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  <span style="color:transparent;visibility:hidden;display:none;opacity:0;height:0;width:0;font-size:0;">
   Three new Launch Lab founders plus everything you need to know about going mobile
  </span>
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                  <div class="" style="box-sizing: border-box; font-size: 12px; font-family: 'Helvetica Neue',Helvetica,Arial,sans-serif; mso-line-height-alt: 18px; color: #555; line-height: 1.5;">
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                    <span style="box-sizing: border-box; word-break: break-word; font-size: 14px;">
                     Hi there,
                    </span>
                   </p>
                   <p style="box-sizing: border-box; line-height: inherit; margin: 0; font-size: 14px; mso-line-height-alt: 18px;">
                   </p>
                   <p style="box-sizing: border-box; line-height: inherit; margin: 0; font-size: 14px; mso-line-height-alt: 21px;">
                    <span style="box-sizing: border-box; word-break: break-word; font-size: 14px;">
                     Tiimo,
                     <a style="box-sizing: border-box; text-decoration: underline; color: #0b259b;" target="_self">
                      last year's iPhone App of the Year
                     </a>
                     , is a planning app. It’s not a new category but it won because it understood exactly who it was building for, and showed up for them in a way nobody else had.
                    </span>
                   </p>
                   <p style="box-sizing: border-box; line-height: inherit; margin: 0; font-size: 14px; mso-line-height-alt: 18px;">
                   </p>
                   <p style="box-sizing: border-box; line-height: inherit; margin: 0; font-size: 14px; mso-line-height-alt: 21px;">
                    <span style="box-sizing: border-box; word-break: break-word; font-size: 14px;">
                     Native mobile can do that for your users too. The average person now spends
                     <a style="box-sizing: border-box; text-decoration: underline; color: #0b259b;">
                      3.6 hours a day
                     </a>
                     on their phone, and
                     <a style="box-sizing: border-box; text-decoration: underline; color: #0b259b;">
                      less than 6%
                     </a>
                     of that time is in a browser. The rest is spent inside apps.
                    </span>
                   </p>
                   <p style="box-sizing: border-box; line-height: inherit; margin: 0; font-size: 14px; mso-line-height-alt: 18px;">
                   </p>
                   <p style="box-sizing: border-box; line-height: inherit; margin: 0; font-size: 14px; mso-line-height-alt: 21px;">
                    <span style="box-sizing: border-box; word-break: break-word; font-size: 14px;">
                     If your users are checking in regularly, making purchases, or need updates on the go, a native app might be just the next move for you.
                    </span>
                   </p>
                   <p style="box-sizing: border-box; line-height: inherit; margin: 0; font-size: 14px; mso-line-height-alt: 18px;">
                   </p>
                   <p style="box-sizing: border-box; line-height: inherit; margin: 0; font-size: 14px; mso-line-height-alt: 21px;">
                    <span style="box-sizing: border-box; word-break: break-word; font-size: 14px;">
                     That's what we're exploring this month, along with a quickstart guide to help you get there. 🙌
                    </span>
                   </p>
                   <p style="box-sizing: border-box; line-height: inherit; margin: 0; font-size: 14px; mso-line-height-alt: 18px;">
                   </p>
                   <p style="box-sizing: border-box; line-height: inherit; margin: 0; font-size: 14px; mso-line-height-alt: 21px;">
                    <span style="box-sizing: border-box; word-break: break-word; font-size: 14px;">
                     <strong style="box-sizing: border-box;">
                      Here's what's in store this month:
                     </strong>
                    </span>
                   </p>
                  </div>
                 </div>
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                    <li style="box-sizing: border-box;">
                     <p aria-level="1" style="box-sizing: border-box; line-height: inherit; margin: 0; mso-line-height-alt: 19.5px;">
                      Why your users want a mobile app
                     </p>
                    </li>
                    <li style="box-sizing: border-box;">
                     <p aria-level="1" style="box-sizing: border-box; line-height: inherit; margin: 0; mso-line-height-alt: 19.5px;">
                      Ideas for your next mobile app (with examples)
                     </p>
                    </li>
                    <li style="box-sizing: border-box;">
                     <p aria-level="1" style="box-sizing: border-box; line-height: inherit; margin: 0; mso-line-height-alt: 19.5px;">
