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   Your first-time donors are not back
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   Here's how to change that in the first few months ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                 <h1 align="center" style="margin:0; text-align:center; line-height:150%; font-size:25px">
                  You're paying to acquire donors
                  <br/>
                  you're about to lose
                 </h1>
                 <p align="center" style="text-align:center; line-height:200%">
                  Most first-time donors give once and never come back.
                  <br/>
                  Fewer than
                  <span style="font-weight: bold;">
                   one in five return for
                  </span>
                  a second gift.
                 </p>
                 <p align="center" style="text-align:center; line-height:200%">
                 </p>
                 <p align="center" style="text-align:center; line-height:200%">
                  Each one that leaves has to be replaced, and
                 </p>
                 <p align="center" style="text-align:center; line-height:200%">
                  acquiring a
                  <span style="font-weight: bold;">
                   <span style="color: #625ee9;">
                    new donor costs 3 to 5 times
                   </span>
                  </span>
                  more than keeping one.
                 </p>
                 <p align="center" style="text-align:center; line-height:200%">
                  The harder you push to bring new donors in, the more leak out behind you.
                 </p>
                 <p align="center" style="text-align:center; line-height:200%">
                  <br/>
                  <span style="font-size: 16px;">
                   <em>
                    <span style="font-weight: bold;">
                     So, at what point does acquisition stop being growth and start being a treadmill?
                    </span>
                   </em>
                  </span>
                 </p>
                </div>
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                 <h2 align="center" style="margin:0; font-size:22px; line-height:200%; text-align:center">
                  Why is the first gift the
                  <span style="color: #f7646c;">
                   riskiest one?
                  </span>
                 </h2>
                 <p align="center" style="text-align:center; line-height:200%">
                  You often pay to earn that first gift through ads, events, and staff time,
                 </p>
                 <p align="center" style="text-align:center; line-height:200%">
                  and it can take a while to recover the cost.
                 </p>
                 <p align="center" style="text-align:center; line-height:200%">
                  <span style="font-size: 16px;">
                   <em>
                    <span style="font-weight: bold;">
                     The first gift often starts the relationship.
                    </span>
                   </em>
                  </span>
                  <br/>
                  <span style="font-size: 16px;">
                   <em>
                    <span style="font-weight: bold;">
                     The second gift is where acquisition starts to pay off.
                    </span>
                   </em>
                  </span>
                 </p>
                 <p align="center" style="text-align:center; line-height:200%">
                  The window to get there is short.
                  <br/>
                  The first 90 days are your best window to
                 </p>
                 <p align="center" style="text-align:center; line-height:200%; font-weight:normal">
                  turn a first gift into an ongoing relationship.
                 </p>
                </div>
               </div>
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                 <h2 align="center" style="margin:0; font-size:22px; line-height:200%; text-align:center">
                  A thank-you doesn't lead to a relationship
                 </h2>
                 <p align="center" style="text-align:center; line-height:200%">
                  Most first-gift sequences thank the donor and report the impact.
                 </p>
                 <p align="center" style="text-align:center; line-height:200%">
                  That's correct, but not enough.
                  <br/>
                  A donor who hears "thank you," then weeks later "give again,"
                 </p>
                 <p align="center" style="text-align:center; line-height:200%">
                  learns something quietly:
                  <br/>
                  <span style="font-size: 16px;">
                   <em>
                    <span style="font-weight: bold;">
                     They're a revenue line.
                    </span>
                   </em>
                  </span>
                  <br/>
                  Between the two, nothing gave them a reason to stay.
