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  <title>
   We added one word to this World Cup headline
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   <img alt="" border="0" height="1" src="https://inboxflows.com/_/image/http%253A%252F%252Ftrack.charitywater.org%252Fq%252FDNCMrVcl0jgXYd5hd0JhGQ~~%252FAARGbBA~%252FGFyILXN5ynLMuRdXAeL2WlXAcPczdKHdUNDPNN54W12QvvRWikQBAc-jkbQUDD5E-0WFb0J4bCI9KufS2ZL6cA~~/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cCUzQSUyRiUyRnRyYWNrLmNoYXJpdCIsInRpbWUiOjE3ODE3OTQ4NDIuMTE2MDMzOH0:1waEEU:Ai9SjD4qo3_UGOfy_s4I6kvOLowZ2y-NmdZuuAslkCo" width="1"/>
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  <span style="color:transparent;visibility:hidden;display:none;opacity:0;height:0;width:0;font-size:0;">
   For 696 million people, it changes everything.
  </span>
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  <span style="display:none;font-size:0px;line-height:0px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">
   For 696 million people, it changes everything.
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                 <a class="imglink" style="text-decoration: inherit; color: inherit !important;" target="_blank">
                  <img all="" alt="Headline that says " announces="" at="" before="" border="0" breaks="" class="width600" cup="" during="" edited="" fifa="" games="" height="300" in="" right="" scheduled="" src="https://inboxflows.com/_/image/https%253A%252F%252Fimages.chamaileon.io%252F61f1a6f558e0178c50bdb99c%252F6a32e07c25648df71eb573f8%252F1781720615786_Group%25201620.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWFnZXMuY2hhbSIsInRpbWUiOjE3ODE3OTQ4NDIuMTE3MDk3NH0:1waEEU:3l_u8s1hZbmD5VyDPUWuMN1Vojt5ARQQEbvfoccuEW4" style="-ms-interpolation-mode: bicubic; width: 600px; display: block; font-size: 14px; max-width: 100%; height: auto;" the="" water="" width="600" with="" world=""/>
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                 <div style="margin: 0; padding: 0; font-family: proxima-nova, proxima-nova-semibold, Open Sans, Helvetica, Arial, sans-serif; font-size: 16px; color: #131313; font-weight: normal; line-height: 25px; mso-line-height-rule: exactly; letter-spacing: normal; mso-text-raise: 4px; text-align: left;">
                  <p style="margin: 0; margin-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; padding: 0;">
                   <span class="mso-font-fix-arial">
                    For the first time in World Cup history, every match will feature a mandatory water break in each half. Cold, fresh,
                    <strong>
                     clean
                    </strong>
                    water for every player.
                   </span>
                  </p>
                  <p style="margin: 0; margin-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; padding: 0;">
                   <span class="mso-font-fix-arial">
                   </span>
                  </p>
                  <p style="margin: 0; margin-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; padding: 0;">
                   <span class="mso-font-fix-arial">
                    For most of us, saying “clean” before “water” is redundant. Of course the water at the World Cup will be clean. Of course the water
                    <em>
                     we
                    </em>
                    drink, bathe, or cook with will be clean.
                   </span>
                  </p>
                  <p style="margin: 0; margin-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; padding: 0;">
                   <span class="mso-font-fix-arial">
                   </span>
                  </p>
                  <p style="margin: 0; margin-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; padding: 0;">
                   <span class="mso-font-fix-arial">
                    <strong>
                     But for 696 million people, “clean” is the word that doesn’t go without saying.
                    </strong>
                   </span>
                  </p>
                  <p style="margin: 0; margin-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; padding: 0;">
                   <span class="mso-font-fix-arial">
                   </span>
                  </p>
                  <p style="margin: 0; margin-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; padding: 0;">
                   <span class="mso-font-fix-arial">
                    That one word is the difference between school days and mornings spent walking. Between earning a living and staying home sick. Between a kid getting to play football and a kid hauling jerry cans.
                   </span>
                  </p>
                  <p style="margin: 0; margin-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; padding: 0;">
                   <span class="mso-font-fix-arial">
                   </span>
                  </p>
                  <p style="margin: 0; margin-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; padding: 0;">
                   <span class="mso-font-fix-arial">
                    This summer, as the World Cup plays out in 16 cities around the world, we're inviting the charity: water community to help us reach a goal of our own: funding 21 water projects in communities where clean water isn’t a given.
                   </span>
                  </p>
                  <p style="margin: 0; margin-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; padding: 0;">
                   <span class="mso-font-fix-arial">
                   </span>
                  </p>
                  <p style="margin: 0; margin-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; padding: 0;">
                   <span class="mso-font-fix-arial">
                    <strong>
                     For every project you help fund before July 10, a generous donor will fund one more – sending your impact twice as far.
                    </strong>
                   </span>
                  </p>
                  <p style="margin: 0; margin-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; padding: 0;">
                   <span class="mso-font-fix-arial">
                   </span>
                  </p>
                  <p style="padding: 0; margin: 0;">
                   <span class="mso-font-fix-arial">
                    <a style="text-decoration: underline !important; color: #4f96db !important;" target="_blank">
                     <font style="color:#4f96db;">
                      <strong>
                       Give today
                      </strong>
                     </font>
                    </a>
                    and make clean water go without saying.
                   </span>
                  </p>
                 </div>
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                            </strong>
                           </span>
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