                      Recent Launch Lab highlights
                     </p>
                    </li>
                    <li style="box-sizing: border-box;">
                     <p aria-level="1" style="box-sizing: border-box; line-height: inherit; margin: 0; mso-line-height-alt: 19.5px;">
                      New security fundamentals course in Bubble Academy
                     </p>
                    </li>
                    <li style="box-sizing: border-box;">
                     <p aria-level="1" style="box-sizing: border-box; line-height: inherit; margin: 0; mso-line-height-alt: 19.5px;">
                      Links and social moments spotted on the web
                     </p>
                    </li>
                   </ul>
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                   <img alt="Graphic with of phone with icons around it" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Flibrary.iterable.com%252F2889%252F16605%252F963abc69f2f749d598e98cb63759f79d-founder-newsletter_april-2026why-your-users-want-a-mobile-app.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZsaWJyYXJ5Lml0ZSIsInRpbWUiOjE3NzYzNzA5MjYuNzQyODYxfQ:1wDTDy:JtDapLDuTOsgUfnd-czoGu8ZFNVopz8E-HRCN06QrDA" style="box-sizing: border-box; display: block; height: auto; border: 0; width: 100%;" title="Graphic with of phone with icons around it" width="435"/>
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                </td>
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                <td align="center" class="pad" style="box-sizing: border-box; padding-top: 10px; text-align: center; width: 100%;" width="100%">
                 <h2 style="box-sizing: border-box; margin: 0; color: #1c1c1d; direction: ltr; font-family: 'Helvetica Neue',Helvetica,Arial,sans-serif; font-size: 18px; font-weight: 400; letter-spacing: normal; line-height: 1.2; text-align: left; margin-top: 0; margin-bottom: 0; mso-line-height-alt: 22px;">
                  Why your users want a native mobile app 📱
                 </h2>
                </td>
               </tr>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-3" role="presentation" style="box-sizing: border-box; mso-table-lspace: 0; mso-table-rspace: 0; word-break: break-word;" width="100%">
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                <td class="pad" style="box-sizing: border-box; padding-bottom: 5px; padding-top: 10px;">
                 <div style="box-sizing: border-box; font-family: Arial,sans-serif;">
                  <div class="" style="box-sizing: border-box; font-size: 12px; font-family: 'Helvetica Neue',Helvetica,Arial,sans-serif; mso-line-height-alt: 18px; color: #555; line-height: 1.5;">
                   <p style="box-sizing: border-box; line-height: inherit; margin: 0; font-size: 13px; mso-line-height-alt: 19.5px;">
                    <span style="box-sizing: border-box; word-break: break-word; font-size: 13px;">
                     You're on your commute and you just need to make a quick update in your CRM. You pull up the browser, pinch to zoom, hunt for the login button, and by the time you're in, you've missed your stop. It was supposed to take 30 seconds. 😫
                    </span>
                   </p>
                   <p style="box-sizing: border-box; line-height: inherit; margin: 0; font-size: 13px; mso-line-height-alt: 18px;">
                   </p>
                   <p style="box-sizing: border-box; line-height: inherit; margin: 0; font-size: 13px; mso-line-height-alt: 19.5px;">
                    <span style="box-sizing: border-box; word-break: break-word; font-size: 13px;">
                     That's what a native mobile app is for, and it also  keeps people coming back to what you launched. Sending even just one push notification in the
                     <a style="box-sizing: border-box; text-decoration: underline; color: #0b259b;">
                      first 90 days
                     </a>
                     nearly triples retention compared to staying quiet. Plus, apps also let you personalize the experience in ways mobile web can't — what users see, when you reach out, how it all feels.
                    </span>
                   </p>
                   <p style="box-sizing: border-box; line-height: inherit; margin: 0; font-size: 13px; mso-line-height-alt: 18px;">
                   </p>
                   <p style="box-sizing: border-box; line-height: inherit; margin: 0; font-size: 13px; mso-line-height-alt: 19.5px;">
                    <span style="box-sizing: border-box; word-break: break-word; font-size: 13px;">
                     Ready to get started? We have a
                     <a style="box-sizing: border-box; text-decoration: underline; color: #0b259b;">
                      whole course
                     </a>
                     to help you follow along. And if you're still figuring out what to build, this
                     <a style="box-sizing: border-box; text-decoration: underline; color: #0b259b;">
                      roundup of mobile app ideas with real examples
                     </a>
                     is worth a look too.