                 </p>
                </div>
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          <div class="hse-column hse-size-12" id="column_1784524520297_0">
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_178048967874318" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#272756; word-break:break-word; text-align:center; padding:10px 20px 6px; font-size:0px" valign="top">
                <img align="middle" alt="Media (2)" src="https://inboxflows.com/_/image/https%253A%252F%252Fconnect.rallyup.com%252Fhs-fs%252Fhubfs%252FMedia%2520%25282%2529.jpg%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DMedia%2520%25282%2529.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb25uZWN0LnJhbCIsInRpbWUiOjE3ODQ1NTg5ODEuNTI4OTg0fQ:1wlpJN:Bl2ny8zUQf7jq7yUraTuOCu4TfA2MZNiVuuWlPUICno" style="outline:none; text-decoration:none; max-width:100%; font-size:16px; border-radius:4%" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_1773055787379" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#CDF378" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#CDF378; padding-bottom:7px">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#CDF378">
      <tr style="background-color:#CDF378;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="middle" style="width:600px;padding-bottom:7px;">
<![endif]-->
          <!--[if gte mso 9]>
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<![endif]-->
          <div class="hse-column hse-size-12" id="column_1773055787379_0" style="vertical-align: middle;">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:13px 20px 9px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17804875361463" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17804875361463_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 align="center" style="margin:0; font-size:22px; text-align:center; line-height:200%">
                  What actually earns the second gift
                 </h2>
                 <p align="center" style="text-align:center; line-height:200%">
                  Between the thank-you and any future ask, give them four reasons to stay.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
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        </div>
        <div class="hse-section" id="section_1780487898816" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#CDF378" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#CDF378">
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<![endif]-->
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<![endif]-->
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                <img align="middle" alt="Text-to-Give-fastest-way" src="https://inboxflows.com/_/image/https%253A%252F%252Fconnect.rallyup.com%252Fhs-fs%252Fhubfs%252FText-to-Give-fastest-way.webp%253Fwidth%253D520%2526upscale%253Dtrue%2526name%253DText-to-Give-fastest-way.webp/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb25uZWN0LnJhbCIsInRpbWUiOjE3ODQ1NTg5ODEuNTI5MX0:1wlpJN:L22d2h6YPqEVqQfWZ_1gC4Mth5fnVdhW_Kh6s2wTppc" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="260"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:300px;">
<![endif]-->
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<![endif]-->
          <div class="hse-column hse-size-6" id="column_1780487898816_1">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:8px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17804879624957" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17804879624957_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p align="left" style="line-height:175%; text-align:left">
                  <span style="font-weight: bold;">
                   <span style="font-size: 18px;">
                    Give them something.
                   </span>
                  </span>
                  <br/>
                  <span style="font-size: 14px;">
                   A short guide, a behind-the-scenes update, a resource they'll actually use.
                  </span>
                  <br/>
                  <span style="font-size: 14px;">
                   A gift after their gift says this was the start of something, not a transaction closed.
                  </span>
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_1780487923071" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#CDF378" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#CDF378">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#CDF378">
      <tr style="background-color:#CDF378;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:300px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="300" cellpadding="0" cellspacing="0" style="width:300px">
<![endif]-->
          <div class="hse-column hse-size-6" id="column_1780487923071_0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:34px 20px 8px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17804882347828" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17804882347828_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p align="right" style="line-height:175%; text-align:right">
                  <span style="font-size: 18px;">
                   <strong>
                    Show them the whole picture.
                   </strong>
                  </span>
                 </p>
                 <p align="right" style="line-height:1.8; text-align:right">
                  <span style="font-size: 14px;">
                   Introduce your team, the people you serve, and where you're headed next.
                  </span>
                  <br/>
                  <span style="font-size: 14px;">
                   Give them the full story behind the numbers they already trust.
