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                If you’ve ever permanently lost a checked bag, your stuff probably ended up for sale at a store in Scottsboro, Alabama.
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                This edition of The Hustle was brought to you by
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                ... the mind-reading wizard every business needs.
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                     The Hustle
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                    Issue #114
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                    Sunday, July 12, 2020
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                The Hustle is proud to deliver original longform journalism to your inbox every Sunday. This work would not be possible without the support of our sponsor,
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                . Please support them so we can continue to bring you the most interesting stories you'll find anywhere.
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                <h2 style="font-size: 30px; font-weight: bold; line-height: 120%; margin-bottom: 6px; margin-top: 25px;">
                 <strong>
                  Meet the company that sells your lost airplane luggage
                 </strong>
                </h2>
                <p style="color: #737373; font-family: Helvetica, sans-serif; font-size: 18px; font-style: italic; line-height: 120%; margin: 0; padding-bottom: 10px;">
                 If you’ve ever permanently lost a checked bag, your stuff probably ended up for sale at a store in Scottsboro, Alabama.
                </p>
                <p style="font-family: Helvetica, sans-serif; font-size: 13px; line-height: 120%; margin: 0; padding-bottom: 24px;">
                 <strong>
                  BY
                  <a style="color: #D62829; text-decoration: none; text-transform: uppercase;">
                   Zachary Crockett
                  </a>
                 </strong>
                </p>
               </td>
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               <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Imagine this: An airline loses your checked bag. After an extensive search, customer support comes up empty-handed. They compensate you and life goes on.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 But life goes on for your suitcase, too. Written off as “unclaimed,” it sits in a musty collection depot for 3 months. Eventually, the airline sells it — along with hundreds of other lost suitcases and cargo shipments — to a private company, sight unseen.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 The new owner cracks the lock, sifts through your former possessions, and marks them for sale.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 A few days later, a retired mechanic named Charlie buys your grandfather’s watch for $150. A 19-year-old line cook acquires your Beats headphones. And a nurse from Florida becomes the proud new owner of the scarf your mom knitted you for Christmas.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 This is the bizarre secondary market for lost luggage.
                </p>
               </td>
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                 Zachary Crockett / The Hustle
                </p>
               </td>
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               <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Every year,
                 <strong>
                  4.3B bags
                 </strong>
                 are checked by airlines around the world. Around
                 <strong>
                  25m
                 </strong>
                 of them  (
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   5.7 per 1k bags checked
                  </u>
                 </a>
                 ) end up lost or misdirected. The
                 <strong>
                  0.03%
                 </strong>
                 of bags that are still not reunited with their owners after 90 days are sold by the airline.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Chances are, they are purchased by a company called
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   Unclaimed Baggage
                  </u>
                 </a>
                 .
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Nestled in the small town of Scottsboro, Alabama (pop: 14.7k), Unclaimed Baggage holds the distinction of being “the nation’s only retailer of lost luggage.” Its massive 40k-sq-ft warehouse holds thousands of treasures lost in transit, ranging from rare instruments to monogrammed engagement rings.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Every now and then, a piece of luggage contains something truly extraordinary, like a suit of armor, an Egyptian artifact, or a camera used in NASA’s Space Shuttle program.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 What are the ethics of reselling travelers’ intimate items? How does the process work? And how did one company come to monopolize this niche market?
                </p>
                <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                 <strong>
                  The story begins 50 years ago
                 </strong>
                </h4>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Back in 1970, a man named Hugo Doyle Owens was at a crossroads.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Born and raised in Scottsboro, Owens had served in the Korean War and returned to his hometown to sell insurance. Between shifts, he spent every waking hour by his
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   ham radio
                  </u>
                 </a>
                 , using radio frequency spectrum to communicate to friends and strangers. At 39, he was restless and looking for his next adventure.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 One day, through the radio chatter, he learned that a bus company in Washington, DC, had an enormous stack of unclaimed luggage it was looking to get rid of.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 In those days, unclaimed bags were often thrown away or auctioned off to local junk shops. Few saw value in travelers’ lost wares. But to Owens, the suitcases — and the intrigue of their contents — were a perfect foundation to build a business on.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 So, he borrowed
                 <strong>
                  $300
                 </strong>
                 (~$2k in 2020 dollars) from his father-in-law and purchased the whole lot.
