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  <title>
   The White Company
  </title>
  <style type="text/css">
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            .left { text-align:left !important; }
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            .right { text-align:right !important; }
                
            /*Email specific styling*/
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.noborder { border:none !important; }
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.whitebg { background-color:#ffffff !important; }
                
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   /*Dark mode specific styling*/
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 <body bgcolor="#ffffff" class="gmail dark-bg" style="margin:0;">
  <img height="1" src="https://inboxflows.com/_/image/https%253A%252F%252Fl.emailuk.thewhitecompany.com%252Frts%252Fopen.aspx%253Ftp%253Di-1NGB-G7-igC-1MHxHG-1n-BJdc-1c-1MHeay-l8PYs8shKO-1L0l1G/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZsLmVtYWlsdWsudCJ9:1pB9WH:0d2SRkv-CF6tJIs8E-P-yvZ7d5XDUvbdsTMvnjpCsqk" style="display:none" width="1"/>
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  <table border="0" cellpadding="0" cellspacing="0" class="wrapper" role="presentation" width="100%">
   <tbody>
    <tr>
     <td align="center" class="font12 padtb20" style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:12px; line-height:18px; color:#231f20; letter-spacing:0.3px; font-weight:300; padding:20px 0;">
      Start January afresh, for less
      <br/>
      <a data-link-name="web_page_link" style="color:#231f20; text-decoration:underline;" target="_blank">
       View in browser
      </a>
     </td>
    </tr>
    <tr>
     <td align="center" class="padb30" style="padding:0 0 25px 0;">
      <div class="static_nav">
       <table border="0" cellpadding="0" cellspacing="0" role="presentation">
        <tbody>
         <tr>
          <td align="center" class="padb20" style="padding:0 0 30px 0;">
           <a data-link-name="twc_logo" target="_blank">
            <img alt="The White Company" border="0" class="logo light-img" src="https://inboxflows.com/_/image/https%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252FContentUploads%252F2022_03_TWC_Asset_01a.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3cG0uY2NtcC5ldSJ9:1pB9WH:CQqUAOJdG4rXXsofHBlFZAcAGbnlqg9HS_MpunRPDO4" style="display:block; margin:0 auto;" width="246"/>
            <!--[if !mso]><!-->
            <div class="dark-img" style="display:none; max-height:0; overflow:hidden;">
             <img alt="The White Company" border="0" class="logo" src="https://inboxflows.com/_/image/https%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252FContentUploads%252F2022_03_TWC_Asset_01b.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3cG0uY2NtcC5ldSJ9:1pB9WH:CQqUAOJdG4rXXsofHBlFZAcAGbnlqg9HS_MpunRPDO4" style="display:block;" width="246"/>
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            <!--<![endif]-->
           </a>
          </td>
         </tr>
         <tr>
          <td align="center">
           <table border="0" cellpadding="0" cellspacing="0">
            <tr>
             <td class="font12 padr10" style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:11px; line-height:11px; color:#231f20; letter-spacing:0.6px; padding:0 25px 0 0;">
              <a data-link-name="bedroom_top_nav" style="color:#231f20; text-decoration:none;" target="_blank">
               BEDROOM
              </a>
             </td>
             <td class="font12 padr10" style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:11px; line-height:11px; color:#231f20; letter-spacing:0.6px; padding:0 25px 0 0;">
              <a data-link-name="home_top_nav" style="color:#231f20; text-decoration:none;" target="_blank">
               HOME
              </a>
             </td>
             <td class="font12 nopad" style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:11px; line-height:11px; color:#231f20; letter-spacing:0.6px; padding:0 25px 0 0;">
              <a data-link-name="clothing_top_nav" style="color:#231f20; text-decoration:none;" target="_blank">
               CLOTHING
              </a>
             </td>
             <td class="hide" style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:11px; line-height:11px; color:#231f20; letter-spacing:0.6px; padding:0 25px 0 0;">
              <a data-link-name="fragrance_top_nav" style="color:#231f20; text-decoration:none;" target="_blank">
               FRAGRANCE
              </a>
             </td>
             <td class="hide" style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:11px; line-height:11px; color:#231f20; letter-spacing:0.6px; padding:0 25px 0 0;">
              <a data-link-name="baby_top_nav" style="color:#231f20; text-decoration:none;" target="_blank">
               BABY &amp; CHILDREN
              </a>
             </td>
