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   🐈  Nine luxe lives
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   Plus: A Super Bowl ad steal, the Nonsense Laboratory, and more.  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                  Especially to Sonny, the oldest cockatiel in the world. The Illinois pet turned 33 last month and was named the oldest bird of his species by Guinness World Records. Sonny’s owner said the bird, who loves music and had a quick aptitude for memorizing songs in his younger days, has lived so long thanks to a healthy diet and lots of socialization. Not great news for the introverted cockatiels.
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                   STARTING UP
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                <img align="middle" alt="A young Black man in a flannel shirt sits in front of a laptop while holding his passport and smiling." class="stretch-on-mobile" src="https://inboxflows.com/_/image/https%253A%252F%252F20627419.fs1.hubspotusercontent-na1.net%252Fhub%252F20627419%252Fhubfs%252FVoyije-1.gif%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DVoyije-1.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkYyMDYyNzQxOS5mcyIsInRpbWUiOjE3NzA4OTYzOTQuNTU2MDY1fQ:1vqV34:2XHJss4yV_T3hDBpALgG1ISUpWE1ul3RFnjpDKgGDHs" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17574389236785" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17574389236785_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 22px;">
                   An app to make study abroad count
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  ❌
                  <span style="font-weight: bold;">
                   The problem:
                  </span>
                  Many students come home from study abroad with nothing more than memories (some a little… blurry), a camera roll of photos, and Euros jangling in their coat pockets.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  💡
                  <span style="font-weight: bold;">
                   The pitch:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="2+hF4dgu" rel="noopener" style="color:#192733" target="_blank">
                   Voyije
                  </a>
                  is building a travel companion app that reminds students to reflect on their experiences while abroad. Instead of end-of-program surveys, it sends prompts to students’ phones to help them record their travels and log their reflections in real-time.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  🚀
                  <span style="font-weight: bold;">
                   The outlook:
                  </span>
                  Voyije is already
                  <a data-hs-link-id="0" data-hs-link-id-v2="CoAqWib5" rel="noopener" style="color:#192733" target="_blank">
                   working
                  </a>
                  with the College of Charleston and the University of Georgia, with plans to expand beyond study abroad to gap years, tour groups, and any trips one takes for “personal growth.”
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
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                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   NEWS FLASH
                  </span>
                 </h2>
                 <ul style="line-height:150%">
                  <li>
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     Not even the Olympics are safe from AI drama:
                    </span>
                    Czech ice dancers Kateřina Mrázková and Daniel Mrázek are in the news for
                    <a data-hs-link-id="0" data-hs-link-id-v2="frp35FO9" rel="noopener" style="color:#192733" target="_blank">
                     using a track
                    </a>
                    that was half AC/DC, half AI — despite receiving backlash for using AI music in previous performances. Meanwhile, Spanish skater Tomàs-Llorenç Guarino Sabaté is just happy he
                    <a data-hs-link-id="0" data-hs-link-id-v2="wRGmPXET" style="color:#192733" target="_blank">
                     received clearance
                    </a>
                    for the music in his
                    <span style="font-style: italic;">
                     Minions
                    </span>
                    routine.
                    <br/>
                    <br/>
                   </p>
                  </li>
                  <li>
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     All aboard:
                    </span>
                    Filmmaker Baz Luhrmann and his wife, designer Catherine Martin,
                    <a data-hs-link-id="0" data-hs-link-id-v2="g+lobQY8" style="color:#192733" target="_blank">
                     redesigned
                    </a>
                    a 1932 train car dubbed Ceila that passengers can ride this summer on the British Pullman, a Belmond Train, England. They took inspiration from a story they wrote about a glamorous actress, though there are no references to it in the carriage’s sumptuous decor. It’ll cost $20k to book the whole thing, which seats just 12 guests.
                    <br/>
                    <br/>
                   </p>
                  </li>
                  <li>
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     A record:
                    </span>
                    <span style="font-weight: normal;">
                     F
                    </span>
                    ormer GitHub CEO Thomas Dohmke raised
                    <a data-hs-link-id="0" data-hs-link-id-v2="Rx6rqkJj" rel="noopener" style="color:#192733" target="_blank">
                     $60m
                    </a>
                    for his startup, Entire, which makes an open source tool to help developers manage AI-generated code. It represents the largest-ever seed round for a dev tool startup.