                    </span>
                   </p>
                   <p style="box-sizing: border-box; line-height: inherit; margin: 0; font-size: 13px; mso-line-height-alt: 18px;">
                   </p>
                   <p style="box-sizing: border-box; line-height: inherit; margin: 0; font-size: 13px; mso-line-height-alt: 19.5px;">
                    <span style="box-sizing: border-box; word-break: break-word; font-size: 13px;">
                     📲 By the way, we’re hosting mobile app office hours on Friday, April 17 at 2 PM ET. Ask questions about these updates or other features.
                     <a style="box-sizing: border-box; text-decoration: underline; color: #0b259b;">
                      RSVP →
                     </a>
                    </span>
                   </p>
                  </div>
                 </div>
                </td>
               </tr>
              </table>
             </td>
            </tr>
           </tbody>
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                  App that catches what clinicians don’t 🦷
                 </h2>
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                <td class="pad" style="box-sizing: border-box; padding-bottom: 5px; padding-top: 10px;">
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                  <div class="" style="box-sizing: border-box; font-size: 12px; font-family: 'Helvetica Neue',Helvetica,Arial,sans-serif; mso-line-height-alt: 18px; color: #555; line-height: 1.5;">
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                    <span style="box-sizing: border-box; word-break: break-word; font-size: 13px;">
                     Most denied insurance claims come down to documentation. Dr. Kevin Zhou saw this play out throughout his surgical residency with notes falling behind and no way to catch them once the appointment was over.
                    </span>
                   </p>
                   <p style="box-sizing: border-box; line-height: inherit; margin: 0; font-size: 13px; mso-line-height-alt: 18px;">
                   </p>
                   <p style="box-sizing: border-box; line-height: inherit; margin: 0; font-size: 13px; mso-line-height-alt: 19.5px;">
                    <span style="box-sizing: border-box; word-break: break-word; font-size: 13px;">
                     He built Rebrief to change that. It structures clinical notes and flags what's missing in real time, while the patient is still in the room. Kevin engineered the AI backend himself and used Bubble for the frontend to move fast while juggling a residency.
                    </span>
                   </p>
                   <p style="box-sizing: border-box; line-height: inherit; margin: 0; font-size: 13px; mso-line-height-alt: 18px;">
                   </p>
                   <p style="box-sizing: border-box; line-height: inherit; margin: 0; font-size: 13px; mso-line-height-alt: 19.5px;">
                    <span style="box-sizing: border-box; word-break: break-word; font-size: 13px;">
                     <a style="box-sizing: border-box; text-decoration: underline; color: #0b259b;" target="_self">
                      Check out Rebrief →
                     </a>
                    </span>
                   </p>
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                  More stories from Launch Lab 🚀
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                     Recreational sports teams have been juggling four apps and a Google Doc nobody has the login for anymore. Bob Leland built Teamio to bring it all into one place, and added something none of those other platforms thought to include: a live network connecting every team.
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                      Learn more about Teamio →
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                    <span style="box-sizing: border-box; word-break: break-word; font-size: 13px;">
                     Levon Terteryan has spent nearly a decade on Bubble, co-founded Zeroqode, and built close to 700 plugins. He knows how teams work — and how they don't. Playgram is his fix for the latter, giving its users a shared AI workspace that gets smarter the more the whole team uses it together.
                    </span>
                   </p>
                   <p style="box-sizing: border-box; line-height: inherit; margin: 0; font-size: 13px; mso-line-height-alt: 18px;">
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                   <p style="box-sizing: border-box; line-height: inherit; margin: 0; font-size: 13px; mso-line-height-alt: 19.5px;">
                    <span style="box-sizing: border-box; word-break: break-word; font-size: 13px;">
                     <a style="box-sizing: border-box; text-decoration: underline; color: #0b259b;" target="_self">
                      Check out Playgram →
                     </a>
                    </span>
                   </p>
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