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   Why Google and Microsoft Are Paying Creators $600K
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   Plus: The unspoken threat derailing entrepreneurs, the skills companies are racing to hire, and a new study on AI making us work more. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏                                                                                                                                                                                                   
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                  <p style="font-weight: bold; font-size: 17px; margin-bottom: 6px; color: #111111;">
                   FEBRUARY 11, 2026
                  </p>
                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   What's on deck today:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    The unspoken threat derailing entrepreneurs
                   </li>
                   <li>
                    A founder takes a bite out of the $50B GLP-1 market
                   </li>
                   <li>
                    The skills companies are racing to hire
                   </li>
                   <li>
                    A new study says AI is making us work more
                   </li>
                  </ul>
                  <hr style="border: 0; border-top: 1px solid #e0e0e0; margin: 18px 0;"/>
                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   Market snapshot:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    S&amp;P 500
                    <span style="color: red;">
                     ▼ 0.26%
                    </span>
                   </li>
                   <li>
                    Dow Jones
                    <span style="color: green;">
                     ▲ 0.14%
                    </span>
                   </li>
                   <li>
                    NASDAQ
                    <span style="color: red;">
                     ▼ 0.56%
                    </span>
                   </li>
                  </ul>
                 </div>
                </div>
                <p>
                </p>
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                      <a data-hs-link-id="0" data-hs-link-id-v2="xzTc5wfA" rel="noopener" style="text-decoration:none; font-weight:bold; color:#000000" target="_blank">
                       Google and Microsoft Are Willing to Pay Content Creators Up to $600,000 — Here’s the Strategy Behind It
                      </a>
                     </span>
                    </span>
                   </span>
                  </span>
                 </h2>
                </div>
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                 <p style="line-height:175%">
                  <a data-hs-link-id="0" data-hs-link-id-v2="1HhDfWvM" style="color:#2563eb" target="_blank">
                   Google
                  </a>
                  and
                  <a data-hs-link-id="0" data-hs-link-id-v2="DoYiMNBi" style="color:#2563eb" target="_blank">
                   Microsoft
                  </a>
                  are paying some content creators between $400,000 and $600,000 each for multi-month campaigns promoting their AI tools, sources recently told
                  <a data-hs-link-id="0" data-hs-link-id-v2="rPzaf3cm" style="color:#2563eb" target="_blank">
                   CNBC
                  </a>
                  .
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  The outlet reports that these deals typically involve a series of posts or videos rather than a single piece of content. They are concentrated in social media sites where professional or tech-savvy audiences are more likely to see the content.
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  The payouts don’t stop at multi-month campaigns; many AI brands are also paying creators up to $100,000 per post for shorter campaigns. Creator Match, an agency that connects brands with influencers, told CNBC that it is seeing a sharp month-over-month increase in interest from AI companies. In addition to direct payment, some creators get perks like early access to tools, travel and event invitations.
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  “Some of these bigger companies have so much money to spend that they don’t care to negotiate [deals],” Creator Match CEO AJ Eckstein told CNBC.
                 </p>
                </div>
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                    <a data-hs-link-id="2" data-hs-link-id-v2="kgtvUcue" style="color:#00a4bd; font-size:15px; font-family:Helvetica,Arial,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 13px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Here's why Big Tech is spending so much
                     </strong>
                    </a>
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                    That’s why, a few years ago, when she started hearing people in her network talking about GLP-1 drugs, she paid attention. GLP‑1 drugs such as Ozempic and Zepbound are among the fastest‑growing prescription medicines in the U.S., with total GLP‑1 sales worldwide estimated at around $50 billion.
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                    But McCarthy was hearing about them long before they became cultural shorthand. Her otherwise healthy friends and family were injecting these drugs for weight loss and keeping it mostly to themselves. Using a medication designed for diabetes to manage appetite carried a stigma. It was considered cheating and ran counter to the wellness world’s insistence on clean eating, discipline, and willpower.
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                    That’s when she saw an opportunity gap. “I thought, what if you could come up with a solve for this massive demand that’s building for efficacy from GLP-1 receptor activation without upsetting the diet and exercise police, then you have a massive solution.”
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2 months ago - info@n.entrepreneur.com
Why Google and Microsoft Are Paying Creators $600K
Plus: The unspoken threat derailing entrepreneurs, the skills companies are racing to hire, and a...
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