                </p>
               </td>
              </tr>
              <tr>
               <td>
                <a style="color: #d62829; text-decoration: none;">
                 <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fdoyle_20200711205624.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMd4:nUZY5k7-m-r-0wp6ql3AdfcdiV2gy8aCsHXxXKLFiyU" style="height: auto; padding-top: 10px; width: 100%;" width="600"/>
                </a>
                <p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 20px;">
                 Doyle Owens with his ham radio, c. 1960s (via Unclaimed Baggage)
                </p>
               </td>
              </tr>
              <tr>
               <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 On the edge of town, Owens set up an informal storefront, crafted a sign (“Unclaimed Baggage”) by the door, and, with the help of his wife and 2 sons, splayed out his acquired items on card tables. He ran a small ad in the local paper, informing Jackson County deal-seekers of his new venture.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 In less than 24 hours, he sold out of inventory and pocketed a tidy profit.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 The novelty of sifting through lost luggage soon spread by word-of-mouth and Owen’s repeated the process. His boss eventually gave him an ultimatum: Sell insurance, or sell baggage. He quit and set out to turn his side hustle into a full-time job.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 By 1978, Owens had struck deals to buy luggage from Eastern Airlines, National Airlines, and Air Florida (now defunct). In constant transit between DC, Miami, Cleveland, and Dallas, he was soon acquiring 3k pieces of luggage per month, with help from a staff of 6 people.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 “We never know what’s in those suitcases until we open them,” he told the AP that year. “It’s like buying a pig in a poke.”
                </p>
               </td>
              </tr>
              <tr>
               <td>
                <a style="color: #d62829; text-decoration: none;">
                 <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fsuitcases_20200711205658.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMd4:nUZY5k7-m-r-0wp6ql3AdfcdiV2gy8aCsHXxXKLFiyU" style="height: auto; padding-top: 10px; width: 100%;" width="600"/>
                </a>
                <p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 20px;">
                 A man marks suitcases at Sydney International Airport in 1985 (Peter Morris/Fairfax Media via Getty Images)
                </p>
               </td>
              </tr>
              <tr>
               <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Even the most macabre of items seemed to intrigue his customers: A marble tombstone inscribed with a name and a date of death was purchased by a gentleman who made it into a coffee table. An Amazonian shrunken head (found in a suitcase in the pre-TSA days) found a home with a doctor in Birmingham.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Over the years, the business expanded — largely thanks to a number of secretive, exclusive deals Owens inked with major airlines, hospitality groups, and cargo carriers.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 By the time he died in 2016, he’d received 3 keys from 3 different Scottsboro mayors. Everyone in town knew his name. And his one-of-a-kind business had become an internationally recognized tourist destination.
                </p>
                <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                 <strong>
                  Life at America’s only lost luggage store
                 </strong>
                </h4>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Today’s Unclaimed Baggage is a far cry from the card tables and backroom bus deals of the past.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Since taking over the business in 1995, Owens’ son, Bryan, has expanded the store into a
                 <strong>
                  50k-square-foot
                 </strong>
                 behemoth. Before COVID, thousands of pieces of luggage — up to
                 <strong>
                  7k unique items
                 </strong>
                 — were flowing through the doors every day. The store’s dedicated laundry facility, used to clean
                 <strong>
                  70k clothing items per month
                 </strong>
                 , is the largest in Alabama.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Last year, more than
                 <strong>
                  1m customers
                 </strong>
                 from all over the world flocked to the small town 140 miles northwest of Atlanta to see what kinds of treasures they could forage.
                </p>
               </td>
              </tr>
              <tr>
               <td>
                <a style="color: #d62829; text-decoration: none;">
                 <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fshoppers_20200711205821.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMd4:nUZY5k7-m-r-0wp6ql3AdfcdiV2gy8aCsHXxXKLFiyU" style="height: auto; padding-top: 10px; width: 100%;" width="600"/>
                </a>
                <p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 20px;">
                 Top: a customer checks out shoes at the Unclaimed Baggage store in Scottsboro, Alabama; bottom: crowds browse the expansive women’s clothing section (Unclaimed Baggage)
                </p>
               </td>
              </tr>
              <tr>
               <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 In the last decade, airlines have invested heavily in
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   RFID chips
                  </u>
                 </a>
                 and central monitoring systems to reduce lost luggage. This isn’t just to keep customers happy: The cost of hunting down lost luggage sets airlines back
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   <strong>
                    $2.1B per year
                   </strong>
                  </u>
                 </a>
                 in overhead costs. When they can’t find your bag, they are liable to
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   compensate
                  </u>
                 </a>
                 you for your loss (up to $3,500 for domestic flights and $1,780 for international).