                    <br/>
                    <br/>
                   </p>
                  </li>
                  <li>
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     Clever bot:
                    </span>
                    Apptronik, a $5.3B robotics startup that has partnerships with Google DeepMind and Mercedes-Benz, is
                    <a data-hs-link-id="0" data-hs-link-id-v2="xYjSc0jK" style="color:#192733" target="_blank">
                     focused
                    </a>
                    on “embodied AI,” per
                    <span style="font-style: italic;">
                     TechCrunch.
                    </span>
                    It's working on a robot that can perceive its environment and act accordingly, such as when unloading or choosing inventory.
                    <br/>
                    <br/>
                   </p>
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_17708294022525" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#eaf0f6" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#eaf0f6">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#eaf0f6">
      <tr style="background-color:#eaf0f6;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-1770829402252-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17708294022522" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17708294022522_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   FROM OUR FRIENDS AT MINDSTREAM
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17708294022523" style="color: inherit; font-size: inherit; line-height: inherit;">
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                <a data-hs-link-id="0" data-hs-link-id-v2="RrKwwXKq" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="An illustration of a young woman as seen through a phone's camera standing in her kitchen." src="https://inboxflows.com/_/image/https%253A%252F%252F20627419.fs1.hubspotusercontent-na1.net%252Fhub%252F20627419%252Fhubfs%252Fmindstream212.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dmindstream212.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkYyMDYyNzQxOS5mcyIsInRpbWUiOjE3NzA4OTYzOTQuNTU2MjE1OH0:1vqV34:JzFdQLTqPj2-ALQvL2AF7faq-3zNzMIamJR2zScWpTg" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17708294022524_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; line-height:123%; font-size:20px">
                  <span style="font-size: 22px;">
                   Can Facebook be cool again?
                  </span>
                  <br/>
                  <br/>
                 </h2>
                 <p style="line-height:150%">
                  Meta seems to think so.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  It’s adding new AI features that let users animate profile pictures, restyle Stories and Memories, and use animated backgrounds in text posts.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  It’s part of a rollout with more tools and features aiming to bring back a “classic” Facebook experience.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Will it work?
                  <br/>
                  <br/>
                 </p>
                 <h2 style="margin:0; font-size:18px; line-height:150%">
                  <span style="font-weight: normal; font-size: 16px;">
                   👉
                  </span>
                  <a data-hs-link-id="1" data-hs-link-id-v2="6aqYx52l" rel="noopener" style="color:#192733" target="_blank">
                   <span style="font-weight: normal; font-size: 16px;">
                    <strong>
                     Read more on
                     <span style="font-style: italic;">
                      Mindstream
                     </span>
                     .
                    </strong>
                   </span>
                  </a>
                 </h2>
                 <ul style="line-height:150%">
                 </ul>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section hse-section-last" id="section-2" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffffff" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffffff">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffffff">
      <tr style="background-color:#ffffff;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
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<![endif]-->
          <!--[if gte mso 9]>
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<![endif]-->
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-0" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-0_" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 </h2>
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
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              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px 0px; font-size:0px" valign="top">
                <a data-hs-link-id="0" data-hs-link-id-v2="Zy/Y60ni" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="A calico cat sits on a soft kneading pad from Fluff &amp; Boots." src="https://inboxflows.com/_/image/https%253A%252F%252F20627419.fs1.hubspotusercontent-na1.net%252Fhub%252F20627419%252Fhubfs%252Ffluff-and-boots.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dfluff-and-boots.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkYyMDYyNzQxOS5mcyIsInRpbWUiOjE3NzA4OTYzOTQuNTU2MzIxOX0:1vqV34:PhS8EE4CEjgLaHSTDTkBM6GXU0LXiqZ3BbGu9BAfYb0" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507867493761" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507867493761_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <ul style="line-height:150%">
                 </ul>
                 <ul style="line-height:150%">
                 </ul>
                 <p style="line-height:150%">
                  <span style="font-size: 14px;">
                   <em>
                    (Fluff &amp; Boots)
                   </em>
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 22px;">
                   No more beige carpet: Cat accessories are leveling up
                  </span>
                  <br/>
                  <br/>
                  The stereotypical “cat lady” has been around for decades, often depicted as a disheveled woman who lives alone with her several felines. Rarely is one stylish, unless you’re talking about Selina Kyle.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  That stereotype, however, may be on its ninth life as companies ditch ugly beige-carpeted cat trees and cheap cardboard scratchers and instead offer chic, high-quality cat furniture and accessories.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%; font-weight:bold; font-size:18px">
                  Like who?
