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   What 1,200 New Millionaires Have in Common
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   Plus: $180K earners priced out of SF, founder shares $100M brand secrets, and 5 hacks to capture Gen Z's attention. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                  <p style="font-weight: bold; font-size: 17px; margin-bottom: 6px; color: #111111;">
                   JULY 2, 2026
                  </p>
                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   What's on deck today:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    $180K earners are getting priced out of SF
                   </li>
                   <li>
                    What 1,200 new millionaires have in common
                   </li>
                   <li>
                    A founder shares secrets behind her $100 million brand
                   </li>
                   <li>
                    5 hacks to capture Gen Z's attention
                   </li>
                  </ul>
                  <hr style="border: 0; border-top: 1px solid #e0e0e0; margin: 18px 0;"/>
                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   Market snapshot:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    S&amp;P 500
                    <span style="color: #cc0000;">
                     ▼ 0.14%
                    </span>
                   </li>
                   <li>
                    Dow Jones
                    <span style="color: #008000;">
                     ▲ 0%
                    </span>
                   </li>
                   <li>
                    NASDAQ
                    <span style="color: #cc0000;">
                     ▼ 0.66%
                    </span>
                   </li>
                  </ul>
                  <hr style="border: 0; border-top: 1px solid #e0e0e0; margin: 18px 0;"/>
                  <p style="margin-top: 0; margin-bottom: 10px; color: #333333;">
                   <b>
                    Our 4th of July sale is here!
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                  <p style="margin-top: 0; margin-bottom: 0;">
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                    Claim 33% off →
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                       <a data-hs-link-id="0" data-hs-link-id-v2="1QErPuYh" rel="noopener" style="text-decoration:none; font-weight:bold; color:#000000" target="_blank">
                        This 27-Year-Old Makes $180,000 a Year. She Can’t Afford a One-Bedroom Apartment in Her City.
                       </a>
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                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Katrine Razniak, 27, earns $180,000
                  </span>
                  a year working as the lead of a team of account managers at the software company Rippling. She has recently faced an uphill battle trying to find a one-bedroom apartment in her area,
                  <a data-hs-link-id="0" data-hs-link-id-v2="xG0VCUpS" style="color:#2563eb; font-style:italic" target="_blank">
                   The New York Times
                  </a>
                  reported.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Razniak lives in San Francisco, where the average monthly rent for an apartment is about $3,827, according to CoStar data. That makes San Francisco the most expensive city in the U.S. to live in, surpassing New York City in recent months.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Razniak and her partner, Adam Woodbury, make a combined $365,000 income — but
                  <a data-hs-link-id="0" data-hs-link-id-v2="p9XTzMzg" style="color:#2563eb" target="_blank">
                   six-figure salaries
                  </a>
                  are not enough to secure an apartment in San Francisco. The couple searched for a place to live this spring, targeting a one-bedroom apartment for under $5,000 a month. They visited 30 apartments across three months, but found that the properties were too expensive and intensely competitive to secure.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  For example, one apartment priced at $5,200 a month had 30 names on the sign-up sheet within an hour of its open house. The couple eventually gave up and ended their housing search.
                  <span style="font-weight: bold; background-color: #ffff04;">
                   AI has changed the search for housing — here's how.
                  </span>
                 </p>
                 <ul style="line-height:150%">
                 </ul>
                </div>
               </div>
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                        The money they’re banking has little to do with their day jobs.
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                         NBA Finals MVP Jalen Brunson Is Now an Equity Owner of a Salad Chain: ‘I’ve Been a Fan for a Long Time’
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                        Jalen Brunson is known for his clutch shots on the court. Now he’s taking one in the restaurant business.
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                        Franchise
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                         How This Former Chicago Public School Teacher Bought a Franchise and Grew It to $2M Annual Revenue
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                        Joe Becker was a teacher for 11 years in some of the roughest neighborhoods in Chicago.
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                        Free Webinar | July 9
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                         From Stranded at Sea to a Lucrative Travel Business: How One Couple Turned a Side Hustle into the Life They Always Wanted
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                        Join us for a free webinar to find out how these owners built the business of their dreams thanks to the power of franchising.