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Selling off unclaimed bags allows them to recoup a small portion of these losses.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Unclaimed Baggage purchases not only lost checked bags, but items forgotten in overhead bins and the front flap of the chair (reading glasses are common). They also buy tons of oversized cargo and freight — surfboards, skis, wheelchairs, rugs.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 The company is extremely secretive about its “salvage agreements” with airlines and won’t divulge who it partners with, or how much it pays for luggage. But usually, it will fork over a set price per bag or by pay by weight.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Like
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   storage units
                  </u>
                 </a>
                 , these purchases are “blind:” they never know what’s tinside.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 When the luggage arrives at the store’s sorting facility by tractor trailer, the company’s 150+ employees follow a procedure:
                </p>
                <ol style="font-size: 16px;">
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  Items are
                  <strong>
                   sorted
                  </strong>
                  into 3 general categories: a) resell, b) repurpose/donate, or c) recycle/throw away.
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  Clothing and jewelry are
                  <strong>
                   cleaned
                  </strong>
                  ; electronics are
                  <strong>
                   wiped
                  </strong>
                  of personal data.
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  Resellable items are
                  <strong>
                   appraised
                  </strong>
                  for price and authenticated by category experts.
                 </li>
                </ol>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 The bags have already been screened at the airport, but things often slip through the cracks. Anything of an “illegal nature” (drugs, weapons, unmarked cash) is immediately turned over to the local authorities under lock and key.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Anything deemed to not be family-friendly (sex toys, pornography) is withheld.
                </p>
               </td>
              </tr>
              <tr>
               <td>
                <a style="color: #d62829; text-decoration: none;">
                 <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fheadphone_20200711205804.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMd4:nUZY5k7-m-r-0wp6ql3AdfcdiV2gy8aCsHXxXKLFiyU" style="height: auto; padding-top: 10px; width: 100%;" width="600"/>
                </a>
                <p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 20px;">
                 Top: a man browses through hundreds of headphones; bottom: watches — some of which are expensive and rare finds — line the glass cases (Unclaimed Baggage)
                </p>
               </td>
              </tr>
              <tr>
               <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 “There are a lot of frogs before you get to the prince,” Brenda Cantrell, the store’s director, says of the sorting process. “We’re very skilled at getting rid of the frogs. It’s a tedious process that we’ve perfected over the past 50 years.”
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 In the end, only about
                 <strong>
                  one-third
                 </strong>
                 of the items in baggage end up for sale — usually marked down anywhere from 20-80% off list price.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 An additional
                 <strong>
                  one-third
                 </strong>
                 is donated to
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   dozens
                  </u>
                 </a>
                 of charities: wheelchairs go to prisons and veteran groups; strollers go to teen pregnancy centers; some clothes go to homeless shelters.
                </p>
                <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                 <strong>
                  Weird and wild finds
                 </strong>
                </h4>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Cantrell estimates that
                 <strong>
                  60%
                 </strong>
                 of the items found in suitcases are clothes or accessories. Headphones, e-readers, and neck pillows are also in abundance.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Perhaps most unfortunately, the store sees a reliable stream of wedding dresses, wedding bands, and engagement rings. (“We don’t know whether those people were going to a wedding or coming home from one,” says Cantrell.)