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]>
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<![endif]-->
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<![endif]-->
          <div class="hse-column hse-size-6" id="column_1780487923071_1">
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17804879207344" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#272756; word-break:break-word; text-align:center; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="Features-Free-Donation-Pages" src="https://inboxflows.com/_/image/https%253A%252F%252Fconnect.rallyup.com%252Fhs-fs%252Fhubfs%252FFeatures-Free-Donation-Pages.webp%253Fwidth%253D504%2526upscale%253Dtrue%2526name%253DFeatures-Free-Donation-Pages.webp/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb25uZWN0LnJhbCIsInRpbWUiOjE3ODQ1NTg5ODEuNTI5MjA4N30:1wlpJN:-wHSTih3uQLdLtPxkRSdeBzEG6PY4USSfgLkAZF06W0" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="252"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_1780487921924" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#CDF378" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#CDF378">
          <!--[if (mso)|(IE)]>
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      <tr style="background-color:#CDF378;">
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           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17804879064702" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#272756; word-break:break-word; text-align:center; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="Text-to-Give-Where-Text-to-Give-adds-value (1)" src="https://inboxflows.com/_/image/https%253A%252F%252Fconnect.rallyup.com%252Fhs-fs%252Fhubfs%252FText-to-Give-Where-Text-to-Give-adds-value%2520%25281%2529.webp%253Fwidth%253D520%2526upscale%253Dtrue%2526name%253DText-to-Give-Where-Text-to-Give-adds-value%2520%25281%2529.webp/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb25uZWN0LnJhbCIsInRpbWUiOjE3ODQ1NTg5ODEuNTI5MzN9:1wlpJN:_--mTe0DEjnyvhkVIcpZh0y_N1VIxm7BMXsnFoMGQzM" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="260"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:300px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="300" cellpadding="0" cellspacing="0" style="width:300px">
<![endif]-->
          <div class="hse-column hse-size-6" id="column_1780487921924_1">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:15px 20px 8px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17804882825089" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17804882825089_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p align="left" style="line-height:175%; text-align:left">
                  <span style="font-weight: bold; font-size: 18px;">
                   Let them choose how to stay close.
                  </span>
                  <br/>
                  <span style="font-size: 14px;">
                   Ask how they want to hear from you, invite them to events, and open the door to your programs.
                  </span>
                  <br/>
                  <span style="font-size: 14px;">
                   A donor who watches you serve tends to stick around.
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_1780487920734" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#CDF378" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#CDF378">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#CDF378">
      <tr style="background-color:#CDF378;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:300px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="300" cellpadding="0" cellspacing="0" style="width:300px">
<![endif]-->
          <div class="hse-column hse-size-6" id="column_1780487920734_0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:17px 20px 8px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_178048833740410" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_178048833740410_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p align="right" style="line-height:175%; text-align:right">
                  <span style="font-weight: bold; font-size: 18px;">
                   Make it personal.
                  </span>
                 </p>
                 <p align="right" style="text-align:right; font-size:14px; line-height:175%">
                  Reach out one-to-one, by message,
                 </p>
                 <p align="right" style="text-align:right; font-size:14px; line-height:175%">
                  call, or in person.
                  <br/>
                  People trust people, and a donor who trusts someone inside your work
                 </p>
                 <p align="right" style="text-align:right; font-size:14px; line-height:175%">
                  stays close to it.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]>
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<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="300" cellpadding="0" cellspacing="0" style="width:300px">
<![endif]-->
          <div class="hse-column hse-size-6" id="column_1780487920734_1">
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17804879219245" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#272756; word-break:break-word; text-align:center; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="Thank-you-sharing-man-with-phone-1024x687" src="https://inboxflows.com/_/image/https%253A%252F%252Fconnect.rallyup.com%252Fhs-fs%252Fhubfs%252FThank-you-sharing-man-with-phone-1024x687.webp%253Fwidth%253D520%2526upscale%253Dtrue%2526name%253DThank-you-sharing-man-with-phone-1024x687.webp/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb25uZWN0LnJhbCIsInRpbWUiOjE3ODQ1NTg5ODEuNTI5NDkxNH0:1wlpJN:2pl5hUZ0ax-tbwZx9l_Hs3wcEafJPWPdtpeTMmouL4U" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="260"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_1780112366367" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#FFFFFF" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#FFFFFF">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#FFFFFF">
      <tr style="background-color:#FFFFFF;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column_1780112366367_0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:12px 20px 13px 28px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17801123338082" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17801123338082_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 align="center" style="margin:0; font-size:22px; text-align:center; line-height:200%">
                  Make the first 90 days count with RallyUp
                 </h2>
                 <p align="center" style="text-align:center; line-height:200%">
                  All of this gets easier when your platform tracks
                 </p>
                 <p align="center" style="text-align:center; line-height:200%">
                  the right signals for you.
