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   Why 5.7 Million Americans Started a Business Last Year
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   Plus: Mark Cuban on spreading wealth, Costco gas stations breaking free, and a basement idea that became $113M. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                      JULY 21, 2026
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                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   What's on deck today:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    Mark Cuban on spreading wealth to more people
                   </li>
                   <li>
                    Why 5.7 million Americans started a business last year
                   </li>
                   <li>
                    Costco gas stations are breaking free
                   </li>
                   <li>
                    A basement idea became a $113M business
                   </li>
                  </ul>
                  <hr style="border: 0; border-top: 1px solid #e0e0e0; margin: 18px 0;"/>
                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   Market snapshot:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    S&amp;P 500
                    <span style="color: #cc0000;">
                     ▼ 0.16%
                    </span>
                   </li>
                   <li>
                    Dow Jones
                    <span style="color: #cc0000;">
                     ▼ 0.55%
                    </span>
                   </li>
                   <li>
                    NASDAQ
                    <span style="color: #008000;">
                     ▲ 0.1%
                    </span>
                   </li>
                  </ul>
                  <hr style="border: 0; border-top: 1px solid #e0e0e0; margin: 18px 0;"/>
                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   AI Tools, Prompts &amp; Strategies for Founders &amp; Entrepreneurs:
                  </p>
                  <p style="margin-top: 0; margin-bottom: 10px; color: #333333;">
                   Learn how to use AI to find new startup ideas and streamline operations.
                  </p>
                  <p style="margin-top: 4px; margin-bottom: 0;">
                   <a bgcolor="#ffffff" data-hs-link-id="0" data-hs-link-id-v2="RCkzA5tY" style="display:inline-block; background-color:#ffffff; color:#0073e6; text-decoration:none; font-weight:bold; font-size:13px; padding:6px 14px; border:1px solid #0073e6; border-radius:0" target="_blank">
                    Download now
                   </a>
                  </p>
                 </div>
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                 <h2 align="left" style="margin:0; line-height:125%; text-align:left; font-weight:normal; font-size:22px">
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                       <a data-hs-link-id="0" data-hs-link-id-v2="FntKmyZ8" rel="noopener" style="text-decoration:none; font-weight:bold; color:#000000" target="_blank">
                        Mark Cuban Says This Is the Fastest Way to Bring Wealth to More People: Do 'What I Did'
                       </a>
                      </span>
                     </span>
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                 </h2>
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                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Billionaire entrepreneur Mark Cuban,
                  </span>
                  who had a net worth of $10.2 billion at the time of writing, says all firms should address income inequality by awarding workers company stock.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  On a recent episode of the
                  <a data-hs-link-id="0" data-hs-link-id-v2="XEX8nb77" style="color:#2563eb" target="_blank">
                   What It Takes
                  </a>
                  podcast, Cuban argued that every employee, from the janitor to the CEO, deserves a stake in the company they work for.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  “I would like to see it so that every single CEO/founder/entrepreneur does what I did, which was to give equity to every single employee,” Cuban said.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Cuban helped launch Broadcast.com, an early internet streaming company that he eventually sold to Yahoo in 1999 for
                  <a data-hs-link-id="0" data-hs-link-id-v2="6Y2O7z48" style="color:#2563eb" target="_blank">
                   $4.8 billion
                  </a>
                  . Over the years, he’s been vocal about his belief that employees should directly benefit from a company’s success. In line with that philosophy, Cuban said he has paid out bonuses after every major sale he’s been part of — including the Broadcast.com deal, which reportedly turned around 300 employees into millionaires overnight.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  On the podcast,
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                <!-- END TODAY'S MUST-READS -->
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                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Colette Bell
                  </span>
                  and her husband, Andy Bell, started a handyman business in Denver, Colorado, in 1998 after identifying a unique need.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  They found that big specialty contracting companies did not want to do small projects for homeowners. For example, if someone had one sticky window and called a window company, the firm wanted to sell them 25 new windows for their house.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: normal;">
                   “We found that homeowners had a really hard time finding somebody professional and reliable for small projects,”
                  </span>
                  Colette tells Entrepreneur in a new interview. “That was the niche market we built this business to serve.”
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  They knew immediately that they had struck gold. Their first year in business, the company “just took off like a rocket,” Colette says.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  They ended up franchising the business, called Handyman Matters, in 2001. Andy led the business as CEO while Colette took on multiple leadership roles over the years, including chairman of the board. In 2018, they connected with Ace Hardware, which acquired the business in 2019.
                 </p>
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                   Quick Hits
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                   <a data-hs-link-id="0" data-hs-link-id-v2="UN5Fyu1+" rel="noopener" style="text-decoration:none; font-weight:normal; color:#000000" target="_blank">
                    →
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                     The Most Profitable Businesses
                    </span>
                    To Start With $20k
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                    → How to Slow Down Time When
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                     Life Keeps Speeding Up
                    </span>
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                    →
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                     Why Meditation
                    </span>
                    Is the Next Top Leadership Skill
                   </a>
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                    → The Small Shift That
                    <span style="text-decoration: underline; color: #0600ff;">
                     Separates Founders Who Stall
                    </span>
                    From Those Who Scale
                   </a>
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                       <div style="line-height:175%">
                        <h2 style="margin:0; font-size:15px; line-height:150%">
                         Add more trust signals to your company's website.
                         <span style="font-weight: normal;">
                          People don’t buy from websites they don’t trust. If your site has no testimonials, no case studies, no recognizable logos and no visible security indicators, you’re asking strangers to take a leap of faith — and most won’t. Build credibility visually and specifically:
                         </span>
                        </h2>
                        <ul style="line-height:175%">
                         <li style="line-height: 150%;">
                          <p style="line-height:175%">
                           Display real customer reviews with names and photos when possible
                          </p>
                         </li>
                         <li style="line-height: 150%;">
                          <p style="line-height:175%">
                           Add recognizable press mentions or client logos
                          </p>
                         </li>
                         <li style="line-height: 150%;">
                          <p style="line-height:175%">
                           Show security badges near payment fields or contact forms
                          </p>
                         </li>
                         <li style="line-height: 150%;">
                          <p style="line-height:175%">
                           Feature case studies that reference real business outcomes, not vague success language
                          </p>
                         </li>
                        </ul>
                        <p style="line-height:175%; font-weight:normal">
                         - Insight from Arpit Jain, technology entrepreneur and innovator
                        </p>
                        <p style="line-height:175%">
                         <a data-hs-link-id="0" data-hs-link-id-v2="fUXlD2C3" rel="noopener" style="color:#2563eb; text-decoration:none; font-weight:bold" target="_blank">
                          Read his full website mistakes breakdown →
                         </a>
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