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Inside: Find out what’s driving support volume with a brand new feature. Plus, pick up some fresh workflow inspiration. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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Hello again!
</p>
<p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
This week, we’re talking workflow inspiration, a brand new feature that helps you spot recurring issues before they become problems, and how to host live classes that won’t put your customers to sleep.
</p>
<p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
Let’s get into it.
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Standard ITW text styles:
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<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" data-hs-cos-field="richtext_field" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" id="hs_cos_wrapper_module_17458464163356_" style="color: inherit; font-size: inherit; line-height: inherit;">
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Fresh content: How Freightzy saves dozens of hours with workflows
</h2>
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<!--Help Scout - Banner Image -->
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<!-- Featured Image -->
<!-- Conditionally insert link around image -->
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<img alt="How Freightzy saves dozens of hours with workflows" height="auto" loading="lazy" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252FFreightzy%2520-%2520Article.jpg%253Fwidth%253D1200%2526height%253D676%2526upscale%253Dtrue%2526name%253DFreightzy%2520-%2520Article.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyIsInRpbWUiOjE3ODE1NDY2NDQuMDk5OTAxMn0:1wZBfI:JCHfUbmVfwoeMC7ykQVralqs0lQgHJ5MvGMBYhBp-NM" style="outline:none; text-decoration:none; border:none; width:100%; height:auto; display:block" width="600"/>
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<!--Help Scout - Text Module -->
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Standard ITW text styles:
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font-style: normal;
font-weight: normal;
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line-height: 1.6;
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Standard HS Link styles
color: #304DDB !important;
text-decoration: none !important;
font-weight: 400 !important;
:hover, :active, :focus {color: #263AAD !important;}
- Font weight is forced to be 500 for italicized text due to a conflict with Hubspot's GUI
- Spacing between headers is 30px top and bottom.
- We tried elminating some of the spacing around the headers for the :first-of-type but ran into
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<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" data-hs-cos-field="richtext_field" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" id="hs_cos_wrapper_module_17458464279247_" style="color: inherit; font-size: inherit; line-height: inherit;">
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If you’re curious to see how other companies are using Help Scout, look no further than our latest customer story on Freightzy, a logistics firm that needed a solution for their rapidly growing support volume.
</p>
<p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
Since switching from HubSpot Service Hub in late 2025, they’ve already built out 30+ workflows to help automate everything from processing invoices to collecting reviews. (Including one idea worth stealing that’s already saving their team 6 hours a week.)
</p>
<p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
Whether you’re looking for ideas for your own account or you’re still considering using Help Scout, it’s a great window into a growing company’s support function.
</p>
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</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
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<style type="text/css">
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Hubspot If/ElseIf statements are used to conditionally render two different layouts
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<!-- CTA Button 1 -->
<!--Uses a "bulletproof" button design from https://buttons.cm/ as a fallback for Outlook -->
<!--[if mso]>
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<span style="color: #ffffff !important;">
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Get some inspiration
</font>
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<!--
Standard ITW text styles:
font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;
font-style: normal;
font-weight: normal;
color: #405261;
line-height: 1.6;
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<tbody>
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<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; max-width: 600px; border-collapse: collapse;
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<tbody>
<tr>
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<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" data-hs-cos-field="richtext_field" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" id="hs_cos_wrapper_module_17458464363058_" style="color: inherit; font-size: inherit; line-height: inherit;">
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Product update: Introducing Topics
</h2>
</div>
</td>
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<!--Help Scout - Banner Image -->
<!-- Notes: -->
<!--
- Banner image is 600 x 338 in dimensions
- Decided against a border radius in image due to conflicts in dark mode
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<!--[if true]>
<table role="presentation" border="0" cellpadding="0" cellspacing="0" style="width:620px; border-collapse: collapse;" align="center"><tr><td>
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<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; max-width: 600px; border-collapse: collapse; border-radius: 6px; overflow: hidden;
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<td align="center" style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; text-align:center; width:100%" width="100%">
<!-- Featured Image -->
<!-- Conditionally insert link around image -->
<a data-hs-link-id="0" data-hs-link-id-v2="SXSpurbI" rel="noopener" style="color:#304ddb; text-decoration:none !important" target="_blank">
<img alt="Activate Topics today" height="auto" loading="lazy" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252FTopics%2520Report.png%253Fwidth%253D1200%2526height%253D676%2526upscale%253Dtrue%2526name%253DTopics%2520Report.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyIsInRpbWUiOjE3ODE1NDY2NDQuMTAwMDg4OH0:1wZBfI:KSKQzceF6ZC6bQGBL1tzu8q-cEQ6BfRR_I-4SLEW23E" style="outline:none; text-decoration:none; border:none; width:100%; height:auto; display:block" width="600"/>
<!-- Conditionally close link tag -->
</a>
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<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_174584701122715" style="color: inherit; font-size: inherit; line-height: inherit;">
<!--Help Scout - Text Module -->
<!-- Notes: -->
<!--
Standard ITW text styles:
font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;
font-style: normal;
font-weight: normal;
color: #405261;
line-height: 1.6;
font-size: 16px;
Standard HS Link styles
color: #304DDB !important;
text-decoration: none !important;
font-weight: 400 !important;
:hover, :active, :focus {color: #263AAD !important;}
- Font weight is forced to be 500 for italicized text due to a conflict with Hubspot's GUI
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- We tried elminating some of the spacing around the headers for the :first-of-type but ran into
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<table role="presentation" border="0" cellpadding="0" cellspacing="0" style="width:620px; border-collapse: collapse;" align="center"><tr><td>
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<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; border-collapse: collapse;">
<tbody>
<tr>
<td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding:0 10px">
<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; max-width: 600px; border-collapse: collapse;
">
<tbody>
<tr>
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<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" data-hs-cos-field="richtext_field" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" id="hs_cos_wrapper_module_174584701122715_" style="color: inherit; font-size: inherit; line-height: inherit;">
<p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
<a data-hs-link-id="0" data-hs-link-id-v2="EIrgtl6f" rel="noopener" style="color:#304ddb; text-decoration:none !important" target="_blank">
Tags
</a>
already help you organize conversations. Now, Topics help you understand them.