             <td class="hide" style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:11px; line-height:11px; color:#231f20; letter-spacing:0.6px; padding:0 25px 0 0;">
              <a data-link-name="gifts_top_nav" style="color:#231f20; text-decoration:none;" target="_blank">
               GIFTS
              </a>
             </td>
             <td class="hide" style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:11px; line-height:11px; color:#231f20; letter-spacing:0.6px;">
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              FRAGRANCE
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              SALE
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      <!--<![endif]-->
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      <a data-link-name="hero" style="display:contents;" target="_blank">
       <img alt="This Weekend Sale up to 50% off online &amp; in store Shop Now" border="0" class="hide" height="535" src="https://inboxflows.com/_/image/https%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252FCAMPAIGNS_UK%252F2022_12_30_TWC_This_Weekend_Sale_UK_01.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3cG0uY2NtcC5ldSJ9:1pB9WH:CQqUAOJdG4rXXsofHBlFZAcAGbnlqg9HS_MpunRPDO4" style="display:block; margin:0 auto;" width="535"/>
       <!--[if !mso]><!-->
       <img alt="This Weekend Sale up to 50% off online &amp; in store Shop Now" border="0" class="mobile scale" src="https://inboxflows.com/_/image/https%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252FCAMPAIGNS_UK%252F2022_12_30_TWC_This_Weekend_Sale_UK_Mob_01.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3cG0uY2NtcC5ldSJ9:1pB9WH:CQqUAOJdG4rXXsofHBlFZAcAGbnlqg9HS_MpunRPDO4" style="display:none; max-height:0;"/>
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     <td align="center" class="font20 padb10" style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; color:#231f20; font-size:20px; line-height:22px; letter-spacing:4.8px; padding:0 0 12px 0;">
      THE BEST OF
      <span class="drop">
      </span>
      SALE EDIT
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      Whether you’re a savvy shopper, or a casual browser,
      <br class="hide"/>
      you’ll want to stock up on our top picks for less. We can’t
      <br class="hide"/>
      guarantee they’ll be around for long, though...
     </td>
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          <a data-link-name="stripe_sleeve_jumper_with_cashmere" target="_blank">
           <img alt="" border="0" class="scale75" height="243" src="https://inboxflows.com/_/image/https%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252FCAMPAIGNS_UK%252F2022_12_30_TWC_This_Weekend_Sale_UK_02_V2.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3cG0uY2NtcC5ldSJ9:1pB9WH:CQqUAOJdG4rXXsofHBlFZAcAGbnlqg9HS_MpunRPDO4" style="display:block;" width="243"/>
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              1.
             </td>
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             <td align="left" class="font20 center padb10" style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; color:#231f20; font-size:20px; line-height:22px; letter-spacing:4.8px; padding:0 0 10px 0;">
              TREAT
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              YOURSELF
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              <em>
               What’s a sale without a little something for yourself? Why not buy the jumper you’ve been eyeing up all season...our striped sleeve style is an elegant take on classic knits.
              </em>
             </td>
            </tr>
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              <a data-link-name="stripe_sleeve_jumper_with_cashmere" style="color:#231f20; text-decoration:none;" target="_blank">
               <span class="strong" style="font-weight:600;">
                STRIPE-SLEEVE JUMPER WITH CASHMERE
                <span aria-hidden="true">
                 &gt;
                </span>
               </span>
              </a>
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          <a data-link-name="blakley_oxfrod_pillowcase" target="_blank">
           <img alt="" border="0" class="scale75" height="243" src="https://inboxflows.com/_/image/https%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252FCAMPAIGNS_UK%252F2022_12_30_TWC_This_Weekend_Sale_UK_03.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3cG0uY2NtcC5ldSJ9:1pB9WH:CQqUAOJdG4rXXsofHBlFZAcAGbnlqg9HS_MpunRPDO4" style="display:block;" width="243"/>
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              2.
             </td>
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              ELEVATE THE
              <br/>
              EVERYDAY
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              <em>
               We’re famous for making beautiful-quality bed linen to last. Whether for a first home, or a bedroom refresh, you can’t go wrong with super-soft Egyptian-cotton with a smart blue border.
