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   This is why.  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                    Mattresses
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                   Bed frames
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                   Pillows
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                   Stores
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                      Transform your sleep
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                    <p style="margin:0;text-align:center;mso-line-height-alt:16.8px">
                     The Restore Collection is the secret to your sleep success story — just ask sleepers who reported over 2.5x improvement in sleep quality.
                     <sup>
                      1
                     </sup>
                    </p>
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                     Shop now
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                  <td align="center" class="pad" style="width:100%">
                   <h1 style="margin:0;color:#181831;direction:ltr;font-family:'Graphik Web',Arial,sans-serif;font-size:38px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:46px">
                    <span class="tinyMce-placeholder" style="word-break: break-word;">
                     The GelFlex Grid
                     <sup>
                      ®
                     </sup>
                    </span>
                   </h1>
                  </td>
                 </tr>
                </tbody>
               </table>
               <table border="0" cellpadding="0" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
                <tbody>
                 <tr>
                  <td class="pad" style="padding-top:8px">
                   <div style="font-family:sans-serif">
                    <div class="" style="font-size:14px;font-family:'Graphik Web',Arial,sans-serif;mso-line-height-alt:16.8px;color:#181831;line-height:1.2">
                     <p style="margin:0;text-align:left;mso-line-height-alt:16.8px">
                      <span style="word-break: break-word; font-size: 16px;">
                       Proven to improve sleep quality and
                       <br/>
                       reduce sleep-interfering pain by 63%.
                       <sup>
                        2
                       </sup>
                      </span>
                     </p>
                    </div>
                   </div>
                  </td>
                 </tr>
                </tbody>
               </table>
              </div>
             </td>
             <td class="column column-2 last" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;vertical-align:top" width="33.333333333333336%">
              <div class="border">
               <table border="0" cellpadding="0" cellspacing="0" class="image_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
                <tbody>
                 <tr>
                  <td align="center" class="pad" style="width:100%">
                   <div style="max-width:140px">
                    <a target="_blank">
                     <img alt="Sleep Score Validated" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fd3ptznaucccg76.cloudfront.net%252FMTMyOjppY29uMS5wbmc6OjIwMjYtMDUtMjBUMDg6MzM6MzcuNTA4MDEzOTY1Wg%253D%253D.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM3B0em5hdWNjYyIsInRpbWUiOjE3Nzk4MjM3ODIuMDUzMjUxN30:1wRxTC:sGhGy4xABS4EqvPnn06on4FNx7HHH8iEiJf-igqWyJ0" style="display:block;height:auto;border:0;width:100%" title="Sleep Score Validated" width="140"/>
                    </a>
                   </div>
                  </td>
                 </tr>
                </tbody>
               </table>
              </div>
             </td>
            </tr>
           </tbody>
          </table>
         </td>
        </tr>
       </tbody>
      </table>
      <table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-6" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
       <tbody>
        <tr>
         <td>
          <table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:0;color:#000;width:600px;margin:0 auto" width="600">
           <tbody>
            <tr>
             <td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:32px;padding-left:8px;padding-right:8px;padding-top:16px;vertical-align:top" width="33.333333333333336%">
              <table border="0" cellpadding="0" cellspacing="0" class="image_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
                <tr>
                 <td align="center" class="pad" style="width:100%">
                  <div class="fullWidth" style="max-width:184px">
                   <a target="_blank">
                    <img alt="gel for cooling" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fd3ptznaucccg76.cloudfront.net%252FMTMyOjppbWcxLnBuZzo6MjAyNi0wNS0yMFQwODo0MjoxNC4yOTIxOTgwOTVa.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM3B0em5hdWNjYyIsInRpbWUiOjE3Nzk4MjM3ODIuMDUzMzU0fQ:1wRxTC:3QhZtViMIFKQSby1ObxL6cpjBhNJOvcY0tH5Lr76i8o" style="display:block;height:auto;border:0;width:100%" title="gel for cooling" width="184"/>
                   </a>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
               <tbody>
                <tr>
                 <td class="pad" style="padding-top:16px">
                  <div style="font-family:sans-serif">
                   <div class="" style="font-size:14px;font-family:GalaxieCopernicus-BookItalic,Arial,sans-serif;mso-line-height-alt:16.8px;color:#000;line-height:1.2">
                    <p style="margin:0;font-size:14px;text-align:left;mso-line-height-alt:16.8px">
                     <span style="word-break: break-word; font-size: 28px;">
                      <span style="word-break: break-word;">