                 </p>
                 <p align="center" style="text-align:center; line-height:200%">
                  RallyUp offers end-to-end campaign support and a complete donor profile:
                  <br/>
                  <span style="font-size: 16px;">
                   <em>
                    <span style="font-weight: bold;">
                     giving history, contact info, campaign activity, and engagement over time.
                    </span>
                   </em>
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17841174528823" style="color: inherit; font-size: inherit; line-height: inherit;">
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               </td>
              </tr>
             </tbody>
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           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:12px 20px 13px 28px">
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                 <p align="center" style="text-align:center; line-height:200%">
                  From there, you can quickly find new supporters and reach out with
                  <br/>
                  <span style="font-weight: bold; font-size: 16px; color: #625ee9;">
                   <em>
                    a personal email or a campaign update, or through a CRM you've linked up.
                   </em>
                  </span>
                 </p>
                 <p align="center" style="text-align:center; line-height:200%">
                  Once you connect analytics,
                 </p>
                 <p align="center" style="text-align:center; line-height:200%">
                  you'll see which channels attract supporters.
                  <br/>
                  That data keeps flowing into the tools your team already uses.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
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      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#FFFFFF">
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                     <strong style="color:#FAFAFA;font-weight:bold;text-decoration:none;font-style:normal;">
                      Start your next campaign with RallyUp →
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                    <p style="font-size:1px;border-top:1px solid #272756;width:80%;margin:0 auto;">
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                    <!--[if mso]>
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                     <strong style="color:#CDF378;font-weight:bold;text-decoration:none;font-style:normal;">
                      Learn about the donor retention rate
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<![endif]-->
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<![endif]-->
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           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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                   Most teams treat acquisition as the win and retention as the follow-up.
                  </span>
                 </p>
                 <p align="center" style="text-align:center; line-height:200%">
                  <span style="color: #ffffff;">
                   It's worth flipping that.
                   <br/>
                   Earning a first gift is hard, but earning the second is harder.
                   <br/>
                   With tighter budgets and rising costs, that second gift is
                  </span>
                 </p>
                 <p align="center" style="text-align:center; line-height:200%">
                  <span style="color: #ffffff;">
                   what keeps your funding steady.
                   <br/>
                   <span style="font-weight: bold; color: #cdf378;">
                    A loyal donor base is the steadiest thing you can build right now.
                   </span>
                   <br/>
                   <span style="font-weight: bold; color: #cdf378;">
                    So, get the early weeks right, and growth stops feeling like a yearly sprint.
                   </span>
                   <br/>
                  </span>
                 </p>
                 <p align="center" style="text-align:center; line-height:200%">
                  <span style="color: #ffffff;">
                   We'll be back next week!
                  </span>
                 </p>
                 <p align="center" style="text-align:center; line-height:200%">
                 </p>
                 <ul style="line-height:175%">
                  <li>
                   <span style="color: #ffffff;">
                    <em>
                     - Steve Bernat
                    </em>
                   </span>
                  </li>
                  <li>
                   <span style="color: #ffffff;">
                    <em>
                     CEO and Founder, RallyUp
                    </em>
                   </span>
                  </li>
                 </ul>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-7-0-0" style="color: inherit; font-size: inherit; line-height: inherit;">
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                   With the right information, there’s no stopping your organization. You can go right to the top.
                  </span>
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