</p>
<p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
Topics automatically group conversations into consistent themes so you can identify recurring issues, common requests, and emerging trends without manually categorizing every conversation. You’ll quickly see what’s driving support volume and which issues deserve your attention.
</p>
<p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
Whether you’re prioritizing product improvements or looking to get proactive on emerging problems, Topics give you a clearer view of what your customers need most.
</p>
</div>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
<!--[if true]>
</td></tr></table>
<![endif]-->
<style type="text/css">
.hs-richtext-wrapper p {margin-bottom: 18px !important; }
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<!--Help Scout - CTA Buttons -->
<!-- Notes: -->
<!--
Hubspot If/ElseIf statements are used to conditionally render two different layouts
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<tbody>
<tr>
<td align="left" style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; text-align:left">
<!-- CTA Button 1 -->
<!--Uses a "bulletproof" button design from https://buttons.cm/ as a fallback for Outlook -->
<!--[if mso]>
<v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://docs.helpscout.com/article/1773-categorize-conversations-automatically-with-ai-topics" style="height:50px;v-text-anchor:middle;width:200px;color:#ffffff !important;text-decoration:none;" arcsize="10%" stroke="f" fillcolor="#304DDB">
<w:anchorlock/>
<center>
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<a bgcolor="#304DDB" class="hs-primary-button" data-hs-link-id="1" data-hs-link-id-v2="YcJk6pY3" rel="noopener" style="display:inline-block; padding:17px 30px; margin-bottom:18px; background-color:#304DDB; border-radius:4px; color:#ffffff !important; transition:all 0.2s ease-in; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-style:normal; font-weight:500; font-size:18px; line-height:1; text-decoration:none !important" target="_blank">
<span style="color: #ffffff !important;">
<font color="#ffffff">
Start using Topics
</font>
</span>
</a>
<!--[if mso]>
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</v:roundrect>
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</td>
</tr>
</tbody>
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</td>
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</td></tr></table>
<![endif]-->
<style type="text/css">
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[data-ogsc] .hs-primary-button {color: #ffffff !important;}
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<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_174584719725619" style="color: inherit; font-size: inherit; line-height: inherit;">
<!--Help Scout - Text Module -->
<!-- Notes: -->
<!--
Standard ITW text styles:
font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;
font-style: normal;
font-weight: normal;
color: #405261;
line-height: 1.6;
font-size: 16px;
Standard HS Link styles
color: #304DDB !important;
text-decoration: none !important;
font-weight: 400 !important;
:hover, :active, :focus {color: #263AAD !important;}
- Font weight is forced to be 500 for italicized text due to a conflict with Hubspot's GUI
- Spacing between headers is 30px top and bottom.
- We tried elminating some of the spacing around the headers for the :first-of-type but ran into
a visual regression in dark mode.