                       <em>
                        Gel
                       </em>
                       for cooling
                      </span>
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
             </td>
             <td class="column column-2" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:32px;padding-left:8px;padding-right:8px;padding-top:16px;vertical-align:top" width="33.333333333333336%">
              <table border="0" cellpadding="0" cellspacing="0" class="image_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
                <tr>
                 <td align="center" class="pad" style="width:100%">
                  <div class="fullWidth" style="max-width:184px">
                   <a target="_blank">
                    <img alt="flex for comfort" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fd3ptznaucccg76.cloudfront.net%252FMTMyOjppbWcyLnBuZzo6MjAyNi0wNS0yMFQwODo1OTozNC4yNzczNjQ1MzFa.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM3B0em5hdWNjYyIsInRpbWUiOjE3Nzk4MjM3ODIuMDUzNDU0Mn0:1wRxTC:5pqn-ce-3M2wB8iLHWfrhyqcptloW6E9w7uyuMkQoGo" style="display:block;height:auto;border:0;width:100%" title="flex for comfort" width="184"/>
                   </a>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
               <tbody>
                <tr>
                 <td class="pad" style="padding-top:16px">
                  <div style="font-family:sans-serif">
                   <div class="" style="font-size:14px;font-family:GalaxieCopernicus-BookItalic,Arial,sans-serif;mso-line-height-alt:16.8px;color:#000;line-height:1.2">
                    <p style="margin:0;font-size:14px;text-align:left;mso-line-height-alt:16.8px">
                     <span style="word-break: break-word; font-size: 28px;">
                      <span style="word-break: break-word;">
                       <em>
                        Flex
                       </em>
                       for comfort
                      </span>
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
             </td>
             <td class="column column-3" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:32px;padding-left:8px;padding-right:8px;padding-top:16px;vertical-align:top" width="33.333333333333336%">
              <table border="0" cellpadding="0" cellspacing="0" class="image_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
                <tr>
                 <td align="center" class="pad" style="width:100%">
                  <div class="fullWidth" style="max-width:184px">
                   <a target="_blank">
                    <img alt="Grid for support" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fd3ptznaucccg76.cloudfront.net%252FMTMyOjppbWczLnBuZzo6MjAyNi0wNS0yMFQwODo1OTo0NC4yMDI1NzYwNTla.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM3B0em5hdWNjYyIsInRpbWUiOjE3Nzk4MjM3ODIuMDUzNTUxN30:1wRxTC:1wyolQm2IUsYPVDv66jKEbMBpem1XaW-CDSj5o9IGbw" style="display:block;height:auto;border:0;width:100%" title="Grid for support" width="184"/>
                   </a>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
               <tbody>
                <tr>
                 <td class="pad" style="padding-top:16px">
                  <div style="font-family:sans-serif">
                   <div class="" style="font-size:14px;font-family:GalaxieCopernicus-BookItalic,Arial,sans-serif;mso-line-height-alt:16.8px;color:#000;line-height:1.2">
                    <p style="margin:0;font-size:14px;text-align:left;mso-line-height-alt:16.8px">
                     <span style="word-break: break-word; font-size: 28px;">
                      <span style="word-break: break-word;">
                       <em>
                        Grid
                       </em>
                       for support
                      </span>
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
             </td>
            </tr>
           </tbody>
          </table>
         </td>
        </tr>
       </tbody>
      </table>
      <table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-7" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
       <tbody>
        <tr>
         <td>
          <table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#f8f5ef;border-radius:0;color:#000;width:600px;margin:0 auto" width="600">
           <tbody>
            <tr>
             <td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:32px;padding-left:32px;padding-right:32px;padding-top:32px;vertical-align:top" width="100%">
              <table border="0" cellpadding="0" cellspacing="0" class="image_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
                <tr>
                 <td align="center" class="pad" style="width:100%">
                  <div style="max-width:207.9px">
                   <img alt="" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fd3ptznaucccg76.cloudfront.net%252FMTMyOjpzdGFyLnBuZzo6MjAyNi0wNS0yMFQwOTowMDoyNi42MTMyNTI2Mzla.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM3B0em5hdWNjYyIsInRpbWUiOjE3Nzk4MjM3ODIuMDUzNjZ9:1wRxTC:rOgYCkxjI_cmaom6zxb-zZA_EXmiwBTjsA3-HyIzyXo" style="display:block;height:auto;border:0;width:100%" title="" width="207.9"/>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
               <tbody>
                <tr>
                 <td class="pad" style="padding-top:16px">
                  <div style="font-family:sans-serif">
                   <div class="" style="font-size:14px;font-family:'Graphik Web',Arial,sans-serif;mso-line-height-alt:16.8px;color:#181831;line-height:1.2">
                    <p style="margin:0;text-align:center;mso-line-height-alt:16.8px">
                     <em>
                      <span style="word-break: break-word; font-size: 16px;">
                       “I’m completely obsessed and don’t think I could ever go back to a ‘traditional’ mattress.”
