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                                   <img alt="Trends with Benefits | Volume 308 | 06/24/2026" src="https://inboxflows.com/_/image/https%253A%252F%252Fd3k81ch9hvuctc.cloudfront.net%252Fcompany%252FKVAmNQ%252Fimages%252F40396aa5-3c80-4c98-aaaf-0388d89de47a.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM2s4MWNoOWh2dSIsInRpbWUiOjE3ODIyNTA1MDYuNTkxNDQwNH0:1wc8lu:lDElBrC1x0VGcYCFDx5GF6zeA-jrrLLTDg6ZXR3TbhA" style="border:0; height:auto; line-height:100%; max-width:100%; outline:none; text-decoration:none; display:block; font-size:13px; width:100%" title="Trends with Benefits | Volume 308 | 06/24/2026" width="600"/>
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                                 <td class="kl-img-base-auto-width" style="border:0;padding:0px 0px 0px 0px;width:600px;" valign="top">
                                  <a class="kl-img-link" style="color:#EDE9E7; text-decoration:underline; display:block">
                                   <img alt="MUD\WTR fam,  I've been thinking about where creativity comes from.  Not the polished version. Not the TED Talk where someone explains their &quot;process&quot; in a way that sounds suspiciously like it was reverse-engineered after the fact.  I mean the real thing. The idea that shows up while you're in the shower. On a walk. Halfway through doing the dishes. Never, in my experience, while you're staring at a blank document trying to force it.  Here's what I keep landing on: creativity isn't something you summon. It's something you stop blocking.  The ideas are already in there. The problem is most of us have built a life with no room for them to surface. We've filled every quiet second with a screen. We've traded the slow morning for a faster one. We treat our attention like it's infinite and our calendar like it's sacred, when it should probably be the other way around.  A racing mind doesn't make connections. It just races.  The interesting stuff happens in the gaps. The shower works because you're not reachable in there. The walk works because your body is busy and your mind gets to wander off-leash. Creativity needs a little boredom, a little space, a nervous system that isn't bracing for the next ping.  And this is the part I find genuinely valuable—not in a productivity-hack way, in a being-alive way. The ideas you have are the most *you* thing about you. Anyone can repeat what already exists. Only you can connect the specific dots that live in your specific head. That's not a soft skill. That's the whole point. It's how problems get solved, how art gets made, how a person becomes someone instead of something.  So the question isn't &quot;how do I become more creative.&quot;  It's &quot;what am I doing that's getting in the way.&quot;  That's the idea behind our new video, and honestly behind this whole company. MUD\WTR was never really about mushrooms or the absence of a 4pm crash, though, sure, that too. It's about protecting the conditions where good ideas can find you. A calmer morning. A steadier head. Less noise so you can hear your own signal.  That's why **OG** is the one I come back to.  It's our Original, the blend that started all of this. 35mg of caffeine, roughly a third of what's in a cup of coffee. Enough to feel awake, not enough to feel wired. Underneath it, a full 2,240mg of functional mushrooms: lion's mane, chaga, reishi, and cordyceps, rounded out with cacao, masala chai, and prebiotics for your gut.  The point isn't the buzz. It's the absence of one. Energy without the negotiation you have with a third cup of coffee at 3pm like it's your manager. A morning that opens a little space instead of slamming it shut.  Steady mind. Room to wander. That's where the good ideas live.  Go make something this week.  —Shane" src="https://inboxflows.com/_/image/https%253A%252F%252Fd3k81ch9hvuctc.cloudfront.net%252Fcompany%252FKVAmNQ%252Fimages%252Fb129ce4a-d1e8-461f-98a0-1395c495d988.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM2s4MWNoOWh2dSIsInRpbWUiOjE3ODIyNTA1MDYuNTkxNTU3fQ:1wc8lu:GlEcfbiNm5iT5nShGuEKwEqWTTd-T5Gb7WJs7w3yqGA" style="border:0; height:auto; line-height:100%; max-width:100%; outline:none; text-decoration:none; display:block; font-size:13px; width:100%" title="MUD\WTR fam,  I've been thinking about where creativity comes from.  Not the polished version. Not the TED Talk where someone explains their &quot;process&quot; in a way that sounds suspiciously like it was reverse-engineered after the fact.  