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<!--[if true]>
<table role="presentation" border="0" cellpadding="0" cellspacing="0" style="width:620px; border-collapse: collapse;" align="center"><tr><td>
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<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; border-collapse: collapse;">
<tbody>
<tr>
<td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding:0 10px">
<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; max-width: 600px; border-collapse: collapse;
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<tbody>
<tr>
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<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" data-hs-cos-field="richtext_field" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" id="hs_cos_wrapper_module_174584719725619_" style="color: inherit; font-size: inherit; line-height: inherit;">
<h2 style="margin:0; line-height:1.3 !important; font-size:24px !important; margin-top:30px; margin-bottom:15px !important; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#131b24 !important; font-style:normal; font-weight:normal">
Wildcard: Lessons learned from hosting 700+ customer education classes
</h2>
</div>
</td>
</tr>
</tbody>
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</td>
</tr>
</tbody>
</table>
<!--[if true]>
</td></tr></table>
<![endif]-->
<style type="text/css">
.hs-richtext-wrapper p {margin-bottom: 18px !important; }
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@media all and (max-width: 479px) {
.hs-richtext-wrapper {
padding: 0px 25px 12px 25px !important;
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@media all and (min-width: 480px) {
.hs-richtext-wrapper {
padding: 0px 50px 12px 50px !important;
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</div>
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17458898005071" style="color: inherit; font-size: inherit; line-height: inherit;">
<!--Help Scout - Banner Image -->
<!-- Notes: -->
<!--
- Banner image is 600 x 338 in dimensions
- Decided against a border radius in image due to conflicts in dark mode
-->
<!--[if true]>
<table role="presentation" border="0" cellpadding="0" cellspacing="0" style="width:620px; border-collapse: collapse;" align="center"><tr><td>
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<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; border-collapse: collapse;">
<tbody>
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<td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding:0 10px 30px 10px">
<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; max-width: 600px; border-collapse: collapse; border-radius: 6px; overflow: hidden;
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<td align="center" style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; text-align:center; width:100%" width="100%">
<!-- Featured Image -->
<!-- Conditionally insert link around image -->
<a data-hs-link-id="0" data-hs-link-id-v2="Pobdup8G" rel="noopener" style="color:#304ddb; text-decoration:none !important" target="_blank">
<img alt="Lessons learned from 700+ live classes" height="auto" loading="lazy" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252Fhttps___images.ctfassets.net_p15sglj92v6o_24sScffuC84LsWtDp6V6RM_c5450ff03d30bd5f7dfb98735a703f67_S3E2-VideoCover.jpg%253Fwidth%253D1200%2526height%253D676%2526upscale%253Dtrue%2526name%253Dhttps___images.ctfassets.net_p15sglj92v6o_24sScffuC84LsWtDp6V6RM_c5450ff03d30bd5f7dfb98735a703f67_S3E2-VideoCover.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyIsInRpbWUiOjE3ODE1NDY2NDQuMTAwMjU5M30:1wZBfI:UmE6zc_grUNDJyoFZMGmr2DVDjUEwPvjJczKFePVUwU" style="outline:none; text-decoration:none; border:none; width:100%; height:auto; display:block" width="600"/>
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</tr>
</tbody>
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<!--[if true]>
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<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_174584718638218" style="color: inherit; font-size: inherit; line-height: inherit;">
<!--Help Scout - Text Module -->
<!-- Notes: -->
<!--
Standard ITW text styles:
font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;
font-style: normal;
font-weight: normal;
color: #405261;
line-height: 1.6;
font-size: 16px;
Standard HS Link styles
color: #304DDB !important;
text-decoration: none !important;
font-weight: 400 !important;
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How do you teach customers in a way that’s actually engaging and helpful? There are few people better equipped to answer that question than Alison Groves, who has taught tens of thousands of people how to get the most out of Help Scout across 700+ live classes.
</p>
<p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
Unsurprisingly, she’s learned a ton along the way about what works and what doesn’t, and she shared it all on the latest episode of The Supportive Podcast. Check it out to learn:
</p>
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<li style="margin-bottom:20px !important; padding-left:10px">
<p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
How to avoid turning your live class into just another boring webinar
</p>
</li>
<li style="margin-bottom:20px !important; padding-left:10px">
<p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
Why 90% of her attendees stay for the entire session
</p>
</li>
<li style="margin-bottom:20px !important; padding-left:10px">
<p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
What makes classes go off the rails (and how to avoid it)
</p>
</li>
<li style="margin-bottom:20px !important; padding-left:10px">
<p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
How to get started with live customer education
</p>
</li>
<li style="margin-bottom:20px !important; padding-left:10px">
<p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
What to do when you get something wrong
</p>
</li>
</ul>
</div>
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Watch now
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Also, you can see Alison in action (and learn how to build an AI support strategy for 2026) at her upcoming live workshop —
<a data-hs-link-id="0" data-hs-link-id-v2="SGOyQlhx" rel="noopener" style="color:#304ddb; text-decoration:none !important" target="_blank">
save your spot
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!
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—
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Ready to try Topics? We’d love to hear what you learn or any questions you have. Hit reply and let us know!
</p>
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<!-- Signature image 1 75px x 75px -->
<img alt="Will" height="75" loading="lazy" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252FWill.png%253Fwidth%253D280%2526height%253D280%2526upscale%253Dtrue%2526name%253DWill.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyIsInRpbWUiOjE3ODE1NDY2NDQuMTAwMzcyOH0:1wZBfI:PbFRSoFdMiBjOcnyexWiIwXBJSLaoM_vPApnxFrpp4g" style="outline:none; text-decoration:none; height:75px; width:auto" width="auto"/>
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Will Hoekenga
<br/>
<span style="color: #405261; font-size: 15px; font-style: italic; font-weight: 400;">
Sr. Copywriter, Help Scout
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68 Harrison Ave Ste 605
<br/>
PMB 78505 • Boston, MA 02111
<br/>
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view in your web browser
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|
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unsubscribe
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3 days, 15 hours ago - editorial@helpscout.com
What’s trending in your queue? Topics can tell you.
Inside: Find out what’s driving support volume with a brand new feature. Plus, pick up some fresh...