                      </span>
                     </em>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
               <tbody>
                <tr>
                 <td class="pad" style="padding-top:16px">
                  <div style="font-family:sans-serif">
                   <div class="" style="font-size:14px;font-family:GalaxieCopernicus-BookItalic,Arial,sans-serif;mso-line-height-alt:16.8px;color:#181831;line-height:1.2">
                    <p style="margin:0;text-align:center;mso-line-height-alt:16.8px">
                     <span style="word-break: break-word; font-size: 16px;">
                      —
                      <em>
                       Donna
                      </em>
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
             </td>
            </tr>
           </tbody>
          </table>
         </td>
        </tr>
       </tbody>
      </table>
      <table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-8" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
       <tbody>
        <tr>
         <td>
          <table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#f8f5ef;border-radius:0;color:#000;width:600px;margin:0 auto" width="600">
           <tbody>
            <tr>
             <td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:32px;padding-left:32px;padding-right:32px;padding-top:32px;vertical-align:top" width="100%">
              <table border="0" cellpadding="0" cellspacing="0" class="image_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
                <tr>
                 <td align="center" class="pad" style="width:100%">
                  <div style="max-width:187.6px">
                   <img alt="" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fd3ptznaucccg76.cloudfront.net%252FMTMyOjpzdGFyLnBuZzo6MjAyNi0wNS0yMFQwOTowMDoyNi42MTMyNTI2Mzla.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM3B0em5hdWNjYyIsInRpbWUiOjE3Nzk4MjM3ODIuMDUzNzU5Nn0:1wRxTC:JYKZryZ92-P4D4nx86FiHAE4U_AHriV1V-iBr2DUsxs" style="display:block;height:auto;border:0;width:100%" title="" width="187.6"/>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
               <tbody>
                <tr>
                 <td class="pad" style="padding-top:16px">
                  <div style="font-family:sans-serif">
                   <div class="" style="font-size:14px;font-family:'Graphik Web',Arial,sans-serif;mso-line-height-alt:16.8px;color:#181831;line-height:1.2">
                    <p style="margin:0;text-align:center;mso-line-height-alt:16.8px">
                     <em>
                      <span style="word-break: break-word; font-size: 16px;">
                       “My pain has dramatically decreased. Purple has completely transformed my sleep experience.”
                      </span>
                     </em>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
               <tbody>
                <tr>
                 <td class="pad" style="padding-top:16px">
                  <div style="font-family:sans-serif">
                   <div class="" style="font-size:14px;font-family:GalaxieCopernicus-BookItalic,Arial,sans-serif;mso-line-height-alt:16.8px;color:#181831;line-height:1.2">
                    <p style="margin:0;text-align:center;mso-line-height-alt:16.8px">
                     <span style="word-break: break-word; font-size: 16px;">
                      —  Jem
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
             </td>
            </tr>
           </tbody>
          </table>
         </td>
        </tr>
       </tbody>
      </table>
      <table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-9" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
       <tbody>
        <tr>
         <td>
          <table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#f8f5ef;border-radius:0;color:#000;width:600px;margin:0 auto" width="600">
           <tbody>
            <tr>
             <td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:32px;padding-left:32px;padding-right:32px;padding-top:32px;vertical-align:top" width="100%">
              <table border="0" cellpadding="0" cellspacing="0" class="image_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
                <tr>
                 <td align="center" class="pad" style="width:100%">
                  <div style="max-width:187.6px">
                   <img alt="" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fd3ptznaucccg76.cloudfront.net%252FMTMyOjpzdGFyLnBuZzo6MjAyNi0wNS0yMFQwOTowMDoyNi42MTMyNTI2Mzla.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM3B0em5hdWNjYyIsInRpbWUiOjE3Nzk4MjM3ODIuMDUzODU1N30:1wRxTC:NQeKH0FeVfXWoFuDOSpb7G6Spbr_O6hVE1MubEmjlBg" style="display:block;height:auto;border:0;width:100%" title="" width="187.6"/>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
               <tbody>
                <tr>
                 <td class="pad" style="padding-top:16px">
                  <div style="font-family:sans-serif">
                   <div class="" style="font-size:14px;font-family:'Graphik Web',Arial,sans-serif;mso-line-height-alt:16.8px;color:#181831;line-height:1.2">
                    <p style="margin:0;text-align:center;mso-line-height-alt:16.8px">
                     <em>
                      <span style="word-break: break-word; font-size: 16px;">
                       “Words cannot fully express how transformative it has been. Purple mattresses are truly life changing.”
