrue%2526name%253DMariam-Naficy-Headshot_30efc0.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZocy0yMTI2NjAwNiIsInRpbWUiOjE3NzcwMjg1MDUuODg3Mzc4Mn0:1wGEI5:V1jk5QzcuU463k413XYlybPbUNTpfzhckG6YwPUm1SQ" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="580"/>
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                  <div align="left" style="line-height:175%; text-align:left">
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     When Mariam Naficy opened the virtual doors to Minted,
                    </span>
                    her stationery startup, she encountered
                    <a data-hs-link-id="0" data-hs-link-id-v2="ftrizsbA" style="color:#2563eb" target="_blank">
                     every founder’s worst nightmare
                    </a>
                    : silence. There were no customers. Back in 2008, no one was buying stationery online. Naficy had raised $2.5 million from friends and family, and poured most of it into building the business. Now, she was quickly running out of money.
                   </p>
                   <p style="line-height:150%">
                   </p>
                   <p style="line-height:150%">
                    But Naficy had one thing going for her. Of the $2.5 million she’d raised, she had dedicated $100,000 to building a competition for artists to submit designs, with the winners work being sold on Minted. She had pitched this “crowdsourcing” idea to investors, and none had been excited about it. They wanted her to stick to selling known stationary brands.
                   </p>
                   <p style="line-height:150%">
                   </p>
                   <p style="line-height:150%">
                    As it turns out, that competition ended up saving the company. Artists submitted card designs, the community voted on the best one. Instead of acting like a digital stationery retailer, Naficy reframed Minted as a marketplace and a community for independent artists. Minted grew quickly from that point, and now does $300 million in revenue.
                   </p>
                   <p style="line-height:150%">
                   </p>
                   <p style="line-height:150%">
                    Now the chairman of Minted, Naficy spoke with us about her journey, and how she learned to trust her instincts.
                   </p>
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                  <span style="font-family: Tahoma, sans-serif;">
                   Quick Hits
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17768134398811_" style="color: inherit; font-size: inherit; line-height: inherit;">
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                   <a data-hs-link-id="0" data-hs-link-id-v2="J3kB8wRz" rel="noopener" style="text-decoration:none; font-weight:normal; color:#000000" target="_blank">
                    → Why Growth Without Cash Flow Is a
                    <span style="text-decoration: underline;">
                     Fast Track to Failure
                    </span>
                   </a>
                  </span>
                 </p>
                 <p style="line-height:175%">
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                   <a data-hs-link-id="0" data-hs-link-id-v2="M4vlV9dB" rel="noopener" style="text-decoration:none; font-weight:normal; color:#000000" target="_blank">
                    →
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                     Nike Cuts
                    </span>
                    1,400 Roles in Second Round of Layoffs This Year
                   </a>
                  </span>
                 </p>
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                   <a data-hs-link-id="0" data-hs-link-id-v2="58/Cc8cd" rel="noopener" style="text-decoration:none; font-weight:normal; color:#000000" target="_blank">
                    → The
                    <span style="text-decoration: underline;">
                     Shadow Savings Rate
                    </span>
                    Is Hiding How Little Americans Actually Save
                   </a>
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                   <a data-hs-link-id="0" data-hs-link-id-v2="P6D258lc" rel="noopener" style="text-decoration:none; color:#000000" target="_blank">
                    → Flying Private Is
                    <span style="text-decoration: underline;">
                     Taking Off,
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                    And It’s No Longer Just for Celebrities
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                  </span>
                 </p>
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                  </span>
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                </div>
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                   Do This Today ✅
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                       <p style="line-height:175%">
                        Ask yourself these four questions to become a better leader. After all, polished personas are out — candid, clear and confident leaders are in.
                       </p>
                       <ul style="line-height:175%">
                        <li>
                         How clear are you?
                        </li>
                        <li>
                         How confident are you?
                        </li>
                        <li>
                         How authentic are you?
                        </li>
                        <li>
                         How are you becoming a trusted authority?
                        </li>
                       </ul>
                       <div style="line-height:175%">
                        <div style="line-height:175%">
                         <p style="line-height:175%">
                          Mastering executive presence is overrated. What really matters is clarity, confidence, authority and being seen as a trusted expert. These aren’t just skills you fake, but ones that must be truly built and modeled daily if you want to be seen as a great leader. You’ve got this!
                          <a data-hs-link-id="0" data-hs-link-id-v2="4XVay4E4" rel="noopener" style="color:#2563eb" target="_blank">
                           Click here
                          </a>
                          to read more about each question.
                         </p>
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              <p style="font-size: 11px; font-weight: bold; color: #999999; margin: 0 0 12px 0; letter-spacing: 1px; text-transform: uppercase; font-family: Helvetica, Arial, sans-serif;">
               FREE GUIDE
              </p>
              <h3 style="font-size:15px; font-weight:bold; color:#1a1a1a; margin:0 0 12px 0; line-height:1.3; font-family:Helvetica, Arial, sans-serif">
               Stop Wasting Money — Use Smart, Budget-Friendly Marketing Strategies
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              <p style="font-size: 15px; color: #4a4a4a; margin: 0 0 16px 0; line-height: 1.6; font-family: Helvetica, Arial, sans-serif;">
               Join Download your free playbook to maximize every dollar and drive stronger results from every campaign.
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