                </p>
               </td>
              </tr>
              <tr>
               <td>
                <a style="color: #d62829; text-decoration: none;">
                 <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fguitarman_20200711205859.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMd4:nUZY5k7-m-r-0wp6ql3AdfcdiV2gy8aCsHXxXKLFiyU" style="height: auto; padding-top: 10px; width: 100%;" width="600"/>
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                <p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 20px;">
                 Top: a customer poses with his find, an antique case; bottom: an Unclaimed Baggage employee demonstrates how the company typically sorts through a suitcase when it arrives at the facility (Unclaimed Baggage)
                </p>
               </td>
              </tr>
              <tr>
               <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 But the sheer volume of baggage they receive also yields finds that are extremely
                 <strong>
                  strange, rare,
                 </strong>
                 and
                 <strong>
                  unusual
                 </strong>
                 :
                </p>
                <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  A Gucci suitcase full of ancient Egyptian artifacts from 1500 BC
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  The original, 4-foot-tall
                  <a style="color: #d62829; text-decoration: none;">
                   <u style="color: #d62829; text-decoration: none; underline: none;">
                    Hoggle puppet
                   </u>
                  </a>
                  from the 1986 film,
                  <em>
                   Labyrinth
                  </em>
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  An F-16 guidance system belonging to the US Navy
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  A Nikon F camera from NASA’s Space Shuttle program
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  A mysterious sealed box that said “Call CDC immediately”
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  A live rattlesnake in a duffel bag
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  Vacuum-packed frogs in a suitcase
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  A foul-smelling bear hide packed in salt
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  A rare violin made by a student of
                  <a style="color: #d62829; text-decoration: none;">
                   <u style="color: #d62829; text-decoration: none; underline: none;">
                    Stradivarius
                   </u>
                  </a>
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  A xylophone from Neil Diamond’s 2008 world tour
                 </li>
                </ul>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 The shop’s recently launched
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   online store
                  </u>
                 </a>
                 (which features a smaller selection of unclaimed baggage) has its own share of ridiculous stuff:
                </p>
                <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  A pool cue embossed with lizard skin ($590)
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  A scuba diving computer ($250)
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  A bluetooth-powered hoverboard ($140)
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  An 8” natural colored curly wig ($49)
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  Anti-radiation boxer briefs
                 </li>
                </ul>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 And then there are the truly
                 <strong>
                  valuable
                 </strong>
                 finds:
                </p>
                <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  A presidential platinum Rolex watch worth $64k (sold for $32k)
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  A 5.8-carat diamond ring appraised for $46k (sold for $23k)
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  A 40.95-carat emerald appraised for $25k (sold for $17k)
                 </li>
                </ul>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 On a few occasions, shoppers have inadvertently come across their
                 <em>
                  own
                 </em>
                 lost items in the store.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 A few years ago, a man who’d recently lost a suitcase flying back from Europe was browsing through the men’s clothing section and spotted his own custom-made lavender suit. He bought it back.
                </p>
               </td>
              </tr>
              <tr>
               <td>
                <a style="color: #d62829; text-decoration: none;">
                 <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fhoggle_20200711205923.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMd4:nUZY5k7-m-r-0wp6ql3AdfcdiV2gy8aCsHXxXKLFiyU" style="height: auto; padding-top: 10px; width: 100%;" width="600"/>
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                <p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 20px;">
                 When Unclaimed Baggage found Hoggle, the Jim Henson puppet from the 1986 film, Labyrinth, he was in poor shape, so they hired master dollmaker Gary Sowatzka (top) to restore it (Sowatzka’s Dolls, Unclaimed Baggage)
                </p>
               </td>
              </tr>
              <tr>
               <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 On occasion, the store will also get items lost by celebrities, who aren’t immune to the luggage mishaps of mere mortals.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 In
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   1992
                  </u>
                 </a>
                 , Roy Hall, a 46-year-old minister, bought a royal blue Hickey-Freeman jacket at Unclaimed Baggage. When he took it home, he noticed the name “Whitey Ford” — a Hall of Fame pitcher for the Yankees — written inside of it. Informed of the find, Ford asked for his jacket back; Hall decided to keep it.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Some say the store has an ethical duty to reunite people with their lost luggage — especially highly personal items, like jewelry inscribed with names and dates, or electronics with identifiable information.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 But historically, the store has maintained it has a business to run.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 “Look, we’re a retailer,” Owens told a
                 <em>
                  Wall Street Journal
                 </em>
                 reporter in 1994. “We aren’t set up to find your Aunt Jane’s blue Samsonite.”
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 As the adage goes, finders keepers.
                </p>
               </td>
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