                      </span>
                     </em>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
               <tbody>
                <tr>
                 <td class="pad" style="padding-top:16px">
                  <div style="font-family:sans-serif">
                   <div class="" style="font-size:14px;font-family:GalaxieCopernicus-BookItalic,Arial,sans-serif;mso-line-height-alt:16.8px;color:#181831;line-height:1.2">
                    <p style="margin:0;text-align:center;mso-line-height-alt:16.8px">
                     <span style="word-break: break-word; font-size: 16px;">
                      —  Justin
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
             </td>
            </tr>
           </tbody>
          </table>
         </td>
        </tr>
       </tbody>
      </table>
      <table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-10" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
       <tbody>
        <tr>
         <td>
          <table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;color:#000;width:600px;margin:0 auto" width="600">
           <tbody>
            <tr>
             <td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-left:24px;padding-right:24px;padding-top:30px;vertical-align:top" width="100%">
              <table border="0" cellpadding="0" cellspacing="0" class="button_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
                <tr>
                 <td align="left" class="pad" style="padding-top:10px">
                  <a style="color:#ffffff;text-decoration:none;" target="_blank">
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                   <span class="button" style="background-color: #ca2b16; mso-shading: transparent; border-bottom: 0px solid transparent; border-left: 0px solid transparent; border-radius: 6px; border-right: 0px solid transparent; border-top: 0px solid transparent; color: #ffffff; display: inline-block; font-family: 'Graphik Web', 'Arial', sans-serif; font-size: 12px; font-weight: 500; mso-border-alt: none; padding-bottom: 6px; padding-top: 6px; padding-left: 10px; padding-right: 10px; text-align: center; width: auto; word-break: keep-all; letter-spacing: normal;">
                    <span style="word-break: break-word; line-height: 18px;">
                     Up to $700 off
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                   <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
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                    <p style="margin:0;font-size:14px;text-align:left;mso-line-height-alt:16.8px">
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                      <span style="word-break: break-word; font-size: 30px;">
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       <tbody>
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         <td>
          <table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:0;color:#000;width:600px;margin:0 auto" width="600">
           <tbody>
            <tr>
             <td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:3px;padding-left:8px;padding-right:8px;padding-top:16px;vertical-align:top" width="33.333333333333336%">
              <table border="0" cellpadding="0" cellspacing="0" class="image_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                 <td align="center" class="pad" style="width:100%">
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                       Restore
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              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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               <tbody>
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                 <td class="pad" style="padding-top:4px">
                  <div style="font-family:sans-serif">
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             <td class="column column-2" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:16px;padding-left:8px;padding-right:8px;padding-top:16px;vertical-align:top" width="33.333333333333336%">
              <table border="0" cellpadding="0" cellspacing="0" class="image_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
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                 <td align="center" class="pad" style="width:100%">
                  <div class="fullWidth" style="max-width:184px">
                   <a target="_blank">
                    <img alt="restoreplus hybrid mattress" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fd3ptznaucccg76.cloudfront.net%252FMTMyOjppbWc1LnBuZzo6MjAyNi0wNS0yMFQwOToxMDowNi4zMDM3NTM5MTda.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM3B0em5hdWNjYyIsInRpbWUiOjE3Nzk4MjM3ODIuMDU0MDQ5N30:1wRxTC:tBCDytYt8r2SHGsSf1RV7k1YK5pMRzu_VQ7pIsoACv4" style="display:block;height:auto;border:0;width:100%" title="restoreplus hybrid mattress" width="184"/>
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              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
               <tbody>
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                 <td class="pad" style="padding-top:16px">
                  <div style="font-family:sans-serif">
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                    <p style="margin:0;font-size:14px;text-align:left;mso-line-height-alt:16.8px">
                     <span style="word-break: break-word; font-size: 22px;">
                      <span style="word-break: break-word;">
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              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                   <div class="" style="font-size:14px;font-family:Graphik-Medium-Web,Arial,sans-serif;mso-line-height-alt:16.8px;color:#181831;line-height:1.2">