              </em>
             </td>
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              <a data-link-name="blakley_oxfrod_pillowcase" style="color:#231f20; text-decoration:none;" target="_blank">
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                BLAKELY OXFORD
                <span class="drop">
                </span>
                PILLOWCASE
                <span aria-hidden="true">
                 &gt;
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              </a>
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              3.
             </td>
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             <td align="left" class="font20 center padb10" style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; color:#231f20; font-size:20px; line-height:22px; letter-spacing:4.8px; padding:0 0 10px 0;">
              CELEBRATE
              <br/>
              LITTLE ONES
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              <em>
               From the pitter patter of tiny feet to marking milestones, discover gifts to please both little ones and parents. Our adorable dungarees set can be bought for now, or to grow into.
              </em>
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              <a data-link-name="red_cord_dungarees_top_set" style="color:#231f20; text-decoration:none;" target="_blank">
               <span class="strong" style="font-weight:600;">
                RED CORD DUNGAREES
                <br/>
                &amp; TOP SET
                <span aria-hidden="true">
                 &gt;
                </span>
               </span>
              </a>
             </td>
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      DISCOVER
      <span class="drop">
      </span>
      MORE OF OUR
      <br/>
      TOP SALE PICKS
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        READ &amp; SHOP
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       </span>
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      <a data-link-name="30%_off_fragrance" target="_blank">
       <img alt="" border="0" class="hide" height="265" src="https://inboxflows.com/_/image/https%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252FCAMPAIGNS_UK%252F2022_12_30_TWC_This_Weekend_Sale_UK_05.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3cG0uY2NtcC5ldSJ9:1pB9WH:CQqUAOJdG4rXXsofHBlFZAcAGbnlqg9HS_MpunRPDO4" style="display:block; margin:0 auto;" width="515"/>
       <!--[if !mso]><!-->
       <img alt="Let them choose Shop Now" border="0" class="mobile scale" src="https://inboxflows.com/_/image/https%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252FCAMPAIGNS_UK%252F2022_12_30_TWC_This_Weekend_Sale_UK_Mob_02.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3cG0uY2NtcC5ldSJ9:1pB9WH:CQqUAOJdG4rXXsofHBlFZAcAGbnlqg9HS_MpunRPDO4" style="display:none; max-height:0;"/>
       <!--<![endif]-->
      </a>
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     <td align="center" class="font20 padb10" style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; color:#231f20; font-size:20px; line-height:22px; letter-spacing:4.8px; padding:0 0 12px 0;">
      UP TO 30% OFF
      <span class="drop">
      </span>
      FRAGRANCE
     </td>
    </tr>
    <tr>
     <td align="center" class="font18 padlr20 padb15" style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; color:#231f20; font-size:18px; line-height:23px; letter-spacing:0.15px; font-weight:300; padding:0 0 20px 0;">
      <em>
       From heavenly home fragrance to scented bath and body treats, now’s
       <br class="hide"/>
       the time to stock up on your favourites, or find a new one.
      </em>
     </td>
    </tr>
    <tr>
     <td align="center" class="font13 padb25" style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; color:#231f20; font-size:13px; line-height:15px; letter-spacing:0.2px; padding:0 0 30px 0;">
      <a data-link-name="30%_off_fragrance" style="color:#231f20; text-decoration:none;" target="_blank">
       <span class="strong" style="font-weight:600;">
        SHOP NOW
        <span aria-hidden="true">
         &gt;
        </span>
       </span>
      </a>
     </td>
    </tr>
    <tr>
     <td align="center" class="padb40" style="padding:0 0 35px 0;">
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              <a data-link-name="3_transitional_style_heroes" target="_blank">
               <img alt="" border="0" class="scale75" height="243" src="https://inboxflows.com/_/image/https%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252FCAMPAIGNS_UK%252F2022_12_30_TWC_This_Weekend_Sale_UK_06.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3cG0uY2NtcC5ldSJ9:1pB9WH:CQqUAOJdG4rXXsofHBlFZAcAGbnlqg9HS_MpunRPDO4" style="display:block;" width="243"/>
              </a>
             </td>
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