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   <a data-hs-link-id="0" data-hs-link-id-v2="8fgHQKEf" style="color:#192733" target="_blank">
                    Happy &amp; Polly
                   </a>
                   offers a variety of quirky cat furniture, though it trends more whimsical (even its “goth” items are adorable).
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Mau offers
                   <a data-hs-link-id="0" data-hs-link-id-v2="QVwEgdJH" style="color:#192733" target="_blank">
                    elegant furniture
                   </a>
                   in a modern palette of earth and gem tones.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Hammer Woodworking Co
                   <a data-hs-link-id="0" data-hs-link-id-v2="ksLeg3Kz" style="color:#192733" target="_blank">
                    sells
                   </a>
                   wooden cat furniture and accessories.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  There’s also a growing market for “catios” — the feline version of a chicken coop — that allows cats to safely play outdoors. Lance Harding, founder of Cat Topia,
                  <a data-hs-link-id="0" data-hs-link-id-v2="4ViT4jfQ" style="color:#192733" target="_blank">
                   told
                  </a>
                  <span style="font-style: italic;">
                   The Wall Street Journal
                  </span>
                  that his catios start at ~$6k for a basic model, but his most elaborate build costs $125k.
                  <br/>
                  <br/>
                  <span style="font-weight: bold; font-size: 18px;">
                   Why now?
                  </span>
                  <br/>
                  <br/>
                  More people than ever are adopting cats: In 2023,
                  <a data-hs-link-id="0" data-hs-link-id-v2="DEzv0ReK" style="color:#192733" target="_blank">
                   40m
                  </a>
                  households had at least one. In 2024, 49m did — a 23% increase, per the American Pet Products Association. Pet owners are also
                  <a data-hs-link-id="0" data-hs-link-id-v2="Wm1voBZW" style="color:#192733" target="_blank">
                   spending more
                  </a>
                  on the furry friends they increasingly consider family.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Ashley OBryan founded
                  <a data-hs-link-id="0" data-hs-link-id-v2="c9GR4Tjh" style="color:#192733" target="_blank">
                   Fluff &amp; Boots
                  </a>
                  , which sells the Knead-It Pad — a claw-friendly, portable mat covered in soft faux fur with a durable insert. She was inspired after being unable to find anything suitable for her own cats to safely knead, an instinctual behavior that cats will often perform on blankets, pillows, or clothes.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  She attributes the design shift to a broader interest in durable, ethically-made home goods and clothes over fast-fashion and disposables, and an eye for quality aesthetics.
                  <br/>
                  <br/>
                  “Pets aren’t an afterthought; they’re part of a broader lifestyle, and the products we buy for them live directly in our homes and daily routines," OBryan told
                  <span style="font-style: italic;">
                   The Hustle
                  </span>
                  . "People want pieces that blend into their space, not things they feel like they have to hide.”
                  <br/>
                  <br/>
                  <span style="font-weight: bold;">
                   Fun fact:
                  </span>
                  We’re not saying this fits every design scheme, but if you have $3.8k, you could order
                  <a data-hs-link-id="0" data-hs-link-id-v2="hJ/VKELi" style="color:#192733" target="_blank">
                   this 10-foot-tall cat tree
                  </a>
                  that looks like a magical fantasy tree.
