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   The next frontier of skincare.
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                     At this point, you and almost every guy you know has some semblance of a skincare routine, a passing knowledge of the effects of sun damage, and a go-to dermatologist for the occasional facial. But in
                     <a rel="noopener" style="text-decoration: underline; color: #000000;" target="_blank">
                      this informative, if also hilarious, new feature
                     </a>
                     by Sean Abrams, he brings attention to what might be the next frontier of male skincare—the butt. “We’ve trimmed, lasered, tanned, and moisturized nearly everything else,” Abrams writes, as he gets his first butt facial. “Why did I assume my ass was exempt?” —
                     <i>
                      Raymond Ang, director of editorial operations
                     </i>
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                     <strong>
                      <span style="word-break: break-word;">
                       <a rel="noopener" style="text-decoration: none; color: #000000;" target="_blank">
                        I Got My First Butt Facial, and It Won’t Be My Last
                       </a>
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                     </strong>
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                    <strong>
                     <span style="word-break: break-word; font-size: 15px;">
                      By Sean Abrams
                     </span>
                    </strong>
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                     <span style="word-break: break-word; font-size: 16px;">
                      I would say I’m a fairly well-groomed man. I get a
                      <a rel="noopener" style="text-decoration: underline; color: #000000;" target="_blank">
                       haircut
                      </a>
                      every two weeks, I get my
                      <a rel="noopener" style="text-decoration: underline; color: #000000;" target="_blank">
                       eyebrows
                      </a>
                      threaded regularly, and I’ve even let my friend sugar my back (bad idea). But below the
                      <a rel="noopener" style="text-decoration: underline; color: #000000;" target="_blank">
                       belt
                      </a>
                      ? I more or less time my
                      <a rel="noopener" style="text-decoration: underline; color: #000000;" target="_blank">
                       manscaping
                      </a>
                      with my haircuts, trimming every two weeks with a 1/8-inch guard. It’s partly a personal preference—I just think it looks more attractive—but it also feels like basic maintenance and one of those small aesthetic choices I can easily control on my own. A fuller
                      <a rel="noopener" style="text-decoration: underline; color: #000000;" target="_blank">
                       bush
                      </a>
                      may be back in style, but it’s not for me.
                      <br/>
                      <br/>
                      As a gay man, I am well-attuned to the importance of a good-looking ass.
                      <a rel="noopener" style="text-decoration: underline; color: #000000;" target="_blank">
                       Butts
                      </a>
                      occupy a fairly prominent place in gay male culture, serving as equal parts aesthetic asset, sexual focal point, and object of admiration. But a great butt is still a butt, which means even the most lovingly maintained one can still get breakouts, ingrown hairs, or some poorly timed mystery bump at the worst possible time.
                      <br/>
                      <br/>
                      Add summer sweat, tighter
                      <a rel="noopener" style="text-decoration: underline; color: #000000;" target="_blank">
                       shorts
                      </a>
                      , and whatever grooming decision you made before a beach weekend, and suddenly giving that area a little professional attention doesn’t sound entirely unreasonable. That was exactly how I found myself intrigued by a service I previously had no idea existed: the butt facial.
                     </span>
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