I mean the real thing. The idea that shows up while you're in the shower. On a walk. Halfway through doing the dishes. Never, in my experience, while you're staring at a blank document trying to force it.  Here's what I keep landing on: creativity isn't something you summon. It's something you stop blocking.  The ideas are already in there. The problem is most of us have built a life with no room for them to surface. We've filled every quiet second with a screen. We've traded the slow morning for a faster one. We treat our attention like it's infinite and our calendar like it's sacred, when it should probably be the other way around.  A racing mind doesn't make connections. It just races.  The interesting stuff happens in the gaps. The shower works because you're not reachable in there. The walk works because your body is busy and your mind gets to wander off-leash. Creativity needs a little boredom, a little space, a nervous system that isn't bracing for the next ping.  And this is the part I find genuinely valuable—not in a productivity-hack way, in a being-alive way. The ideas you have are the most *you* thing about you. Anyone can repeat what already exists. Only you can connect the specific dots that live in your specific head. That's not a soft skill. That's the whole point. It's how problems get solved, how art gets made, how a person becomes someone instead of something.  So the question isn't &quot;how do I become more creative.&quot;  It's &quot;what am I doing that's getting in the way.&quot;  That's the idea behind our new video, and honestly behind this whole company. MUD\WTR was never really about mushrooms or the absence of a 4pm crash, though, sure, that too. It's about protecting the conditions where good ideas can find you. A calmer morning. A steadier head. Less noise so you can hear your own signal.  That's why **OG** is the one I come back to.  It's our Original, the blend that started all of this. 35mg of caffeine, roughly a third of what's in a cup of coffee. Enough to feel awake, not enough to feel wired. Underneath it, a full 2,240mg of functional mushrooms: lion's mane, chaga, reishi, and cordyceps, rounded out with cacao, masala chai, and prebiotics for your gut.  The point isn't the buzz. It's the absence of one. Energy without the negotiation you have with a third cup of coffee at 3pm like it's your manager. A morning that opens a little space instead of slamming it shut.  Steady mind. Room to wander. That's where the good ideas live.  Go make something this week.  —Shane" width="600"/>
                                  </a>
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                                   <img alt="WATCH — MUD\WTR: Fuel for Creativity Our new film on what we're actually here to do. Spoiler: it's not the mushrooms. Three minutes, no 4pm crash required." src="https://inboxflows.com/_/image/https%253A%252F%252Fd3k81ch9hvuctc.cloudfront.net%252Fcompany%252FKVAmNQ%252Fimages%252Fc99045fb-2af1-4e57-8c84-b7452ebe893b.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM2s4MWNoOWh2dSIsInRpbWUiOjE3ODIyNTA1MDYuNTkxNjY5M30:1wc8lu:q7aZur7mHIKpwiQhp56Xx7aVS1fojQtLKWxye9WHlew" style="border:0; height:auto; line-height:100%; max-width:100%; outline:none; text-decoration:none; display:block; font-size:13px; width:100%" title="WATCH — MUD\WTR: Fuel for Creativity Our new film on what we're actually here to do. Spoiler: it's not the mushrooms. Three minutes, no 4pm crash required." width="600"/>
                                  </a>
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                                   <img alt="READ — The Origin of Consciousness in the Breakdown of the Bicameral Mind — Julian Jaynes A wildly ambitious theory about how the human mind started talking to itself. You won't agree with all of it. You won't stop thinking about it either." src="https://inboxflows.com/_/image/https%253A%252F%252Fd3k81ch9hvuctc.cloudfront.net%252Fcompany%252FKVAmNQ%252Fimages%252F818331a6-7665-4534-a0fb-6ce5c951c164.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM2s4MWNoOWh2dSIsInRpbWUiOjE3ODIyNTA1MDYuNTkxNzc3Nn0:1wc8lu:jzoCFv_QTDWS8b18Jz6A-X5WkAhtV_6592Uy6JtfviU" style="border:0; height:auto; line-height:100%; max-width:100%; outline:none; text-decoration:none; display:block; font-size:13px; width:100%" title="READ — The Origin of Consciousness in the Breakdown of the Bicameral Mind — Julian Jaynes A wildly ambitious theory about how the human mind started talking to itself. You won't agree with all of it. You won't stop thinking about it either." width="600"/>
                                  </a>
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