                    <p style="margin:0;font-size:14px;text-align:left;mso-line-height-alt:16.8px">
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              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
               <tbody>
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                  <div style="font-family:sans-serif">
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                    <p style="margin:0;text-align:left;mso-line-height-alt:16.8px">
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                      Terms apply
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             <td class="column column-3" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:16px;padding-left:8px;padding-right:8px;padding-top:16px;vertical-align:top" width="33.333333333333336%">
              <table border="0" cellpadding="0" cellspacing="0" class="image_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
                <tr>
                 <td align="center" class="pad" style="width:100%">
                  <div class="fullWidth" style="max-width:184px">
                   <a target="_blank">
                    <img alt="restore premier hybrid mattress" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fd3ptznaucccg76.cloudfront.net%252FMTMyOjppbWc2LnBuZzo6MjAyNi0wNS0yMFQwOToxMTo1OS41Mzg1NzU5MjZa.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM3B0em5hdWNjYyIsInRpbWUiOjE3Nzk4MjM3ODIuMDU0MTQ3fQ:1wRxTC:qJn_VDIQ7fOrFPBfmlTV3EeFj-rW7apmJzxlxFCAnAE" style="display:block;height:auto;border:0;width:100%" title="restore premier hybrid mattress" width="184"/>
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              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
               <tbody>
                <tr>
                 <td class="pad" style="padding-top:16px">
                  <div style="font-family:sans-serif">
                   <div class="" style="font-size:14px;font-family:'Graphik Web',Arial,sans-serif;mso-line-height-alt:16.8px;color:#000;line-height:1.2">
                    <p style="margin:0;font-size:14px;text-align:left;mso-line-height-alt:16.8px">
                     <span style="word-break: break-word; font-size: 22px;">
                      <span style="word-break: break-word;">
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                       <sup>
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              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                    <p style="margin:0;font-size:14px;text-align:left;mso-line-height-alt:16.8px">
                     <a rel="noopener" style="text-decoration: underline; color: #181831;" target="_blank">
                      <u>
                       <span style="word-break: break-word; font-size: 22px;">
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              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
               <tbody>
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                 <td class="pad" style="padding-top:4px">
                  <div style="font-family:sans-serif">
                   <div class="" style="font-size:14px;font-family:'Graphik Web',Arial,sans-serif;mso-line-height-alt:16.8px;color:#000;line-height:1.2">
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                      Terms apply
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      <table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-12" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
       <tbody>
        <tr>
         <td>
          <table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#f0ebff;color:#000;width:600px;margin:0 auto" width="600">
           <tbody>
            <tr>
             <td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;border-bottom:30px solid #fff;border-left:30px solid #fff;border-right:30px solid #fff;border-top:30px solid #fff;padding-bottom:40px;padding-left:32px;padding-right:32px;padding-top:40px;vertical-align:top" width="100%">
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
               <tbody>
                <tr>
                 <td class="pad">
                  <div style="font-family:sans-serif">
                   <div class="" style="font-size:14px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:16.8px;color:#000;line-height:1.2">
                    <p style="margin:0;font-size:14px;text-align:center;mso-line-height-alt:16.8px">
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              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                 <td class="pad" style="padding-top:24px">
                  <div style="font-family:sans-serif">
                   <div class="" style="font-size:14px;font-family:'Graphik Web',Arial,sans-serif;mso-line-height-alt:16.8px;color:#181831;line-height:1.2">
                    <p style="margin:0;text-align:center;mso-line-height-alt:16.8px">
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              <table border="0" cellpadding="0" cellspacing="0" class="button_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
                <tr>
                 <td align="center" class="pad" style="padding-top:24px">
                  <a style="color:#ffffff;text-decoration:none;" target="_blank">
                   <!--[if mso]>
<v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word"  href="https://purple.com/mattress-finder-quiz?externalId=ZNr72"  style="height:48px;width:134px;v-text-anchor:middle;" arcsize="100%" fillcolor="#181831">
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<w:anchorlock/>
<v:textbox inset="0px,0px,0px,0px">
