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Three days in Rome with our top European creators
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<div style="display: none;">
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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<p style="margin: 0;">
A large audience and a thriving business are two different things.
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</p>
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Most creators build the first and assume the second follows.
</p>
<p style="margin: 0;">
</p>
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The ones who grow past a certain point figure out something harder: turning attention into demand, and demand into a business that holds up across markets and currencies.
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That's why we brought Europe's top creators to Rome.
</p>
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Watch the recap →
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<span style="font-weight: bold;">
What the Rome Collective is
</span>
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</p>
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Three days, 22 schools, 30 creators from 12 countries, representing $46M in combined GMV.
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A few things came up again and again. Most creators already have the audience, the harder work is turning attention into consistent sales.
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Pricing for new audiences drives real growth, and creators who adjust pricing by country tend to grow faster than those running one price everywhere.
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Local buying experiences convert better too, since students buy more when checkout, currency, and payment options feel familiar.
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<img alt="A collage of team event photos, including groups in vineyards, a speaker presenting, and a group in front of an old building." height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fclient-data.knak.io%252Fproduction%252Femail_assets%252F6a0c7f486f184%252FauxaaSfcH2SCbUZjfWI9LGM9XDiRtVaf3bWdYtYv.png%253Futm_source%253Demail%253A6a4544e095572/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjbGllbnQtZGF0YSIsInRpbWUiOjE3ODMwMTk3NzUuNzE2MDUzfQ:1wfMtT:XKRyjg-3Mkg3u6i0ibhPXyKNSMjiObhtyUPbL5EJZGA" style="border:none;outline:none;text-decoration:none;height:auto;width:100%;font-size:13px;display:block;" width="600"/>
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What happened across three days
</span>
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Day one was a welcome dinner in Rome. No agenda, just creators meeting for the first time.
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</p>
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Day two was the working day at Soho House Rome. Teacher Stefano shared how he uses AI to scale his language business. Philip Hofmacher walked through building Substack into his main sales engine. Giulia Nardini, whose 8-figure language business spans Brazil, spoke on growth beyond the Elite level.
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The day closed with hot seats, where creators brought real challenges and left with feedback from peers who'd faced the same thing, from scaling with admin support to building out content for 2026.
</p>
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</p>
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Day three took the group to Frascati for a wine tour. Some of the best conversations happened here, off the agenda, comparing notes on what's actually working.
</p>
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<img alt="Five images depicting a vibrant event, including a speaker, an outdoor social gathering with a city backdrop, a team smiling for a photo, and people enjoying a meal and drinks." height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fclient-data.knak.io%252Fproduction%252Femail_assets%252F6a0c7f486f184%252F0rYHbVc5J4grIX2Ol3iNzq6KfhDWPMH1JQtSJMTC.png%253Futm_source%253Demail%253A6a4544e095572/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjbGllbnQtZGF0YSIsInRpbWUiOjE3ODMwMTk3NzUuNzE2MjMzN30:1wfMtT:X7Y3g7BGLnPx2M9T__qMXYjM1W5iXPPdfAJ-7jiuQ-o" style="border:none;outline:none;text-decoration:none;height:auto;width:100%;font-size:13px;display:block;" width="600"/>
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<span style="font-weight: 600;">
What it means for where you're headed
</span>
</p>
<p style="margin: 0;">
</p>
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Most creators reading this aren't in the room yet. The thinking still applies.
</p>
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</p>
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The demand for expert-led education is growing and going global. The creators who capitalize are the ones building deeper products, stronger repeat purchases, and pricing for buyers in more than one country.
</p>
<p style="margin: 0;">
</p>
<p style="margin: 0;">
That's what the Customer Journey program supports at every stage, and what Rome represents at the top of it.
</p>
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</p>
<p style="margin: 0;">
We came back with insights no dashboard or survey would have surfaced. That's the point of the Collective.
</p>
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</p>
<p style="margin: 0;">
If you're building toward this kind of room, we'd love to help you get there.
</p>
<p style="margin: 0;">
</p>
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Read the full story →
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1 week, 5 days ago - teachable@news.teachable.com
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