                  <br/>
                  <br/>
                 </p>
                 <p align="right" style="line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="mpxOyE53" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   🔗
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
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                 <tbody>
                  <tr>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735453792" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357735453792_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   HIGHLY RECOMMENDED
                   <br/>
                  </span>
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Reddit:
                  </span>
                  It’s a powerful way to tap into trends and reach future customers. But it’s hard to do well. One of the platform’s own experts shares her
                  <a data-hs-link-id="0" data-hs-link-id-v2="VNg7IkEv" style="color:#192733" target="_blank">
                   tricks of the trade
                  </a>
                  .
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-6_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-7" style="color: inherit; font-size: inherit; line-height: inherit;">
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                <img align="middle" alt="2550" src="https://inboxflows.com/_/image/https%253A%252F%252F20627419.fs1.hubspotusercontent-na1.net%252Fhub%252F20627419%252Fhubfs%252F2550.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D2550.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkYyMDYyNzQxOS5mcyIsInRpbWUiOjE3NzA4OTYzOTQuNTU2NDM1M30:1vqV34:jH-GHfCBC4P1jqEf1hlb2JtOMA61tTSATY1Lwge67yg" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-8" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-8_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  How much
                  <span style="font-style: italic;">
                   404 Media
                  </span>
                  paid for a Super Bowl LX ad, which typically cost
                  <a data-hs-link-id="0" data-hs-link-id-v2="wZ5JmOep" style="color:#192733" target="_blank">
                   ~$8m
                  </a>
                  for a 30-second slot. The steep discount was due to it being aired only in Ottumwa, Iowa, the nation’s smallest TV market, with a population of 25k.
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  The “journalist-owned, human-focused” media company, which had previously never paid for advertising,
                  <a data-hs-link-id="0" data-hs-link-id-v2="jM9Z1cPU" style="color:#192733" target="_blank">
                   said
                  </a>
                  the stunt was intended as creative counter programming against the flurry of AI and AI-generated ads that have dominated the event’s commercial airtime in recent years, writing in an Instagram post that, despite its small reach, it “still counts.”
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17707449551452" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17707449551452_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17707449630313" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17707449630313_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  📅
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 1912, Hsian-T’ung, AKA Henry Pu Yi, the final emperor of China,
                  <a data-hs-link-id="0" data-hs-link-id-v2="dPbw4aMc" style="color:#192733" target="_blank">
                   abdicated
                  </a>
                  the throne after Sun Yat-sen’s revolution, ending ~2k years of imperial rule. He was six years old at the time.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  🗺️
                  <span style="font-weight: bold;">
                   That’s interesting:
                  </span>
                  Click on a
                  <a data-hs-link-id="0" data-hs-link-id-v2="tkl4b/wW" style="color:#192733" target="_blank">
                   European country
                  </a>
                  to see what neighboring countries call it.
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  🤔
                  <span style="font-weight: bold;">
                   That’s cool:
                  </span>
                  The
                  <a data-hs-link-id="0" data-hs-link-id-v2="hpimIrEN" style="color:#192733" target="_blank">
                   Nonsense Laboratory
                  </a>
                  is an experiment where you can manipulate the way words are spelled or sound.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  📰
                  <span style="font-weight: bold;">
                   Newsletter:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="u36UnR6D" style="color:#192733; font-style:italic" target="_blank">
                   The Daily Upside
                  </a>
                  brings you the market insights that actually matter.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  🐱
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  Make yourself at
                  <a data-hs-link-id="0" data-hs-link-id-v2="VWyguJ96" style="color:#192733" target="_blank">
                   home
                  </a>
                  .
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
             <tr>
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                 <tbody>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-21" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-21_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   SHOWER THOUGHT
                   <br/>
                   <br/>
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-style: italic;">
                   With the advent of wearables, it is now technically feasible for someone to live out their life and be able to view their "stats" at the end.
                  </span>
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   <span style="color: #192733;">
                    <span style="font-size: 9px;">
                     <a data-hs-link-id="0" data-hs-link-id-v2="OHyOof78" rel="noopener" style="color:#192733" target="_blank">
                      SOURCE
                     </a>
                     <br/>
                     <br/>
                    </span>
                   </span>
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
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      <![endif]-->
                   </td>
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