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<![endif]-->
                   <span class="button" style="background-color: #181831; mso-shading: transparent; border-bottom: 0px solid transparent; border-left: 0px solid transparent; border-radius: 48px; border-right: 0px solid transparent; border-top: 0px solid transparent; color: #ffffff; display: inline-block; font-family: 'Graphik Web', 'Arial', sans-serif; font-size: 14px; font-weight: 500; mso-border-alt: none; padding-bottom: 10px; padding-top: 10px; padding-left: 24px; padding-right: 24px; text-align: center; width: auto; word-break: keep-all; letter-spacing: normal;">
                    <span style="word-break: break-word; line-height: 28px;">
                     Take the quiz
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                   <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
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             </td>
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      <table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-13" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
       <tbody>
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         <td>
          <table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:0;color:#000;width:600px;margin:0 auto" width="600">
           <tbody>
            <tr class="reverse">
             <td class="column column-1 first" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:16px;padding-left:24px;padding-right:8px;padding-top:16px;vertical-align:middle" width="50%">
              <div class="border">
               <table border="0" cellpadding="0" cellspacing="0" class="text_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
                <tbody>
                 <tr>
                  <td class="pad" style="padding-top:10px">
                   <div style="font-family:sans-serif">
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                     <p style="margin:0;font-size:14px;text-align:left;mso-line-height-alt:16.8px">
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                       <span style="word-break: break-word; font-size: 30px;">
                        Try it to believe it
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                <tbody>
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                  <td class="pad" style="padding-top:10px">
                   <div style="font-family:sans-serif">
                    <div class="" style="font-size:14px;font-family:'Graphik Web',Arial,sans-serif;mso-line-height-alt:16.8px;color:#000;line-height:1.2">
                     <p style="margin:0;text-align:left;mso-line-height-alt:16.8px">
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               <table border="0" cellpadding="0" cellspacing="0" class="button_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
                <tbody>
                 <tr>
                  <td align="left" class="pad" style="padding-top:16px">
                   <a style="color:#ffffff;text-decoration:none;" target="_blank">
                    <!--[if mso]>
<v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word"  href="https://purple.com/stores/?externalId=ZNr72"  style="height:48px;width:125px;v-text-anchor:middle;" arcsize="100%" fillcolor="#181831">
<v:stroke dashstyle="Solid" weight="0px" color="#181831"/>
<w:anchorlock/>
<v:textbox inset="0px,0px,0px,0px">
<center dir="false" style="color:#ffffff;font-family:sans-serif;font-size:14px">
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                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    4100 N Chapel Ridge Rd. Suite 200 Lehi, Utah 84048 US
                   </span>
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                   <sup>
                    1
                   </sup>
                   Survey results from a SleepScore Labs study with subjects sleeping on a Purple Restore Collection mattress for 4-weeks compared to their original mattress.
                   <br/>
                   <br/>
                   <sup>
                    2
                   </sup>
                   Average reduction reported in the impact of pain on sleep, as measured by the Chronic Pain Sleep Inventory (CPSI), while sleeping on a Purple Restore Collection mattress, SleepScore Labs, 2025.
                   <br/>
                   <br/>
                   <sup>
                    3
                   </sup>
                   Affirm Terms: 60 month offer only available on orders over $2,000. Rates from 0–36% APR. For example, a $2,000 purchase might cost $181/mo over 12 months at 15% APR. Payment options through Affirm are subject to an eligibility check, may not be available everywhere, and are provided by these lending partners:
                   <a rel="noopener" style="text-decoration: underline; color: #181831;" target="_blank">
                    affirm.com/lenders
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                   . Options depend on your purchase amount, and a down payment may be required. For licenses and disclosures, see
                   <a rel="noopener" style="text-decoration: underline; color: #181831;" target="_blank">
                    affirm.com/licenses
                   </a>
                   .
                   <br/>
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                   ©2024 Purple Innovation, LLC. All Rights Reserved. Purple, the Purple Grid, and Hyper-Elastic Polymer are registered trademarks of Purple Innovation, LLC GelFlex, Reinventing Comfort, and Comfort Reinvented are trademarks owned by Purple Innovation, LLC.
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