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                         Sign up free →
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                    📈 BUSINESS BREAKDOWN
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                        Here’s How She Went Viral and Built a $100 Million Brand
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                 <img align="middle" alt="Kim-Vaccarella-Bogg" src="https://inboxflows.com/_/image/https%253A%252F%252Fhs-21266006.f.hubspotemail.net%252Fhub%252F21266006%252Fhubfs%252FImported%2520sitepage%2520images%252FKim-Vaccarella-Bogg.jpg%253Fwidth%253D1160%2526upscale%253Dtrue%2526name%253DKim-Vaccarella-Bogg.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZocy0yMTI2NjAwNiIsInRpbWUiOjE3ODI5OTA1MjkuMjQxODIzN30:1wfFHl:zVMYTnKxYz9Huh-YcUsqX-qG74jurMVp-b5zKcDZ26k" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px; border-radius:2%" width="580"/>
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                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   When Kim Vaccarella
                  </span>
                  launched
                  <a data-hs-link-id="0" data-hs-link-id-v2="UexS9ZGQ" style="color:#2563eb" target="_blank">
                   Bogg Bag
                  </a>
                  in 2014, she was a controller at a commercial real estate lending company who just wanted a better beach bag. She had “zero experience” building a consumer brand.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Today, at age 56, Vaccarella sits at the head of a company that has sold close to five million bags and topped $100 million in annual revenue. The brand has a presence in major retailers like Target, Nordstrom and Dick’s Sporting Goods and has gone viral multiple times.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Bogg’s rise wasn’t fueled by a perfectly orchestrated social strategy or
                  <a data-hs-link-id="0" data-hs-link-id-v2="HGNikNUU" style="color:#2563eb" target="_blank">
                   deep-pocketed investors
                  </a>
                  , but by an obsessive focus on a single problem.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  “I had zero experience, actually,” Vaccarella tells
                  <em>
                   Entrepreneur
                  </em>
                  in a new interview. “So it was a lot of learning along the way and those bumps in the road and then just trying to recover from them as best as possible to get where we are today.”
                 </p>
                 <p style="line-height:150%">
                 </p>
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                   The idea for Bogg Bag came from a familiar pain point...
                  </span>
                 </p>
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                  <span style="font-family: Tahoma, sans-serif;">
                   Quick Hits
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                   <a data-hs-link-id="0" data-hs-link-id-v2="TozgKqkg" rel="noopener" style="text-decoration:none; font-weight:normal; color:#000000" target="_blank">
                    →
                    <span style="text-decoration: underline; color: #0600ff;">
                     Use This 4-Word Phrase
                    </span>
                    to Stand Out After a Job Interview
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                    → 5 Hacks to
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                     Capture Your Gen Z Audience
                    </span>
                   </a>
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                   <a data-hs-link-id="0" data-hs-link-id-v2="dWQ47O0d" rel="noopener" style="text-decoration:none; font-weight:normal; color:#000000" target="_blank">
                    →
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                     This Dad’s Side Hustle
                    </span>
                    Led to $80 Million a Year
                   </a>
                  </span>
                 </p>
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                  <span style="color: #000000;">
                   <a data-hs-link-id="0" data-hs-link-id-v2="kfU8zE4D" rel="noopener" style="text-decoration:none; font-weight:normal; color:#000000" target="_blank">
                    → Amazon May
                    <span style="text-decoration: underline; color: #0600ff;">
                     Hit Historic Milestone
                    </span>
                    No Company Has Reached
                   </a>
                  </span>
                 </p>
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                   Do This Today ✅
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                        <span style="font-weight: bold;">
                         Make an anti-to-do list.
                        </span>
                        One of the fastest ways to reclaim your time is to ruthlessly eliminate distractions. You can think of this like creating an anti-to-do list. Apply this to both your business initiatives and appointments, since executives spend the majority of their days in meetings.
                       </p>
                       <p style="line-height:150%">
                       </p>
                       <p style="line-height:150%">
                        I regularly encourage leaders to conduct weekly
                        <a data-hs-link-id="0" data-hs-link-id-v2="hdxjVqia" style="color:#2563eb" target="_blank">
                         calendar audits
                        </a>
                        . Review your calendars for the upcoming week and decline meetings that don’t align with your parameters or send someone else in your place. In a recent session, a client freed up eight hours in their upcoming week in just 15 minutes of calendar pruning. Imagine what you could do with an entire day reclaimed for strategic work. Just be intentional and ensure you block off this recovered time for high-value work, not more meetings.
                       </p>
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                       </p>
                       <p style="line-height:150%">
                        -Insight from
                        <a data-hs-link-id="0" data-hs-link-id-v2="WiKf/Nky" rel="noopener" style="color:#2563eb" target="_blank">
                         Dr. Kyle Elliott
                        </a>
                        , Tech Career Coach &amp; Executive Coach
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