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April 04, 2026
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Once an up-and-coming trend, K-beauty has given rise to stateside mainstays like
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CosRx
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, Innisfree, and Beauty of Joseon. Now, thanks to social media—and retailers like
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Amazon
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and
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Sephora
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—it's easier than ever to access some of South Korea’s most innovative brands, like Dr. Althea and IOPE. As diligent
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editors, we've tried all the Korean beauty products we can get our hands on, and these are some of the very best glass skin goodies we've had the joy of applying (and reapplying).
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